The Shopify App Show
내용
[subtitle-meta] lang=en auto=True
Everyone thinks that we need all this
data so that when we need to drive
sales, we can use that data to drive
behavior. And sort of the way I
visualize that is people like brands are
going, here's all these customers out in
the world that we've we've we know them
fair and square, but they're not
shopping with us today. So, we need to
wake them up and push them put their
hands in in their back and push them
into store. Yet, there's a whole, you
know, 50, 100, 1,000 customers actually
in our store today and we're not even
care. We don't care about them. We don't
give them any tools to make them a
better shopper. We don't plant anything
into their profiles for next time. It's
like, "Oh, the job's done there." And I
said, "Well, that's that's that's where
the job starts.
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WEBVTT Kind: captions Language: en 00:00:00.160 --> 00:00:02.070 align:start position:0% Everyone<00:00:00.560><c> thinks</c><00:00:00.800><c> that</c><00:00:01.280><c> we</c><00:00:01.520><c> need</c><00:00:01.680><c> all</c><00:00:01.839><c> this</c> 00:00:02.070 --> 00:00:02.080 align:start position:0% Everyone thinks that we need all this 00:00:02.080 --> 00:00:04.070 align:start position:0% Everyone thinks that we need all this data<00:00:02.480><c> so</c><00:00:02.639><c> that</c><00:00:02.879><c> when</c><00:00:03.120><c> we</c><00:00:03.360><c> need</c><00:00:03.520><c> to</c><00:00:03.760><c> drive</c> 00:00:04.070 --> 00:00:04.080 align:start position:0% data so that when we need to drive 00:00:04.080 --> 00:00:06.869 align:start position:0% data so that when we need to drive sales,<00:00:05.120><c> we</c><00:00:05.359><c> can</c><00:00:05.520><c> use</c><00:00:05.759><c> that</c><00:00:05.920><c> data</c><00:00:06.240><c> to</c><00:00:06.480><c> drive</c> 00:00:06.869 --> 00:00:06.879 align:start position:0% sales, we can use that data to drive 00:00:06.879 --> 00:00:09.589 align:start position:0% sales, we can use that data to drive behavior.<00:00:08.080><c> And</c><00:00:08.320><c> sort</c><00:00:08.559><c> of</c><00:00:08.880><c> the</c><00:00:09.200><c> way</c><00:00:09.360><c> I</c> 00:00:09.589 --> 00:00:09.599 align:start position:0% behavior. And sort of the way I 00:00:09.599 --> 00:00:11.190 align:start position:0% behavior. And sort of the way I visualize<00:00:09.920><c> that</c><00:00:10.160><c> is</c><00:00:10.320><c> people</c><00:00:10.719><c> like</c><00:00:10.880><c> brands</c><00:00:11.120><c> are</c> 00:00:11.190 --> 00:00:11.200 align:start position:0% visualize that is people like brands are 00:00:11.200 --> 00:00:12.709 align:start position:0% visualize that is people like brands are going,<00:00:11.519><c> here's</c><00:00:11.759><c> all</c><00:00:11.840><c> these</c><00:00:12.080><c> customers</c><00:00:12.400><c> out</c><00:00:12.559><c> in</c> 00:00:12.709 --> 00:00:12.719 align:start position:0% going, here's all these customers out in 00:00:12.719 --> 00:00:14.789 align:start position:0% going, here's all these customers out in the<00:00:12.880><c> world</c><00:00:13.200><c> that</c><00:00:13.440><c> we've</c><00:00:13.759><c> we've</c><00:00:14.160><c> we</c><00:00:14.400><c> know</c><00:00:14.559><c> them</c> 00:00:14.789 --> 00:00:14.799 align:start position:0% the world that we've we've we know them 00:00:14.799 --> 00:00:16.070 align:start position:0% the world that we've we've we know them fair<00:00:15.040><c> and</c><00:00:15.200><c> square,</c><00:00:15.519><c> but</c><00:00:15.759><c> they're</c><00:00:15.920><c> not</c> 00:00:16.070 --> 00:00:16.080 align:start position:0% fair and square, but they're not 00:00:16.080 --> 00:00:18.310 align:start position:0% fair and square, but they're not shopping<00:00:16.400><c> with</c><00:00:16.560><c> us</c><00:00:16.720><c> today.</c><00:00:17.039><c> So,</c><00:00:17.199><c> we</c><00:00:17.440><c> need</c><00:00:17.600><c> to</c> 00:00:18.310 --> 00:00:18.320 align:start position:0% shopping with us today. So, we need to 00:00:18.320 --> 00:00:20.150 align:start position:0% shopping with us today. So, we need to wake<00:00:18.640><c> them</c><00:00:18.800><c> up</c><00:00:18.960><c> and</c><00:00:19.279><c> push</c><00:00:19.520><c> them</c><00:00:19.840><c> put</c><00:00:20.000><c> their</c> 00:00:20.150 --> 00:00:20.160 align:start position:0% wake them up and push them put their 00:00:20.160 --> 00:00:21.590 align:start position:0% wake them up and push them put their hands<00:00:20.320><c> in</c><00:00:20.480><c> in</c><00:00:20.720><c> their</c><00:00:20.880><c> back</c><00:00:21.039><c> and</c><00:00:21.279><c> push</c><00:00:21.439><c> them</c> 00:00:21.590 --> 00:00:21.600 align:start position:0% hands in in their back and push them 00:00:21.600 --> 00:00:23.750 align:start position:0% hands in in their back and push them into<00:00:21.840><c> store.</c><00:00:22.640><c> Yet,</c><00:00:22.960><c> there's</c><00:00:23.119><c> a</c><00:00:23.279><c> whole,</c><00:00:23.680><c> you</c> 00:00:23.750 --> 00:00:23.760 align:start position:0% into store. Yet, there's a whole, you 00:00:23.760 --> 00:00:25.990 align:start position:0% into store. Yet, there's a whole, you know,<00:00:23.920><c> 50,</c><00:00:24.320><c> 100,</c><00:00:24.720><c> 1,000</c><00:00:25.279><c> customers</c><00:00:25.680><c> actually</c> 00:00:25.990 --> 00:00:26.000 align:start position:0% know, 50, 100, 1,000 customers actually 00:00:26.000 --> 00:00:28.390 align:start position:0% know, 50, 100, 1,000 customers actually in<00:00:26.240><c> our</c><00:00:26.400><c> store</c><00:00:26.720><c> today</c><00:00:27.279><c> and</c><00:00:27.439><c> we're</c><00:00:27.680><c> not</c><00:00:27.840><c> even</c> 00:00:28.390 --> 00:00:28.400 align:start position:0% in our store today and we're not even 00:00:28.400 --> 00:00:29.990 align:start position:0% in our store today and we're not even care.<00:00:28.800><c> We</c><00:00:28.960><c> don't</c><00:00:29.119><c> care</c><00:00:29.279><c> about</c><00:00:29.519><c> them.</c><00:00:29.679><c> We</c><00:00:29.840><c> don't</c> 00:00:29.990 --> 00:00:30.000 align:start position:0% care. We don't care about them. We don't 00:00:30.000 --> 00:00:31.429 align:start position:0% care. We don't care about them. We don't give<00:00:30.080><c> them</c><00:00:30.240><c> any</c><00:00:30.480><c> tools</c><00:00:30.720><c> to</c><00:00:30.880><c> make</c><00:00:31.039><c> them</c><00:00:31.199><c> a</c> 00:00:31.429 --> 00:00:31.439 align:start position:0% give them any tools to make them a 00:00:31.439 --> 00:00:33.910 align:start position:0% give them any tools to make them a better<00:00:31.679><c> shopper.</c><00:00:32.320><c> We</c><00:00:32.480><c> don't</c><00:00:32.719><c> plant</c><00:00:33.040><c> anything</c> 00:00:33.910 --> 00:00:33.920 align:start position:0% better shopper. We don't plant anything 00:00:33.920 --> 00:00:35.670 align:start position:0% better shopper. We don't plant anything into<00:00:34.160><c> their</c><00:00:34.399><c> profiles</c><00:00:34.800><c> for</c><00:00:35.040><c> next</c><00:00:35.280><c> time.</c><00:00:35.520><c> It's</c> 00:00:35.670 --> 00:00:35.680 align:start position:0% into their profiles for next time. It's 00:00:35.680 --> 00:00:37.110 align:start position:0% into their profiles for next time. It's like,<00:00:35.760><c> "Oh,</c><00:00:36.000><c> the</c><00:00:36.239><c> job's</c><00:00:36.559><c> done</c><00:00:36.719><c> there."</c><00:00:36.960><c> And</c><00:00:37.040><c> I</c> 00:00:37.110 --> 00:00:37.120 align:start position:0% like, "Oh, the job's done there." And I 00:00:37.120 --> 00:00:38.310 align:start position:0% like, "Oh, the job's done there." And I said,<00:00:37.200><c> "Well,</c><00:00:37.440><c> that's</c><00:00:37.600><c> that's</c><00:00:37.680><c> that's</c><00:00:38.160><c> where</c> 00:00:38.310 --> 00:00:38.320 align:start position:0% said, "Well, that's that's that's where 00:00:38.320 --> 00:00:40.960 align:start position:0% said, "Well, that's that's that's where the<00:00:38.480><c> job</c><00:00:38.719><c> starts.</c>