마케팅 아지트- AMPM
내용
[subtitle-meta] lang=en auto=True
hello. This
is Im Che-rin, a marketer at AMPM Global Hanseuri. Now, this is what
people who are new to Meta advertising get most
confused about. The question is whether to
use a traffic campaign or a sales campaign when creating a new campaign
. The choice of campaign varies depending on the purpose, and if the
wrong campaign is selected, the
learning process goes awry from the start. Yes, today I will explain this based on
actual operation rather than theory, and
then we will go straight into the actual sales campaign
setup screen
.
First, let's look at the traffic campaign. It
is used when the goal is traffic, clicks, or actions rather than purchases; when you need to land on an external page where pixel installation is impossible; when you need to secure data before training a sales campaign; or literally when the objective is clicks or traffic. The first example is
increasing Instagram followers.
For example, I want to increase my followers on my Instagram account
.
The purpose of this is completely different from purchasing. In this situation, the sales
campaign meta was intended to find buyers, but the
objective itself does not quite match
. So, in such cases, we
use the profile page landing as a traffic campaign. The second example is
when you need to land on the Naver reservation page. By default, Naver Reservation or Smart
Place pages
do not allow the installation of pixels provided by Meta. If you do
not integrate pixels with a Euro solution like Keygrow, sales campaigns will
not receive conversion signals at all.
Therefore, in this structure,
traffic is driven by traffic campaigns rather than sales campaigns
. This is why industries that require offline appointments, such as hospitals, clinics, gyms, and
beauty salons,
frequently use traffic campaigns
. Finally, the third
example is when the goal is to make a purchase, but the sample size is
too small. The
goal is purchase conversion, but there are cases where running only sales campaigns
doesn't allow for learning
. If you run only sales campaigns with almost no pixel data, such as when daily purchases are limited to just one or two, the
machine learning will
hit a training limit. In such
cases, use a T-campaign to
first identify interested users among the site visitors
. And then, using that sample, we
use a method to move on to a sales campaign. yes. Conversely, if the purpose is
clearly to purchase and the pixel is properly
installed,
use a sales campaign. For industries such as e-commerce, proprietary goods,
beauty, fashion, and food,
sales campaigns are the main focus. Okay, so
now I’m going to show you the actual setup screen for the sales campaign
. Now, however, there is
one important point we need to address before that.
As for the sales campaign. The
setup method varies depending on the targeting. Therefore,
instead of just copying this part, it is
better to understand the flow of the notes first. Meta
ads have an advantage plus basic structure
. Originally, it is a
structure where Meta automatically enables optimization.
You can consider that as you adjust the detailed targeting settings one by one here, Meta's automatic optimization gradually becomes disabled. Usually, when people
say it is a new target, they
advise just taking a broad view, but
that is too abstract. To be
more precise, I recommend maintaining Advantage Plus as much as possible, especially for new targets
. yes
. If you define interests or behaviors in new targets in
too much detail, machine
learning will only learn within that narrow pool
. Therefore, the number
of users available for testing is small, the learning speed is slow, and it is
easy to hit a learning limit with even the slightest fluctuation. Conversely, if you leave it open to Advantage Plus,
Meta will
first search for patterns with a high probability of purchase within the entire pool
. It becomes a structure where you test broadly in the beginning and
automatically
narrow down in the direction that yields results. So,
Advantage Plus is
n't just distributed indiscriminately to anyone; Meta
sets priorities for exposure.
Therefore, in new target sales campaigns,
Advantage Plus is kept as the default.
Detailed targeting minimizes the setting of
only the truly essential conditions, such as gender or region
. You can think of this stage as one where you do not
determine the answer yourself, but rather let Meta find it for you
. yes. So, that is how we looked at the structure of the new target sales
campaign.
In actual operations, new targets are
rarely run independently. Usually,
new targets and retargeting are separated and
operated simultaneously. This makes me
wonder when would be a
good time to start using retargeting. Retargeting is
not something to be used indiscriminately; it is
effective when certain conditions are met.
Typical examples include these cases.
Retargeting is meaningful only when the number of site visitors has accumulated to a certain level, when site views or events are consistently occurring, and when there is a continuous influx of new targets—in other words, when there are people who can be recaptured. If
the parameter size is too small, retargeting will eventually
not learn either. Now, regarding the question of
why we separate new targeting and retargeting,
new targeting is
responsible for continuously bringing in new people, whereas retargeting is
responsible for converting those who have already shown interest
. So if you mix these two into one campaign, it
becomes confusing for the meta to decide where to focus. So,
in practice, we operate new target campaigns and
retargeting campaigns completely separately
. Additionally,
through traffic campaigns using detail page view campaigns, you will secure additional audience size
. So, let me give you an
example of a retargeting structure that I actually use quite often
. I usually
handle retargeting like this.
People who viewed within the last 180 days. And the
buyers who put the items in their shopping bags. And
buyers within the last 30 days are excluded
. Views are
expanding by 10% similarly to Jangboun.
Now, regarding the part about this structure... I will actually
show you the current setup and
provide some additional explanations afterwards
. Yes, this
is the screen where you can create a campaign. Let's
create a campaign by clicking Create
. Since our
goal is sales, we will set the campaign goal to sales
. When you join, you will start
by setting the campaign name. I
usually tend to write the campaign date, the
campaign name, and the campaign
goal at the very beginning. After setting the name, you will
select a budget.
There are campaign budgets and ad set budgets, but
for now, we will proceed with the campaign budget
. The campaign budget is
set to a 1-day budget by default
. We'll try setting this to 50,000 won
. I
set it to 50,000 won, but as you can see below, the
maximum daily expenditure is 87,500 won. It
says the maximum weekly expenditure is 350,000 won. This means that depending on ad performance, you
can spend between 50,000 won and 87,500 won per day
. However, if
there are people who have a limited budget and absolutely cannot exceed this amount, you can
set it to a total budget instead of a daily budget
. Setting a total budget ensures that spending will not
exceed this total budget during the campaign period
. Now, let's
move on to the set level and try targeting in a bit more detail
. Here, too, you just need to
decide on a set name.
For the setting name, please write the date exactly the same first
. Now, next,
when dividing campaigns, people usually
divide them by product type. So,
I’ll use product types as an example
. Please categorize them by type and indicate whether they are new
targets or retargets
. Since we are going to set up a retarget, please
write "Retarget"
. Now, if you look at the bottom, regarding the conversion
location, if you choose to use assets, you just need to
select Website
. We will aim to maximize our conversion rate
. Also, please check if the pixels are set correctly and
set up the transition events.
Okay, whether it's new purchases or re-purchases, we are
setting up our purchase campaign right now.
That is why you choose to purchase
. Now, but there is one
important thing to look at here: there is a settings
view. So, if you press it, you'll see something
called gear settings, right? Now, this gear
setting is basically set to 7 days after clicking and
1 day after participation inquiry. Now, let's say we
set it to 1 day. Okay, so this
means that a customer just
clicked to buy this item
. Now, but I didn't buy it right away
. And I bought it about 3 days later
. So, when it is set to 1 day,
the people who purchased three days later saw this ad and
made the purchase, but it is not captured in the data
. Therefore,
to obtain clearer data on people who purchased through this advertisement, the
most accurate
method is to configure the settings as they are now. And
if you scroll down further, here you
can select the date schedule.
So it's from January 16th to February
16th. So that's roughly a month.
Okay, and earlier, we
set the campaign Prime Minister's budget at 500,000 won
. Okay, then,
during this period we just set, we are going to
spend a total of 500,000 won. And you
can write it so that it never goes beyond that
. So please keep this in mind and
set it up properly. Now, the
most
important step when setting up retargeting is the target. Now, this
target is. As I
mentioned earlier in the PPT section, first, regarding
meta... Advantage Plus
is the default. So, the default settings are already in place, but is
there an option here to see more control options?
When I clicked, I’ll set the minimum age to
25 for now.
Okay, I've set it up to this extent. Now,
looking at this, even if Advantage
Plus is enabled, it does not
reach people outside this setting range
. So, for those who say, "I can do this with the minimum settings, but
since I'm going to do retargeting, I
need to apply more detailed targeting for that." Now, do you
see the wheel here below, for those people? Added ad reach limits.
Please click this. Now, if you click,
you will see "Maintain current settings and
apply value rules with Advantage Plus enabled." And finally,
there is an addition of a limit on ad reach. You will be asked to
add a limit to your ad reach
. yes. When you set it up like this, you can
configure things like age in a bit more detail
. So, for things like this, ah, you just need to
set it up according to the situation and purpose
. So, the important thing now is
this custom target. So,
when you place the Kerzel on the custom target, a
pencil shape appears next to it. So, if you click, a
screen like this will appear. Now,
please click "Create New" here. Then, there are Custom Audience and Lookalike
Audience; please click on Custom Audience first
. Assuming I am treating it as an asset,
please
select the website and proceed to the next step.
Okay, is the pixel setting correct?
Please check here as well. Now,
since I am running this event by creating it myself on my account, I don't have many options
. However,
when you create and operate an account yourself, there are
a few more options available, such as adding to a cart or becoming a buyer, so
you can simply choose the one that suits you. As an example, I will
select all website visitors right now
. So, please select that you want to retarget visitors who have visited the website
within the last 180 days to encourage them to make a
purchase again
. Okay, so now we're going to
set the target name.
So, for the target name, I have
set it to "Visit" as an example. You need to set this name correctly so that
when we look at the settings, we can clearly distinguish what you have
set it to
. Now, next,
click Create Target. Okay, so
now it says "
Custom audience created" in the website custom audience creation section
. Now, if you
press Done in this state, you can see that it says "
Website Visits 181" here
. Okay, you can do it like this.
Next, we are going to set up a lookalike audience. You can go
back into
Custom Audiences and
set it up there, or you
can set up the lookalike audience directly. Please
enter the custom target exactly the same way, and I
will try it again with the veil.
So, this time, I'll write down 'shopping cart'
. Even if I type "Cart" like this and
click "Create Target," "Create Similar"
appears. So, if
you click "Create Similar" right here, you can now select the target size
. Now, this target
size is... If we said 1%, it means we intend to
select a very narrow, completely similar target. Otherwise, we
mentioned that we would aim for around 10%. The reason I set it to around 10% is that if I use
1% or 2%, the
sample size is really too
limited. Therefore, you can
think of it as providing a generous margin of about 10% to ensure a sufficient sample size
. So if you click Create Target,
yes. It comes out like this.
So, I have now completed the
10-day shopping cart on the website, and I can confirm that this similar account is also
included simultaneously
. yes. So, I just
saw the retargeting settings being set up in person on the screen. Uh, first of all, the
reason I am using this structure like this is... These are
people who have recently visited the site, viewed products, or even added items to their cart within the last 180 days. These are the
people who have already shown interest in the brand or product at least once. Okay,
but please exclude buyers who purchased within the last 30 days
. There is no need to
keep showing purchase ads to people who have already made a purchase, and it could
actually lower advertising efficiency
. Therefore,
to prevent unnecessary duplicate exposure, recent
buyers are excluded. Now,
and on top of that, we
mix in 10% of lookup or cart-based similarity
. Now, please view this as an
intermediate expanded target, neither a completely new target nor a complete retarget
. You can
think of me as a friend who plays the role of supplementing the volume when the sample size is a bit too small
. Retargeting
is not structured to be completely open like new targets. Since the target audience consists of
people who have already shown interest at least once, the
target definition
must be clear, and the conditions must be relatively
specific. Therefore,
in this part, rather than unconditionally opening Advantage Plus, we
operate by intentionally defining targets. yes.
So far, I have shown you how to actually set up the campaigns according to their types and objectives,
along with screenshots
. If you need
more detailed strategies or consultation regarding your brand's current situation, please feel
free to contact me via the contact information in the profile under "See More" at the bottom.
This has been AMN marketer Han Ki In-rin
. thank you
thank you
Subscriptions and likes are a source of strength for content creation
.
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The first example is 00:00:51.640 --> 00:00:54.029 align:start position:0% is used when the goal is traffic, clicks, or actions rather than purchases; when you need to land on an external page where pixel installation is impossible; when you need to secure data before training a sales campaign; or literally when the objective is clicks or traffic. The first example is increasing <00:00:52.400><c>Instagram </c><00:00:53.160><c>followers.</c> 00:00:54.029 --> 00:00:54.039 align:start position:0% increasing Instagram followers. 00:00:54.039 --> 00:00:55.910 align:start position:0% increasing Instagram followers. For <00:00:54.173><c>example, </c><00:00:54.307><c>I </c><00:00:54.441><c>want </c><00:00:54.575><c>to </c><00:00:54.709><c>increase </c><00:00:54.843><c>my </c><00:00:54.977><c>followers </c><00:00:55.111><c>on </c><00:00:55.245><c>my </c><00:00:55.379><c>Instagram </c><00:00:55.513><c>account</c> 00:00:55.910 --> 00:00:55.920 align:start position:0% For example, I want to increase my followers on my Instagram account 00:00:55.920 --> 00:00:58.029 align:start position:0% For example, I want to increase my followers on my Instagram account . 00:00:58.029 --> 00:00:58.039 align:start position:0% . 00:00:58.039 --> 00:01:00.270 align:start position:0% . The <00:00:58.186><c>purpose </c><00:00:58.333><c>of </c><00:00:58.480><c>this </c><00:00:58.627><c>is </c><00:00:58.774><c>completely </c><00:00:58.921><c>different </c><00:00:59.068><c>from </c><00:00:59.215><c>purchasing. </c><00:00:59.362><c>In </c><00:00:59.509><c>this </c><00:00:59.656><c>situation, </c><00:00:59.803><c>the </c><00:00:59.950><c>sales</c> 00:01:00.270 --> 00:01:00.280 align:start position:0% The purpose of this is completely different from purchasing. In this situation, the sales 00:01:00.280 --> 00:01:02.790 align:start position:0% The purpose of this is completely different from purchasing. In this situation, the sales campaign <00:01:00.539><c>meta </c><00:01:00.798><c>was </c><00:01:01.057><c>intended </c><00:01:01.316><c>to </c><00:01:01.575><c>find </c><00:01:01.834><c>buyers, </c><00:01:02.093><c>but </c><00:01:02.352><c>the</c> 00:01:02.790 --> 00:01:02.800 align:start position:0% campaign meta was intended to find buyers, but the 00:01:02.800 --> 00:01:05.030 align:start position:0% campaign meta was intended to find buyers, but the objective <00:01:03.192><c>itself </c><00:01:03.584><c>does </c><00:01:03.976><c>not </c><00:01:04.368><c>quite </c><00:01:04.760><c>match</c> 00:01:05.030 --> 00:01:05.040 align:start position:0% objective itself does not quite match 00:01:05.040 --> 00:01:07.030 align:start position:0% objective itself does not quite match . <00:01:05.336><c>So, </c><00:01:05.632><c>in </c><00:01:05.928><c>such </c><00:01:06.224><c>cases, </c><00:01:06.520><c>we</c> 00:01:07.030 --> 00:01:08.830 align:start position:0% . So, in such cases, we 00:01:08.830 --> 00:01:08.840 align:start position:0% 00:01:08.840 --> 00:01:11.109 align:start position:0% use <00:01:08.980><c>the </c><00:01:09.120><c>profile </c><00:01:09.260><c>page </c><00:01:09.400><c>landing </c><00:01:09.540><c>as </c><00:01:09.680><c>a </c><00:01:09.820><c>traffic </c><00:01:09.960><c>campaign. </c><00:01:10.100><c>The </c><00:01:10.240><c>second </c><00:01:10.380><c>example </c><00:01:10.520><c>is</c> 00:01:11.109 --> 00:01:12.710 align:start position:0% use the profile page landing as a traffic campaign. The second example is 00:01:12.710 --> 00:01:12.720 align:start position:0% 00:01:12.720 --> 00:01:14.990 align:start position:0% when <00:01:12.842><c>you </c><00:01:12.964><c>need </c><00:01:13.086><c>to </c><00:01:13.208><c>land </c><00:01:13.330><c>on </c><00:01:13.452><c>the </c><00:01:13.574><c>Naver </c><00:01:13.696><c>reservation </c><00:01:13.818><c>page. </c><00:01:13.940><c>By </c><00:01:14.062><c>default, </c><00:01:14.184><c>Naver </c><00:01:14.306><c>Reservation </c><00:01:14.428><c>or </c><00:01:14.550><c>Smart</c> 00:01:14.990 --> 00:01:15.000 align:start position:0% when you need to land on the Naver reservation page. By default, Naver Reservation or Smart 00:01:15.000 --> 00:01:16.950 align:start position:0% when you need to land on the Naver reservation page. By default, Naver Reservation or Smart Place <00:01:16.560><c>pages</c> 00:01:16.950 --> 00:01:16.960 align:start position:0% Place pages 00:01:16.960 --> 00:01:19.070 align:start position:0% Place pages do <00:01:17.073><c>not </c><00:01:17.186><c>allow </c><00:01:17.299><c>the </c><00:01:17.412><c>installation </c><00:01:17.525><c>of </c><00:01:17.638><c>pixels </c><00:01:17.751><c>provided </c><00:01:17.864><c>by </c><00:01:17.977><c>Meta. </c><00:01:18.090><c>If </c><00:01:18.203><c>you </c><00:01:18.316><c>do</c> 00:01:19.070 --> 00:01:21.230 align:start position:0% do not allow the installation of pixels provided by Meta. If you do 00:01:21.230 --> 00:01:21.240 align:start position:0% 00:01:21.240 --> 00:01:23.390 align:start position:0% not <00:01:21.385><c>integrate </c><00:01:21.530><c>pixels </c><00:01:21.675><c>with </c><00:01:21.820><c>a </c><00:01:21.965><c>Euro </c><00:01:22.110><c>solution </c><00:01:22.255><c>like </c><00:01:22.400><c>Keygrow, </c><00:01:22.545><c>sales </c><00:01:22.690><c>campaigns </c><00:01:22.835><c>will</c> 00:01:23.390 --> 00:01:23.400 align:start position:0% not integrate pixels with a Euro solution like Keygrow, sales campaigns will 00:01:23.400 --> 00:01:25.390 align:start position:0% not integrate pixels with a Euro solution like Keygrow, sales campaigns will not <00:01:23.615><c>receive </c><00:01:23.830><c>conversion </c><00:01:24.045><c>signals </c><00:01:24.260><c>at </c><00:01:24.475><c>all.</c> 00:01:25.390 --> 00:01:25.400 align:start position:0% not receive conversion signals at all. 00:01:25.400 --> 00:01:27.270 align:start position:0% not receive conversion signals at all. Therefore, <00:01:25.880><c>in </c><00:01:26.360><c>this </c><00:01:26.840><c>structure,</c> 00:01:27.270 --> 00:01:27.280 align:start position:0% Therefore, in this structure, 00:01:27.280 --> 00:01:28.870 align:start position:0% Therefore, in this structure, traffic <00:01:27.417><c>is </c><00:01:27.554><c>driven </c><00:01:27.691><c>by </c><00:01:27.828><c>traffic </c><00:01:27.965><c>campaigns </c><00:01:28.102><c>rather </c><00:01:28.239><c>than </c><00:01:28.376><c>sales </c><00:01:28.513><c>campaigns</c> 00:01:28.870 --> 00:01:28.880 align:start position:0% traffic is driven by traffic campaigns rather than sales campaigns 00:01:28.880 --> 00:01:31.950 align:start position:0% traffic is driven by traffic campaigns rather than sales campaigns . <00:01:29.054><c>This </c><00:01:29.228><c>is </c><00:01:29.402><c>why </c><00:01:29.576><c>industries </c><00:01:29.750><c>that </c><00:01:29.924><c>require </c><00:01:30.098><c>offline </c><00:01:30.272><c>appointments, </c><00:01:30.446><c>such </c><00:01:30.620><c>as </c><00:01:30.794><c>hospitals, </c><00:01:30.968><c>clinics, </c><00:01:31.142><c>gyms, </c><00:01:31.316><c>and</c> 00:01:31.950 --> 00:01:31.960 align:start position:0% . This is why industries that require offline appointments, such as hospitals, clinics, gyms, and 00:01:31.960 --> 00:01:34.149 align:start position:0% . This is why industries that require offline appointments, such as hospitals, clinics, gyms, and beauty <00:01:33.840><c>salons,</c> 00:01:34.149 --> 00:01:34.159 align:start position:0% beauty salons, 00:01:34.159 --> 00:01:36.149 align:start position:0% beauty salons, frequently <00:01:34.759><c>use </c><00:01:35.359><c>traffic </c><00:01:35.959><c>campaigns</c> 00:01:36.149 --> 00:01:36.159 align:start position:0% frequently use traffic campaigns 00:01:36.159 --> 00:01:38.270 align:start position:0% frequently use traffic campaigns . <00:01:36.812><c>Finally, </c><00:01:37.465><c>the </c><00:01:38.118><c>third</c> 00:01:38.270 --> 00:01:38.280 align:start position:0% . Finally, the third 00:01:38.280 --> 00:01:40.870 align:start position:0% . Finally, the third example <00:01:38.434><c>is </c><00:01:38.588><c>when </c><00:01:38.742><c>the </c><00:01:38.896><c>goal </c><00:01:39.050><c>is </c><00:01:39.204><c>to </c><00:01:39.358><c>make </c><00:01:39.512><c>a </c><00:01:39.666><c>purchase, </c><00:01:39.820><c>but </c><00:01:39.974><c>the </c><00:01:40.128><c>sample </c><00:01:40.282><c>size </c><00:01:40.436><c>is</c> 00:01:40.870 --> 00:01:40.880 align:start position:0% example is when the goal is to make a purchase, but the sample size is 00:01:40.880 --> 00:01:42.910 align:start position:0% example is when the goal is to make a purchase, but the sample size is too <00:01:41.760><c>small. </c><00:01:42.640><c>The</c> 00:01:42.910 --> 00:01:42.920 align:start position:0% too small. The 00:01:42.920 --> 00:01:45.109 align:start position:0% too small. The goal <00:01:43.056><c>is </c><00:01:43.192><c>purchase </c><00:01:43.328><c>conversion, </c><00:01:43.464><c>but </c><00:01:43.600><c>there </c><00:01:43.736><c>are </c><00:01:43.872><c>cases </c><00:01:44.008><c>where </c><00:01:44.144><c>running </c><00:01:44.280><c>only </c><00:01:44.416><c>sales </c><00:01:44.552><c>campaigns</c> 00:01:45.109 --> 00:01:45.119 align:start position:0% goal is purchase conversion, but there are cases where running only sales campaigns 00:01:45.119 --> 00:01:46.670 align:start position:0% goal is purchase conversion, but there are cases where running only sales campaigns doesn't <00:01:45.519><c>allow </c><00:01:45.919><c>for </c><00:01:46.319><c>learning</c> 00:01:46.670 --> 00:01:46.680 align:start position:0% doesn't allow for learning 00:01:46.680 --> 00:01:48.990 align:start position:0% doesn't allow for learning . <00:01:46.760><c>If </c><00:01:46.840><c>you </c><00:01:46.920><c>run </c><00:01:47.000><c>only </c><00:01:47.080><c>sales </c><00:01:47.160><c>campaigns </c><00:01:47.240><c>with </c><00:01:47.320><c>almost </c><00:01:47.400><c>no </c><00:01:47.480><c>pixel </c><00:01:47.560><c>data, </c><00:01:47.640><c>such </c><00:01:47.720><c>as </c><00:01:47.800><c>when </c><00:01:47.880><c>daily </c><00:01:47.960><c>purchases </c><00:01:48.040><c>are </c><00:01:48.120><c>limited </c><00:01:48.200><c>to </c><00:01:48.280><c>just </c><00:01:48.360><c>one </c><00:01:48.440><c>or </c><00:01:48.520><c>two, </c><00:01:48.600><c>the</c> 00:01:48.990 --> 00:01:51.310 align:start position:0% . If you run only sales campaigns with almost no pixel data, such as when daily purchases are limited to just one or two, the 00:01:51.310 --> 00:01:51.320 align:start position:0% 00:01:51.320 --> 00:01:53.630 align:start position:0% machine <00:01:52.260><c>learning </c><00:01:53.200><c>will</c> 00:01:53.630 --> 00:01:53.640 align:start position:0% machine learning will 00:01:53.640 --> 00:01:55.590 align:start position:0% machine learning will hit <00:01:53.976><c>a </c><00:01:54.312><c>training </c><00:01:54.648><c>limit. </c><00:01:54.984><c>In </c><00:01:55.320><c>such</c> 00:01:55.590 --> 00:01:55.600 align:start position:0% hit a training limit. In such 00:01:55.600 --> 00:01:57.830 align:start position:0% hit a training limit. In such cases, <00:01:56.069><c>use </c><00:01:56.538><c>a </c><00:01:57.007><c>T-campaign </c><00:01:57.476><c>to</c> 00:01:57.830 --> 00:01:57.840 align:start position:0% cases, use a T-campaign to 00:01:57.840 --> 00:01:59.870 align:start position:0% cases, use a T-campaign to first <00:01:58.097><c>identify </c><00:01:58.354><c>interested </c><00:01:58.611><c>users </c><00:01:58.868><c>among </c><00:01:59.125><c>the </c><00:01:59.382><c>site </c><00:01:59.639><c>visitors</c> 00:01:59.870 --> 00:01:59.880 align:start position:0% first identify interested users among the site visitors 00:01:59.880 --> 00:02:02.149 align:start position:0% first identify interested users among the site visitors . <00:02:00.186><c>And </c><00:02:00.492><c>then, </c><00:02:00.798><c>using </c><00:02:01.104><c>that </c><00:02:01.410><c>sample, </c><00:02:01.716><c>we</c> 00:02:02.149 --> 00:02:03.870 align:start position:0% . And then, using that sample, we 00:02:03.870 --> 00:02:03.880 align:start position:0% 00:02:03.880 --> 00:02:06.429 align:start position:0% use <00:02:04.013><c>a </c><00:02:04.146><c>method </c><00:02:04.279><c>to </c><00:02:04.412><c>move </c><00:02:04.545><c>on </c><00:02:04.678><c>to </c><00:02:04.811><c>a </c><00:02:04.944><c>sales </c><00:02:05.077><c>campaign. </c><00:02:05.210><c>yes. </c><00:02:05.343><c>Conversely, </c><00:02:05.476><c>if </c><00:02:05.609><c>the </c><00:02:05.742><c>purpose </c><00:02:05.875><c>is</c> 00:02:06.429 --> 00:02:06.439 align:start position:0% use a method to move on to a sales campaign. yes. Conversely, if the purpose is 00:02:06.439 --> 00:02:08.710 align:start position:0% use a method to move on to a sales campaign. yes. Conversely, if the purpose is clearly <00:02:06.673><c>to </c><00:02:06.907><c>purchase </c><00:02:07.141><c>and </c><00:02:07.375><c>the </c><00:02:07.609><c>pixel </c><00:02:07.843><c>is </c><00:02:08.077><c>properly</c> 00:02:08.710 --> 00:02:08.720 align:start position:0% clearly to purchase and the pixel is properly 00:02:08.720 --> 00:02:10.550 align:start position:0% clearly to purchase and the pixel is properly installed, 00:02:10.550 --> 00:02:10.560 align:start position:0% installed, 00:02:10.560 --> 00:02:13.390 align:start position:0% installed, use <00:02:10.768><c>a </c><00:02:10.976><c>sales </c><00:02:11.184><c>campaign. </c><00:02:11.392><c>For </c><00:02:11.600><c>industries </c><00:02:11.808><c>such </c><00:02:12.016><c>as </c><00:02:12.224><c>e-commerce, </c><00:02:12.432><c>proprietary </c><00:02:12.640><c>goods,</c> 00:02:13.390 --> 00:02:13.400 align:start position:0% use a sales campaign. For industries such as e-commerce, proprietary goods, 00:02:13.400 --> 00:02:15.630 align:start position:0% use a sales campaign. For industries such as e-commerce, proprietary goods, beauty, <00:02:13.973><c>fashion, </c><00:02:14.546><c>and </c><00:02:15.119><c>food,</c> 00:02:15.630 --> 00:02:15.640 align:start position:0% beauty, fashion, and food, 00:02:15.640 --> 00:02:17.869 align:start position:0% beauty, fashion, and food, sales <00:02:15.919><c>campaigns </c><00:02:16.198><c>are </c><00:02:16.477><c>the </c><00:02:16.756><c>main </c><00:02:17.035><c>focus. </c><00:02:17.314><c>Okay, </c><00:02:17.593><c>so</c> 00:02:17.869 --> 00:02:17.879 align:start position:0% sales campaigns are the main focus. Okay, so 00:02:17.879 --> 00:02:19.949 align:start position:0% sales campaigns are the main focus. Okay, so now <00:02:18.014><c>I’m </c><00:02:18.149><c>going </c><00:02:18.284><c>to </c><00:02:18.419><c>show </c><00:02:18.554><c>you </c><00:02:18.689><c>the </c><00:02:18.824><c>actual </c><00:02:18.959><c>setup </c><00:02:19.094><c>screen </c><00:02:19.229><c>for </c><00:02:19.364><c>the </c><00:02:19.499><c>sales </c><00:02:19.634><c>campaign</c> 00:02:19.949 --> 00:02:19.959 align:start position:0% now I’m going to show you the actual setup screen for the sales campaign 00:02:19.959 --> 00:02:21.790 align:start position:0% now I’m going to show you the actual setup screen for the sales campaign . <00:02:20.369><c>Now, </c><00:02:20.779><c>however, </c><00:02:21.189><c>there </c><00:02:21.599><c>is</c> 00:02:21.790 --> 00:02:23.750 align:start position:0% . Now, however, there is 00:02:23.750 --> 00:02:23.760 align:start position:0% 00:02:23.760 --> 00:02:25.390 align:start position:0% one <00:02:23.930><c>important </c><00:02:24.100><c>point </c><00:02:24.270><c>we </c><00:02:24.440><c>need </c><00:02:24.610><c>to </c><00:02:24.780><c>address </c><00:02:24.950><c>before </c><00:02:25.120><c>that.</c> 00:02:25.390 --> 00:02:25.400 align:start position:0% one important point we need to address before that. 00:02:25.400 --> 00:02:27.670 align:start position:0% one important point we need to address before that. As <00:02:25.783><c>for </c><00:02:26.166><c>the </c><00:02:26.549><c>sales </c><00:02:26.932><c>campaign. </c><00:02:27.315><c>The</c> 00:02:27.670 --> 00:02:27.680 align:start position:0% As for the sales campaign. The 00:02:27.680 --> 00:02:29.670 align:start position:0% As for the sales campaign. The setup <00:02:27.914><c>method </c><00:02:28.148><c>varies </c><00:02:28.382><c>depending </c><00:02:28.616><c>on </c><00:02:28.850><c>the </c><00:02:29.084><c>targeting. </c><00:02:29.318><c>Therefore,</c> 00:02:29.670 --> 00:02:29.680 align:start position:0% setup method varies depending on the targeting. Therefore, 00:02:29.680 --> 00:02:32.229 align:start position:0% setup method varies depending on the targeting. Therefore, instead <00:02:29.942><c>of </c><00:02:30.204><c>just </c><00:02:30.466><c>copying </c><00:02:30.728><c>this </c><00:02:30.990><c>part, </c><00:02:31.252><c>it </c><00:02:31.514><c>is</c> 00:02:32.229 --> 00:02:32.239 align:start position:0% instead of just copying this part, it is 00:02:32.239 --> 00:02:34.430 align:start position:0% instead of just copying this part, it is better <00:02:32.439><c>to </c><00:02:32.639><c>understand </c><00:02:32.839><c>the </c><00:02:33.039><c>flow </c><00:02:33.239><c>of </c><00:02:33.439><c>the </c><00:02:33.639><c>notes </c><00:02:33.839><c>first. </c><00:02:34.039><c>Meta</c> 00:02:34.430 --> 00:02:34.440 align:start position:0% better to understand the flow of the notes first. Meta 00:02:34.440 --> 00:02:36.350 align:start position:0% better to understand the flow of the notes first. Meta ads <00:02:34.660><c>have </c><00:02:34.880><c>an </c><00:02:35.100><c>advantage </c><00:02:35.320><c>plus </c><00:02:35.540><c>basic </c><00:02:35.760><c>structure</c> 00:02:36.350 --> 00:02:36.360 align:start position:0% ads have an advantage plus basic structure 00:02:36.360 --> 00:02:38.869 align:start position:0% ads have an advantage plus basic structure . <00:02:36.870><c>Originally, </c><00:02:37.380><c>it </c><00:02:37.890><c>is </c><00:02:38.400><c>a</c> 00:02:38.869 --> 00:02:38.879 align:start position:0% . Originally, it is a 00:02:38.879 --> 00:02:41.589 align:start position:0% . Originally, it is a structure <00:02:39.223><c>where </c><00:02:39.567><c>Meta </c><00:02:39.911><c>automatically </c><00:02:40.255><c>enables </c><00:02:40.599><c>optimization.</c> 00:02:41.589 --> 00:02:44.309 align:start position:0% structure where Meta automatically enables optimization. 00:02:44.309 --> 00:02:46.350 align:start position:0% 00:02:46.350 --> 00:02:46.360 align:start position:0% 00:02:46.360 --> 00:02:48.630 align:start position:0% You <00:02:46.440><c>can </c><00:02:46.520><c>consider </c><00:02:46.600><c>that </c><00:02:46.680><c>as </c><00:02:46.760><c>you </c><00:02:46.840><c>adjust </c><00:02:46.920><c>the </c><00:02:47.000><c>detailed </c><00:02:47.080><c>targeting </c><00:02:47.160><c>settings </c><00:02:47.240><c>one </c><00:02:47.320><c>by </c><00:02:47.400><c>one </c><00:02:47.480><c>here, </c><00:02:47.560><c>Meta's </c><00:02:47.640><c>automatic </c><00:02:47.720><c>optimization </c><00:02:47.800><c>gradually </c><00:02:47.880><c>becomes </c><00:02:47.960><c>disabled. </c><00:02:48.040><c>Usually, </c><00:02:48.120><c>when </c><00:02:48.200><c>people</c> 00:02:48.630 --> 00:02:48.640 align:start position:0% You can consider that as you adjust the detailed targeting settings one by one here, Meta's automatic optimization gradually becomes disabled. Usually, when people 00:02:48.640 --> 00:02:51.190 align:start position:0% You can consider that as you adjust the detailed targeting settings one by one here, Meta's automatic optimization gradually becomes disabled. Usually, when people say <00:02:49.013><c>it </c><00:02:49.386><c>is </c><00:02:49.759><c>a </c><00:02:50.132><c>new </c><00:02:50.505><c>target, </c><00:02:50.878><c>they</c> 00:02:51.190 --> 00:02:51.200 align:start position:0% say it is a new target, they 00:02:51.200 --> 00:02:53.270 align:start position:0% say it is a new target, they advise <00:02:51.440><c>just </c><00:02:51.680><c>taking </c><00:02:51.920><c>a </c><00:02:52.160><c>broad </c><00:02:52.400><c>view, </c><00:02:52.640><c>but</c> 00:02:53.270 --> 00:02:53.280 align:start position:0% advise just taking a broad view, but 00:02:53.280 --> 00:02:55.750 align:start position:0% advise just taking a broad view, but that <00:02:53.615><c>is </c><00:02:53.950><c>too </c><00:02:54.285><c>abstract. </c><00:02:54.620><c>To </c><00:02:54.955><c>be</c> 00:02:55.750 --> 00:02:55.760 align:start position:0% that is too abstract. To be 00:02:55.760 --> 00:02:58.270 align:start position:0% that is too abstract. To be more <00:02:55.874><c>precise, </c><00:02:55.988><c>I </c><00:02:56.102><c>recommend </c><00:02:56.216><c>maintaining </c><00:02:56.330><c>Advantage </c><00:02:56.444><c>Plus </c><00:02:56.558><c>as </c><00:02:56.672><c>much </c><00:02:56.786><c>as </c><00:02:56.900><c>possible, </c><00:02:57.014><c>especially </c><00:02:57.128><c>for </c><00:02:57.242><c>new </c><00:02:57.356><c>targets</c> 00:02:58.270 --> 00:03:00.149 align:start position:0% more precise, I recommend maintaining Advantage Plus as much as possible, especially for new targets 00:03:00.149 --> 00:03:00.159 align:start position:0% 00:03:00.159 --> 00:03:02.110 align:start position:0% . <00:03:01.519><c>yes</c> 00:03:02.110 --> 00:03:02.120 align:start position:0% . yes 00:03:02.120 --> 00:03:04.509 align:start position:0% . yes . <00:03:02.316><c>If </c><00:03:02.512><c>you </c><00:03:02.708><c>define </c><00:03:02.904><c>interests </c><00:03:03.100><c>or </c><00:03:03.296><c>behaviors </c><00:03:03.492><c>in </c><00:03:03.688><c>new </c><00:03:03.884><c>targets </c><00:03:04.080><c>in</c> 00:03:04.509 --> 00:03:04.519 align:start position:0% . If you define interests or behaviors in new targets in 00:03:04.519 --> 00:03:06.670 align:start position:0% . If you define interests or behaviors in new targets in too <00:03:05.146><c>much </c><00:03:05.773><c>detail, </c><00:03:06.400><c>machine</c> 00:03:06.670 --> 00:03:06.680 align:start position:0% too much detail, machine 00:03:06.680 --> 00:03:08.589 align:start position:0% too much detail, machine learning <00:03:06.914><c>will </c><00:03:07.148><c>only </c><00:03:07.382><c>learn </c><00:03:07.616><c>within </c><00:03:07.850><c>that </c><00:03:08.084><c>narrow </c><00:03:08.318><c>pool</c> 00:03:08.589 --> 00:03:08.599 align:start position:0% learning will only learn within that narrow pool 00:03:08.599 --> 00:03:10.350 align:start position:0% learning will only learn within that narrow pool . <00:03:09.132><c>Therefore, </c><00:03:09.665><c>the </c><00:03:10.198><c>number</c> 00:03:10.350 --> 00:03:10.360 align:start position:0% . Therefore, the number 00:03:10.360 --> 00:03:12.710 align:start position:0% . Therefore, the number of <00:03:10.485><c>users </c><00:03:10.610><c>available </c><00:03:10.735><c>for </c><00:03:10.860><c>testing </c><00:03:10.985><c>is </c><00:03:11.110><c>small, </c><00:03:11.235><c>the </c><00:03:11.360><c>learning </c><00:03:11.485><c>speed </c><00:03:11.610><c>is </c><00:03:11.735><c>slow, </c><00:03:11.860><c>and </c><00:03:11.985><c>it </c><00:03:12.110><c>is</c> 00:03:12.710 --> 00:03:14.789 align:start position:0% of users available for testing is small, the learning speed is slow, and it is 00:03:14.789 --> 00:03:14.799 align:start position:0% 00:03:14.799 --> 00:03:16.869 align:start position:0% easy <00:03:14.885><c>to </c><00:03:14.971><c>hit </c><00:03:15.057><c>a </c><00:03:15.143><c>learning </c><00:03:15.229><c>limit </c><00:03:15.315><c>with </c><00:03:15.401><c>even </c><00:03:15.487><c>the </c><00:03:15.573><c>slightest </c><00:03:15.659><c>fluctuation. </c><00:03:15.745><c>Conversely, </c><00:03:15.831><c>if </c><00:03:15.917><c>you </c><00:03:16.003><c>leave </c><00:03:16.089><c>it </c><00:03:16.175><c>open </c><00:03:16.261><c>to </c><00:03:16.347><c>Advantage </c><00:03:16.433><c>Plus,</c> 00:03:16.869 --> 00:03:16.879 align:start position:0% easy to hit a learning limit with even the slightest fluctuation. Conversely, if you leave it open to Advantage Plus, 00:03:16.879 --> 00:03:18.990 align:start position:0% easy to hit a learning limit with even the slightest fluctuation. Conversely, if you leave it open to Advantage Plus, Meta <00:03:18.760><c>will</c> 00:03:18.990 --> 00:03:19.000 align:start position:0% Meta will 00:03:19.000 --> 00:03:21.110 align:start position:0% Meta will first <00:03:19.126><c>search </c><00:03:19.252><c>for </c><00:03:19.378><c>patterns </c><00:03:19.504><c>with </c><00:03:19.630><c>a </c><00:03:19.756><c>high </c><00:03:19.882><c>probability </c><00:03:20.008><c>of </c><00:03:20.134><c>purchase </c><00:03:20.260><c>within </c><00:03:20.386><c>the </c><00:03:20.512><c>entire </c><00:03:20.638><c>pool</c> 00:03:21.110 --> 00:03:21.120 align:start position:0% first search for patterns with a high probability of purchase within the entire pool 00:03:21.120 --> 00:03:23.390 align:start position:0% first search for patterns with a high probability of purchase within the entire pool . <00:03:21.280><c>It </c><00:03:21.440><c>becomes </c><00:03:21.600><c>a </c><00:03:21.760><c>structure </c><00:03:21.920><c>where </c><00:03:22.080><c>you </c><00:03:22.240><c>test </c><00:03:22.400><c>broadly </c><00:03:22.560><c>in </c><00:03:22.720><c>the </c><00:03:22.880><c>beginning </c><00:03:23.040><c>and</c> 00:03:23.390 --> 00:03:23.400 align:start position:0% . It becomes a structure where you test broadly in the beginning and 00:03:23.400 --> 00:03:25.309 align:start position:0% . It becomes a structure where you test broadly in the beginning and automatically 00:03:25.309 --> 00:03:25.319 align:start position:0% automatically 00:03:25.319 --> 00:03:27.390 align:start position:0% automatically narrow <00:03:25.554><c>down </c><00:03:25.789><c>in </c><00:03:26.024><c>the </c><00:03:26.259><c>direction </c><00:03:26.494><c>that </c><00:03:26.729><c>yields </c><00:03:26.964><c>results. </c><00:03:27.199><c>So,</c> 00:03:27.390 --> 00:03:27.400 align:start position:0% narrow down in the direction that yields results. So, 00:03:27.400 --> 00:03:29.550 align:start position:0% narrow down in the direction that yields results. So, Advantage <00:03:28.380><c>Plus </c><00:03:29.360><c>is</c> 00:03:29.550 --> 00:03:29.560 align:start position:0% Advantage Plus is 00:03:29.560 --> 00:03:31.470 align:start position:0% Advantage Plus is n't <00:03:29.826><c>just </c><00:03:30.092><c>distributed </c><00:03:30.358><c>indiscriminately </c><00:03:30.624><c>to </c><00:03:30.890><c>anyone; </c><00:03:31.156><c>Meta</c> 00:03:31.470 --> 00:03:31.480 align:start position:0% n't just distributed indiscriminately to anyone; Meta 00:03:31.480 --> 00:03:33.509 align:start position:0% n't just distributed indiscriminately to anyone; Meta sets <00:03:31.960><c>priorities </c><00:03:32.440><c>for </c><00:03:32.920><c>exposure.</c> 00:03:33.509 --> 00:03:33.519 align:start position:0% sets priorities for exposure. 00:03:33.519 --> 00:03:35.589 align:start position:0% sets priorities for exposure. Therefore, <00:03:33.767><c>in </c><00:03:34.015><c>new </c><00:03:34.263><c>target </c><00:03:34.511><c>sales </c><00:03:34.759><c>campaigns,</c> 00:03:35.589 --> 00:03:35.599 align:start position:0% Therefore, in new target sales campaigns, 00:03:35.599 --> 00:03:38.149 align:start position:0% Therefore, in new target sales campaigns, Advantage <00:03:35.905><c>Plus </c><00:03:36.211><c>is </c><00:03:36.517><c>kept </c><00:03:36.823><c>as </c><00:03:37.129><c>the </c><00:03:37.435><c>default.</c> 00:03:38.149 --> 00:03:38.159 align:start position:0% Advantage Plus is kept as the default. 00:03:38.159 --> 00:03:40.390 align:start position:0% Advantage Plus is kept as the default. Detailed <00:03:38.503><c>targeting </c><00:03:38.847><c>minimizes </c><00:03:39.191><c>the </c><00:03:39.535><c>setting </c><00:03:39.879><c>of</c> 00:03:40.390 --> 00:03:40.400 align:start position:0% Detailed targeting minimizes the setting of 00:03:40.400 --> 00:03:42.789 align:start position:0% Detailed targeting minimizes the setting of only <00:03:40.586><c>the </c><00:03:40.772><c>truly </c><00:03:40.958><c>essential </c><00:03:41.144><c>conditions, </c><00:03:41.330><c>such </c><00:03:41.516><c>as </c><00:03:41.702><c>gender </c><00:03:41.888><c>or </c><00:03:42.074><c>region</c> 00:03:42.789 --> 00:03:42.799 align:start position:0% only the truly essential conditions, such as gender or region 00:03:42.799 --> 00:03:45.030 align:start position:0% only the truly essential conditions, such as gender or region . <00:03:42.962><c>You </c><00:03:43.125><c>can </c><00:03:43.288><c>think </c><00:03:43.451><c>of </c><00:03:43.614><c>this </c><00:03:43.777><c>stage </c><00:03:43.940><c>as </c><00:03:44.103><c>one </c><00:03:44.266><c>where </c><00:03:44.429><c>you </c><00:03:44.592><c>do </c><00:03:44.755><c>not</c> 00:03:45.030 --> 00:03:45.040 align:start position:0% . You can think of this stage as one where you do not 00:03:45.040 --> 00:03:47.630 align:start position:0% . You can think of this stage as one where you do not determine <00:03:45.236><c>the </c><00:03:45.432><c>answer </c><00:03:45.628><c>yourself, </c><00:03:45.824><c>but </c><00:03:46.020><c>rather </c><00:03:46.216><c>let </c><00:03:46.412><c>Meta </c><00:03:46.608><c>find </c><00:03:46.804><c>it </c><00:03:47.000><c>for </c><00:03:47.196><c>you</c> 00:03:47.630 --> 00:03:49.589 align:start position:0% determine the answer yourself, but rather let Meta find it for you 00:03:49.589 --> 00:03:49.599 align:start position:0% 00:03:49.599 --> 00:03:51.710 align:start position:0% . <00:03:49.721><c>yes. </c><00:03:49.843><c>So, </c><00:03:49.965><c>that </c><00:03:50.087><c>is </c><00:03:50.209><c>how </c><00:03:50.331><c>we </c><00:03:50.453><c>looked </c><00:03:50.575><c>at </c><00:03:50.697><c>the </c><00:03:50.819><c>structure </c><00:03:50.941><c>of </c><00:03:51.063><c>the </c><00:03:51.185><c>new </c><00:03:51.307><c>target </c><00:03:51.429><c>sales</c> 00:03:51.710 --> 00:03:51.720 align:start position:0% . yes. So, that is how we looked at the structure of the new target sales 00:03:51.720 --> 00:03:53.429 align:start position:0% . yes. So, that is how we looked at the structure of the new target sales campaign. 00:03:53.429 --> 00:03:53.439 align:start position:0% campaign. 00:03:53.439 --> 00:03:56.030 align:start position:0% campaign. In <00:03:53.855><c>actual </c><00:03:54.271><c>operations, </c><00:03:54.687><c>new </c><00:03:55.103><c>targets </c><00:03:55.519><c>are</c> 00:03:56.030 --> 00:03:56.040 align:start position:0% In actual operations, new targets are 00:03:56.040 --> 00:03:58.309 align:start position:0% In actual operations, new targets are rarely <00:03:56.626><c>run </c><00:03:57.212><c>independently. </c><00:03:57.798><c>Usually,</c> 00:03:58.309 --> 00:03:58.319 align:start position:0% rarely run independently. Usually, 00:03:58.319 --> 00:04:00.509 align:start position:0% rarely run independently. Usually, new <00:03:58.605><c>targets </c><00:03:58.891><c>and </c><00:03:59.177><c>retargeting </c><00:03:59.463><c>are </c><00:03:59.749><c>separated </c><00:04:00.035><c>and</c> 00:04:00.509 --> 00:04:00.519 align:start position:0% new targets and retargeting are separated and 00:04:00.519 --> 00:04:02.190 align:start position:0% new targets and retargeting are separated and operated <00:04:00.839><c>simultaneously. </c><00:04:01.159><c>This </c><00:04:01.479><c>makes </c><00:04:01.799><c>me</c> 00:04:02.190 --> 00:04:02.200 align:start position:0% operated simultaneously. This makes me 00:04:02.200 --> 00:04:04.190 align:start position:0% operated simultaneously. This makes me wonder <00:04:02.549><c>when </c><00:04:02.898><c>would </c><00:04:03.247><c>be </c><00:04:03.596><c>a</c> 00:04:04.190 --> 00:04:04.200 align:start position:0% wonder when would be a 00:04:04.200 --> 00:04:06.830 align:start position:0% wonder when would be a good <00:04:04.542><c>time </c><00:04:04.884><c>to </c><00:04:05.226><c>start </c><00:04:05.568><c>using </c><00:04:05.910><c>retargeting. </c><00:04:06.252><c>Retargeting </c><00:04:06.594><c>is</c> 00:04:06.830 --> 00:04:06.840 align:start position:0% good time to start using retargeting. Retargeting is 00:04:06.840 --> 00:04:08.910 align:start position:0% good time to start using retargeting. Retargeting is not <00:04:07.108><c>something </c><00:04:07.376><c>to </c><00:04:07.644><c>be </c><00:04:07.912><c>used </c><00:04:08.180><c>indiscriminately; </c><00:04:08.448><c>it </c><00:04:08.716><c>is</c> 00:04:08.910 --> 00:04:08.920 align:start position:0% not something to be used indiscriminately; it is 00:04:08.920 --> 00:04:11.030 align:start position:0% not something to be used indiscriminately; it is effective <00:04:09.176><c>when </c><00:04:09.432><c>certain </c><00:04:09.688><c>conditions </c><00:04:09.944><c>are </c><00:04:10.200><c>met.</c> 00:04:11.030 --> 00:04:11.040 align:start position:0% effective when certain conditions are met. 00:04:11.040 --> 00:04:13.589 align:start position:0% effective when certain conditions are met. Typical <00:04:11.470><c>examples </c><00:04:11.900><c>include </c><00:04:12.330><c>these </c><00:04:12.760><c>cases.</c> 00:04:13.589 --> 00:04:15.350 align:start position:0% Typical examples include these cases. 00:04:15.350 --> 00:04:17.710 align:start position:0% 00:04:17.710 --> 00:04:19.870 align:start position:0% 00:04:19.870 --> 00:04:21.990 align:start position:0% 00:04:21.990 --> 00:04:24.550 align:start position:0% 00:04:24.550 --> 00:04:24.560 align:start position:0% 00:04:24.560 --> 00:04:26.550 align:start position:0% Retargeting <00:04:24.593><c>is </c><00:04:24.626><c>meaningful </c><00:04:24.659><c>only </c><00:04:24.692><c>when </c><00:04:24.725><c>the </c><00:04:24.758><c>number </c><00:04:24.791><c>of </c><00:04:24.824><c>site </c><00:04:24.857><c>visitors </c><00:04:24.890><c>has </c><00:04:24.923><c>accumulated </c><00:04:24.956><c>to </c><00:04:24.989><c>a </c><00:04:25.022><c>certain </c><00:04:25.055><c>level, </c><00:04:25.088><c>when </c><00:04:25.121><c>site </c><00:04:25.154><c>views </c><00:04:25.187><c>or </c><00:04:25.220><c>events </c><00:04:25.253><c>are </c><00:04:25.286><c>consistently </c><00:04:25.319><c>occurring, </c><00:04:25.352><c>and </c><00:04:25.385><c>when </c><00:04:25.418><c>there </c><00:04:25.451><c>is </c><00:04:25.484><c>a </c><00:04:25.517><c>continuous </c><00:04:25.550><c>influx </c><00:04:25.583><c>of </c><00:04:25.616><c>new </c><00:04:25.649><c>targets—in </c><00:04:25.682><c>other </c><00:04:25.715><c>words, </c><00:04:25.748><c>when </c><00:04:25.781><c>there </c><00:04:25.814><c>are </c><00:04:25.847><c>people </c><00:04:25.880><c>who </c><00:04:25.913><c>can </c><00:04:25.946><c>be </c><00:04:25.979><c>recaptured. </c><00:04:26.012><c>If</c> 00:04:26.550 --> 00:04:26.560 align:start position:0% Retargeting is meaningful only when the number of site visitors has accumulated to a certain level, when site views or events are consistently occurring, and when there is a continuous influx of new targets—in other words, when there are people who can be recaptured. If 00:04:26.560 --> 00:04:28.590 align:start position:0% Retargeting is meaningful only when the number of site visitors has accumulated to a certain level, when site views or events are consistently occurring, and when there is a continuous influx of new targets—in other words, when there are people who can be recaptured. If the <00:04:26.770><c>parameter </c><00:04:26.980><c>size </c><00:04:27.190><c>is </c><00:04:27.400><c>too </c><00:04:27.610><c>small, </c><00:04:27.820><c>retargeting </c><00:04:28.030><c>will </c><00:04:28.240><c>eventually</c> 00:04:28.590 --> 00:04:28.600 align:start position:0% the parameter size is too small, retargeting will eventually 00:04:28.600 --> 00:04:31.189 align:start position:0% the parameter size is too small, retargeting will eventually not <00:04:28.840><c>learn </c><00:04:29.080><c>either. </c><00:04:29.320><c>Now, </c><00:04:29.560><c>regarding </c><00:04:29.800><c>the </c><00:04:30.040><c>question </c><00:04:30.280><c>of</c> 00:04:31.189 --> 00:04:31.199 align:start position:0% not learn either. Now, regarding the question of 00:04:31.199 --> 00:04:33.430 align:start position:0% not learn either. Now, regarding the question of why <00:04:31.499><c>we </c><00:04:31.799><c>separate </c><00:04:32.099><c>new </c><00:04:32.399><c>targeting </c><00:04:32.699><c>and </c><00:04:32.999><c>retargeting,</c> 00:04:33.430 --> 00:04:33.440 align:start position:0% why we separate new targeting and retargeting, 00:04:33.440 --> 00:04:35.909 align:start position:0% why we separate new targeting and retargeting, new <00:04:34.280><c>targeting </c><00:04:35.120><c>is</c> 00:04:35.909 --> 00:04:37.550 align:start position:0% new targeting is 00:04:37.550 --> 00:04:37.560 align:start position:0% 00:04:37.560 --> 00:04:39.909 align:start position:0% responsible <00:04:37.773><c>for </c><00:04:37.986><c>continuously </c><00:04:38.199><c>bringing </c><00:04:38.412><c>in </c><00:04:38.625><c>new </c><00:04:38.838><c>people, </c><00:04:39.051><c>whereas </c><00:04:39.264><c>retargeting </c><00:04:39.477><c>is</c> 00:04:39.909 --> 00:04:39.919 align:start position:0% responsible for continuously bringing in new people, whereas retargeting is 00:04:39.919 --> 00:04:41.830 align:start position:0% responsible for continuously bringing in new people, whereas retargeting is responsible <00:04:40.109><c>for </c><00:04:40.299><c>converting </c><00:04:40.489><c>those </c><00:04:40.679><c>who </c><00:04:40.869><c>have </c><00:04:41.059><c>already </c><00:04:41.249><c>shown </c><00:04:41.439><c>interest</c> 00:04:41.830 --> 00:04:41.840 align:start position:0% responsible for converting those who have already shown interest 00:04:41.840 --> 00:04:44.150 align:start position:0% responsible for converting those who have already shown interest . <00:04:42.019><c>So </c><00:04:42.198><c>if </c><00:04:42.377><c>you </c><00:04:42.556><c>mix </c><00:04:42.735><c>these </c><00:04:42.914><c>two </c><00:04:43.093><c>into </c><00:04:43.272><c>one </c><00:04:43.451><c>campaign, </c><00:04:43.630><c>it</c> 00:04:44.150 --> 00:04:46.029 align:start position:0% . So if you mix these two into one campaign, it 00:04:46.029 --> 00:04:46.039 align:start position:0% 00:04:46.039 --> 00:04:47.790 align:start position:0% becomes <00:04:46.191><c>confusing </c><00:04:46.343><c>for </c><00:04:46.495><c>the </c><00:04:46.647><c>meta </c><00:04:46.799><c>to </c><00:04:46.951><c>decide </c><00:04:47.103><c>where </c><00:04:47.255><c>to </c><00:04:47.407><c>focus. </c><00:04:47.559><c>So,</c> 00:04:47.790 --> 00:04:47.800 align:start position:0% becomes confusing for the meta to decide where to focus. So, 00:04:47.800 --> 00:04:49.430 align:start position:0% becomes confusing for the meta to decide where to focus. So, in <00:04:47.971><c>practice, </c><00:04:48.142><c>we </c><00:04:48.313><c>operate </c><00:04:48.484><c>new </c><00:04:48.655><c>target </c><00:04:48.826><c>campaigns </c><00:04:48.997><c>and</c> 00:04:49.430 --> 00:04:49.440 align:start position:0% in practice, we operate new target campaigns and 00:04:49.440 --> 00:04:51.189 align:start position:0% in practice, we operate new target campaigns and retargeting <00:04:49.853><c>campaigns </c><00:04:50.266><c>completely </c><00:04:50.679><c>separately</c> 00:04:51.189 --> 00:04:51.199 align:start position:0% retargeting campaigns completely separately 00:04:51.199 --> 00:04:53.230 align:start position:0% retargeting campaigns completely separately . <00:04:52.600><c>Additionally,</c> 00:04:53.230 --> 00:04:55.189 align:start position:0% . Additionally, 00:04:55.189 --> 00:04:55.199 align:start position:0% 00:04:55.199 --> 00:04:57.510 align:start position:0% through <00:04:55.349><c>traffic </c><00:04:55.499><c>campaigns </c><00:04:55.649><c>using </c><00:04:55.799><c>detail </c><00:04:55.949><c>page </c><00:04:56.099><c>view </c><00:04:56.249><c>campaigns, </c><00:04:56.399><c>you </c><00:04:56.549><c>will </c><00:04:56.699><c>secure </c><00:04:56.849><c>additional </c><00:04:56.999><c>audience </c><00:04:57.149><c>size</c> 00:04:57.510 --> 00:04:57.520 align:start position:0% through traffic campaigns using detail page view campaigns, you will secure additional audience size 00:04:57.520 --> 00:04:59.590 align:start position:0% through traffic campaigns using detail page view campaigns, you will secure additional audience size . <00:04:57.833><c>So, </c><00:04:58.146><c>let </c><00:04:58.459><c>me </c><00:04:58.772><c>give </c><00:04:59.085><c>you </c><00:04:59.398><c>an</c> 00:04:59.590 --> 00:04:59.600 align:start position:0% . So, let me give you an 00:04:59.600 --> 00:05:01.870 align:start position:0% . So, let me give you an example <00:04:59.792><c>of </c><00:04:59.984><c>a </c><00:05:00.176><c>retargeting </c><00:05:00.368><c>structure </c><00:05:00.560><c>that </c><00:05:00.752><c>I </c><00:05:00.944><c>actually </c><00:05:01.136><c>use </c><00:05:01.328><c>quite </c><00:05:01.520><c>often</c> 00:05:01.870 --> 00:05:01.880 align:start position:0% example of a retargeting structure that I actually use quite often 00:05:01.880 --> 00:05:04.110 align:start position:0% example of a retargeting structure that I actually use quite often . <00:05:02.679><c>I </c><00:05:03.478><c>usually</c> 00:05:04.110 --> 00:05:04.120 align:start position:0% . I usually 00:05:04.120 --> 00:05:06.310 align:start position:0% . I usually handle <00:05:04.653><c>retargeting </c><00:05:05.186><c>like </c><00:05:05.719><c>this.</c> 00:05:06.310 --> 00:05:06.320 align:start position:0% handle retargeting like this. 00:05:06.320 --> 00:05:08.189 align:start position:0% handle retargeting like this. People <00:05:06.453><c>who </c><00:05:06.586><c>viewed </c><00:05:06.719><c>within </c><00:05:06.852><c>the </c><00:05:06.985><c>last </c><00:05:07.118><c>180 </c><00:05:07.251><c>days. </c><00:05:07.384><c>And </c><00:05:07.517><c>the</c> 00:05:08.189 --> 00:05:08.199 align:start position:0% People who viewed within the last 180 days. And the 00:05:08.199 --> 00:05:10.749 align:start position:0% People who viewed within the last 180 days. And the buyers <00:05:08.452><c>who </c><00:05:08.705><c>put </c><00:05:08.958><c>the </c><00:05:09.211><c>items </c><00:05:09.464><c>in </c><00:05:09.717><c>their </c><00:05:09.970><c>shopping </c><00:05:10.223><c>bags. </c><00:05:10.476><c>And</c> 00:05:10.749 --> 00:05:10.759 align:start position:0% buyers who put the items in their shopping bags. And 00:05:10.759 --> 00:05:12.350 align:start position:0% buyers who put the items in their shopping bags. And buyers <00:05:10.970><c>within </c><00:05:11.181><c>the </c><00:05:11.392><c>last </c><00:05:11.603><c>30 </c><00:05:11.814><c>days </c><00:05:12.025><c>are </c><00:05:12.236><c>excluded</c> 00:05:12.350 --> 00:05:12.360 align:start position:0% buyers within the last 30 days are excluded 00:05:12.360 --> 00:05:14.670 align:start position:0% buyers within the last 30 days are excluded . <00:05:13.199><c>Views </c><00:05:14.038><c>are</c> 00:05:14.670 --> 00:05:14.680 align:start position:0% . Views are 00:05:14.680 --> 00:05:16.830 align:start position:0% . Views are expanding <00:05:14.960><c>by </c><00:05:15.240><c>10% </c><00:05:15.520><c>similarly </c><00:05:15.800><c>to </c><00:05:16.080><c>Jangboun.</c> 00:05:16.830 --> 00:05:16.840 align:start position:0% expanding by 10% similarly to Jangboun. 00:05:16.840 --> 00:05:18.710 align:start position:0% expanding by 10% similarly to Jangboun. Now, <00:05:17.000><c>regarding </c><00:05:17.160><c>the </c><00:05:17.320><c>part </c><00:05:17.480><c>about </c><00:05:17.640><c>this </c><00:05:17.800><c>structure... </c><00:05:17.960><c>I </c><00:05:18.120><c>will </c><00:05:18.280><c>actually</c> 00:05:18.710 --> 00:05:18.720 align:start position:0% Now, regarding the part about this structure... I will actually 00:05:18.720 --> 00:05:20.710 align:start position:0% Now, regarding the part about this structure... I will actually show <00:05:19.080><c>you </c><00:05:19.440><c>the </c><00:05:19.800><c>current </c><00:05:20.160><c>setup </c><00:05:20.520><c>and</c> 00:05:20.710 --> 00:05:20.720 align:start position:0% show you the current setup and 00:05:20.720 --> 00:05:22.590 align:start position:0% show you the current setup and provide <00:05:21.080><c>some </c><00:05:21.440><c>additional </c><00:05:21.800><c>explanations </c><00:05:22.160><c>afterwards</c> 00:05:22.590 --> 00:05:22.600 align:start position:0% provide some additional explanations afterwards 00:05:22.600 --> 00:05:24.629 align:start position:0% provide some additional explanations afterwards . <00:05:23.380><c>Yes, </c><00:05:24.160><c>this</c> 00:05:24.629 --> 00:05:24.639 align:start position:0% . Yes, this 00:05:24.639 --> 00:05:26.350 align:start position:0% . Yes, this is <00:05:24.768><c>the </c><00:05:24.897><c>screen </c><00:05:25.026><c>where </c><00:05:25.155><c>you </c><00:05:25.284><c>can </c><00:05:25.413><c>create </c><00:05:25.542><c>a </c><00:05:25.671><c>campaign. </c><00:05:25.800><c>Let's</c> 00:05:26.350 --> 00:05:26.360 align:start position:0% is the screen where you can create a campaign. Let's 00:05:26.360 --> 00:05:27.629 align:start position:0% is the screen where you can create a campaign. Let's create <00:05:26.560><c>a </c><00:05:26.760><c>campaign </c><00:05:26.960><c>by </c><00:05:27.160><c>clicking </c><00:05:27.360><c>Create</c> 00:05:27.629 --> 00:05:27.639 align:start position:0% create a campaign by clicking Create 00:05:27.639 --> 00:05:29.710 align:start position:0% create a campaign by clicking Create . <00:05:28.539><c>Since </c><00:05:29.439><c>our</c> 00:05:29.710 --> 00:05:29.720 align:start position:0% . Since our 00:05:29.720 --> 00:05:31.550 align:start position:0% . Since our goal <00:05:29.872><c>is </c><00:05:30.024><c>sales, </c><00:05:30.176><c>we </c><00:05:30.328><c>will </c><00:05:30.480><c>set </c><00:05:30.632><c>the </c><00:05:30.784><c>campaign </c><00:05:30.936><c>goal </c><00:05:31.088><c>to </c><00:05:31.240><c>sales</c> 00:05:31.550 --> 00:05:31.560 align:start position:0% goal is sales, we will set the campaign goal to sales 00:05:31.560 --> 00:05:33.870 align:start position:0% goal is sales, we will set the campaign goal to sales . <00:05:31.886><c>When </c><00:05:32.212><c>you </c><00:05:32.538><c>join, </c><00:05:32.864><c>you </c><00:05:33.190><c>will </c><00:05:33.516><c>start</c> 00:05:33.870 --> 00:05:33.880 align:start position:0% . When you join, you will start 00:05:33.880 --> 00:05:35.950 align:start position:0% . When you join, you will start by <00:05:34.248><c>setting </c><00:05:34.616><c>the </c><00:05:34.984><c>campaign </c><00:05:35.352><c>name. </c><00:05:35.720><c>I</c> 00:05:35.950 --> 00:05:35.960 align:start position:0% by setting the campaign name. I 00:05:35.960 --> 00:05:38.629 align:start position:0% by setting the campaign name. I usually <00:05:36.228><c>tend </c><00:05:36.496><c>to </c><00:05:36.764><c>write </c><00:05:37.032><c>the </c><00:05:37.300><c>campaign </c><00:05:37.568><c>date, </c><00:05:37.836><c>the</c> 00:05:38.629 --> 00:05:38.639 align:start position:0% usually tend to write the campaign date, the 00:05:38.639 --> 00:05:41.029 align:start position:0% usually tend to write the campaign date, the campaign <00:05:39.139><c>name, </c><00:05:39.639><c>and </c><00:05:40.139><c>the </c><00:05:40.639><c>campaign</c> 00:05:41.029 --> 00:05:41.039 align:start position:0% campaign name, and the campaign 00:05:41.039 --> 00:05:43.070 align:start position:0% campaign name, and the campaign goal <00:05:41.227><c>at </c><00:05:41.415><c>the </c><00:05:41.603><c>very </c><00:05:41.791><c>beginning. </c><00:05:41.979><c>After </c><00:05:42.167><c>setting </c><00:05:42.355><c>the </c><00:05:42.543><c>name, </c><00:05:42.731><c>you </c><00:05:42.919><c>will</c> 00:05:43.070 --> 00:05:43.080 align:start position:0% goal at the very beginning. After setting the name, you will 00:05:43.080 --> 00:05:44.710 align:start position:0% goal at the very beginning. After setting the name, you will select <00:05:43.740><c>a </c><00:05:44.400><c>budget.</c> 00:05:44.710 --> 00:05:44.720 align:start position:0% select a budget. 00:05:44.720 --> 00:05:46.590 align:start position:0% select a budget. There <00:05:44.880><c>are </c><00:05:45.040><c>campaign </c><00:05:45.200><c>budgets </c><00:05:45.360><c>and </c><00:05:45.520><c>ad </c><00:05:45.680><c>set </c><00:05:45.840><c>budgets, </c><00:05:46.000><c>but</c> 00:05:46.590 --> 00:05:46.600 align:start position:0% There are campaign budgets and ad set budgets, but 00:05:46.600 --> 00:05:47.990 align:start position:0% There are campaign budgets and ad set budgets, but for <00:05:46.750><c>now, </c><00:05:46.900><c>we </c><00:05:47.050><c>will </c><00:05:47.200><c>proceed </c><00:05:47.350><c>with </c><00:05:47.500><c>the </c><00:05:47.650><c>campaign </c><00:05:47.800><c>budget</c> 00:05:47.990 --> 00:05:48.000 align:start position:0% for now, we will proceed with the campaign budget 00:05:48.000 --> 00:05:49.909 align:start position:0% for now, we will proceed with the campaign budget . <00:05:48.369><c>The </c><00:05:48.738><c>campaign </c><00:05:49.107><c>budget </c><00:05:49.476><c>is</c> 00:05:49.909 --> 00:05:49.919 align:start position:0% . The campaign budget is 00:05:49.919 --> 00:05:51.550 align:start position:0% . The campaign budget is set <00:05:50.119><c>to </c><00:05:50.319><c>a </c><00:05:50.519><c>1-day </c><00:05:50.719><c>budget </c><00:05:50.919><c>by </c><00:05:51.119><c>default</c> 00:05:51.550 --> 00:05:51.560 align:start position:0% set to a 1-day budget by default 00:05:51.560 --> 00:05:53.230 align:start position:0% set to a 1-day budget by default . <00:05:51.754><c>We'll </c><00:05:51.948><c>try </c><00:05:52.142><c>setting </c><00:05:52.336><c>this </c><00:05:52.530><c>to </c><00:05:52.724><c>50,000 </c><00:05:52.918><c>won</c> 00:05:53.230 --> 00:05:53.240 align:start position:0% . We'll try setting this to 50,000 won 00:05:53.240 --> 00:05:55.189 align:start position:0% . We'll try setting this to 50,000 won . <00:05:54.919><c>I</c> 00:05:55.189 --> 00:05:55.199 align:start position:0% . I 00:05:55.199 --> 00:05:57.510 align:start position:0% . I set <00:05:55.333><c>it </c><00:05:55.467><c>to </c><00:05:55.601><c>50,000 </c><00:05:55.735><c>won, </c><00:05:55.869><c>but </c><00:05:56.003><c>as </c><00:05:56.137><c>you </c><00:05:56.271><c>can </c><00:05:56.405><c>see </c><00:05:56.539><c>below, </c><00:05:56.673><c>the</c> 00:05:57.510 --> 00:05:57.520 align:start position:0% set it to 50,000 won, but as you can see below, the 00:05:57.520 --> 00:05:59.590 align:start position:0% set it to 50,000 won, but as you can see below, the maximum <00:05:57.679><c>daily </c><00:05:57.838><c>expenditure </c><00:05:57.997><c>is </c><00:05:58.156><c>87,500 </c><00:05:58.315><c>won. </c><00:05:58.474><c>It</c> 00:05:59.590 --> 00:06:01.749 align:start position:0% maximum daily expenditure is 87,500 won. It 00:06:01.749 --> 00:06:01.759 align:start position:0% 00:06:01.759 --> 00:06:04.110 align:start position:0% says <00:06:01.889><c>the </c><00:06:02.019><c>maximum </c><00:06:02.149><c>weekly </c><00:06:02.279><c>expenditure </c><00:06:02.409><c>is </c><00:06:02.539><c>350,000 </c><00:06:02.669><c>won. </c><00:06:02.799><c>This </c><00:06:02.929><c>means </c><00:06:03.059><c>that </c><00:06:03.189><c>depending </c><00:06:03.319><c>on </c><00:06:03.449><c>ad </c><00:06:03.579><c>performance, </c><00:06:03.709><c>you</c> 00:06:04.110 --> 00:06:05.790 align:start position:0% says the maximum weekly expenditure is 350,000 won. This means that depending on ad performance, you 00:06:05.790 --> 00:06:05.800 align:start position:0% 00:06:05.800 --> 00:06:07.749 align:start position:0% can <00:06:05.982><c>spend </c><00:06:06.164><c>between </c><00:06:06.346><c>50,000 </c><00:06:06.528><c>won </c><00:06:06.710><c>and </c><00:06:06.892><c>87,500 </c><00:06:07.074><c>won </c><00:06:07.256><c>per </c><00:06:07.438><c>day</c> 00:06:07.749 --> 00:06:07.759 align:start position:0% can spend between 50,000 won and 87,500 won per day 00:06:07.759 --> 00:06:09.749 align:start position:0% can spend between 50,000 won and 87,500 won per day . <00:06:08.699><c>However, </c><00:06:09.639><c>if</c> 00:06:09.749 --> 00:06:11.749 align:start position:0% . However, if 00:06:11.749 --> 00:06:11.759 align:start position:0% 00:06:11.759 --> 00:06:14.230 align:start position:0% there <00:06:11.905><c>are </c><00:06:12.051><c>people </c><00:06:12.197><c>who </c><00:06:12.343><c>have </c><00:06:12.489><c>a </c><00:06:12.635><c>limited </c><00:06:12.781><c>budget </c><00:06:12.927><c>and </c><00:06:13.073><c>absolutely </c><00:06:13.219><c>cannot </c><00:06:13.365><c>exceed </c><00:06:13.511><c>this </c><00:06:13.657><c>amount, </c><00:06:13.803><c>you </c><00:06:13.949><c>can</c> 00:06:14.230 --> 00:06:14.240 align:start position:0% there are people who have a limited budget and absolutely cannot exceed this amount, you can 00:06:14.240 --> 00:06:16.110 align:start position:0% there are people who have a limited budget and absolutely cannot exceed this amount, you can set <00:06:14.400><c>it </c><00:06:14.560><c>to </c><00:06:14.720><c>a </c><00:06:14.880><c>total </c><00:06:15.040><c>budget </c><00:06:15.200><c>instead </c><00:06:15.360><c>of </c><00:06:15.520><c>a </c><00:06:15.680><c>daily </c><00:06:15.840><c>budget</c> 00:06:16.110 --> 00:06:16.120 align:start position:0% set it to a total budget instead of a daily budget 00:06:16.120 --> 00:06:18.670 align:start position:0% set it to a total budget instead of a daily budget . <00:06:16.360><c>Setting </c><00:06:16.600><c>a </c><00:06:16.840><c>total </c><00:06:17.080><c>budget </c><00:06:17.320><c>ensures </c><00:06:17.560><c>that </c><00:06:17.800><c>spending </c><00:06:18.040><c>will </c><00:06:18.280><c>not</c> 00:06:18.670 --> 00:06:18.680 align:start position:0% . Setting a total budget ensures that spending will not 00:06:18.680 --> 00:06:21.430 align:start position:0% . Setting a total budget ensures that spending will not exceed <00:06:19.005><c>this </c><00:06:19.330><c>total </c><00:06:19.655><c>budget </c><00:06:19.980><c>during </c><00:06:20.305><c>the </c><00:06:20.630><c>campaign </c><00:06:20.955><c>period</c> 00:06:21.430 --> 00:06:21.440 align:start position:0% exceed this total budget during the campaign period 00:06:21.440 --> 00:06:23.909 align:start position:0% exceed this total budget during the campaign period . <00:06:22.500><c>Now, </c><00:06:23.560><c>let's</c> 00:06:23.909 --> 00:06:23.919 align:start position:0% . Now, let's 00:06:23.919 --> 00:06:25.510 align:start position:0% . Now, let's move <00:06:24.029><c>on </c><00:06:24.139><c>to </c><00:06:24.249><c>the </c><00:06:24.359><c>set </c><00:06:24.469><c>level </c><00:06:24.579><c>and </c><00:06:24.689><c>try </c><00:06:24.799><c>targeting </c><00:06:24.909><c>in </c><00:06:25.019><c>a </c><00:06:25.129><c>bit </c><00:06:25.239><c>more </c><00:06:25.349><c>detail</c> 00:06:25.510 --> 00:06:26.710 align:start position:0% move on to the set level and try targeting in a bit more detail 00:06:26.710 --> 00:06:26.720 align:start position:0% 00:06:26.720 --> 00:06:28.710 align:start position:0% . <00:06:27.000><c>Here, </c><00:06:27.280><c>too, </c><00:06:27.560><c>you </c><00:06:27.840><c>just </c><00:06:28.120><c>need </c><00:06:28.400><c>to</c> 00:06:28.710 --> 00:06:28.720 align:start position:0% . Here, too, you just need to 00:06:28.720 --> 00:06:30.909 align:start position:0% . Here, too, you just need to decide <00:06:29.189><c>on </c><00:06:29.658><c>a </c><00:06:30.127><c>set </c><00:06:30.596><c>name.</c> 00:06:30.909 --> 00:06:30.919 align:start position:0% decide on a set name. 00:06:30.919 --> 00:06:33.790 align:start position:0% decide on a set name. For <00:06:31.115><c>the </c><00:06:31.311><c>setting </c><00:06:31.507><c>name, </c><00:06:31.703><c>please </c><00:06:31.899><c>write </c><00:06:32.095><c>the </c><00:06:32.291><c>date </c><00:06:32.487><c>exactly </c><00:06:32.683><c>the </c><00:06:32.879><c>same </c><00:06:33.075><c>first</c> 00:06:33.790 --> 00:06:33.800 align:start position:0% For the setting name, please write the date exactly the same first 00:06:33.800 --> 00:06:36.589 align:start position:0% For the setting name, please write the date exactly the same first . <00:06:34.960><c>Now, </c><00:06:36.120><c>next,</c> 00:06:36.589 --> 00:06:36.599 align:start position:0% . Now, next, 00:06:36.599 --> 00:06:39.189 align:start position:0% . Now, next, when <00:06:37.119><c>dividing </c><00:06:37.639><c>campaigns, </c><00:06:38.159><c>people </c><00:06:38.679><c>usually</c> 00:06:39.189 --> 00:06:39.199 align:start position:0% when dividing campaigns, people usually 00:06:39.199 --> 00:06:41.029 align:start position:0% when dividing campaigns, people usually divide <00:06:39.535><c>them </c><00:06:39.871><c>by </c><00:06:40.207><c>product </c><00:06:40.543><c>type. </c><00:06:40.879><c>So,</c> 00:06:41.029 --> 00:06:41.039 align:start position:0% divide them by product type. So, 00:06:41.039 --> 00:06:42.909 align:start position:0% divide them by product type. So, I’ll <00:06:41.325><c>use </c><00:06:41.611><c>product </c><00:06:41.897><c>types </c><00:06:42.183><c>as </c><00:06:42.469><c>an </c><00:06:42.755><c>example</c> 00:06:42.909 --> 00:06:42.919 align:start position:0% I’ll use product types as an example 00:06:42.919 --> 00:06:45.510 align:start position:0% I’ll use product types as an example . <00:06:43.133><c>Please </c><00:06:43.347><c>categorize </c><00:06:43.561><c>them </c><00:06:43.775><c>by </c><00:06:43.989><c>type </c><00:06:44.203><c>and </c><00:06:44.417><c>indicate </c><00:06:44.631><c>whether </c><00:06:44.845><c>they </c><00:06:45.059><c>are </c><00:06:45.273><c>new</c> 00:06:45.510 --> 00:06:45.520 align:start position:0% . Please categorize them by type and indicate whether they are new 00:06:45.520 --> 00:06:48.150 align:start position:0% . Please categorize them by type and indicate whether they are new targets <00:06:46.680><c>or </c><00:06:47.840><c>retargets</c> 00:06:48.150 --> 00:06:48.160 align:start position:0% targets or retargets 00:06:48.160 --> 00:06:50.070 align:start position:0% targets or retargets . <00:06:48.328><c>Since </c><00:06:48.496><c>we </c><00:06:48.664><c>are </c><00:06:48.832><c>going </c><00:06:49.000><c>to </c><00:06:49.168><c>set </c><00:06:49.336><c>up </c><00:06:49.504><c>a </c><00:06:49.672><c>retarget, </c><00:06:49.840><c>please</c> 00:06:50.070 --> 00:06:50.080 align:start position:0% . Since we are going to set up a retarget, please 00:06:50.080 --> 00:06:51.510 align:start position:0% . Since we are going to set up a retarget, please write <00:06:51.400><c>"Retarget"</c> 00:06:51.510 --> 00:06:51.520 align:start position:0% write "Retarget" 00:06:51.520 --> 00:06:53.710 align:start position:0% write "Retarget" . <00:06:51.699><c>Now, </c><00:06:51.878><c>if </c><00:06:52.057><c>you </c><00:06:52.236><c>look </c><00:06:52.415><c>at </c><00:06:52.594><c>the </c><00:06:52.773><c>bottom, </c><00:06:52.952><c>regarding </c><00:06:53.131><c>the </c><00:06:53.310><c>conversion</c> 00:06:53.710 --> 00:06:53.720 align:start position:0% . Now, if you look at the bottom, regarding the conversion 00:06:53.720 --> 00:06:55.790 align:start position:0% . Now, if you look at the bottom, regarding the conversion location, <00:06:53.876><c>if </c><00:06:54.032><c>you </c><00:06:54.188><c>choose </c><00:06:54.344><c>to </c><00:06:54.500><c>use </c><00:06:54.656><c>assets, </c><00:06:54.812><c>you </c><00:06:54.968><c>just </c><00:06:55.124><c>need </c><00:06:55.280><c>to</c> 00:06:55.790 --> 00:06:55.800 align:start position:0% location, if you choose to use assets, you just need to 00:06:55.800 --> 00:06:57.589 align:start position:0% location, if you choose to use assets, you just need to select <00:06:57.280><c>Website</c> 00:06:57.589 --> 00:06:57.599 align:start position:0% select Website 00:06:57.599 --> 00:06:59.670 align:start position:0% select Website . <00:06:57.804><c>We </c><00:06:58.009><c>will </c><00:06:58.214><c>aim </c><00:06:58.419><c>to </c><00:06:58.624><c>maximize </c><00:06:58.829><c>our </c><00:06:59.034><c>conversion </c><00:06:59.239><c>rate</c> 00:06:59.670 --> 00:06:59.680 align:start position:0% . We will aim to maximize our conversion rate 00:06:59.680 --> 00:07:02.790 align:start position:0% . We will aim to maximize our conversion rate . <00:06:59.931><c>Also, </c><00:07:00.182><c>please </c><00:07:00.433><c>check </c><00:07:00.684><c>if </c><00:07:00.935><c>the </c><00:07:01.186><c>pixels </c><00:07:01.437><c>are </c><00:07:01.688><c>set </c><00:07:01.939><c>correctly </c><00:07:02.190><c>and</c> 00:07:02.790 --> 00:07:04.950 align:start position:0% . Also, please check if the pixels are set correctly and 00:07:04.950 --> 00:07:04.960 align:start position:0% 00:07:04.960 --> 00:07:07.589 align:start position:0% set <00:07:05.439><c>up </c><00:07:05.918><c>the </c><00:07:06.397><c>transition </c><00:07:06.876><c>events.</c> 00:07:07.589 --> 00:07:07.599 align:start position:0% set up the transition events. 00:07:07.599 --> 00:07:09.670 align:start position:0% set up the transition events. Okay, <00:07:07.829><c>whether </c><00:07:08.059><c>it's </c><00:07:08.289><c>new </c><00:07:08.519><c>purchases </c><00:07:08.749><c>or </c><00:07:08.979><c>re-purchases, </c><00:07:09.209><c>we </c><00:07:09.439><c>are</c> 00:07:09.670 --> 00:07:09.680 align:start position:0% Okay, whether it's new purchases or re-purchases, we are 00:07:09.680 --> 00:07:11.670 align:start position:0% Okay, whether it's new purchases or re-purchases, we are setting <00:07:09.900><c>up </c><00:07:10.120><c>our </c><00:07:10.340><c>purchase </c><00:07:10.560><c>campaign </c><00:07:10.780><c>right </c><00:07:11.000><c>now.</c> 00:07:11.670 --> 00:07:11.680 align:start position:0% setting up our purchase campaign right now. 00:07:11.680 --> 00:07:13.950 align:start position:0% setting up our purchase campaign right now. That <00:07:12.046><c>is </c><00:07:12.412><c>why </c><00:07:12.778><c>you </c><00:07:13.144><c>choose </c><00:07:13.510><c>to </c><00:07:13.876><c>purchase</c> 00:07:13.950 --> 00:07:13.960 align:start position:0% That is why you choose to purchase 00:07:13.960 --> 00:07:15.589 align:start position:0% That is why you choose to purchase . <00:07:14.256><c>Now, </c><00:07:14.552><c>but </c><00:07:14.848><c>there </c><00:07:15.144><c>is </c><00:07:15.440><c>one</c> 00:07:15.589 --> 00:07:15.599 align:start position:0% . Now, but there is one 00:07:15.599 --> 00:07:17.390 align:start position:0% . Now, but there is one important <00:07:15.741><c>thing </c><00:07:15.883><c>to </c><00:07:16.025><c>look </c><00:07:16.167><c>at </c><00:07:16.309><c>here: </c><00:07:16.451><c>there </c><00:07:16.593><c>is </c><00:07:16.735><c>a </c><00:07:16.877><c>settings</c> 00:07:17.390 --> 00:07:17.400 align:start position:0% important thing to look at here: there is a settings 00:07:17.400 --> 00:07:19.749 align:start position:0% important thing to look at here: there is a settings view. <00:07:17.565><c>So, </c><00:07:17.730><c>if </c><00:07:17.895><c>you </c><00:07:18.060><c>press </c><00:07:18.225><c>it, </c><00:07:18.390><c>you'll </c><00:07:18.555><c>see </c><00:07:18.720><c>something</c> 00:07:19.749 --> 00:07:19.759 align:start position:0% view. So, if you press it, you'll see something 00:07:19.759 --> 00:07:21.909 align:start position:0% view. So, if you press it, you'll see something called <00:07:20.079><c>gear </c><00:07:20.399><c>settings, </c><00:07:20.719><c>right? </c><00:07:21.039><c>Now, </c><00:07:21.359><c>this </c><00:07:21.679><c>gear</c> 00:07:21.909 --> 00:07:21.919 align:start position:0% called gear settings, right? Now, this gear 00:07:21.919 --> 00:07:23.950 align:start position:0% called gear settings, right? Now, this gear setting <00:07:22.105><c>is </c><00:07:22.291><c>basically </c><00:07:22.477><c>set </c><00:07:22.663><c>to </c><00:07:22.849><c>7 </c><00:07:23.035><c>days </c><00:07:23.221><c>after </c><00:07:23.407><c>clicking </c><00:07:23.593><c>and</c> 00:07:23.950 --> 00:07:23.960 align:start position:0% setting is basically set to 7 days after clicking and 00:07:23.960 --> 00:07:25.469 align:start position:0% setting is basically set to 7 days after clicking and 00:07:25.469 --> 00:07:25.479 align:start position:0% 00:07:25.479 --> 00:07:27.390 align:start position:0% 1 <00:07:25.674><c>day </c><00:07:25.869><c>after </c><00:07:26.064><c>participation </c><00:07:26.259><c>inquiry. </c><00:07:26.454><c>Now, </c><00:07:26.649><c>let's </c><00:07:26.844><c>say </c><00:07:27.039><c>we</c> 00:07:27.390 --> 00:07:27.400 align:start position:0% 1 day after participation inquiry. Now, let's say we 00:07:27.400 --> 00:07:29.790 align:start position:0% 1 day after participation inquiry. Now, let's say we set <00:07:27.702><c>it </c><00:07:28.004><c>to </c><00:07:28.306><c>1 </c><00:07:28.608><c>day. </c><00:07:28.910><c>Okay, </c><00:07:29.212><c>so </c><00:07:29.514><c>this</c> 00:07:29.790 --> 00:07:29.800 align:start position:0% set it to 1 day. Okay, so this 00:07:29.800 --> 00:07:32.029 align:start position:0% set it to 1 day. Okay, so this means <00:07:30.230><c>that </c><00:07:30.660><c>a </c><00:07:31.090><c>customer </c><00:07:31.520><c>just</c> 00:07:32.029 --> 00:07:32.039 align:start position:0% means that a customer just 00:07:32.039 --> 00:07:33.950 align:start position:0% means that a customer just clicked <00:07:32.429><c>to </c><00:07:32.819><c>buy </c><00:07:33.209><c>this </c><00:07:33.599><c>item</c> 00:07:33.950 --> 00:07:33.960 align:start position:0% clicked to buy this item 00:07:33.960 --> 00:07:35.629 align:start position:0% clicked to buy this item . <00:07:34.110><c>Now, </c><00:07:34.260><c>but </c><00:07:34.410><c>I </c><00:07:34.560><c>didn't </c><00:07:34.710><c>buy </c><00:07:34.860><c>it </c><00:07:35.010><c>right </c><00:07:35.160><c>away</c> 00:07:35.629 --> 00:07:35.639 align:start position:0% . Now, but I didn't buy it right away 00:07:35.639 --> 00:07:37.309 align:start position:0% . Now, but I didn't buy it right away . <00:07:35.829><c>And </c><00:07:36.019><c>I </c><00:07:36.209><c>bought </c><00:07:36.399><c>it </c><00:07:36.589><c>about </c><00:07:36.779><c>3 </c><00:07:36.969><c>days </c><00:07:37.159><c>later</c> 00:07:37.309 --> 00:07:37.319 align:start position:0% . And I bought it about 3 days later 00:07:37.319 --> 00:07:39.390 align:start position:0% . And I bought it about 3 days later . <00:07:37.534><c>So, </c><00:07:37.749><c>when </c><00:07:37.964><c>it </c><00:07:38.179><c>is </c><00:07:38.394><c>set </c><00:07:38.609><c>to </c><00:07:38.824><c>1 </c><00:07:39.039><c>day,</c> 00:07:39.390 --> 00:07:41.070 align:start position:0% . So, when it is set to 1 day, 00:07:41.070 --> 00:07:41.080 align:start position:0% 00:07:41.080 --> 00:07:42.909 align:start position:0% the <00:07:41.208><c>people </c><00:07:41.336><c>who </c><00:07:41.464><c>purchased </c><00:07:41.592><c>three </c><00:07:41.720><c>days </c><00:07:41.848><c>later </c><00:07:41.976><c>saw </c><00:07:42.104><c>this </c><00:07:42.232><c>ad </c><00:07:42.360><c>and</c> 00:07:42.909 --> 00:07:42.919 align:start position:0% the people who purchased three days later saw this ad and 00:07:42.919 --> 00:07:45.070 align:start position:0% the people who purchased three days later saw this ad and made <00:07:43.103><c>the </c><00:07:43.287><c>purchase, </c><00:07:43.471><c>but </c><00:07:43.655><c>it </c><00:07:43.839><c>is </c><00:07:44.023><c>not </c><00:07:44.207><c>captured </c><00:07:44.391><c>in </c><00:07:44.575><c>the </c><00:07:44.759><c>data</c> 00:07:45.070 --> 00:07:45.080 align:start position:0% made the purchase, but it is not captured in the data 00:07:45.080 --> 00:07:46.909 align:start position:0% made the purchase, but it is not captured in the data . <00:07:46.440><c>Therefore,</c> 00:07:46.909 --> 00:07:49.149 align:start position:0% . Therefore, 00:07:49.149 --> 00:07:49.159 align:start position:0% 00:07:49.159 --> 00:07:51.149 align:start position:0% to <00:07:49.268><c>obtain </c><00:07:49.377><c>clearer </c><00:07:49.486><c>data </c><00:07:49.595><c>on </c><00:07:49.704><c>people </c><00:07:49.813><c>who </c><00:07:49.922><c>purchased </c><00:07:50.031><c>through </c><00:07:50.140><c>this </c><00:07:50.249><c>advertisement, </c><00:07:50.358><c>the</c> 00:07:51.149 --> 00:07:53.230 align:start position:0% to obtain clearer data on people who purchased through this advertisement, the 00:07:53.230 --> 00:07:53.240 align:start position:0% 00:07:53.240 --> 00:07:54.510 align:start position:0% most <00:07:54.120><c>accurate</c> 00:07:54.510 --> 00:07:54.520 align:start position:0% most accurate 00:07:54.520 --> 00:07:56.270 align:start position:0% most accurate method <00:07:54.655><c>is </c><00:07:54.790><c>to </c><00:07:54.925><c>configure </c><00:07:55.060><c>the </c><00:07:55.195><c>settings </c><00:07:55.330><c>as </c><00:07:55.465><c>they </c><00:07:55.600><c>are </c><00:07:55.735><c>now. </c><00:07:55.870><c>And</c> 00:07:56.270 --> 00:07:56.280 align:start position:0% method is to configure the settings as they are now. And 00:07:56.280 --> 00:07:58.589 align:start position:0% method is to configure the settings as they are now. And if <00:07:56.586><c>you </c><00:07:56.892><c>scroll </c><00:07:57.198><c>down </c><00:07:57.504><c>further, </c><00:07:57.810><c>here </c><00:07:58.116><c>you</c> 00:07:58.589 --> 00:07:58.599 align:start position:0% if you scroll down further, here you 00:07:58.599 --> 00:08:00.430 align:start position:0% if you scroll down further, here you can <00:07:58.909><c>select </c><00:07:59.219><c>the </c><00:07:59.529><c>date </c><00:07:59.839><c>schedule.</c> 00:08:00.430 --> 00:08:00.440 align:start position:0% can select the date schedule. 00:08:00.440 --> 00:08:02.029 align:start position:0% can select the date schedule. So <00:08:00.653><c>it's </c><00:08:00.866><c>from </c><00:08:01.079><c>January </c><00:08:01.292><c>16th </c><00:08:01.505><c>to </c><00:08:01.718><c>February</c> 00:08:02.029 --> 00:08:02.039 align:start position:0% So it's from January 16th to February 00:08:02.039 --> 00:08:04.350 align:start position:0% So it's from January 16th to February 16th. <00:08:02.359><c>So </c><00:08:02.679><c>that's </c><00:08:02.999><c>roughly </c><00:08:03.319><c>a </c><00:08:03.639><c>month.</c> 00:08:04.350 --> 00:08:04.360 align:start position:0% 16th. So that's roughly a month. 00:08:04.360 --> 00:08:06.390 align:start position:0% 16th. So that's roughly a month. Okay, <00:08:04.813><c>and </c><00:08:05.266><c>earlier, </c><00:08:05.719><c>we</c> 00:08:06.390 --> 00:08:06.400 align:start position:0% Okay, and earlier, we 00:08:06.400 --> 00:08:08.029 align:start position:0% Okay, and earlier, we set <00:08:06.560><c>the </c><00:08:06.720><c>campaign </c><00:08:06.880><c>Prime </c><00:08:07.040><c>Minister's </c><00:08:07.200><c>budget </c><00:08:07.360><c>at </c><00:08:07.520><c>500,000 </c><00:08:07.680><c>won</c> 00:08:08.029 --> 00:08:08.039 align:start position:0% set the campaign Prime Minister's budget at 500,000 won 00:08:08.039 --> 00:08:10.149 align:start position:0% set the campaign Prime Minister's budget at 500,000 won . <00:08:08.959><c>Okay, </c><00:08:09.879><c>then,</c> 00:08:10.149 --> 00:08:10.159 align:start position:0% . Okay, then, 00:08:10.159 --> 00:08:12.149 align:start position:0% . Okay, then, during <00:08:10.350><c>this </c><00:08:10.541><c>period </c><00:08:10.732><c>we </c><00:08:10.923><c>just </c><00:08:11.114><c>set, </c><00:08:11.305><c>we </c><00:08:11.496><c>are </c><00:08:11.687><c>going </c><00:08:11.878><c>to</c> 00:08:12.149 --> 00:08:12.159 align:start position:0% during this period we just set, we are going to 00:08:12.159 --> 00:08:13.749 align:start position:0% during this period we just set, we are going to spend <00:08:12.364><c>a </c><00:08:12.569><c>total </c><00:08:12.774><c>of </c><00:08:12.979><c>500,000 </c><00:08:13.184><c>won. </c><00:08:13.389><c>And </c><00:08:13.594><c>you</c> 00:08:13.749 --> 00:08:13.759 align:start position:0% spend a total of 500,000 won. And you 00:08:13.759 --> 00:08:15.749 align:start position:0% spend a total of 500,000 won. And you can <00:08:13.950><c>write </c><00:08:14.141><c>it </c><00:08:14.332><c>so </c><00:08:14.523><c>that </c><00:08:14.714><c>it </c><00:08:14.905><c>never </c><00:08:15.096><c>goes </c><00:08:15.287><c>beyond </c><00:08:15.478><c>that</c> 00:08:15.749 --> 00:08:15.759 align:start position:0% can write it so that it never goes beyond that 00:08:15.759 --> 00:08:17.589 align:start position:0% can write it so that it never goes beyond that . <00:08:15.959><c>So </c><00:08:16.159><c>please </c><00:08:16.359><c>keep </c><00:08:16.559><c>this </c><00:08:16.759><c>in </c><00:08:16.959><c>mind </c><00:08:17.159><c>and</c> 00:08:17.589 --> 00:08:17.599 align:start position:0% . So please keep this in mind and 00:08:17.599 --> 00:08:19.510 align:start position:0% . So please keep this in mind and set <00:08:17.943><c>it </c><00:08:18.287><c>up </c><00:08:18.631><c>properly. </c><00:08:18.975><c>Now, </c><00:08:19.319><c>the</c> 00:08:19.510 --> 00:08:19.520 align:start position:0% set it up properly. Now, the 00:08:19.520 --> 00:08:21.350 align:start position:0% set it up properly. Now, the most 00:08:21.350 --> 00:08:21.360 align:start position:0% most 00:08:21.360 --> 00:08:23.749 align:start position:0% most important <00:08:21.576><c>step </c><00:08:21.792><c>when </c><00:08:22.008><c>setting </c><00:08:22.224><c>up </c><00:08:22.440><c>retargeting </c><00:08:22.656><c>is </c><00:08:22.872><c>the </c><00:08:23.088><c>target. </c><00:08:23.304><c>Now, </c><00:08:23.520><c>this</c> 00:08:23.749 --> 00:08:23.759 align:start position:0% important step when setting up retargeting is the target. Now, this 00:08:23.759 --> 00:08:25.270 align:start position:0% important step when setting up retargeting is the target. Now, this target <00:08:24.185><c>is. </c><00:08:24.611><c>As </c><00:08:25.037><c>I</c> 00:08:25.270 --> 00:08:25.280 align:start position:0% target is. As I 00:08:25.280 --> 00:08:28.309 align:start position:0% target is. As I mentioned <00:08:25.680><c>earlier </c><00:08:26.080><c>in </c><00:08:26.480><c>the </c><00:08:26.880><c>PPT </c><00:08:27.280><c>section, </c><00:08:27.680><c>first, </c><00:08:28.080><c>regarding</c> 00:08:28.309 --> 00:08:28.319 align:start position:0% mentioned earlier in the PPT section, first, regarding 00:08:28.319 --> 00:08:30.189 align:start position:0% mentioned earlier in the PPT section, first, regarding meta... <00:08:28.979><c>Advantage </c><00:08:29.639><c>Plus</c> 00:08:30.189 --> 00:08:30.199 align:start position:0% meta... Advantage Plus 00:08:30.199 --> 00:08:32.190 align:start position:0% meta... Advantage Plus is <00:08:30.335><c>the </c><00:08:30.471><c>default. </c><00:08:30.607><c>So, </c><00:08:30.743><c>the </c><00:08:30.879><c>default </c><00:08:31.015><c>settings </c><00:08:31.151><c>are </c><00:08:31.287><c>already </c><00:08:31.423><c>in </c><00:08:31.559><c>place, </c><00:08:31.695><c>but </c><00:08:31.831><c>is</c> 00:08:32.190 --> 00:08:34.190 align:start position:0% is the default. So, the default settings are already in place, but is 00:08:34.190 --> 00:08:34.200 align:start position:0% 00:08:34.200 --> 00:08:36.709 align:start position:0% there <00:08:34.480><c>an </c><00:08:34.760><c>option </c><00:08:35.040><c>here </c><00:08:35.320><c>to </c><00:08:35.600><c>see </c><00:08:35.880><c>more </c><00:08:36.160><c>control </c><00:08:36.440><c>options?</c> 00:08:36.709 --> 00:08:36.719 align:start position:0% there an option here to see more control options? 00:08:36.719 --> 00:08:38.909 align:start position:0% there an option here to see more control options? When <00:08:36.964><c>I </c><00:08:37.209><c>clicked, </c><00:08:37.454><c>I’ll </c><00:08:37.699><c>set </c><00:08:37.944><c>the </c><00:08:38.189><c>minimum </c><00:08:38.434><c>age </c><00:08:38.679><c>to</c> 00:08:38.909 --> 00:08:38.919 align:start position:0% When I clicked, I’ll set the minimum age to 00:08:38.919 --> 00:08:40.790 align:start position:0% When I clicked, I’ll set the minimum age to 25 <00:08:39.599><c>for </c><00:08:40.279><c>now.</c> 00:08:40.790 --> 00:08:40.800 align:start position:0% 25 for now. 00:08:40.800 --> 00:08:42.469 align:start position:0% 25 for now. Okay, <00:08:40.980><c>I've </c><00:08:41.160><c>set </c><00:08:41.340><c>it </c><00:08:41.520><c>up </c><00:08:41.700><c>to </c><00:08:41.880><c>this </c><00:08:42.060><c>extent. </c><00:08:42.240><c>Now,</c> 00:08:42.469 --> 00:08:42.479 align:start position:0% Okay, I've set it up to this extent. Now, 00:08:42.479 --> 00:08:44.230 align:start position:0% Okay, I've set it up to this extent. Now, looking <00:08:42.711><c>at </c><00:08:42.943><c>this, </c><00:08:43.175><c>even </c><00:08:43.407><c>if </c><00:08:43.639><c>Advantage</c> 00:08:44.230 --> 00:08:44.240 align:start position:0% looking at this, even if Advantage 00:08:44.240 --> 00:08:46.630 align:start position:0% looking at this, even if Advantage Plus <00:08:44.616><c>is </c><00:08:44.992><c>enabled, </c><00:08:45.368><c>it </c><00:08:45.744><c>does </c><00:08:46.120><c>not</c> 00:08:46.630 --> 00:08:46.640 align:start position:0% Plus is enabled, it does not 00:08:46.640 --> 00:08:48.710 align:start position:0% Plus is enabled, it does not reach <00:08:46.944><c>people </c><00:08:47.248><c>outside </c><00:08:47.552><c>this </c><00:08:47.856><c>setting </c><00:08:48.160><c>range</c> 00:08:48.710 --> 00:08:48.720 align:start position:0% reach people outside this setting range 00:08:48.720 --> 00:08:50.470 align:start position:0% reach people outside this setting range . <00:08:48.811><c>So, </c><00:08:48.902><c>for </c><00:08:48.993><c>those </c><00:08:49.084><c>who </c><00:08:49.175><c>say, </c><00:08:49.266><c>"I </c><00:08:49.357><c>can </c><00:08:49.448><c>do </c><00:08:49.539><c>this </c><00:08:49.630><c>with </c><00:08:49.721><c>the </c><00:08:49.812><c>minimum </c><00:08:49.903><c>settings, </c><00:08:49.994><c>but</c> 00:08:50.470 --> 00:08:52.230 align:start position:0% . So, for those who say, "I can do this with the minimum settings, but 00:08:52.230 --> 00:08:52.240 align:start position:0% 00:08:52.240 --> 00:08:54.550 align:start position:0% since <00:08:52.593><c>I'm </c><00:08:52.946><c>going </c><00:08:53.299><c>to </c><00:08:53.652><c>do </c><00:08:54.005><c>retargeting, </c><00:08:54.358><c>I</c> 00:08:54.550 --> 00:08:55.949 align:start position:0% since I'm going to do retargeting, I 00:08:55.949 --> 00:08:55.959 align:start position:0% 00:08:55.959 --> 00:08:57.790 align:start position:0% need <00:08:56.123><c>to </c><00:08:56.287><c>apply </c><00:08:56.451><c>more </c><00:08:56.615><c>detailed </c><00:08:56.779><c>targeting </c><00:08:56.943><c>for </c><00:08:57.107><c>that." </c><00:08:57.271><c>Now, </c><00:08:57.435><c>do </c><00:08:57.599><c>you</c> 00:08:57.790 --> 00:08:59.790 align:start position:0% need to apply more detailed targeting for that." Now, do you 00:08:59.790 --> 00:08:59.800 align:start position:0% 00:08:59.800 --> 00:09:02.110 align:start position:0% see <00:08:59.963><c>the </c><00:09:00.126><c>wheel </c><00:09:00.289><c>here </c><00:09:00.452><c>below, </c><00:09:00.615><c>for </c><00:09:00.778><c>those </c><00:09:00.941><c>people? </c><00:09:01.104><c>Added </c><00:09:01.267><c>ad </c><00:09:01.430><c>reach </c><00:09:01.593><c>limits.</c> 00:09:02.110 --> 00:09:02.120 align:start position:0% see the wheel here below, for those people? Added ad reach limits. 00:09:02.120 --> 00:09:04.269 align:start position:0% see the wheel here below, for those people? Added ad reach limits. Please <00:09:02.420><c>click </c><00:09:02.720><c>this. </c><00:09:03.020><c>Now, </c><00:09:03.320><c>if </c><00:09:03.620><c>you </c><00:09:03.920><c>click,</c> 00:09:04.269 --> 00:09:04.279 align:start position:0% Please click this. Now, if you click, 00:09:04.279 --> 00:09:06.030 align:start position:0% Please click this. Now, if you click, you <00:09:04.539><c>will </c><00:09:04.799><c>see </c><00:09:05.059><c>"Maintain </c><00:09:05.319><c>current </c><00:09:05.579><c>settings </c><00:09:05.839><c>and</c> 00:09:06.030 --> 00:09:08.150 align:start position:0% you will see "Maintain current settings and 00:09:08.150 --> 00:09:08.160 align:start position:0% 00:09:08.160 --> 00:09:10.389 align:start position:0% apply <00:09:08.375><c>value </c><00:09:08.590><c>rules </c><00:09:08.805><c>with </c><00:09:09.020><c>Advantage </c><00:09:09.235><c>Plus </c><00:09:09.450><c>enabled." </c><00:09:09.665><c>And </c><00:09:09.880><c>finally,</c> 00:09:10.389 --> 00:09:10.399 align:start position:0% apply value rules with Advantage Plus enabled." And finally, 00:09:10.399 --> 00:09:12.310 align:start position:0% apply value rules with Advantage Plus enabled." And finally, there <00:09:10.487><c>is </c><00:09:10.575><c>an </c><00:09:10.663><c>addition </c><00:09:10.751><c>of </c><00:09:10.839><c>a </c><00:09:10.927><c>limit </c><00:09:11.015><c>on </c><00:09:11.103><c>ad </c><00:09:11.191><c>reach. </c><00:09:11.279><c>You </c><00:09:11.367><c>will </c><00:09:11.455><c>be </c><00:09:11.543><c>asked </c><00:09:11.631><c>to</c> 00:09:12.310 --> 00:09:12.320 align:start position:0% there is an addition of a limit on ad reach. You will be asked to 00:09:12.320 --> 00:09:14.430 align:start position:0% there is an addition of a limit on ad reach. You will be asked to add <00:09:12.613><c>a </c><00:09:12.906><c>limit </c><00:09:13.199><c>to </c><00:09:13.492><c>your </c><00:09:13.785><c>ad </c><00:09:14.078><c>reach</c> 00:09:14.430 --> 00:09:14.440 align:start position:0% add a limit to your ad reach 00:09:14.440 --> 00:09:16.790 align:start position:0% add a limit to your ad reach . <00:09:14.640><c>yes. </c><00:09:14.840><c>When </c><00:09:15.040><c>you </c><00:09:15.240><c>set </c><00:09:15.440><c>it </c><00:09:15.640><c>up </c><00:09:15.840><c>like </c><00:09:16.040><c>this, </c><00:09:16.240><c>you </c><00:09:16.440><c>can</c> 00:09:16.790 --> 00:09:18.870 align:start position:0% . yes. When you set it up like this, you can 00:09:18.870 --> 00:09:18.880 align:start position:0% 00:09:18.880 --> 00:09:20.509 align:start position:0% configure <00:09:19.054><c>things </c><00:09:19.228><c>like </c><00:09:19.402><c>age </c><00:09:19.576><c>in </c><00:09:19.750><c>a </c><00:09:19.924><c>bit </c><00:09:20.098><c>more </c><00:09:20.272><c>detail</c> 00:09:20.509 --> 00:09:20.519 align:start position:0% configure things like age in a bit more detail 00:09:20.519 --> 00:09:22.389 align:start position:0% configure things like age in a bit more detail . <00:09:20.675><c>So, </c><00:09:20.831><c>for </c><00:09:20.987><c>things </c><00:09:21.143><c>like </c><00:09:21.299><c>this, </c><00:09:21.455><c>ah, </c><00:09:21.611><c>you </c><00:09:21.767><c>just </c><00:09:21.923><c>need </c><00:09:22.079><c>to</c> 00:09:22.389 --> 00:09:22.399 align:start position:0% . So, for things like this, ah, you just need to 00:09:22.399 --> 00:09:24.190 align:start position:0% . So, for things like this, ah, you just need to set <00:09:22.584><c>it </c><00:09:22.769><c>up </c><00:09:22.954><c>according </c><00:09:23.139><c>to </c><00:09:23.324><c>the </c><00:09:23.509><c>situation </c><00:09:23.694><c>and </c><00:09:23.879><c>purpose</c> 00:09:24.190 --> 00:09:24.200 align:start position:0% set it up according to the situation and purpose 00:09:24.200 --> 00:09:26.069 align:start position:0% set it up according to the situation and purpose . <00:09:24.453><c>So, </c><00:09:24.706><c>the </c><00:09:24.959><c>important </c><00:09:25.212><c>thing </c><00:09:25.465><c>now </c><00:09:25.718><c>is</c> 00:09:26.069 --> 00:09:26.079 align:start position:0% . So, the important thing now is 00:09:26.079 --> 00:09:28.150 align:start position:0% . So, the important thing now is this <00:09:26.665><c>custom </c><00:09:27.251><c>target. </c><00:09:27.837><c>So,</c> 00:09:28.150 --> 00:09:28.160 align:start position:0% this custom target. So, 00:09:28.160 --> 00:09:30.190 align:start position:0% this custom target. So, when <00:09:28.359><c>you </c><00:09:28.558><c>place </c><00:09:28.757><c>the </c><00:09:28.956><c>Kerzel </c><00:09:29.155><c>on </c><00:09:29.354><c>the </c><00:09:29.553><c>custom </c><00:09:29.752><c>target, </c><00:09:29.951><c>a</c> 00:09:30.190 --> 00:09:30.200 align:start position:0% when you place the Kerzel on the custom target, a 00:09:30.200 --> 00:09:32.190 align:start position:0% when you place the Kerzel on the custom target, a pencil <00:09:30.363><c>shape </c><00:09:30.526><c>appears </c><00:09:30.689><c>next </c><00:09:30.852><c>to </c><00:09:31.015><c>it. </c><00:09:31.178><c>So, </c><00:09:31.341><c>if </c><00:09:31.504><c>you </c><00:09:31.667><c>click, </c><00:09:31.830><c>a</c> 00:09:32.190 --> 00:09:32.200 align:start position:0% pencil shape appears next to it. So, if you click, a 00:09:32.200 --> 00:09:34.509 align:start position:0% pencil shape appears next to it. So, if you click, a screen <00:09:32.615><c>like </c><00:09:33.030><c>this </c><00:09:33.445><c>will </c><00:09:33.860><c>appear. </c><00:09:34.275><c>Now,</c> 00:09:34.509 --> 00:09:36.310 align:start position:0% screen like this will appear. Now, 00:09:36.310 --> 00:09:36.320 align:start position:0% 00:09:36.320 --> 00:09:38.230 align:start position:0% please <00:09:36.472><c>click </c><00:09:36.624><c>"Create </c><00:09:36.776><c>New" </c><00:09:36.928><c>here. </c><00:09:37.080><c>Then, </c><00:09:37.232><c>there </c><00:09:37.384><c>are </c><00:09:37.536><c>Custom </c><00:09:37.688><c>Audience </c><00:09:37.840><c>and </c><00:09:37.992><c>Lookalike</c> 00:09:38.230 --> 00:09:38.240 align:start position:0% please click "Create New" here. Then, there are Custom Audience and Lookalike 00:09:38.240 --> 00:09:40.430 align:start position:0% please click "Create New" here. Then, there are Custom Audience and Lookalike Audience; <00:09:38.553><c>please </c><00:09:38.866><c>click </c><00:09:39.179><c>on </c><00:09:39.492><c>Custom </c><00:09:39.805><c>Audience </c><00:09:40.118><c>first</c> 00:09:40.430 --> 00:09:40.440 align:start position:0% Audience; please click on Custom Audience first 00:09:40.440 --> 00:09:42.150 align:start position:0% Audience; please click on Custom Audience first . <00:09:40.625><c>Assuming </c><00:09:40.810><c>I </c><00:09:40.995><c>am </c><00:09:41.180><c>treating </c><00:09:41.365><c>it </c><00:09:41.550><c>as </c><00:09:41.735><c>an </c><00:09:41.920><c>asset,</c> 00:09:42.150 --> 00:09:42.160 align:start position:0% . Assuming I am treating it as an asset, 00:09:42.160 --> 00:09:43.949 align:start position:0% . Assuming I am treating it as an asset, please 00:09:43.949 --> 00:09:43.959 align:start position:0% please 00:09:43.959 --> 00:09:46.470 align:start position:0% please select <00:09:44.179><c>the </c><00:09:44.399><c>website </c><00:09:44.619><c>and </c><00:09:44.839><c>proceed </c><00:09:45.059><c>to </c><00:09:45.279><c>the </c><00:09:45.499><c>next </c><00:09:45.719><c>step.</c> 00:09:46.470 --> 00:09:46.480 align:start position:0% select the website and proceed to the next step. 00:09:46.480 --> 00:09:48.069 align:start position:0% select the website and proceed to the next step. Okay, <00:09:46.751><c>is </c><00:09:47.022><c>the </c><00:09:47.293><c>pixel </c><00:09:47.564><c>setting </c><00:09:47.835><c>correct?</c> 00:09:48.069 --> 00:09:48.079 align:start position:0% Okay, is the pixel setting correct? 00:09:48.079 --> 00:09:49.710 align:start position:0% Okay, is the pixel setting correct? Please <00:09:48.359><c>check </c><00:09:48.639><c>here </c><00:09:48.919><c>as </c><00:09:49.199><c>well. </c><00:09:49.479><c>Now,</c> 00:09:49.710 --> 00:09:51.990 align:start position:0% Please check here as well. Now, 00:09:51.990 --> 00:09:53.710 align:start position:0% 00:09:53.710 --> 00:09:53.720 align:start position:0% 00:09:53.720 --> 00:09:55.790 align:start position:0% since <00:09:53.828><c>I </c><00:09:53.936><c>am </c><00:09:54.044><c>running </c><00:09:54.152><c>this </c><00:09:54.260><c>event </c><00:09:54.368><c>by </c><00:09:54.476><c>creating </c><00:09:54.584><c>it </c><00:09:54.692><c>myself </c><00:09:54.800><c>on </c><00:09:54.908><c>my </c><00:09:55.016><c>account, </c><00:09:55.124><c>I </c><00:09:55.232><c>don't </c><00:09:55.340><c>have </c><00:09:55.448><c>many </c><00:09:55.556><c>options</c> 00:09:55.790 --> 00:09:55.800 align:start position:0% since I am running this event by creating it myself on my account, I don't have many options 00:09:55.800 --> 00:09:57.829 align:start position:0% since I am running this event by creating it myself on my account, I don't have many options . <00:09:57.360><c>However,</c> 00:09:57.829 --> 00:09:57.839 align:start position:0% . However, 00:09:57.839 --> 00:10:00.230 align:start position:0% . However, when <00:09:58.039><c>you </c><00:09:58.239><c>create </c><00:09:58.439><c>and </c><00:09:58.639><c>operate </c><00:09:58.839><c>an </c><00:09:59.039><c>account </c><00:09:59.239><c>yourself, </c><00:09:59.439><c>there </c><00:09:59.639><c>are</c> 00:10:00.230 --> 00:10:00.240 align:start position:0% when you create and operate an account yourself, there are 00:10:00.240 --> 00:10:02.470 align:start position:0% when you create and operate an account yourself, there are a <00:10:00.378><c>few </c><00:10:00.516><c>more </c><00:10:00.654><c>options </c><00:10:00.792><c>available, </c><00:10:00.930><c>such </c><00:10:01.068><c>as </c><00:10:01.206><c>adding </c><00:10:01.344><c>to </c><00:10:01.482><c>a </c><00:10:01.620><c>cart </c><00:10:01.758><c>or </c><00:10:01.896><c>becoming </c><00:10:02.034><c>a </c><00:10:02.172><c>buyer, </c><00:10:02.310><c>so</c> 00:10:02.470 --> 00:10:04.630 align:start position:0% a few more options available, such as adding to a cart or becoming a buyer, so 00:10:04.630 --> 00:10:04.640 align:start position:0% 00:10:04.640 --> 00:10:06.550 align:start position:0% you <00:10:04.760><c>can </c><00:10:04.880><c>simply </c><00:10:05.000><c>choose </c><00:10:05.120><c>the </c><00:10:05.240><c>one </c><00:10:05.360><c>that </c><00:10:05.480><c>suits </c><00:10:05.600><c>you. </c><00:10:05.720><c>As </c><00:10:05.840><c>an </c><00:10:05.960><c>example, </c><00:10:06.080><c>I </c><00:10:06.200><c>will</c> 00:10:06.550 --> 00:10:06.560 align:start position:0% you can simply choose the one that suits you. As an example, I will 00:10:06.560 --> 00:10:08.470 align:start position:0% you can simply choose the one that suits you. As an example, I will select <00:10:06.920><c>all </c><00:10:07.280><c>website </c><00:10:07.640><c>visitors </c><00:10:08.000><c>right </c><00:10:08.360><c>now</c> 00:10:08.470 --> 00:10:08.480 align:start position:0% select all website visitors right now 00:10:08.480 --> 00:10:10.710 align:start position:0% select all website visitors right now . <00:10:08.602><c>So, </c><00:10:08.724><c>please </c><00:10:08.846><c>select </c><00:10:08.968><c>that </c><00:10:09.090><c>you </c><00:10:09.212><c>want </c><00:10:09.334><c>to </c><00:10:09.456><c>retarget </c><00:10:09.578><c>visitors </c><00:10:09.700><c>who </c><00:10:09.822><c>have </c><00:10:09.944><c>visited </c><00:10:10.066><c>the </c><00:10:10.188><c>website</c> 00:10:10.710 --> 00:10:10.720 align:start position:0% . So, please select that you want to retarget visitors who have visited the website 00:10:10.720 --> 00:10:13.269 align:start position:0% . So, please select that you want to retarget visitors who have visited the website within <00:10:10.904><c>the </c><00:10:11.088><c>last </c><00:10:11.272><c>180 </c><00:10:11.456><c>days </c><00:10:11.640><c>to </c><00:10:11.824><c>encourage </c><00:10:12.008><c>them </c><00:10:12.192><c>to </c><00:10:12.376><c>make </c><00:10:12.560><c>a</c> 00:10:13.269 --> 00:10:13.279 align:start position:0% within the last 180 days to encourage them to make a 00:10:13.279 --> 00:10:15.269 align:start position:0% within the last 180 days to encourage them to make a purchase <00:10:15.040><c>again</c> 00:10:15.269 --> 00:10:17.470 align:start position:0% purchase again 00:10:17.470 --> 00:10:17.480 align:start position:0% 00:10:17.480 --> 00:10:19.590 align:start position:0% . <00:10:17.779><c>Okay, </c><00:10:18.078><c>so </c><00:10:18.377><c>now </c><00:10:18.676><c>we're </c><00:10:18.975><c>going </c><00:10:19.274><c>to</c> 00:10:19.590 --> 00:10:19.600 align:start position:0% . Okay, so now we're going to 00:10:19.600 --> 00:10:21.110 align:start position:0% . Okay, so now we're going to set <00:10:20.040><c>the </c><00:10:20.480><c>target </c><00:10:20.920><c>name.</c> 00:10:21.110 --> 00:10:21.120 align:start position:0% set the target name. 00:10:21.120 --> 00:10:22.829 align:start position:0% set the target name. So, <00:10:21.353><c>for </c><00:10:21.586><c>the </c><00:10:21.819><c>target </c><00:10:22.052><c>name, </c><00:10:22.285><c>I </c><00:10:22.518><c>have</c> 00:10:22.829 --> 00:10:25.350 align:start position:0% So, for the target name, I have 00:10:25.350 --> 00:10:25.360 align:start position:0% 00:10:25.360 --> 00:10:27.110 align:start position:0% set <00:10:25.461><c>it </c><00:10:25.562><c>to </c><00:10:25.663><c>"Visit" </c><00:10:25.764><c>as </c><00:10:25.865><c>an </c><00:10:25.966><c>example. </c><00:10:26.067><c>You </c><00:10:26.168><c>need </c><00:10:26.269><c>to </c><00:10:26.370><c>set </c><00:10:26.471><c>this </c><00:10:26.572><c>name </c><00:10:26.673><c>correctly </c><00:10:26.774><c>so </c><00:10:26.875><c>that</c> 00:10:27.110 --> 00:10:28.990 align:start position:0% set it to "Visit" as an example. You need to set this name correctly so that 00:10:28.990 --> 00:10:29.000 align:start position:0% 00:10:29.000 --> 00:10:30.910 align:start position:0% when <00:10:29.140><c>we </c><00:10:29.280><c>look </c><00:10:29.420><c>at </c><00:10:29.560><c>the </c><00:10:29.700><c>settings, </c><00:10:29.840><c>we </c><00:10:29.980><c>can </c><00:10:30.120><c>clearly </c><00:10:30.260><c>distinguish </c><00:10:30.400><c>what </c><00:10:30.540><c>you </c><00:10:30.680><c>have</c> 00:10:30.910 --> 00:10:30.920 align:start position:0% when we look at the settings, we can clearly distinguish what you have 00:10:30.920 --> 00:10:32.790 align:start position:0% when we look at the settings, we can clearly distinguish what you have set <00:10:31.640><c>it </c><00:10:32.360><c>to</c> 00:10:32.790 --> 00:10:32.800 align:start position:0% set it to 00:10:32.800 --> 00:10:34.670 align:start position:0% set it to . <00:10:33.460><c>Now, </c><00:10:34.120><c>next,</c> 00:10:34.670 --> 00:10:34.680 align:start position:0% . Now, next, 00:10:34.680 --> 00:10:36.750 align:start position:0% . Now, next, click <00:10:35.150><c>Create </c><00:10:35.620><c>Target. </c><00:10:36.090><c>Okay, </c><00:10:36.560><c>so</c> 00:10:36.750 --> 00:10:36.760 align:start position:0% click Create Target. Okay, so 00:10:36.760 --> 00:10:38.870 align:start position:0% click Create Target. Okay, so now <00:10:37.360><c>it </c><00:10:37.960><c>says </c><00:10:38.560><c>"</c> 00:10:38.870 --> 00:10:38.880 align:start position:0% now it says " 00:10:38.880 --> 00:10:40.350 align:start position:0% now it says " Custom <00:10:39.017><c>audience </c><00:10:39.154><c>created" </c><00:10:39.291><c>in </c><00:10:39.428><c>the </c><00:10:39.565><c>website </c><00:10:39.702><c>custom </c><00:10:39.839><c>audience </c><00:10:39.976><c>creation </c><00:10:40.113><c>section</c> 00:10:40.350 --> 00:10:40.360 align:start position:0% Custom audience created" in the website custom audience creation section 00:10:40.360 --> 00:10:42.310 align:start position:0% Custom audience created" in the website custom audience creation section . <00:10:40.906><c>Now, </c><00:10:41.452><c>if </c><00:10:41.998><c>you</c> 00:10:42.310 --> 00:10:42.320 align:start position:0% . Now, if you 00:10:42.320 --> 00:10:44.629 align:start position:0% . Now, if you press <00:10:42.498><c>Done </c><00:10:42.676><c>in </c><00:10:42.854><c>this </c><00:10:43.032><c>state, </c><00:10:43.210><c>you </c><00:10:43.388><c>can </c><00:10:43.566><c>see </c><00:10:43.744><c>that </c><00:10:43.922><c>it </c><00:10:44.100><c>says </c><00:10:44.278><c>"</c> 00:10:44.629 --> 00:10:44.639 align:start position:0% press Done in this state, you can see that it says " 00:10:44.639 --> 00:10:47.389 align:start position:0% press Done in this state, you can see that it says " Website <00:10:45.479><c>Visits </c><00:10:46.319><c>181" </c><00:10:47.159><c>here</c> 00:10:47.389 --> 00:10:47.399 align:start position:0% Website Visits 181" here 00:10:47.399 --> 00:10:49.670 align:start position:0% Website Visits 181" here . <00:10:47.679><c>Okay, </c><00:10:47.959><c>you </c><00:10:48.239><c>can </c><00:10:48.519><c>do </c><00:10:48.799><c>it </c><00:10:49.079><c>like </c><00:10:49.359><c>this.</c> 00:10:49.670 --> 00:10:49.680 align:start position:0% . Okay, you can do it like this. 00:10:49.680 --> 00:10:51.350 align:start position:0% . Okay, you can do it like this. Next, <00:10:49.810><c>we </c><00:10:49.940><c>are </c><00:10:50.070><c>going </c><00:10:50.200><c>to </c><00:10:50.330><c>set </c><00:10:50.460><c>up </c><00:10:50.590><c>a </c><00:10:50.720><c>lookalike </c><00:10:50.850><c>audience. </c><00:10:50.980><c>You </c><00:10:51.110><c>can </c><00:10:51.240><c>go</c> 00:10:51.350 --> 00:10:51.360 align:start position:0% Next, we are going to set up a lookalike audience. You can go 00:10:51.360 --> 00:10:53.150 align:start position:0% Next, we are going to set up a lookalike audience. You can go back <00:10:52.839><c>into</c> 00:10:53.150 --> 00:10:53.160 align:start position:0% back into 00:10:53.160 --> 00:10:55.310 align:start position:0% back into Custom <00:10:54.059><c>Audiences </c><00:10:54.958><c>and</c> 00:10:55.310 --> 00:10:55.320 align:start position:0% Custom Audiences and 00:10:55.320 --> 00:10:56.790 align:start position:0% Custom Audiences and set <00:10:55.576><c>it </c><00:10:55.832><c>up </c><00:10:56.088><c>there, </c><00:10:56.344><c>or </c><00:10:56.600><c>you</c> 00:10:56.790 --> 00:10:56.800 align:start position:0% set it up there, or you 00:10:56.800 --> 00:10:58.910 align:start position:0% set it up there, or you can <00:10:57.051><c>set </c><00:10:57.302><c>up </c><00:10:57.553><c>the </c><00:10:57.804><c>lookalike </c><00:10:58.055><c>audience </c><00:10:58.306><c>directly. </c><00:10:58.557><c>Please</c> 00:10:58.910 --> 00:10:58.920 align:start position:0% can set up the lookalike audience directly. Please 00:10:58.920 --> 00:11:02.030 align:start position:0% can set up the lookalike audience directly. Please enter <00:10:59.173><c>the </c><00:10:59.426><c>custom </c><00:10:59.679><c>target </c><00:10:59.932><c>exactly </c><00:11:00.185><c>the </c><00:11:00.438><c>same </c><00:11:00.691><c>way, </c><00:11:00.944><c>and </c><00:11:01.197><c>I</c> 00:11:02.030 --> 00:11:02.040 align:start position:0% enter the custom target exactly the same way, and I 00:11:02.040 --> 00:11:04.030 align:start position:0% enter the custom target exactly the same way, and I will <00:11:02.119><c>try </c><00:11:02.198><c>it </c><00:11:02.277><c>again </c><00:11:02.356><c>with </c><00:11:02.435><c>the </c><00:11:02.514><c>veil.</c> 00:11:04.030 --> 00:11:04.040 align:start position:0% will try it again with the veil. 00:11:04.040 --> 00:11:05.750 align:start position:0% will try it again with the veil. So, <00:11:04.257><c>this </c><00:11:04.474><c>time, </c><00:11:04.691><c>I'll </c><00:11:04.908><c>write </c><00:11:05.125><c>down </c><00:11:05.342><c>'shopping </c><00:11:05.559><c>cart'</c> 00:11:05.750 --> 00:11:05.760 align:start position:0% So, this time, I'll write down 'shopping cart' 00:11:05.760 --> 00:11:08.310 align:start position:0% So, this time, I'll write down 'shopping cart' . <00:11:06.055><c>Even </c><00:11:06.350><c>if </c><00:11:06.645><c>I </c><00:11:06.940><c>type </c><00:11:07.235><c>"Cart" </c><00:11:07.530><c>like </c><00:11:07.825><c>this </c><00:11:08.120><c>and</c> 00:11:08.310 --> 00:11:08.320 align:start position:0% . Even if I type "Cart" like this and 00:11:08.320 --> 00:11:11.670 align:start position:0% . Even if I type "Cart" like this and click <00:11:09.030><c>"Create </c><00:11:09.740><c>Target," </c><00:11:10.450><c>"Create </c><00:11:11.160><c>Similar"</c> 00:11:11.670 --> 00:11:11.680 align:start position:0% click "Create Target," "Create Similar" 00:11:11.680 --> 00:11:13.710 align:start position:0% click "Create Target," "Create Similar" appears. <00:11:12.539><c>So, </c><00:11:13.398><c>if</c> 00:11:13.710 --> 00:11:13.720 align:start position:0% appears. So, if 00:11:13.720 --> 00:11:16.069 align:start position:0% appears. So, if you <00:11:13.893><c>click </c><00:11:14.066><c>"Create </c><00:11:14.239><c>Similar" </c><00:11:14.412><c>right </c><00:11:14.585><c>here, </c><00:11:14.758><c>you </c><00:11:14.931><c>can </c><00:11:15.104><c>now </c><00:11:15.277><c>select </c><00:11:15.450><c>the </c><00:11:15.623><c>target </c><00:11:15.796><c>size</c> 00:11:16.069 --> 00:11:16.079 align:start position:0% you click "Create Similar" right here, you can now select the target size 00:11:16.079 --> 00:11:18.069 align:start position:0% you click "Create Similar" right here, you can now select the target size . <00:11:16.652><c>Now, </c><00:11:17.225><c>this </c><00:11:17.798><c>target</c> 00:11:18.069 --> 00:11:18.079 align:start position:0% . Now, this target 00:11:18.079 --> 00:11:20.670 align:start position:0% . Now, this target size <00:11:18.307><c>is... </c><00:11:18.535><c>If </c><00:11:18.763><c>we </c><00:11:18.991><c>said </c><00:11:19.219><c>1%, </c><00:11:19.447><c>it </c><00:11:19.675><c>means </c><00:11:19.903><c>we </c><00:11:20.131><c>intend </c><00:11:20.359><c>to</c> 00:11:20.670 --> 00:11:23.069 align:start position:0% size is... If we said 1%, it means we intend to 00:11:23.069 --> 00:11:25.110 align:start position:0% 00:11:25.110 --> 00:11:25.120 align:start position:0% 00:11:25.120 --> 00:11:27.310 align:start position:0% select <00:11:25.340><c>a </c><00:11:25.560><c>very </c><00:11:25.780><c>narrow, </c><00:11:26.000><c>completely </c><00:11:26.220><c>similar </c><00:11:26.440><c>target. </c><00:11:26.660><c>Otherwise, </c><00:11:26.880><c>we</c> 00:11:27.310 --> 00:11:29.910 align:start position:0% select a very narrow, completely similar target. Otherwise, we 00:11:29.910 --> 00:11:29.920 align:start position:0% 00:11:29.920 --> 00:11:31.629 align:start position:0% mentioned <00:11:29.990><c>that </c><00:11:30.060><c>we </c><00:11:30.130><c>would </c><00:11:30.200><c>aim </c><00:11:30.270><c>for </c><00:11:30.340><c>around </c><00:11:30.410><c>10%. </c><00:11:30.480><c>The </c><00:11:30.550><c>reason </c><00:11:30.620><c>I </c><00:11:30.690><c>set </c><00:11:30.760><c>it </c><00:11:30.830><c>to </c><00:11:30.900><c>around </c><00:11:30.970><c>10% </c><00:11:31.040><c>is </c><00:11:31.110><c>that </c><00:11:31.180><c>if </c><00:11:31.250><c>I </c><00:11:31.320><c>use</c> 00:11:31.629 --> 00:11:31.639 align:start position:0% mentioned that we would aim for around 10%. The reason I set it to around 10% is that if I use 00:11:31.639 --> 00:11:33.750 align:start position:0% mentioned that we would aim for around 10%. The reason I set it to around 10% is that if I use 1% <00:11:32.265><c>or </c><00:11:32.891><c>2%, </c><00:11:33.517><c>the</c> 00:11:33.750 --> 00:11:33.760 align:start position:0% 1% or 2%, the 00:11:33.760 --> 00:11:35.269 align:start position:0% 1% or 2%, the sample <00:11:34.070><c>size </c><00:11:34.380><c>is </c><00:11:34.690><c>really </c><00:11:35.000><c>too</c> 00:11:35.269 --> 00:11:35.279 align:start position:0% sample size is really too 00:11:35.279 --> 00:11:37.110 align:start position:0% sample size is really too limited. <00:11:35.839><c>Therefore, </c><00:11:36.399><c>you </c><00:11:36.959><c>can</c> 00:11:37.110 --> 00:11:38.670 align:start position:0% limited. Therefore, you can 00:11:38.670 --> 00:11:38.680 align:start position:0% 00:11:38.680 --> 00:11:40.990 align:start position:0% think <00:11:38.802><c>of </c><00:11:38.924><c>it </c><00:11:39.046><c>as </c><00:11:39.168><c>providing </c><00:11:39.290><c>a </c><00:11:39.412><c>generous </c><00:11:39.534><c>margin </c><00:11:39.656><c>of </c><00:11:39.778><c>about </c><00:11:39.900><c>10% </c><00:11:40.022><c>to </c><00:11:40.144><c>ensure </c><00:11:40.266><c>a </c><00:11:40.388><c>sufficient </c><00:11:40.510><c>sample </c><00:11:40.632><c>size</c> 00:11:40.990 --> 00:11:41.000 align:start position:0% think of it as providing a generous margin of about 10% to ensure a sufficient sample size 00:11:41.000 --> 00:11:43.030 align:start position:0% think of it as providing a generous margin of about 10% to ensure a sufficient sample size . <00:11:41.240><c>So </c><00:11:41.480><c>if </c><00:11:41.720><c>you </c><00:11:41.960><c>click </c><00:11:42.200><c>Create </c><00:11:42.440><c>Target,</c> 00:11:43.030 --> 00:11:43.040 align:start position:0% . So if you click Create Target, 00:11:43.040 --> 00:11:45.389 align:start position:0% . So if you click Create Target, yes. <00:11:43.352><c>It </c><00:11:43.664><c>comes </c><00:11:43.976><c>out </c><00:11:44.288><c>like </c><00:11:44.600><c>this.</c> 00:11:45.389 --> 00:11:45.399 align:start position:0% yes. It comes out like this. 00:11:45.399 --> 00:11:47.110 align:start position:0% yes. It comes out like this. So, <00:11:45.639><c>I </c><00:11:45.879><c>have </c><00:11:46.119><c>now </c><00:11:46.359><c>completed </c><00:11:46.599><c>the</c> 00:11:47.110 --> 00:11:47.120 align:start position:0% So, I have now completed the 00:11:47.120 --> 00:11:48.910 align:start position:0% So, I have now completed the 10-day <00:11:47.192><c>shopping </c><00:11:47.264><c>cart </c><00:11:47.336><c>on </c><00:11:47.408><c>the </c><00:11:47.480><c>website, </c><00:11:47.552><c>and </c><00:11:47.624><c>I </c><00:11:47.696><c>can </c><00:11:47.768><c>confirm </c><00:11:47.840><c>that </c><00:11:47.912><c>this </c><00:11:47.984><c>similar </c><00:11:48.056><c>account </c><00:11:48.128><c>is </c><00:11:48.200><c>also</c> 00:11:48.910 --> 00:11:48.920 align:start position:0% 10-day shopping cart on the website, and I can confirm that this similar account is also 00:11:48.920 --> 00:11:50.750 align:start position:0% 10-day shopping cart on the website, and I can confirm that this similar account is also included <00:11:50.360><c>simultaneously</c> 00:11:50.750 --> 00:11:50.760 align:start position:0% included simultaneously 00:11:50.760 --> 00:11:52.870 align:start position:0% included simultaneously . <00:11:51.220><c>yes. </c><00:11:51.680><c>So, </c><00:11:52.140><c>I </c><00:11:52.600><c>just</c> 00:11:52.870 --> 00:11:54.629 align:start position:0% . yes. So, I just 00:11:54.629 --> 00:11:54.639 align:start position:0% 00:11:54.639 --> 00:11:57.150 align:start position:0% saw <00:11:54.769><c>the </c><00:11:54.899><c>retargeting </c><00:11:55.029><c>settings </c><00:11:55.159><c>being </c><00:11:55.289><c>set </c><00:11:55.419><c>up </c><00:11:55.549><c>in </c><00:11:55.679><c>person </c><00:11:55.809><c>on </c><00:11:55.939><c>the </c><00:11:56.069><c>screen. </c><00:11:56.199><c>Uh, </c><00:11:56.329><c>first </c><00:11:56.459><c>of </c><00:11:56.589><c>all, </c><00:11:56.719><c>the</c> 00:11:57.150 --> 00:11:57.160 align:start position:0% saw the retargeting settings being set up in person on the screen. Uh, first of all, the 00:11:57.160 --> 00:11:59.430 align:start position:0% saw the retargeting settings being set up in person on the screen. Uh, first of all, the reason <00:11:57.295><c>I </c><00:11:57.430><c>am </c><00:11:57.565><c>using </c><00:11:57.700><c>this </c><00:11:57.835><c>structure </c><00:11:57.970><c>like </c><00:11:58.105><c>this </c><00:11:58.240><c>is... </c><00:11:58.375><c>These </c><00:11:58.510><c>are</c> 00:11:59.430 --> 00:12:01.230 align:start position:0% reason I am using this structure like this is... These are 00:12:01.230 --> 00:12:03.269 align:start position:0% 00:12:03.269 --> 00:12:03.279 align:start position:0% 00:12:03.279 --> 00:12:05.710 align:start position:0% people <00:12:03.378><c>who </c><00:12:03.477><c>have </c><00:12:03.576><c>recently </c><00:12:03.675><c>visited </c><00:12:03.774><c>the </c><00:12:03.873><c>site, </c><00:12:03.972><c>viewed </c><00:12:04.071><c>products, </c><00:12:04.170><c>or </c><00:12:04.269><c>even </c><00:12:04.368><c>added </c><00:12:04.467><c>items </c><00:12:04.566><c>to </c><00:12:04.665><c>their </c><00:12:04.764><c>cart </c><00:12:04.863><c>within </c><00:12:04.962><c>the </c><00:12:05.061><c>last </c><00:12:05.160><c>180 </c><00:12:05.259><c>days. </c><00:12:05.358><c>These </c><00:12:05.457><c>are </c><00:12:05.556><c>the</c> 00:12:05.710 --> 00:12:07.389 align:start position:0% people who have recently visited the site, viewed products, or even added items to their cart within the last 180 days. These are the 00:12:07.389 --> 00:12:07.399 align:start position:0% 00:12:07.399 --> 00:12:09.790 align:start position:0% people <00:12:07.556><c>who </c><00:12:07.713><c>have </c><00:12:07.870><c>already </c><00:12:08.027><c>shown </c><00:12:08.184><c>interest </c><00:12:08.341><c>in </c><00:12:08.498><c>the </c><00:12:08.655><c>brand </c><00:12:08.812><c>or </c><00:12:08.969><c>product </c><00:12:09.126><c>at </c><00:12:09.283><c>least </c><00:12:09.440><c>once. </c><00:12:09.597><c>Okay,</c> 00:12:09.790 --> 00:12:09.800 align:start position:0% people who have already shown interest in the brand or product at least once. Okay, 00:12:09.800 --> 00:12:11.870 align:start position:0% people who have already shown interest in the brand or product at least once. Okay, but <00:12:09.947><c>please </c><00:12:10.094><c>exclude </c><00:12:10.241><c>buyers </c><00:12:10.388><c>who </c><00:12:10.535><c>purchased </c><00:12:10.682><c>within </c><00:12:10.829><c>the </c><00:12:10.976><c>last </c><00:12:11.123><c>30 </c><00:12:11.270><c>days</c> 00:12:11.870 --> 00:12:11.880 align:start position:0% but please exclude buyers who purchased within the last 30 days 00:12:11.880 --> 00:12:13.590 align:start position:0% but please exclude buyers who purchased within the last 30 days . <00:12:12.152><c>There </c><00:12:12.424><c>is </c><00:12:12.696><c>no </c><00:12:12.968><c>need </c><00:12:13.240><c>to</c> 00:12:13.590 --> 00:12:13.600 align:start position:0% . There is no need to 00:12:13.600 --> 00:12:15.710 align:start position:0% . There is no need to keep <00:12:13.734><c>showing </c><00:12:13.868><c>purchase </c><00:12:14.002><c>ads </c><00:12:14.136><c>to </c><00:12:14.270><c>people </c><00:12:14.404><c>who </c><00:12:14.538><c>have </c><00:12:14.672><c>already </c><00:12:14.806><c>made </c><00:12:14.940><c>a </c><00:12:15.074><c>purchase, </c><00:12:15.208><c>and </c><00:12:15.342><c>it </c><00:12:15.476><c>could</c> 00:12:15.710 --> 00:12:15.720 align:start position:0% keep showing purchase ads to people who have already made a purchase, and it could 00:12:15.720 --> 00:12:17.949 align:start position:0% keep showing purchase ads to people who have already made a purchase, and it could actually <00:12:16.293><c>lower </c><00:12:16.866><c>advertising </c><00:12:17.439><c>efficiency</c> 00:12:17.949 --> 00:12:17.959 align:start position:0% actually lower advertising efficiency 00:12:17.959 --> 00:12:19.990 align:start position:0% actually lower advertising efficiency . <00:12:19.480><c>Therefore,</c> 00:12:19.990 --> 00:12:20.000 align:start position:0% . Therefore, 00:12:20.000 --> 00:12:21.629 align:start position:0% . Therefore, to <00:12:20.272><c>prevent </c><00:12:20.544><c>unnecessary </c><00:12:20.816><c>duplicate </c><00:12:21.088><c>exposure, </c><00:12:21.360><c>recent</c> 00:12:21.629 --> 00:12:21.639 align:start position:0% to prevent unnecessary duplicate exposure, recent 00:12:21.639 --> 00:12:23.629 align:start position:0% to prevent unnecessary duplicate exposure, recent buyers <00:12:22.239><c>are </c><00:12:22.839><c>excluded. </c><00:12:23.439><c>Now,</c> 00:12:23.629 --> 00:12:23.639 align:start position:0% buyers are excluded. Now, 00:12:23.639 --> 00:12:25.790 align:start position:0% buyers are excluded. Now, and <00:12:23.967><c>on </c><00:12:24.295><c>top </c><00:12:24.623><c>of </c><00:12:24.951><c>that, </c><00:12:25.279><c>we</c> 00:12:25.790 --> 00:12:25.800 align:start position:0% and on top of that, we 00:12:25.800 --> 00:12:27.470 align:start position:0% and on top of that, we mix <00:12:26.011><c>in </c><00:12:26.222><c>10% </c><00:12:26.433><c>of </c><00:12:26.644><c>lookup </c><00:12:26.855><c>or </c><00:12:27.066><c>cart-based </c><00:12:27.277><c>similarity</c> 00:12:27.470 --> 00:12:27.480 align:start position:0% mix in 10% of lookup or cart-based similarity 00:12:27.480 --> 00:12:29.430 align:start position:0% mix in 10% of lookup or cart-based similarity . <00:12:27.746><c>Now, </c><00:12:28.012><c>please </c><00:12:28.278><c>view </c><00:12:28.544><c>this </c><00:12:28.810><c>as </c><00:12:29.076><c>an</c> 00:12:29.430 --> 00:12:29.440 align:start position:0% . Now, please view this as an 00:12:29.440 --> 00:12:31.910 align:start position:0% . Now, please view this as an intermediate <00:12:29.636><c>expanded </c><00:12:29.832><c>target, </c><00:12:30.028><c>neither </c><00:12:30.224><c>a </c><00:12:30.420><c>completely </c><00:12:30.616><c>new </c><00:12:30.812><c>target </c><00:12:31.008><c>nor </c><00:12:31.204><c>a </c><00:12:31.400><c>complete </c><00:12:31.596><c>retarget</c> 00:12:31.910 --> 00:12:31.920 align:start position:0% intermediate expanded target, neither a completely new target nor a complete retarget 00:12:31.920 --> 00:12:33.949 align:start position:0% intermediate expanded target, neither a completely new target nor a complete retarget . <00:12:32.620><c>You </c><00:12:33.320><c>can</c> 00:12:33.949 --> 00:12:36.269 align:start position:0% . You can 00:12:36.269 --> 00:12:38.069 align:start position:0% 00:12:38.069 --> 00:12:38.079 align:start position:0% 00:12:38.079 --> 00:12:39.790 align:start position:0% think <00:12:38.140><c>of </c><00:12:38.201><c>me </c><00:12:38.262><c>as </c><00:12:38.323><c>a </c><00:12:38.384><c>friend </c><00:12:38.445><c>who </c><00:12:38.506><c>plays </c><00:12:38.567><c>the </c><00:12:38.628><c>role </c><00:12:38.689><c>of </c><00:12:38.750><c>supplementing </c><00:12:38.811><c>the </c><00:12:38.872><c>volume </c><00:12:38.933><c>when </c><00:12:38.994><c>the </c><00:12:39.055><c>sample </c><00:12:39.116><c>size </c><00:12:39.177><c>is </c><00:12:39.238><c>a </c><00:12:39.299><c>bit </c><00:12:39.360><c>too </c><00:12:39.421><c>small</c> 00:12:39.790 --> 00:12:39.800 align:start position:0% think of me as a friend who plays the role of supplementing the volume when the sample size is a bit too small 00:12:39.800 --> 00:12:41.990 align:start position:0% think of me as a friend who plays the role of supplementing the volume when the sample size is a bit too small . <00:12:41.440><c>Retargeting</c> 00:12:41.990 --> 00:12:42.000 align:start position:0% . Retargeting 00:12:42.000 --> 00:12:44.269 align:start position:0% . Retargeting is <00:12:42.133><c>not </c><00:12:42.266><c>structured </c><00:12:42.399><c>to </c><00:12:42.532><c>be </c><00:12:42.665><c>completely </c><00:12:42.798><c>open </c><00:12:42.931><c>like </c><00:12:43.064><c>new </c><00:12:43.197><c>targets. </c><00:12:43.330><c>Since </c><00:12:43.463><c>the </c><00:12:43.596><c>target </c><00:12:43.729><c>audience </c><00:12:43.862><c>consists </c><00:12:43.995><c>of</c> 00:12:44.269 --> 00:12:44.279 align:start position:0% is not structured to be completely open like new targets. Since the target audience consists of 00:12:44.279 --> 00:12:45.949 align:start position:0% is not structured to be completely open like new targets. Since the target audience consists of people <00:12:44.425><c>who </c><00:12:44.571><c>have </c><00:12:44.717><c>already </c><00:12:44.863><c>shown </c><00:12:45.009><c>interest </c><00:12:45.155><c>at </c><00:12:45.301><c>least </c><00:12:45.447><c>once, </c><00:12:45.593><c>the</c> 00:12:45.949 --> 00:12:45.959 align:start position:0% people who have already shown interest at least once, the 00:12:45.959 --> 00:12:48.069 align:start position:0% people who have already shown interest at least once, the target <00:12:47.680><c>definition</c> 00:12:48.069 --> 00:12:48.079 align:start position:0% target definition 00:12:48.079 --> 00:12:50.150 align:start position:0% target definition must <00:12:48.284><c>be </c><00:12:48.489><c>clear, </c><00:12:48.694><c>and </c><00:12:48.899><c>the </c><00:12:49.104><c>conditions </c><00:12:49.309><c>must </c><00:12:49.514><c>be </c><00:12:49.719><c>relatively</c> 00:12:50.150 --> 00:12:50.160 align:start position:0% must be clear, and the conditions must be relatively 00:12:50.160 --> 00:12:52.150 align:start position:0% must be clear, and the conditions must be relatively specific. <00:12:51.720><c>Therefore,</c> 00:12:52.150 --> 00:12:52.160 align:start position:0% specific. Therefore, 00:12:52.160 --> 00:12:54.590 align:start position:0% specific. Therefore, in <00:12:52.373><c>this </c><00:12:52.586><c>part, </c><00:12:52.799><c>rather </c><00:12:53.012><c>than </c><00:12:53.225><c>unconditionally </c><00:12:53.438><c>opening </c><00:12:53.651><c>Advantage </c><00:12:53.864><c>Plus, </c><00:12:54.077><c>we</c> 00:12:54.590 --> 00:12:56.949 align:start position:0% in this part, rather than unconditionally opening Advantage Plus, we 00:12:56.949 --> 00:12:56.959 align:start position:0% 00:12:56.959 --> 00:12:58.870 align:start position:0% operate <00:12:57.271><c>by </c><00:12:57.583><c>intentionally </c><00:12:57.895><c>defining </c><00:12:58.207><c>targets. </c><00:12:58.519><c>yes.</c> 00:12:58.870 --> 00:12:58.880 align:start position:0% operate by intentionally defining targets. yes. 00:12:58.880 --> 00:13:01.030 align:start position:0% operate by intentionally defining targets. yes. So <00:12:58.986><c>far, </c><00:12:59.092><c>I </c><00:12:59.198><c>have </c><00:12:59.304><c>shown </c><00:12:59.410><c>you </c><00:12:59.516><c>how </c><00:12:59.622><c>to </c><00:12:59.728><c>actually </c><00:12:59.834><c>set </c><00:12:59.940><c>up </c><00:13:00.046><c>the </c><00:13:00.152><c>campaigns </c><00:13:00.258><c>according </c><00:13:00.364><c>to </c><00:13:00.470><c>their </c><00:13:00.576><c>types </c><00:13:00.682><c>and </c><00:13:00.788><c>objectives,</c> 00:13:01.030 --> 00:13:03.030 align:start position:0% So far, I have shown you how to actually set up the campaigns according to their types and objectives, 00:13:03.030 --> 00:13:03.040 align:start position:0% 00:13:03.040 --> 00:13:04.829 align:start position:0% along <00:13:03.820><c>with </c><00:13:04.600><c>screenshots</c> 00:13:04.829 --> 00:13:04.839 align:start position:0% along with screenshots 00:13:04.839 --> 00:13:07.150 align:start position:0% along with screenshots . <00:13:05.492><c>If </c><00:13:06.145><c>you </c><00:13:06.798><c>need</c> 00:13:07.150 --> 00:13:07.160 align:start position:0% . If you need 00:13:07.160 --> 00:13:09.269 align:start position:0% . If you need more <00:13:07.316><c>detailed </c><00:13:07.472><c>strategies </c><00:13:07.628><c>or </c><00:13:07.784><c>consultation </c><00:13:07.940><c>regarding </c><00:13:08.096><c>your </c><00:13:08.252><c>brand's </c><00:13:08.408><c>current </c><00:13:08.564><c>situation, </c><00:13:08.720><c>please </c><00:13:08.876><c>feel</c> 00:13:09.269 --> 00:13:11.470 align:start position:0% more detailed strategies or consultation regarding your brand's current situation, please feel 00:13:11.470 --> 00:13:11.480 align:start position:0% 00:13:11.480 --> 00:13:13.829 align:start position:0% free <00:13:11.579><c>to </c><00:13:11.678><c>contact </c><00:13:11.777><c>me </c><00:13:11.876><c>via </c><00:13:11.975><c>the </c><00:13:12.074><c>contact </c><00:13:12.173><c>information </c><00:13:12.272><c>in </c><00:13:12.371><c>the </c><00:13:12.470><c>profile </c><00:13:12.569><c>under </c><00:13:12.668><c>"See </c><00:13:12.767><c>More" </c><00:13:12.866><c>at </c><00:13:12.965><c>the </c><00:13:13.064><c>bottom.</c> 00:13:13.829 --> 00:13:13.839 align:start position:0% free to contact me via the contact information in the profile under "See More" at the bottom. 00:13:13.839 --> 00:13:16.710 align:start position:0% free to contact me via the contact information in the profile under "See More" at the bottom. This <00:13:14.193><c>has </c><00:13:14.547><c>been </c><00:13:14.901><c>AMN </c><00:13:15.255><c>marketer </c><00:13:15.609><c>Han </c><00:13:15.963><c>Ki </c><00:13:16.317><c>In-rin</c> 00:13:16.710 --> 00:13:16.720 align:start position:0% This has been AMN marketer Han Ki In-rin 00:13:16.720 --> 00:13:18.629 align:start position:0% This has been AMN marketer Han Ki In-rin . <00:13:17.279><c>thank </c><00:13:17.838><c>you</c> 00:13:18.629 --> 00:13:18.639 align:start position:0% . thank you 00:13:18.639 --> 00:13:26.310 align:start position:0% . thank you thank you 00:13:26.310 --> 00:13:26.320 align:start position:0% 00:13:26.320 --> 00:13:29.030 align:start position:0% Subscriptions <00:13:26.560><c>and </c><00:13:26.800><c>likes </c><00:13:27.040><c>are </c><00:13:27.280><c>a </c><00:13:27.520><c>source </c><00:13:27.760><c>of </c><00:13:28.000><c>strength </c><00:13:28.240><c>for </c><00:13:28.480><c>content </c><00:13:28.720><c>creation</c> 00:13:29.030 --> 00:13:29.040 align:start position:0% Subscriptions and likes are a source of strength for content creation 00:13:29.040 --> 00:13:32.040 align:start position:0% Subscriptions and likes are a source of strength for content creation .