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foreign
marketing strategy can significantly
influence your chances of you know
optimizing your e-commerce the fcm
campaigns basically Shoppers wants the
best deals available to them within a
reasonable time and effort right so you
need to optimize your website in a way
that the Shoppers can easily see the
items that are relevant to their
shopping goals do you think it's and
most of the match is already doing that
is such a motivating the Shoppers with
offers like spend more than one thousand
dollars and you will get free shipping
and so on just make sure that during the
Black Friday it's good to raise the
levels a little bit first you make a
plan and promote your sales ahead of the
time offer discounts and deals to the
clients and their customers get as many
reviews as possible before Black Friday
Cyber Monday on all of the products at
least 30 per product and if you can get
hundreds or thousands that's even better
because that suggests that the product
is not only well rated but also popular
you know like it literally shows
thousands of people reviewed it that
means that thousands of people bought it
I think it's really important to think
about your whole store
um so for example we have deals that you
can offer on your home page
um in collections on product pages in
the cart so you're touching the customer
at a lot of different points one thing I
would point out is obviously hype so
it's important to create hype creating
hype is not fast though so it is really
okay and it's actually admirable and
advised to start early accept obvious
activities like special offers free
shipping social media campaigns creation
essence of urgency I would highlight
cross-border sales today's Shoppers are
no longer confined to their physical
location this is an opportunity to
expand audience and capitalize on the
growing Trend by localized currencies
languages and payments and last but not
least if you are anticipating a huge
increase to traffic make sure you want
to plan that supports the expected
increase to bandwidth
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WEBVTT Kind: captions Language: en 00:00:05.820 --> 00:00:08.570 align:start position:0% [Music] 00:00:08.570 --> 00:00:08.580 align:start position:0% [Music] 00:00:08.580 --> 00:00:10.030 align:start position:0% [Music] foreign 00:00:10.030 --> 00:00:10.040 align:start position:0% foreign 00:00:10.040 --> 00:00:12.410 align:start position:0% foreign marketing<00:00:11.040><c> strategy</c><00:00:11.460><c> can</c><00:00:11.760><c> significantly</c> 00:00:12.410 --> 00:00:12.420 align:start position:0% marketing strategy can significantly 00:00:12.420 --> 00:00:15.350 align:start position:0% marketing strategy can significantly influence<00:00:13.080><c> your</c><00:00:13.559><c> chances</c><00:00:13.980><c> of</c><00:00:14.299><c> you</c><00:00:15.299><c> know</c> 00:00:15.350 --> 00:00:15.360 align:start position:0% influence your chances of you know 00:00:15.360 --> 00:00:18.290 align:start position:0% influence your chances of you know optimizing<00:00:16.199><c> your</c><00:00:16.859><c> e-commerce</c><00:00:17.460><c> the</c><00:00:17.760><c> fcm</c> 00:00:18.290 --> 00:00:18.300 align:start position:0% optimizing your e-commerce the fcm 00:00:18.300 --> 00:00:21.170 align:start position:0% optimizing your e-commerce the fcm campaigns<00:00:18.840><c> basically</c><00:00:19.800><c> Shoppers</c><00:00:20.340><c> wants</c><00:00:20.880><c> the</c> 00:00:21.170 --> 00:00:21.180 align:start position:0% campaigns basically Shoppers wants the 00:00:21.180 --> 00:00:24.050 align:start position:0% campaigns basically Shoppers wants the best<00:00:21.660><c> deals</c><00:00:22.140><c> available</c><00:00:22.439><c> to</c><00:00:22.920><c> them</c><00:00:23.100><c> within</c><00:00:23.880><c> a</c> 00:00:24.050 --> 00:00:24.060 align:start position:0% best deals available to them within a 00:00:24.060 --> 00:00:27.529 align:start position:0% best deals available to them within a reasonable<00:00:24.539><c> time</c><00:00:24.900><c> and</c><00:00:25.199><c> effort</c><00:00:25.560><c> right</c><00:00:26.060><c> so</c><00:00:27.060><c> you</c> 00:00:27.529 --> 00:00:27.539 align:start position:0% reasonable time and effort right so you 00:00:27.539 --> 00:00:29.750 align:start position:0% reasonable time and effort right so you need<00:00:27.720><c> to</c><00:00:27.840><c> optimize</c><00:00:28.439><c> your</c><00:00:28.800><c> website</c><00:00:29.160><c> in</c><00:00:29.519><c> a</c><00:00:29.640><c> way</c> 00:00:29.750 --> 00:00:29.760 align:start position:0% need to optimize your website in a way 00:00:29.760 --> 00:00:32.210 align:start position:0% need to optimize your website in a way that<00:00:30.000><c> the</c><00:00:30.180><c> Shoppers</c><00:00:30.539><c> can</c><00:00:30.779><c> easily</c><00:00:31.260><c> see</c><00:00:31.619><c> the</c> 00:00:32.210 --> 00:00:32.220 align:start position:0% that the Shoppers can easily see the 00:00:32.220 --> 00:00:34.850 align:start position:0% that the Shoppers can easily see the items<00:00:32.780><c> that</c><00:00:33.780><c> are</c><00:00:33.960><c> relevant</c><00:00:34.440><c> to</c><00:00:34.680><c> their</c> 00:00:34.850 --> 00:00:34.860 align:start position:0% items that are relevant to their 00:00:34.860 --> 00:00:36.950 align:start position:0% items that are relevant to their shopping<00:00:35.160><c> goals</c><00:00:35.700><c> do</c><00:00:36.120><c> you</c><00:00:36.300><c> think</c><00:00:36.360><c> it's</c><00:00:36.660><c> and</c> 00:00:36.950 --> 00:00:36.960 align:start position:0% shopping goals do you think it's and 00:00:36.960 --> 00:00:38.630 align:start position:0% shopping goals do you think it's and most<00:00:37.260><c> of</c><00:00:37.440><c> the</c><00:00:37.500><c> match</c><00:00:37.680><c> is</c><00:00:37.860><c> already</c><00:00:38.040><c> doing</c><00:00:38.280><c> that</c> 00:00:38.630 --> 00:00:38.640 align:start position:0% most of the match is already doing that 00:00:38.640 --> 00:00:42.610 align:start position:0% most of the match is already doing that is<00:00:39.360><c> such</c><00:00:39.600><c> a</c><00:00:39.840><c> motivating</c><00:00:40.500><c> the</c><00:00:41.399><c> Shoppers</c><00:00:42.120><c> with</c> 00:00:42.610 --> 00:00:42.620 align:start position:0% is such a motivating the Shoppers with 00:00:42.620 --> 00:00:45.530 align:start position:0% is such a motivating the Shoppers with offers<00:00:43.620><c> like</c><00:00:43.920><c> spend</c><00:00:44.640><c> more</c><00:00:44.820><c> than</c><00:00:45.000><c> one</c><00:00:45.239><c> thousand</c> 00:00:45.530 --> 00:00:45.540 align:start position:0% offers like spend more than one thousand 00:00:45.540 --> 00:00:46.850 align:start position:0% offers like spend more than one thousand dollars<00:00:45.780><c> and</c><00:00:45.960><c> you</c><00:00:46.079><c> will</c><00:00:46.200><c> get</c><00:00:46.320><c> free</c><00:00:46.500><c> shipping</c> 00:00:46.850 --> 00:00:46.860 align:start position:0% dollars and you will get free shipping 00:00:46.860 --> 00:00:48.950 align:start position:0% dollars and you will get free shipping and<00:00:47.040><c> so</c><00:00:47.219><c> on</c><00:00:47.399><c> just</c><00:00:47.940><c> make</c><00:00:48.120><c> sure</c><00:00:48.300><c> that</c><00:00:48.480><c> during</c><00:00:48.719><c> the</c> 00:00:48.950 --> 00:00:48.960 align:start position:0% and so on just make sure that during the 00:00:48.960 --> 00:00:51.110 align:start position:0% and so on just make sure that during the Black<00:00:49.140><c> Friday</c><00:00:49.440><c> it's</c><00:00:50.280><c> good</c><00:00:50.460><c> to</c><00:00:50.700><c> raise</c><00:00:50.879><c> the</c> 00:00:51.110 --> 00:00:51.120 align:start position:0% Black Friday it's good to raise the 00:00:51.120 --> 00:00:52.910 align:start position:0% Black Friday it's good to raise the levels<00:00:51.539><c> a</c><00:00:51.719><c> little</c><00:00:51.840><c> bit</c><00:00:51.960><c> first</c><00:00:52.379><c> you</c><00:00:52.559><c> make</c><00:00:52.739><c> a</c> 00:00:52.910 --> 00:00:52.920 align:start position:0% levels a little bit first you make a 00:00:52.920 --> 00:00:55.189 align:start position:0% levels a little bit first you make a plan<00:00:53.039><c> and</c><00:00:53.700><c> promote</c><00:00:54.120><c> your</c><00:00:54.239><c> sales</c><00:00:54.480><c> ahead</c><00:00:54.960><c> of</c><00:00:55.079><c> the</c> 00:00:55.189 --> 00:00:55.199 align:start position:0% plan and promote your sales ahead of the 00:00:55.199 --> 00:00:57.229 align:start position:0% plan and promote your sales ahead of the time<00:00:55.320><c> offer</c><00:00:55.920><c> discounts</c><00:00:56.399><c> and</c><00:00:56.520><c> deals</c><00:00:56.879><c> to</c><00:00:57.120><c> the</c> 00:00:57.229 --> 00:00:57.239 align:start position:0% time offer discounts and deals to the 00:00:57.239 --> 00:00:59.270 align:start position:0% time offer discounts and deals to the clients<00:00:57.480><c> and</c><00:00:57.600><c> their</c><00:00:57.780><c> customers</c><00:00:58.199><c> get</c><00:00:58.860><c> as</c><00:00:59.160><c> many</c> 00:00:59.270 --> 00:00:59.280 align:start position:0% clients and their customers get as many 00:00:59.280 --> 00:01:02.569 align:start position:0% clients and their customers get as many reviews<00:00:59.660><c> as</c><00:01:00.660><c> possible</c><00:01:01.020><c> before</c><00:01:01.860><c> Black</c><00:01:02.399><c> Friday</c> 00:01:02.569 --> 00:01:02.579 align:start position:0% reviews as possible before Black Friday 00:01:02.579 --> 00:01:04.969 align:start position:0% reviews as possible before Black Friday Cyber<00:01:03.120><c> Monday</c><00:01:03.239><c> on</c><00:01:03.840><c> all</c><00:01:04.019><c> of</c><00:01:04.140><c> the</c><00:01:04.320><c> products</c><00:01:04.680><c> at</c> 00:01:04.969 --> 00:01:04.979 align:start position:0% Cyber Monday on all of the products at 00:01:04.979 --> 00:01:06.830 align:start position:0% Cyber Monday on all of the products at least<00:01:05.100><c> 30</c><00:01:05.400><c> per</c><00:01:05.700><c> product</c><00:01:06.000><c> and</c><00:01:06.299><c> if</c><00:01:06.420><c> you</c><00:01:06.540><c> can</c><00:01:06.659><c> get</c> 00:01:06.830 --> 00:01:06.840 align:start position:0% least 30 per product and if you can get 00:01:06.840 --> 00:01:08.390 align:start position:0% least 30 per product and if you can get hundreds<00:01:07.260><c> or</c><00:01:07.439><c> thousands</c><00:01:07.799><c> that's</c><00:01:07.979><c> even</c><00:01:08.220><c> better</c> 00:01:08.390 --> 00:01:08.400 align:start position:0% hundreds or thousands that's even better 00:01:08.400 --> 00:01:10.250 align:start position:0% hundreds or thousands that's even better because<00:01:08.700><c> that</c><00:01:08.939><c> suggests</c><00:01:09.360><c> that</c><00:01:09.900><c> the</c><00:01:10.080><c> product</c> 00:01:10.250 --> 00:01:10.260 align:start position:0% because that suggests that the product 00:01:10.260 --> 00:01:12.649 align:start position:0% because that suggests that the product is<00:01:10.560><c> not</c><00:01:10.799><c> only</c><00:01:10.920><c> well</c><00:01:11.220><c> rated</c><00:01:11.640><c> but</c><00:01:12.060><c> also</c><00:01:12.420><c> popular</c> 00:01:12.649 --> 00:01:12.659 align:start position:0% is not only well rated but also popular 00:01:12.659 --> 00:01:14.390 align:start position:0% is not only well rated but also popular you<00:01:13.020><c> know</c><00:01:13.140><c> like</c><00:01:13.320><c> it</c><00:01:13.680><c> literally</c><00:01:13.979><c> shows</c> 00:01:14.390 --> 00:01:14.400 align:start position:0% you know like it literally shows 00:01:14.400 --> 00:01:16.070 align:start position:0% you know like it literally shows thousands<00:01:15.000><c> of</c><00:01:15.119><c> people</c><00:01:15.240><c> reviewed</c><00:01:15.780><c> it</c><00:01:15.840><c> that</c> 00:01:16.070 --> 00:01:16.080 align:start position:0% thousands of people reviewed it that 00:01:16.080 --> 00:01:17.510 align:start position:0% thousands of people reviewed it that means<00:01:16.320><c> that</c><00:01:16.439><c> thousands</c><00:01:16.860><c> of</c><00:01:16.920><c> people</c><00:01:17.040><c> bought</c><00:01:17.340><c> it</c> 00:01:17.510 --> 00:01:17.520 align:start position:0% means that thousands of people bought it 00:01:17.520 --> 00:01:19.250 align:start position:0% means that thousands of people bought it I<00:01:18.180><c> think</c><00:01:18.299><c> it's</c><00:01:18.420><c> really</c><00:01:18.659><c> important</c><00:01:18.900><c> to</c><00:01:19.140><c> think</c> 00:01:19.250 --> 00:01:19.260 align:start position:0% I think it's really important to think 00:01:19.260 --> 00:01:21.230 align:start position:0% I think it's really important to think about<00:01:19.439><c> your</c><00:01:19.799><c> whole</c><00:01:19.979><c> store</c> 00:01:21.230 --> 00:01:21.240 align:start position:0% about your whole store 00:01:21.240 --> 00:01:22.910 align:start position:0% about your whole store um so<00:01:21.479><c> for</c><00:01:21.659><c> example</c><00:01:21.840><c> we</c><00:01:22.140><c> have</c><00:01:22.259><c> deals</c><00:01:22.680><c> that</c><00:01:22.799><c> you</c> 00:01:22.910 --> 00:01:22.920 align:start position:0% um so for example we have deals that you 00:01:22.920 --> 00:01:24.770 align:start position:0% um so for example we have deals that you can<00:01:23.040><c> offer</c><00:01:23.280><c> on</c><00:01:23.460><c> your</c><00:01:23.640><c> home</c><00:01:23.880><c> page</c> 00:01:24.770 --> 00:01:24.780 align:start position:0% can offer on your home page 00:01:24.780 --> 00:01:26.929 align:start position:0% can offer on your home page um<00:01:24.840><c> in</c><00:01:25.080><c> collections</c><00:01:25.560><c> on</c><00:01:25.860><c> product</c><00:01:26.040><c> pages</c><00:01:26.460><c> in</c> 00:01:26.929 --> 00:01:26.939 align:start position:0% um in collections on product pages in 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hype</c><00:01:33.299><c> so</c> 00:01:33.649 --> 00:01:33.659 align:start position:0% would point out is obviously hype so 00:01:33.659 --> 00:01:35.749 align:start position:0% would point out is obviously hype so it's<00:01:33.960><c> important</c><00:01:34.380><c> to</c><00:01:34.680><c> create</c><00:01:34.799><c> hype</c><00:01:35.400><c> creating</c> 00:01:35.749 --> 00:01:35.759 align:start position:0% it's important to create hype creating 00:01:35.759 --> 00:01:38.210 align:start position:0% it's important to create hype creating hype<00:01:36.119><c> is</c><00:01:36.180><c> not</c><00:01:36.360><c> fast</c><00:01:36.600><c> though</c><00:01:36.900><c> so</c><00:01:37.320><c> it</c><00:01:37.680><c> is</c><00:01:37.860><c> really</c> 00:01:38.210 --> 00:01:38.220 align:start position:0% hype is not fast though so it is really 00:01:38.220 --> 00:01:40.310 align:start position:0% hype is not fast though so it is really okay<00:01:38.460><c> and</c><00:01:38.759><c> it's</c><00:01:39.000><c> actually</c><00:01:39.119><c> admirable</c><00:01:39.900><c> and</c> 00:01:40.310 --> 00:01:40.320 align:start position:0% okay and it's actually admirable and 00:01:40.320 --> 00:01:42.950 align:start position:0% okay and it's actually admirable and advised<00:01:40.979><c> to</c><00:01:41.220><c> start</c><00:01:41.400><c> early</c><00:01:41.759><c> accept</c><00:01:42.420><c> obvious</c> 00:01:42.950 --> 00:01:42.960 align:start position:0% advised to start early accept obvious 00:01:42.960 --> 00:01:45.289 align:start position:0% advised to start early accept obvious activities<00:01:43.439><c> like</c><00:01:43.860><c> special</c><00:01:44.280><c> offers</c><00:01:44.880><c> free</c> 00:01:45.289 --> 00:01:45.299 align:start position:0% activities like special offers free 00:01:45.299 --> 00:01:47.870 align:start position:0% activities like special offers free shipping<00:01:45.780><c> social</c><00:01:46.140><c> media</c><00:01:46.560><c> campaigns</c><00:01:47.159><c> creation</c> 00:01:47.870 --> 00:01:47.880 align:start position:0% shipping social media campaigns creation 00:01:47.880 --> 00:01:49.910 align:start position:0% shipping social media campaigns creation essence<00:01:48.420><c> of</c><00:01:48.780><c> urgency</c><00:01:48.960><c> I</c><00:01:49.560><c> would</c><00:01:49.680><c> highlight</c> 00:01:49.910 --> 00:01:49.920 align:start position:0% essence of urgency I would highlight 00:01:49.920 --> 00:01:52.789 align:start position:0% essence of urgency I would highlight cross-border<00:01:50.640><c> sales</c><00:01:50.820><c> today's</c><00:01:51.540><c> Shoppers</c><00:01:52.380><c> are</c> 00:01:52.789 --> 00:01:52.799 align:start position:0% cross-border sales today's Shoppers are 00:01:52.799 --> 00:01:54.410 align:start position:0% cross-border sales today's Shoppers are no<00:01:53.040><c> longer</c><00:01:53.280><c> confined</c><00:01:53.820><c> to</c><00:01:53.939><c> their</c><00:01:54.119><c> physical</c> 00:01:54.410 --> 00:01:54.420 align:start position:0% no longer confined to their physical 00:01:54.420 --> 00:01:56.810 align:start position:0% no longer confined to their physical location<00:01:54.780><c> this</c><00:01:55.500><c> is</c><00:01:55.619><c> an</c><00:01:55.920><c> opportunity</c><00:01:56.399><c> to</c> 00:01:56.810 --> 00:01:56.820 align:start position:0% location this is an opportunity to 00:01:56.820 --> 00:01:59.030 align:start position:0% location this is an opportunity to expand<00:01:57.119><c> audience</c><00:01:57.720><c> and</c><00:01:58.140><c> capitalize</c><00:01:58.740><c> on</c><00:01:58.920><c> the</c> 00:01:59.030 --> 00:01:59.040 align:start position:0% expand audience and capitalize on the 00:01:59.040 --> 00:02:01.429 align:start position:0% expand audience and capitalize on the growing<00:01:59.399><c> Trend</c><00:01:59.759><c> by</c><00:02:00.060><c> localized</c><00:02:00.840><c> currencies</c> 00:02:01.429 --> 00:02:01.439 align:start position:0% growing Trend by localized currencies 00:02:01.439 --> 00:02:04.310 align:start position:0% growing Trend by localized currencies languages<00:02:02.159><c> and</c><00:02:02.399><c> payments</c><00:02:02.880><c> and</c><00:02:03.360><c> last</c><00:02:03.600><c> but</c><00:02:04.020><c> not</c> 00:02:04.310 --> 00:02:04.320 align:start position:0% languages and payments and last but not 00:02:04.320 --> 00:02:06.770 align:start position:0% languages and payments and last but not least<00:02:04.560><c> if</c><00:02:05.460><c> you</c><00:02:05.579><c> are</c><00:02:05.700><c> anticipating</c><00:02:06.240><c> a</c><00:02:06.600><c> huge</c> 00:02:06.770 --> 00:02:06.780 align:start position:0% least if you are anticipating a huge 00:02:06.780 --> 00:02:09.229 align:start position:0% least if you are anticipating a huge increase<00:02:06.960><c> to</c><00:02:07.500><c> traffic</c><00:02:07.799><c> make</c><00:02:08.640><c> sure</c><00:02:08.819><c> you</c><00:02:09.060><c> want</c> 00:02:09.229 --> 00:02:09.239 align:start position:0% increase to traffic make sure you want 00:02:09.239 --> 00:02:11.809 align:start position:0% increase to traffic make sure you want to<00:02:09.360><c> plan</c><00:02:10.020><c> that</c><00:02:10.679><c> supports</c><00:02:11.160><c> the</c><00:02:11.340><c> expected</c> 00:02:11.809 --> 00:02:11.819 align:start position:0% to plan that supports the expected 00:02:11.819 --> 00:02:20.670 align:start position:0% to plan that supports the expected increase<00:02:12.060><c> to</c><00:02:12.480><c> bandwidth</c> 00:02:20.670 --> 00:02:20.680 align:start position:0% 00:02:20.680 --> 00:02:23.619 align:start position:0% [Music]