The Shopify App Show
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as a one of their loyal customers, I
would be stupid to buy it outside of
their promotional calendar. So, I need
to wait.
>> And Black Friday is the same. I'm not
someone that would buy on sale, but
we're getting now to July, August,
everyone stop buying and we all just
wait, right? All those big purchases, we
stop buying now when we wait. And like
what a
>> what a crazy thing the industry's done
to train us um into all waiting for this
particular sale period.
>> Yeah, it's a race. It's a race to the
bottom. It was going to actually be the
next thing I asked you about anyway. was
the black Friday. Like where are we
heading with that this year? Because it
gets earlier and earlier, longer and
longer. The discounts have to be bigger
and bigger to get cut through and
attention. Like what's a I if I was a
retailer, I'd actually be really
struggling to think of an innovative
strategy for it this year.
>> Oh, look like personally, I just I don't
want there's so many people throwing so
much attention at it. I just don't want
to be any part of that solution. I I'll
give you customers as part of our
platform that you can weaponize and beat
over the head with all your offers as
soon as you want to run it. Whatever.
That's got nothing to do with me. My job
is to make sure that all of those
customers that you're about to beat over
the head,
>> I'm hoping that I can give them enough
reasons to want to shop with you every
single day that they're like when I've
got a problem to solve that involves
your product.
>> Yeah.
>> I will choose you and I'll choose you
now because I have a great experience.
I'll pick up where I left off. They'll
know me. it'll I'll get some sort of
incentive to make it feel like I'm not
just paying full price. Like I I feel
like I'm getting value, but really work
on the word value, not a deal, and give
me that value and then I won't need to
worry about, you know, for that other
brand's definitely not waiting for them
for Black Friday, but for you, I need it
now. And having 3 months of enjoyment of
that product, I'm actually going to
really appreciate that. Someone's going
to come and shop with you. Um that's the
sort of stuff that I'm So I'm trying to
build an alternative. I'm never going to
win. Like I can't. It's the force of
gravity on Black Friday is just too
huge.
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WEBVTT Kind: captions Language: en 00:00:00.080 --> 00:00:02.230 align:start position:0% as<00:00:00.240><c> a</c><00:00:00.400><c> one</c><00:00:00.480><c> of</c><00:00:00.640><c> their</c><00:00:00.800><c> loyal</c><00:00:01.199><c> customers,</c><00:00:02.000><c> I</c> 00:00:02.230 --> 00:00:02.240 align:start position:0% as a one of their loyal customers, I 00:00:02.240 --> 00:00:04.550 align:start position:0% as a one of their loyal customers, I would<00:00:02.399><c> be</c><00:00:02.560><c> stupid</c><00:00:03.200><c> to</c><00:00:03.439><c> buy</c><00:00:03.600><c> it</c><00:00:03.919><c> outside</c><00:00:04.319><c> of</c> 00:00:04.550 --> 00:00:04.560 align:start position:0% would be stupid to buy it outside of 00:00:04.560 --> 00:00:06.150 align:start position:0% would be stupid to buy it outside of their<00:00:04.799><c> promotional</c><00:00:05.359><c> calendar.</c><00:00:05.759><c> So,</c><00:00:05.920><c> I</c><00:00:06.080><c> need</c> 00:00:06.150 --> 00:00:06.160 align:start position:0% their promotional calendar. So, I need 00:00:06.160 --> 00:00:07.190 align:start position:0% their promotional calendar. So, I need to<00:00:06.319><c> wait.</c> 00:00:07.190 --> 00:00:07.200 align:start position:0% to wait. 00:00:07.200 --> 00:00:08.710 align:start position:0% to wait. >> And<00:00:07.440><c> Black</c><00:00:07.680><c> Friday</c><00:00:07.919><c> is</c><00:00:08.080><c> the</c><00:00:08.240><c> same.</c><00:00:08.400><c> I'm</c><00:00:08.559><c> not</c> 00:00:08.710 --> 00:00:08.720 align:start position:0% >> And Black Friday is the same. I'm not 00:00:08.720 --> 00:00:10.310 align:start position:0% >> And Black Friday is the same. I'm not someone<00:00:08.880><c> that</c><00:00:09.040><c> would</c><00:00:09.200><c> buy</c><00:00:09.360><c> on</c><00:00:09.599><c> sale,</c><00:00:09.920><c> but</c> 00:00:10.310 --> 00:00:10.320 align:start position:0% someone that would buy on sale, but 00:00:10.320 --> 00:00:12.470 align:start position:0% someone that would buy on sale, but we're<00:00:10.559><c> getting</c><00:00:10.800><c> now</c><00:00:11.040><c> to</c><00:00:11.200><c> July,</c><00:00:11.599><c> August,</c> 00:00:12.470 --> 00:00:12.480 align:start position:0% we're getting now to July, August, 00:00:12.480 --> 00:00:13.910 align:start position:0% we're getting now to July, August, everyone<00:00:12.880><c> stop</c><00:00:13.120><c> buying</c><00:00:13.360><c> and</c><00:00:13.519><c> we</c><00:00:13.679><c> all</c><00:00:13.840><c> just</c> 00:00:13.910 --> 00:00:13.920 align:start position:0% everyone stop buying and we all just 00:00:13.920 --> 00:00:15.589 align:start position:0% everyone stop buying and we all just wait,<00:00:14.160><c> right?</c><00:00:14.400><c> All</c><00:00:14.480><c> those</c><00:00:14.639><c> big</c><00:00:14.880><c> purchases,</c><00:00:15.280><c> we</c> 00:00:15.589 --> 00:00:15.599 align:start position:0% wait, right? All those big purchases, we 00:00:15.599 --> 00:00:17.269 align:start position:0% wait, right? All those big purchases, we stop<00:00:15.839><c> buying</c><00:00:16.080><c> now</c><00:00:16.320><c> when</c><00:00:16.480><c> we</c><00:00:16.720><c> wait.</c><00:00:16.960><c> And</c><00:00:17.119><c> like</c> 00:00:17.269 --> 00:00:17.279 align:start position:0% stop buying now when we wait. And like 00:00:17.279 --> 00:00:17.990 align:start position:0% stop buying now when we wait. And like what<00:00:17.440><c> a</c> 00:00:17.990 --> 00:00:18.000 align:start position:0% what a 00:00:18.000 --> 00:00:19.670 align:start position:0% what a >> what<00:00:18.240><c> a</c><00:00:18.480><c> crazy</c><00:00:18.720><c> thing</c><00:00:18.880><c> the</c><00:00:19.119><c> industry's</c><00:00:19.520><c> done</c> 00:00:19.670 --> 00:00:19.680 align:start position:0% >> what a crazy thing the industry's done 00:00:19.680 --> 00:00:22.870 align:start position:0% >> what a crazy thing the industry's done to<00:00:19.920><c> train</c><00:00:20.160><c> us</c><00:00:20.720><c> um</c><00:00:21.119><c> into</c><00:00:21.520><c> all</c><00:00:21.760><c> waiting</c><00:00:22.320><c> for</c><00:00:22.640><c> this</c> 00:00:22.870 --> 00:00:22.880 align:start position:0% to train us um into all waiting for this 00:00:22.880 --> 00:00:24.630 align:start position:0% to train us um into all waiting for this particular<00:00:23.279><c> sale</c><00:00:23.600><c> period.</c> 00:00:24.630 --> 00:00:24.640 align:start position:0% particular sale period. 00:00:24.640 --> 00:00:26.870 align:start position:0% particular sale period. >> Yeah,<00:00:24.880><c> it's</c><00:00:25.199><c> a</c><00:00:25.359><c> race.</c><00:00:26.000><c> It's</c><00:00:26.160><c> a</c><00:00:26.400><c> race</c><00:00:26.560><c> to</c><00:00:26.720><c> the</c> 00:00:26.870 --> 00:00:26.880 align:start position:0% >> Yeah, it's a race. It's a race to the 00:00:26.880 --> 00:00:27.990 align:start position:0% >> Yeah, it's a race. It's a race to the bottom.<00:00:27.119><c> It</c><00:00:27.279><c> was</c><00:00:27.359><c> going</c><00:00:27.439><c> to</c><00:00:27.519><c> actually</c><00:00:27.760><c> be</c><00:00:27.840><c> the</c> 00:00:27.990 --> 00:00:28.000 align:start position:0% bottom. It was going to actually be the 00:00:28.000 --> 00:00:29.429 align:start position:0% bottom. It was going to actually be the next<00:00:28.160><c> thing</c><00:00:28.240><c> I</c><00:00:28.400><c> asked</c><00:00:28.640><c> you</c><00:00:28.720><c> about</c><00:00:28.960><c> anyway.</c><00:00:29.279><c> was</c> 00:00:29.429 --> 00:00:29.439 align:start position:0% next thing I asked you about anyway. was 00:00:29.439 --> 00:00:30.710 align:start position:0% next thing I asked you about anyway. was the<00:00:29.599><c> black</c><00:00:29.840><c> Friday.</c><00:00:30.160><c> Like</c><00:00:30.320><c> where</c><00:00:30.480><c> are</c><00:00:30.640><c> we</c> 00:00:30.710 --> 00:00:30.720 align:start position:0% the black Friday. Like where are we 00:00:30.720 --> 00:00:32.950 align:start position:0% the black Friday. Like where are we heading<00:00:30.960><c> with</c><00:00:31.199><c> that</c><00:00:31.439><c> this</c><00:00:31.679><c> year?</c><00:00:32.000><c> Because</c><00:00:32.640><c> it</c> 00:00:32.950 --> 00:00:32.960 align:start position:0% heading with that this year? Because it 00:00:32.960 --> 00:00:34.790 align:start position:0% heading with that this year? Because it gets<00:00:33.280><c> earlier</c><00:00:33.680><c> and</c><00:00:33.840><c> earlier,</c><00:00:34.239><c> longer</c><00:00:34.640><c> and</c> 00:00:34.790 --> 00:00:34.800 align:start position:0% gets earlier and earlier, longer and 00:00:34.800 --> 00:00:37.030 align:start position:0% gets earlier and earlier, longer and longer.<00:00:35.200><c> The</c><00:00:35.440><c> discounts</c><00:00:36.079><c> have</c><00:00:36.320><c> to</c><00:00:36.480><c> be</c><00:00:36.719><c> bigger</c> 00:00:37.030 --> 00:00:37.040 align:start position:0% longer. The discounts have to be bigger 00:00:37.040 --> 00:00:38.630 align:start position:0% longer. The discounts have to be bigger and<00:00:37.280><c> bigger</c><00:00:37.520><c> to</c><00:00:37.760><c> get</c><00:00:38.000><c> cut</c><00:00:38.239><c> through</c><00:00:38.480><c> and</c> 00:00:38.630 --> 00:00:38.640 align:start position:0% and bigger to get cut through and 00:00:38.640 --> 00:00:41.910 align:start position:0% and bigger to get cut through and attention.<00:00:39.280><c> Like</c><00:00:39.760><c> what's</c><00:00:40.079><c> a</c><00:00:40.719><c> I</c><00:00:41.040><c> if</c><00:00:41.360><c> I</c><00:00:41.600><c> was</c><00:00:41.680><c> a</c> 00:00:41.910 --> 00:00:41.920 align:start position:0% attention. Like what's a I if I was a 00:00:41.920 --> 00:00:43.590 align:start position:0% attention. Like what's a I if I was a retailer,<00:00:42.399><c> I'd</c><00:00:42.719><c> actually</c><00:00:43.040><c> be</c><00:00:43.280><c> really</c> 00:00:43.590 --> 00:00:43.600 align:start position:0% retailer, I'd actually be really 00:00:43.600 --> 00:00:45.350 align:start position:0% retailer, I'd actually be really struggling<00:00:44.000><c> to</c><00:00:44.160><c> think</c><00:00:44.320><c> of</c><00:00:44.480><c> an</c><00:00:44.800><c> innovative</c> 00:00:45.350 --> 00:00:45.360 align:start position:0% struggling to think of an innovative 00:00:45.360 --> 00:00:46.869 align:start position:0% struggling to think of an innovative strategy<00:00:45.920><c> for</c><00:00:46.160><c> it</c><00:00:46.399><c> this</c><00:00:46.559><c> year.</c> 00:00:46.869 --> 00:00:46.879 align:start position:0% strategy for it this year. 00:00:46.879 --> 00:00:49.990 align:start position:0% strategy for it this year. >> Oh,<00:00:47.120><c> look</c><00:00:47.840><c> like</c><00:00:48.239><c> personally,</c><00:00:48.719><c> I</c><00:00:49.039><c> just</c><00:00:49.600><c> I</c><00:00:49.840><c> don't</c> 00:00:49.990 --> 00:00:50.000 align:start position:0% >> Oh, look like personally, I just I don't 00:00:50.000 --> 00:00:51.910 align:start position:0% >> Oh, look like personally, I just I don't want<00:00:50.640><c> there's</c><00:00:50.960><c> so</c><00:00:51.120><c> many</c><00:00:51.280><c> people</c><00:00:51.520><c> throwing</c><00:00:51.760><c> so</c> 00:00:51.910 --> 00:00:51.920 align:start position:0% want there's so many people throwing so 00:00:51.920 --> 00:00:53.350 align:start position:0% want there's so many people throwing so much<00:00:52.079><c> attention</c><00:00:52.320><c> at</c><00:00:52.559><c> it.</c><00:00:52.719><c> I</c><00:00:52.960><c> just</c><00:00:53.120><c> don't</c><00:00:53.280><c> want</c> 00:00:53.350 --> 00:00:53.360 align:start position:0% much attention at it. I just don't want 00:00:53.360 --> 00:00:56.069 align:start position:0% much attention at it. I just don't want to<00:00:53.520><c> be</c><00:00:53.600><c> any</c><00:00:53.920><c> part</c><00:00:54.160><c> of</c><00:00:54.399><c> that</c><00:00:54.879><c> solution.</c><00:00:55.360><c> I</c><00:00:55.680><c> I'll</c> 00:00:56.069 --> 00:00:56.079 align:start position:0% to be any part of that solution. I I'll 00:00:56.079 --> 00:00:58.389 align:start position:0% to be any part of that solution. I I'll give<00:00:56.160><c> you</c><00:00:56.879><c> customers</c><00:00:57.600><c> as</c><00:00:57.920><c> part</c><00:00:58.079><c> of</c><00:00:58.160><c> our</c> 00:00:58.389 --> 00:00:58.399 align:start position:0% give you customers as part of our 00:00:58.399 --> 00:01:00.709 align:start position:0% give you customers as part of our platform<00:00:58.719><c> that</c><00:00:58.960><c> you</c><00:00:59.199><c> can</c><00:00:59.359><c> weaponize</c><00:00:59.920><c> and</c><00:01:00.480><c> beat</c> 00:01:00.709 --> 00:01:00.719 align:start position:0% platform that you can weaponize and beat 00:01:00.719 --> 00:01:02.150 align:start position:0% platform that you can weaponize and beat over<00:01:00.879><c> the</c><00:01:01.039><c> head</c><00:01:01.199><c> with</c><00:01:01.359><c> all</c><00:01:01.440><c> your</c><00:01:01.600><c> offers</c><00:01:01.920><c> as</c> 00:01:02.150 --> 00:01:02.160 align:start position:0% over the head with all your offers as 00:01:02.160 --> 00:01:03.590 align:start position:0% over the head with all your offers as soon<00:01:02.239><c> as</c><00:01:02.399><c> you</c><00:01:02.559><c> want</c><00:01:02.640><c> to</c><00:01:02.719><c> run</c><00:01:02.879><c> it.</c><00:01:03.199><c> Whatever.</c> 00:01:03.590 --> 00:01:03.600 align:start position:0% soon as you want to run it. Whatever. 00:01:03.600 --> 00:01:05.189 align:start position:0% soon as you want to run it. Whatever. That's<00:01:03.760><c> got</c><00:01:03.920><c> nothing</c><00:01:04.159><c> to</c><00:01:04.320><c> do</c><00:01:04.400><c> with</c><00:01:04.559><c> me.</c><00:01:04.879><c> My</c><00:01:05.040><c> job</c> 00:01:05.189 --> 00:01:05.199 align:start position:0% That's got nothing to do with me. My job 00:01:05.199 --> 00:01:06.550 align:start position:0% That's got nothing to do with me. My job is<00:01:05.360><c> to</c><00:01:05.519><c> make</c><00:01:05.680><c> sure</c><00:01:05.760><c> that</c><00:01:06.000><c> all</c><00:01:06.159><c> of</c><00:01:06.320><c> those</c> 00:01:06.550 --> 00:01:06.560 align:start position:0% is to make sure that all of those 00:01:06.560 --> 00:01:07.830 align:start position:0% is to make sure that all of those customers<00:01:06.880><c> that</c><00:01:07.040><c> you're</c><00:01:07.200><c> about</c><00:01:07.360><c> to</c><00:01:07.439><c> beat</c><00:01:07.680><c> over</c> 00:01:07.830 --> 00:01:07.840 align:start position:0% customers that you're about to beat over 00:01:07.840 --> 00:01:08.710 align:start position:0% customers that you're about to beat over the<00:01:08.000><c> head,</c> 00:01:08.710 --> 00:01:08.720 align:start position:0% the head, 00:01:08.720 --> 00:01:10.630 align:start position:0% the head, >> I'm<00:01:09.040><c> hoping</c><00:01:09.280><c> that</c><00:01:09.439><c> I</c><00:01:09.600><c> can</c><00:01:09.760><c> give</c><00:01:10.000><c> them</c><00:01:10.159><c> enough</c> 00:01:10.630 --> 00:01:10.640 align:start position:0% >> I'm hoping that I can give them enough 00:01:10.640 --> 00:01:13.350 align:start position:0% >> I'm hoping that I can give them enough reasons<00:01:11.280><c> to</c><00:01:11.520><c> want</c><00:01:11.760><c> to</c><00:01:11.920><c> shop</c><00:01:12.159><c> with</c><00:01:12.320><c> you</c><00:01:13.040><c> every</c> 00:01:13.350 --> 00:01:13.360 align:start position:0% reasons to want to shop with you every 00:01:13.360 --> 00:01:14.950 align:start position:0% reasons to want to shop with you every single<00:01:13.600><c> day</c><00:01:13.840><c> that</c><00:01:14.080><c> they're</c><00:01:14.320><c> like</c><00:01:14.560><c> when</c><00:01:14.720><c> I've</c> 00:01:14.950 --> 00:01:14.960 align:start position:0% single day that they're like when I've 00:01:14.960 --> 00:01:16.310 align:start position:0% single day that they're like when I've got<00:01:15.040><c> a</c><00:01:15.200><c> problem</c><00:01:15.360><c> to</c><00:01:15.520><c> solve</c><00:01:15.760><c> that</c><00:01:16.000><c> involves</c> 00:01:16.310 --> 00:01:16.320 align:start position:0% got a problem to solve that involves 00:01:16.320 --> 00:01:17.510 align:start position:0% got a problem to solve that involves your<00:01:16.640><c> product.</c> 00:01:17.510 --> 00:01:17.520 align:start position:0% your product. 00:01:17.520 --> 00:01:17.830 align:start position:0% your product. >> Yeah. 00:01:17.830 --> 00:01:17.840 align:start position:0% >> Yeah. 00:01:17.840 --> 00:01:19.429 align:start position:0% >> Yeah. >> I<00:01:18.080><c> will</c><00:01:18.159><c> choose</c><00:01:18.400><c> you</c><00:01:18.560><c> and</c><00:01:18.720><c> I'll</c><00:01:18.960><c> choose</c><00:01:19.200><c> you</c> 00:01:19.429 --> 00:01:19.439 align:start position:0% >> I will choose you and I'll choose you 00:01:19.439 --> 00:01:22.070 align:start position:0% >> I will choose you and I'll choose you now<00:01:20.320><c> because</c><00:01:20.880><c> I</c><00:01:21.040><c> have</c><00:01:21.119><c> a</c><00:01:21.360><c> great</c><00:01:21.520><c> experience.</c> 00:01:22.070 --> 00:01:22.080 align:start position:0% now because I have a great experience. 00:01:22.080 --> 00:01:23.510 align:start position:0% now because I have a great experience. I'll<00:01:22.320><c> pick</c><00:01:22.479><c> up</c><00:01:22.640><c> where</c><00:01:22.799><c> I</c><00:01:22.880><c> left</c><00:01:23.040><c> off.</c><00:01:23.280><c> They'll</c> 00:01:23.510 --> 00:01:23.520 align:start position:0% I'll pick up where I left off. They'll 00:01:23.520 --> 00:01:25.749 align:start position:0% I'll pick up where I left off. They'll know<00:01:23.759><c> me.</c><00:01:24.400><c> it'll</c><00:01:24.799><c> I'll</c><00:01:25.119><c> get</c><00:01:25.280><c> some</c><00:01:25.520><c> sort</c><00:01:25.680><c> of</c> 00:01:25.749 --> 00:01:25.759 align:start position:0% know me. it'll I'll get some sort of 00:01:25.759 --> 00:01:27.429 align:start position:0% know me. it'll I'll get some sort of incentive<00:01:26.240><c> to</c><00:01:26.479><c> make</c><00:01:26.560><c> it</c><00:01:26.799><c> feel</c><00:01:26.960><c> like</c><00:01:27.119><c> I'm</c><00:01:27.280><c> not</c> 00:01:27.429 --> 00:01:27.439 align:start position:0% incentive to make it feel like I'm not 00:01:27.439 --> 00:01:29.109 align:start position:0% incentive to make it feel like I'm not just<00:01:27.680><c> paying</c><00:01:27.920><c> full</c><00:01:28.159><c> price.</c><00:01:28.479><c> Like</c><00:01:28.640><c> I</c><00:01:28.720><c> I</c><00:01:29.040><c> feel</c> 00:01:29.109 --> 00:01:29.119 align:start position:0% just paying full price. Like I I feel 00:01:29.119 --> 00:01:31.830 align:start position:0% just paying full price. Like I I feel like<00:01:29.280><c> I'm</c><00:01:29.439><c> getting</c><00:01:30.080><c> value,</c><00:01:30.960><c> but</c><00:01:31.280><c> really</c><00:01:31.600><c> work</c> 00:01:31.830 --> 00:01:31.840 align:start position:0% like I'm getting value, but really work 00:01:31.840 --> 00:01:34.469 align:start position:0% like I'm getting value, but really work on<00:01:32.000><c> the</c><00:01:32.159><c> word</c><00:01:32.320><c> value,</c><00:01:32.720><c> not</c><00:01:32.880><c> a</c><00:01:33.119><c> deal,</c><00:01:34.079><c> and</c><00:01:34.400><c> give</c> 00:01:34.469 --> 00:01:34.479 align:start position:0% on the word value, not a deal, and give 00:01:34.479 --> 00:01:36.390 align:start position:0% on the word value, not a deal, and give me<00:01:34.640><c> that</c><00:01:34.880><c> value</c><00:01:35.200><c> and</c><00:01:35.439><c> then</c><00:01:35.600><c> I</c><00:01:35.759><c> won't</c><00:01:36.000><c> need</c><00:01:36.159><c> to</c> 00:01:36.390 --> 00:01:36.400 align:start position:0% me that value and then I won't need to 00:01:36.400 --> 00:01:37.910 align:start position:0% me that value and then I won't need to worry<00:01:36.640><c> about,</c><00:01:37.119><c> you</c><00:01:37.280><c> know,</c><00:01:37.360><c> for</c><00:01:37.520><c> that</c><00:01:37.759><c> other</c> 00:01:37.910 --> 00:01:37.920 align:start position:0% worry about, you know, for that other 00:01:37.920 --> 00:01:40.149 align:start position:0% worry about, you know, for that other brand's<00:01:38.400><c> definitely</c><00:01:38.720><c> not</c><00:01:39.280><c> waiting</c><00:01:39.600><c> for</c><00:01:39.840><c> them</c> 00:01:40.149 --> 00:01:40.159 align:start position:0% brand's definitely not waiting for them 00:01:40.159 --> 00:01:42.230 align:start position:0% brand's definitely not waiting for them for<00:01:40.400><c> Black</c><00:01:40.640><c> Friday,</c><00:01:40.960><c> but</c><00:01:41.119><c> for</c><00:01:41.280><c> you,</c><00:01:41.680><c> I</c><00:01:41.920><c> need</c><00:01:42.079><c> it</c> 00:01:42.230 --> 00:01:42.240 align:start position:0% for Black Friday, but for you, I need it 00:01:42.240 --> 00:01:43.910 align:start position:0% for Black Friday, but for you, I need it now.<00:01:42.479><c> And</c><00:01:42.640><c> having</c><00:01:42.880><c> 3</c><00:01:43.119><c> months</c><00:01:43.280><c> of</c><00:01:43.439><c> enjoyment</c><00:01:43.759><c> of</c> 00:01:43.910 --> 00:01:43.920 align:start position:0% now. And having 3 months of enjoyment of 00:01:43.920 --> 00:01:44.870 align:start position:0% now. And having 3 months of enjoyment of that<00:01:44.079><c> product,</c><00:01:44.320><c> I'm</c><00:01:44.479><c> actually</c><00:01:44.720><c> going</c><00:01:44.799><c> to</c> 00:01:44.870 --> 00:01:44.880 align:start position:0% that product, I'm actually going to 00:01:44.880 --> 00:01:45.990 align:start position:0% that product, I'm actually going to really<00:01:45.040><c> appreciate</c><00:01:45.360><c> that.</c><00:01:45.600><c> Someone's</c><00:01:45.920><c> going</c> 00:01:45.990 --> 00:01:46.000 align:start position:0% really appreciate that. Someone's going 00:01:46.000 --> 00:01:47.749 align:start position:0% really appreciate that. Someone's going to<00:01:46.079><c> come</c><00:01:46.159><c> and</c><00:01:46.320><c> shop</c><00:01:46.479><c> with</c><00:01:46.640><c> you.</c><00:01:47.040><c> Um</c><00:01:47.360><c> that's</c><00:01:47.600><c> the</c> 00:01:47.749 --> 00:01:47.759 align:start position:0% to come and shop with you. Um that's the 00:01:47.759 --> 00:01:49.350 align:start position:0% to come and shop with you. Um that's the sort<00:01:47.920><c> of</c><00:01:48.000><c> stuff</c><00:01:48.159><c> that</c><00:01:48.320><c> I'm</c><00:01:48.720><c> So</c><00:01:48.960><c> I'm</c><00:01:49.119><c> trying</c><00:01:49.200><c> to</c> 00:01:49.350 --> 00:01:49.360 align:start position:0% sort of stuff that I'm So I'm trying to 00:01:49.360 --> 00:01:51.030 align:start position:0% sort of stuff that I'm So I'm trying to build<00:01:49.520><c> an</c><00:01:49.680><c> alternative.</c><00:01:50.399><c> I'm</c><00:01:50.640><c> never</c><00:01:50.799><c> going</c><00:01:50.880><c> to</c> 00:01:51.030 --> 00:01:51.040 align:start position:0% build an alternative. I'm never going to 00:01:51.040 --> 00:01:53.429 align:start position:0% build an alternative. I'm never going to win.<00:01:51.439><c> Like</c><00:01:51.680><c> I</c><00:01:51.920><c> can't.</c><00:01:52.560><c> It's</c><00:01:52.880><c> the</c><00:01:53.040><c> force</c><00:01:53.280><c> of</c> 00:01:53.429 --> 00:01:53.439 align:start position:0% win. Like I can't. It's the force of 00:01:53.439 --> 00:01:55.030 align:start position:0% win. Like I can't. It's the force of gravity<00:01:53.759><c> on</c><00:01:54.000><c> Black</c><00:01:54.159><c> Friday</c><00:01:54.399><c> is</c><00:01:54.640><c> just</c><00:01:54.799><c> too</c> 00:01:55.030 --> 00:01:55.040 align:start position:0% gravity on Black Friday is just too 00:01:55.040 --> 00:01:57.600 align:start position:0% gravity on Black Friday is just too huge.