Shopify 리서치 허브 · 문서/위키형 둘러보기 분류 관리 자동 조사

오분디마

YouTube 수집: 2026-08-11 게시: 2020-11-10
https://youtu.be/9_IJZWfyhyo

내용

[subtitle-meta] lang=en auto=True It is very important to choose the tools you need and that are suitable for you, depending on the situation. Hello, this is the company from Clique Media. Today, we will discuss third-party tools, which are very important in app advertising. You might be wondering what a third-party tool is; you can think of them as essential tools for analyzing apps. I will speak based on web advertising, and you can think of it as analyzing apps through third-party tools. There are various third-party tools currently available on the market. Paid versions include YS Flyer, Just Ad, and Boris Bench, and there are quite a few others as well. There is even Firebase, which is provided by Tron. I cannot definitively say which one is better right now; it is very important to choose the tool you need and that is suitable for you, depending on the situation. You do not need to think that something is bad just because it is famous or free. Therefore, I would like to share a few tips on how to choose a third-party tool. Since this covers the most basic aspects, please make sure to review these seven points. Please take note of these points before making your selection. First, consider whether the dashboard is intuitive and easy to understand. As a marketer or an advertiser, you will likely need to continuously review and analyze third-party frameworks. If the content is difficult to view or understand, viewer engagement will decrease, which will hinder accurate analysis. Furthermore, if it is not intuitive, incomplete information may be misrepresented, making the dashboard's intuitiveness and ease of understanding a crucial factor. Second, consider the ease of extracting DID (Retrieved Data). When running app ads, you may need to extract data in various ways, including Red Eyed Data, for Red Eyed Marketing. I explained Red Eyed Marketing last time, so please refer to that content. You can utilize various advertising techniques using DID; however, if extracting DID data is difficult, it will cause operational difficulties in many areas. Therefore, it is important to assess how easily and quickly you can extract DID or DID data from the third-party platform. Third, consider whether the price is reasonable. Just because something is expensive does not mean it is good, and just because the cost is low... It is not necessarily a bad thing, but it is very important to choose the option with the most appropriate cost for your current situation. If the current competition will only measure basic numbers and does not require more data or advanced analysis, there is no need to use expensive third-party tools. This is because using free tools available domestically, such as those removed by Google, will not cause significant issues. Fourth is whether it is well integrated with Duo media. In particular, media that we must use, such as Google or Facebook, must naturally be integrated. Furthermore, you must verify in advance that other important media are well integrated with third-party services and that there are no issues. If the media you use is not compatible with third-party services, it can result in wasted time and money, so checking this aspect beforehand is very important. Fifth is infrastructure. You need to analyze the data obtained from running ads and proceed with secondary and tertiary marketing. If third- party tools fail to analyze and maintain this data, the advertisement will be only half-effective. Therefore, you must also check how stably and robustly they analyze and properly store all your data. Sixth is the room title regarding & Proud. The key point is whether the framework is well-established. One of the reasons for using third-party frameworks is to analyze conversions based on fair standards. However, certain media outlets or websites illegally misappropriate this data. It is necessary for the third-party framework to classify this data fairly and safely, and you must verify that this is well-implemented. If it is unstable, specific media outlets or websites will claim all conversions as their own, making it difficult to accurately analyze call efficiency. Finally, you must check whether the data is vulnerable to security breaches. This data may contain customer information as well as our own data. If this data is leaked externally, it would be a very serious matter. Therefore, there must be no instances of data leakage, and to ensure this, security must be extremely robust. I have discussed seven tips for choosing third-party tools so far. There may be various other factors besides these seven, so I hope you will consider or make decisions based on your specific needs. However, these seven essential points are crucial for making an informed choice. So far, regarding third-party frameworks, which are very important in app advertising... I didn't mention that. I will come back next time with more new and useful information. Then, just 0
원문 자막 펼치기
WEBVTT
Kind: captions
Language: en

00:00:00.000 --> 00:00:04.760 align:start position:0%
 
It <00:00:00.235><c>is </c><00:00:00.470><c>very </c><00:00:00.705><c>important </c><00:00:00.940><c>to </c><00:00:01.175><c>choose </c><00:00:01.410><c>the </c><00:00:01.645><c>tools </c><00:00:01.880><c>you </c><00:00:02.115><c>need </c><00:00:02.350><c>and </c><00:00:02.585><c>that </c><00:00:02.820><c>are </c><00:00:03.055><c>suitable </c><00:00:03.290><c>for </c><00:00:03.525><c>you, </c><00:00:03.760><c>depending </c><00:00:03.995><c>on </c><00:00:04.230><c>the </c><00:00:04.465><c>situation.</c>

00:00:04.760 --> 00:00:04.770 align:start position:0%
It is very important to choose the tools you need and that are suitable for you, depending on the situation.
 

00:00:04.770 --> 00:00:08.480 align:start position:0%
It is very important to choose the tools you need and that are suitable for you, depending on the situation.


00:00:08.480 --> 00:00:08.490 align:start position:0%
 
 

00:00:08.490 --> 00:00:10.730 align:start position:0%
 
Hello, <00:00:08.665><c>this </c><00:00:08.840><c>is </c><00:00:09.015><c>the </c><00:00:09.190><c>company </c><00:00:09.365><c>from </c><00:00:09.540><c>Clique </c><00:00:09.715><c>Media.</c>

00:00:10.730 --> 00:00:10.740 align:start position:0%
Hello, this is the company from Clique Media.
 

00:00:10.740 --> 00:00:14.480 align:start position:0%
Hello, this is the company from Clique Media.
Today, <00:00:10.987><c>we </c><00:00:11.234><c>will </c><00:00:11.481><c>discuss </c><00:00:11.728><c>third-party </c><00:00:11.975><c>tools, </c><00:00:12.222><c>which </c><00:00:12.469><c>are </c><00:00:12.716><c>very </c><00:00:12.963><c>important </c><00:00:13.210><c>in </c><00:00:13.457><c>app </c><00:00:13.704><c>advertising. </c><00:00:13.951><c>You </c><00:00:14.198><c>might </c><00:00:14.445><c>be</c>

00:00:14.480 --> 00:00:14.490 align:start position:0%
Today, we will discuss third-party tools, which are very important in app advertising. You might be
 

00:00:14.490 --> 00:00:15.619 align:start position:0%
Today, we will discuss third-party tools, which are very important in app advertising. You might be


00:00:15.619 --> 00:00:15.629 align:start position:0%
 
 

00:00:15.629 --> 00:00:18.830 align:start position:0%
 
wondering <00:00:15.980><c>what </c><00:00:16.331><c>a </c><00:00:16.682><c>third-party </c><00:00:17.033><c>tool </c><00:00:17.384><c>is; </c><00:00:17.735><c>you </c><00:00:18.086><c>can</c>

00:00:18.830 --> 00:00:18.840 align:start position:0%
wondering what a third-party tool is; you can
 

00:00:18.840 --> 00:00:21.950 align:start position:0%
wondering what a third-party tool is; you can
think <00:00:19.149><c>of </c><00:00:19.458><c>them </c><00:00:19.767><c>as </c><00:00:20.076><c>essential </c><00:00:20.385><c>tools </c><00:00:20.694><c>for </c><00:00:21.003><c>analyzing </c><00:00:21.312><c>apps. </c><00:00:21.621><c>I </c><00:00:21.930><c>will</c>

00:00:21.950 --> 00:00:21.960 align:start position:0%
think of them as essential tools for analyzing apps. I will
 

00:00:21.960 --> 00:00:22.580 align:start position:0%
think of them as essential tools for analyzing apps. I will


00:00:22.580 --> 00:00:22.590 align:start position:0%
 
 

00:00:22.590 --> 00:00:26.929 align:start position:0%
 
speak <00:00:23.174><c>based </c><00:00:23.758><c>on </c><00:00:24.342><c>web </c><00:00:24.926><c>advertising, </c><00:00:25.510><c>and </c><00:00:26.094><c>you</c>

00:00:26.929 --> 00:00:31.370 align:start position:0%
speak based on web advertising, and you
 

00:00:31.370 --> 00:00:31.380 align:start position:0%
 
 

00:00:31.380 --> 00:00:32.810 align:start position:0%
 
can <00:00:31.451><c>think </c><00:00:31.522><c>of </c><00:00:31.593><c>it </c><00:00:31.664><c>as </c><00:00:31.735><c>analyzing </c><00:00:31.806><c>apps </c><00:00:31.877><c>through </c><00:00:31.948><c>third-party </c><00:00:32.019><c>tools. </c><00:00:32.090><c>There</c>

00:00:32.810 --> 00:00:32.820 align:start position:0%
can think of it as analyzing apps through third-party tools. There
 

00:00:32.820 --> 00:00:36.170 align:start position:0%
can think of it as analyzing apps through third-party tools. There
are <00:00:33.157><c>various </c><00:00:33.494><c>third-party </c><00:00:33.831><c>tools </c><00:00:34.168><c>currently </c><00:00:34.505><c>available </c><00:00:34.842><c>on </c><00:00:35.179><c>the </c><00:00:35.516><c>market.</c>

00:00:36.170 --> 00:00:36.180 align:start position:0%
are various third-party tools currently available on the market.
 

00:00:36.180 --> 00:00:41.870 align:start position:0%
are various third-party tools currently available on the market.
Paid <00:00:36.743><c>versions </c><00:00:37.306><c>include </c><00:00:37.869><c>YS </c><00:00:38.432><c>Flyer, </c><00:00:38.995><c>Just </c><00:00:39.558><c>Ad, </c><00:00:40.121><c>and </c><00:00:40.684><c>Boris </c><00:00:41.247><c>Bench,</c>

00:00:41.870 --> 00:00:41.880 align:start position:0%
Paid versions include YS Flyer, Just Ad, and Boris Bench,
 

00:00:41.880 --> 00:00:45.740 align:start position:0%
Paid versions include YS Flyer, Just Ad, and Boris Bench,
and <00:00:42.330><c>there </c><00:00:42.780><c>are </c><00:00:43.230><c>quite </c><00:00:43.680><c>a </c><00:00:44.130><c>few </c><00:00:44.580><c>others </c><00:00:45.030><c>as </c><00:00:45.480><c>well.</c>

00:00:45.740 --> 00:00:45.750 align:start position:0%
and there are quite a few others as well.
 

00:00:45.750 --> 00:00:47.150 align:start position:0%
and there are quite a few others as well.
There <00:00:45.836><c>is </c><00:00:45.922><c>even </c><00:00:46.008><c>Firebase, </c><00:00:46.094><c>which </c><00:00:46.180><c>is </c><00:00:46.266><c>provided </c><00:00:46.352><c>by </c><00:00:46.438><c>Tron.</c>

00:00:47.150 --> 00:00:47.160 align:start position:0%
There is even Firebase, which is provided by Tron.
 

00:00:47.160 --> 00:00:51.200 align:start position:0%
There is even Firebase, which is provided by Tron.
I <00:00:47.473><c>cannot </c><00:00:47.786><c>definitively </c><00:00:48.099><c>say </c><00:00:48.412><c>which </c><00:00:48.725><c>one </c><00:00:49.038><c>is </c><00:00:49.351><c>better </c><00:00:49.664><c>right </c><00:00:49.977><c>now; </c><00:00:50.290><c>it </c><00:00:50.603><c>is</c>

00:00:51.200 --> 00:00:51.210 align:start position:0%
I cannot definitively say which one is better right now; it is
 

00:00:51.210 --> 00:00:56.300 align:start position:0%
I cannot definitively say which one is better right now; it is
very <00:00:51.437><c>important </c><00:00:51.664><c>to </c><00:00:51.891><c>choose </c><00:00:52.118><c>the </c><00:00:52.345><c>tool </c><00:00:52.572><c>you </c><00:00:52.799><c>need </c><00:00:53.026><c>and </c><00:00:53.253><c>that </c><00:00:53.480><c>is </c><00:00:53.707><c>suitable </c><00:00:53.934><c>for </c><00:00:54.161><c>you, </c><00:00:54.388><c>depending </c><00:00:54.615><c>on </c><00:00:54.842><c>the </c><00:00:55.069><c>situation. </c><00:00:55.296><c>You </c><00:00:55.523><c>do</c>

00:00:56.300 --> 00:01:00.890 align:start position:0%
very important to choose the tool you need and that is suitable for you, depending on the situation. You do
 

00:01:00.890 --> 00:01:00.900 align:start position:0%
 
 

00:01:00.900 --> 00:01:02.390 align:start position:0%
 
not <00:01:00.947><c>need </c><00:01:00.994><c>to </c><00:01:01.041><c>think </c><00:01:01.088><c>that </c><00:01:01.135><c>something </c><00:01:01.182><c>is </c><00:01:01.229><c>bad </c><00:01:01.276><c>just </c><00:01:01.323><c>because </c><00:01:01.370><c>it </c><00:01:01.417><c>is </c><00:01:01.464><c>famous </c><00:01:01.511><c>or </c><00:01:01.558><c>free.</c>

00:01:02.390 --> 00:01:02.400 align:start position:0%
not need to think that something is bad just because it is famous or free.
 

00:01:02.400 --> 00:01:08.149 align:start position:0%
not need to think that something is bad just because it is famous or free.
Therefore, <00:01:02.720><c>I </c><00:01:03.040><c>would </c><00:01:03.360><c>like </c><00:01:03.680><c>to </c><00:01:04.000><c>share </c><00:01:04.320><c>a </c><00:01:04.640><c>few </c><00:01:04.960><c>tips </c><00:01:05.280><c>on </c><00:01:05.600><c>how </c><00:01:05.920><c>to </c><00:01:06.240><c>choose </c><00:01:06.560><c>a </c><00:01:06.880><c>third-party </c><00:01:07.200><c>tool.</c>

00:01:08.149 --> 00:01:08.159 align:start position:0%
Therefore, I would like to share a few tips on how to choose a third-party tool.
 

00:01:08.159 --> 00:01:08.749 align:start position:0%
Therefore, I would like to share a few tips on how to choose a third-party tool.


00:01:08.749 --> 00:01:08.759 align:start position:0%
 
 

00:01:08.759 --> 00:01:12.980 align:start position:0%
 
Since <00:01:09.050><c>this </c><00:01:09.341><c>covers </c><00:01:09.632><c>the </c><00:01:09.923><c>most </c><00:01:10.214><c>basic </c><00:01:10.505><c>aspects, </c><00:01:10.796><c>please </c><00:01:11.087><c>make </c><00:01:11.378><c>sure </c><00:01:11.669><c>to </c><00:01:11.960><c>review </c><00:01:12.251><c>these </c><00:01:12.542><c>seven </c><00:01:12.833><c>points.</c>

00:01:12.980 --> 00:01:12.990 align:start position:0%
Since this covers the most basic aspects, please make sure to review these seven points.
 

00:01:12.990 --> 00:01:15.440 align:start position:0%
Since this covers the most basic aspects, please make sure to review these seven points.
Please <00:01:13.203><c>take </c><00:01:13.416><c>note </c><00:01:13.629><c>of </c><00:01:13.842><c>these </c><00:01:14.055><c>points </c><00:01:14.268><c>before </c><00:01:14.481><c>making </c><00:01:14.694><c>your </c><00:01:14.907><c>selection.</c>

00:01:15.440 --> 00:01:15.450 align:start position:0%
Please take note of these points before making your selection.
 

00:01:15.450 --> 00:01:19.520 align:start position:0%
Please take note of these points before making your selection.
First, <00:01:15.815><c>consider </c><00:01:16.180><c>whether </c><00:01:16.545><c>the </c><00:01:16.910><c>dashboard </c><00:01:17.275><c>is </c><00:01:17.640><c>intuitive </c><00:01:18.005><c>and </c><00:01:18.370><c>easy </c><00:01:18.735><c>to </c><00:01:19.100><c>understand.</c>

00:01:19.520 --> 00:01:19.530 align:start position:0%
First, consider whether the dashboard is intuitive and easy to understand.
 

00:01:19.530 --> 00:01:24.410 align:start position:0%
First, consider whether the dashboard is intuitive and easy to understand.
As <00:01:19.798><c>a </c><00:01:20.066><c>marketer </c><00:01:20.334><c>or </c><00:01:20.602><c>an </c><00:01:20.870><c>advertiser, </c><00:01:21.138><c>you </c><00:01:21.406><c>will </c><00:01:21.674><c>likely </c><00:01:21.942><c>need </c><00:01:22.210><c>to </c><00:01:22.478><c>continuously </c><00:01:22.746><c>review </c><00:01:23.014><c>and </c><00:01:23.282><c>analyze </c><00:01:23.550><c>third-party </c><00:01:23.818><c>frameworks.</c>

00:01:24.410 --> 00:01:24.420 align:start position:0%
As a marketer or an advertiser, you will likely need to continuously review and analyze third-party frameworks.
 

00:01:24.420 --> 00:01:29.300 align:start position:0%
As a marketer or an advertiser, you will likely need to continuously review and analyze third-party frameworks.
If <00:01:24.893><c>the </c><00:01:25.366><c>content </c><00:01:25.839><c>is </c><00:01:26.312><c>difficult </c><00:01:26.785><c>to </c><00:01:27.258><c>view </c><00:01:27.731><c>or </c><00:01:28.204><c>understand, </c><00:01:28.677><c>viewer</c>

00:01:29.300 --> 00:01:29.310 align:start position:0%
If the content is difficult to view or understand, viewer
 

00:01:29.310 --> 00:01:31.309 align:start position:0%
If the content is difficult to view or understand, viewer
engagement <00:01:29.662><c>will </c><00:01:30.014><c>decrease, </c><00:01:30.366><c>which </c><00:01:30.718><c>will</c>

00:01:31.309 --> 00:01:31.319 align:start position:0%
engagement will decrease, which will
 

00:01:31.319 --> 00:01:35.690 align:start position:0%
engagement will decrease, which will
hinder <00:01:31.769><c>accurate </c><00:01:32.219><c>analysis. </c><00:01:32.669><c>Furthermore, </c><00:01:33.119><c>if </c><00:01:33.569><c>it </c><00:01:34.019><c>is </c><00:01:34.469><c>not </c><00:01:34.919><c>intuitive, </c><00:01:35.369><c>incomplete</c>

00:01:35.690 --> 00:01:35.700 align:start position:0%
hinder accurate analysis. Furthermore, if it is not intuitive, incomplete
 

00:01:35.700 --> 00:01:40.309 align:start position:0%
hinder accurate analysis. Furthermore, if it is not intuitive, incomplete
information <00:01:36.364><c>may </c><00:01:37.028><c>be </c><00:01:37.692><c>misrepresented, </c><00:01:38.356><c>making </c><00:01:39.020><c>the </c><00:01:39.684><c>dashboard's</c>

00:01:40.309 --> 00:01:40.319 align:start position:0%
information may be misrepresented, making the dashboard's
 

00:01:40.319 --> 00:01:43.999 align:start position:0%
information may be misrepresented, making the dashboard's
intuitiveness <00:01:40.743><c>and </c><00:01:41.167><c>ease </c><00:01:41.591><c>of </c><00:01:42.015><c>understanding </c><00:01:42.439><c>a </c><00:01:42.863><c>crucial </c><00:01:43.287><c>factor.</c>

00:01:43.999 --> 00:01:44.009 align:start position:0%
intuitiveness and ease of understanding a crucial factor.
 

00:01:44.009 --> 00:01:49.099 align:start position:0%
intuitiveness and ease of understanding a crucial factor.
Second, <00:01:44.505><c>consider </c><00:01:45.001><c>the </c><00:01:45.497><c>ease </c><00:01:45.993><c>of </c><00:01:46.489><c>extracting </c><00:01:46.985><c>DID </c><00:01:47.481><c>(Retrieved </c><00:01:47.977><c>Data). </c><00:01:48.473><c>When</c>

00:01:49.099 --> 00:01:49.109 align:start position:0%
Second, consider the ease of extracting DID (Retrieved Data). When
 

00:01:49.109 --> 00:01:53.120 align:start position:0%
Second, consider the ease of extracting DID (Retrieved Data). When
running <00:01:49.343><c>app </c><00:01:49.577><c>ads, </c><00:01:49.811><c>you </c><00:01:50.045><c>may </c><00:01:50.279><c>need </c><00:01:50.513><c>to </c><00:01:50.747><c>extract </c><00:01:50.981><c>data </c><00:01:51.215><c>in </c><00:01:51.449><c>various </c><00:01:51.683><c>ways, </c><00:01:51.917><c>including </c><00:01:52.151><c>Red </c><00:01:52.385><c>Eyed </c><00:01:52.619><c>Data, </c><00:01:52.853><c>for</c>

00:01:53.120 --> 00:01:53.130 align:start position:0%
running app ads, you may need to extract data in various ways, including Red Eyed Data, for
 

00:01:53.130 --> 00:01:56.539 align:start position:0%
running app ads, you may need to extract data in various ways, including Red Eyed Data, for
Red <00:01:54.540><c>Eyed </c><00:01:55.950><c>Marketing.</c>

00:01:56.539 --> 00:01:56.549 align:start position:0%
Red Eyed Marketing.
 

00:01:56.549 --> 00:02:00.080 align:start position:0%
Red Eyed Marketing.
I <00:01:56.942><c>explained </c><00:01:57.335><c>Red </c><00:01:57.728><c>Eyed </c><00:01:58.121><c>Marketing </c><00:01:58.514><c>last </c><00:01:58.907><c>time, </c><00:01:59.300><c>so </c><00:01:59.693><c>please</c>

00:02:00.080 --> 00:02:00.090 align:start position:0%
I explained Red Eyed Marketing last time, so please
 

00:02:00.090 --> 00:02:01.730 align:start position:0%
I explained Red Eyed Marketing last time, so please
refer <00:02:00.367><c>to </c><00:02:00.644><c>that </c><00:02:00.921><c>content. </c><00:02:01.198><c>You</c>

00:02:01.730 --> 00:02:01.740 align:start position:0%
refer to that content. You
 

00:02:01.740 --> 00:02:05.359 align:start position:0%
refer to that content. You
can <00:02:02.151><c>utilize </c><00:02:02.562><c>various </c><00:02:02.973><c>advertising </c><00:02:03.384><c>techniques </c><00:02:03.795><c>using </c><00:02:04.206><c>DID; </c><00:02:04.617><c>however,</c>

00:02:05.359 --> 00:02:05.369 align:start position:0%
can utilize various advertising techniques using DID; however,
 

00:02:05.369 --> 00:02:10.309 align:start position:0%
can utilize various advertising techniques using DID; however,
if <00:02:05.722><c>extracting </c><00:02:06.075><c>DID </c><00:02:06.428><c>data </c><00:02:06.781><c>is </c><00:02:07.134><c>difficult, </c><00:02:07.487><c>it </c><00:02:07.840><c>will </c><00:02:08.193><c>cause </c><00:02:08.546><c>operational </c><00:02:08.899><c>difficulties </c><00:02:09.252><c>in </c><00:02:09.605><c>many </c><00:02:09.958><c>areas.</c>

00:02:10.309 --> 00:02:10.319 align:start position:0%
if extracting DID data is difficult, it will cause operational difficulties in many areas.
 

00:02:10.319 --> 00:02:14.720 align:start position:0%
if extracting DID data is difficult, it will cause operational difficulties in many areas.
Therefore, <00:02:12.329><c>it </c><00:02:14.339><c>is</c>

00:02:14.720 --> 00:02:14.730 align:start position:0%
Therefore, it is
 

00:02:14.730 --> 00:02:19.520 align:start position:0%
Therefore, it is
important <00:02:15.003><c>to </c><00:02:15.276><c>assess </c><00:02:15.549><c>how </c><00:02:15.822><c>easily </c><00:02:16.095><c>and </c><00:02:16.368><c>quickly </c><00:02:16.641><c>you </c><00:02:16.914><c>can </c><00:02:17.187><c>extract </c><00:02:17.460><c>DID </c><00:02:17.733><c>or </c><00:02:18.006><c>DID </c><00:02:18.279><c>data </c><00:02:18.552><c>from </c><00:02:18.825><c>the </c><00:02:19.098><c>third-party </c><00:02:19.371><c>platform.</c>

00:02:19.520 --> 00:02:19.530 align:start position:0%
important to assess how easily and quickly you can extract DID or DID data from the third-party platform.
 

00:02:19.530 --> 00:02:22.940 align:start position:0%
important to assess how easily and quickly you can extract DID or DID data from the third-party platform.
Third, <00:02:19.889><c>consider </c><00:02:20.248><c>whether </c><00:02:20.607><c>the </c><00:02:20.966><c>price </c><00:02:21.325><c>is </c><00:02:21.684><c>reasonable. </c><00:02:22.043><c>Just </c><00:02:22.402><c>because</c>

00:02:22.940 --> 00:02:22.950 align:start position:0%
Third, consider whether the price is reasonable. Just because
 

00:02:22.950 --> 00:02:26.780 align:start position:0%
Third, consider whether the price is reasonable. Just because
something <00:02:23.152><c>is </c><00:02:23.354><c>expensive </c><00:02:23.556><c>does </c><00:02:23.758><c>not </c><00:02:23.960><c>mean </c><00:02:24.162><c>it </c><00:02:24.364><c>is </c><00:02:24.566><c>good, </c><00:02:24.768><c>and </c><00:02:24.970><c>just </c><00:02:25.172><c>because </c><00:02:25.374><c>the </c><00:02:25.576><c>cost </c><00:02:25.778><c>is </c><00:02:25.980><c>low...  </c><00:02:26.182><c>It </c><00:02:26.384><c>is</c>

00:02:26.780 --> 00:02:26.790 align:start position:0%
something is expensive does not mean it is good, and just because the cost is low...  It is
 

00:02:26.790 --> 00:02:27.649 align:start position:0%
something is expensive does not mean it is good, and just because the cost is low...  It is
not <00:02:26.820><c>necessarily </c><00:02:26.850><c>a </c><00:02:26.880><c>bad </c><00:02:26.910><c>thing, </c><00:02:26.940><c>but </c><00:02:26.970><c>it </c><00:02:27.000><c>is</c>

00:02:27.649 --> 00:02:27.659 align:start position:0%
not necessarily a bad thing, but it is
 

00:02:27.659 --> 00:02:31.850 align:start position:0%
not necessarily a bad thing, but it is
very <00:02:27.906><c>important </c><00:02:28.153><c>to </c><00:02:28.400><c>choose </c><00:02:28.647><c>the </c><00:02:28.894><c>option </c><00:02:29.141><c>with </c><00:02:29.388><c>the </c><00:02:29.635><c>most </c><00:02:29.882><c>appropriate </c><00:02:30.129><c>cost </c><00:02:30.376><c>for </c><00:02:30.623><c>your </c><00:02:30.870><c>current </c><00:02:31.117><c>situation. </c><00:02:31.364><c>If </c><00:02:31.611><c>the</c>

00:02:31.850 --> 00:02:31.860 align:start position:0%
very important to choose the option with the most appropriate cost for your current situation. If the
 

00:02:31.860 --> 00:02:32.690 align:start position:0%
very important to choose the option with the most appropriate cost for your current situation. If the


00:02:32.690 --> 00:02:32.700 align:start position:0%
 
 

00:02:32.700 --> 00:02:37.160 align:start position:0%
 
current <00:02:32.981><c>competition </c><00:02:33.262><c>will </c><00:02:33.543><c>only </c><00:02:33.824><c>measure </c><00:02:34.105><c>basic </c><00:02:34.386><c>numbers </c><00:02:34.667><c>and </c><00:02:34.948><c>does </c><00:02:35.229><c>not </c><00:02:35.510><c>require </c><00:02:35.791><c>more </c><00:02:36.072><c>data </c><00:02:36.353><c>or</c>

00:02:37.160 --> 00:02:37.170 align:start position:0%
current competition will only measure basic numbers and does not require more data or
 

00:02:37.170 --> 00:02:41.479 align:start position:0%
current competition will only measure basic numbers and does not require more data or
advanced <00:02:37.494><c>analysis, </c><00:02:37.818><c>there </c><00:02:38.142><c>is </c><00:02:38.466><c>no </c><00:02:38.790><c>need </c><00:02:39.114><c>to </c><00:02:39.438><c>use </c><00:02:39.762><c>expensive </c><00:02:40.086><c>third-party </c><00:02:40.410><c>tools. </c><00:02:40.734><c>This </c><00:02:41.058><c>is</c>

00:02:41.479 --> 00:02:42.319 align:start position:0%
advanced analysis, there is no need to use expensive third-party tools. This is
 

00:02:42.319 --> 00:02:46.759 align:start position:0%
 
 

00:02:46.759 --> 00:02:46.769 align:start position:0%
 
 

00:02:46.769 --> 00:02:47.960 align:start position:0%
 
because <00:02:46.806><c>using </c><00:02:46.843><c>free </c><00:02:46.880><c>tools </c><00:02:46.917><c>available </c><00:02:46.954><c>domestically, </c><00:02:46.991><c>such </c><00:02:47.028><c>as </c><00:02:47.065><c>those </c><00:02:47.102><c>removed </c><00:02:47.139><c>by </c><00:02:47.176><c>Google, </c><00:02:47.213><c>will </c><00:02:47.250><c>not </c><00:02:47.287><c>cause </c><00:02:47.324><c>significant </c><00:02:47.361><c>issues.</c>

00:02:47.960 --> 00:02:47.970 align:start position:0%
because using free tools available domestically, such as those removed by Google, will not cause significant issues.
 

00:02:47.970 --> 00:02:51.410 align:start position:0%
because using free tools available domestically, such as those removed by Google, will not cause significant issues.
Fourth <00:02:48.310><c>is </c><00:02:48.650><c>whether </c><00:02:48.990><c>it </c><00:02:49.330><c>is </c><00:02:49.670><c>well </c><00:02:50.010><c>integrated </c><00:02:50.350><c>with </c><00:02:50.690><c>Duo </c><00:02:51.030><c>media.</c>

00:02:51.410 --> 00:02:51.420 align:start position:0%
Fourth is whether it is well integrated with Duo media.
 

00:02:51.420 --> 00:02:56.000 align:start position:0%
Fourth is whether it is well integrated with Duo media.
In <00:02:51.738><c>particular, </c><00:02:52.056><c>media </c><00:02:52.374><c>that </c><00:02:52.692><c>we </c><00:02:53.010><c>must </c><00:02:53.328><c>use, </c><00:02:53.646><c>such </c><00:02:53.964><c>as </c><00:02:54.282><c>Google </c><00:02:54.600><c>or </c><00:02:54.918><c>Facebook, </c><00:02:55.236><c>must </c><00:02:55.554><c>naturally</c>

00:02:56.000 --> 00:02:56.010 align:start position:0%
In particular, media that we must use, such as Google or Facebook, must naturally
 

00:02:56.010 --> 00:02:57.680 align:start position:0%
In particular, media that we must use, such as Google or Facebook, must naturally
be <00:02:57.030><c>integrated.</c>

00:02:57.680 --> 00:02:57.690 align:start position:0%
be integrated.
 

00:02:57.690 --> 00:03:02.360 align:start position:0%
be integrated.
Furthermore, <00:02:57.917><c>you </c><00:02:58.144><c>must </c><00:02:58.371><c>verify </c><00:02:58.598><c>in </c><00:02:58.825><c>advance </c><00:02:59.052><c>that </c><00:02:59.279><c>other </c><00:02:59.506><c>important </c><00:02:59.733><c>media </c><00:02:59.960><c>are </c><00:03:00.187><c>well </c><00:03:00.414><c>integrated </c><00:03:00.641><c>with </c><00:03:00.868><c>third-party </c><00:03:01.095><c>services </c><00:03:01.322><c>and </c><00:03:01.549><c>that</c>

00:03:02.360 --> 00:03:02.370 align:start position:0%
Furthermore, you must verify in advance that other important media are well integrated with third-party services and that
 

00:03:02.370 --> 00:03:04.790 align:start position:0%
Furthermore, you must verify in advance that other important media are well integrated with third-party services and that
there <00:03:03.000><c>are </c><00:03:03.630><c>no </c><00:03:04.260><c>issues.</c>

00:03:04.790 --> 00:03:04.800 align:start position:0%
there are no issues.
 

00:03:04.800 --> 00:03:09.680 align:start position:0%
there are no issues.
If <00:03:05.040><c>the </c><00:03:05.280><c>media </c><00:03:05.520><c>you </c><00:03:05.760><c>use </c><00:03:06.000><c>is </c><00:03:06.240><c>not </c><00:03:06.480><c>compatible </c><00:03:06.720><c>with </c><00:03:06.960><c>third-party </c><00:03:07.200><c>services, </c><00:03:07.440><c>it </c><00:03:07.680><c>can </c><00:03:07.920><c>result </c><00:03:08.160><c>in </c><00:03:08.400><c>wasted </c><00:03:08.640><c>time </c><00:03:08.880><c>and</c>

00:03:09.680 --> 00:03:09.690 align:start position:0%
If the media you use is not compatible with third-party services, it can result in wasted time and
 

00:03:09.690 --> 00:03:13.910 align:start position:0%
If the media you use is not compatible with third-party services, it can result in wasted time and
money, <00:03:10.238><c>so </c><00:03:10.786><c>checking </c><00:03:11.334><c>this </c><00:03:11.882><c>aspect </c><00:03:12.430><c>beforehand </c><00:03:12.978><c>is </c><00:03:13.526><c>very</c>

00:03:13.910 --> 00:03:13.920 align:start position:0%
money, so checking this aspect beforehand is very
 

00:03:13.920 --> 00:03:14.960 align:start position:0%
money, so checking this aspect beforehand is very
important.

00:03:14.960 --> 00:03:14.970 align:start position:0%
important.
 

00:03:14.970 --> 00:03:19.880 align:start position:0%
important.
Fifth <00:03:15.320><c>is </c><00:03:15.670><c>infrastructure. </c><00:03:16.020><c>You </c><00:03:16.370><c>need </c><00:03:16.720><c>to </c><00:03:17.070><c>analyze </c><00:03:17.420><c>the </c><00:03:17.770><c>data </c><00:03:18.120><c>obtained </c><00:03:18.470><c>from </c><00:03:18.820><c>running </c><00:03:19.170><c>ads </c><00:03:19.520><c>and</c>

00:03:19.880 --> 00:03:19.890 align:start position:0%
Fifth is infrastructure. You need to analyze the data obtained from running ads and
 

00:03:19.890 --> 00:03:24.170 align:start position:0%
Fifth is infrastructure. You need to analyze the data obtained from running ads and
proceed <00:03:20.412><c>with </c><00:03:20.934><c>secondary </c><00:03:21.456><c>and </c><00:03:21.978><c>tertiary </c><00:03:22.500><c>marketing. </c><00:03:23.022><c>If </c><00:03:23.544><c>third-</c>

00:03:24.170 --> 00:03:24.180 align:start position:0%
proceed with secondary and tertiary marketing. If third-
 

00:03:24.180 --> 00:03:28.820 align:start position:0%
proceed with secondary and tertiary marketing. If third-
party <00:03:24.490><c>tools </c><00:03:24.800><c>fail </c><00:03:25.110><c>to </c><00:03:25.420><c>analyze </c><00:03:25.730><c>and </c><00:03:26.040><c>maintain </c><00:03:26.350><c>this </c><00:03:26.660><c>data, </c><00:03:26.970><c>the </c><00:03:27.280><c>advertisement </c><00:03:27.590><c>will </c><00:03:27.900><c>be </c><00:03:28.210><c>only </c><00:03:28.520><c>half-effective.</c>

00:03:28.820 --> 00:03:30.170 align:start position:0%
party tools fail to analyze and maintain this data, the advertisement will be only half-effective.
 

00:03:30.170 --> 00:03:30.180 align:start position:0%
 
 

00:03:30.180 --> 00:03:35.840 align:start position:0%
 
Therefore, <00:03:30.515><c>you </c><00:03:30.850><c>must </c><00:03:31.185><c>also </c><00:03:31.520><c>check </c><00:03:31.855><c>how </c><00:03:32.190><c>stably </c><00:03:32.525><c>and </c><00:03:32.860><c>robustly </c><00:03:33.195><c>they </c><00:03:33.530><c>analyze </c><00:03:33.865><c>and </c><00:03:34.200><c>properly </c><00:03:34.535><c>store </c><00:03:34.870><c>all </c><00:03:35.205><c>your </c><00:03:35.540><c>data.</c>

00:03:35.840 --> 00:03:38.270 align:start position:0%
Therefore, you must also check how stably and robustly they analyze and properly store all your data.
 

00:03:38.270 --> 00:03:38.280 align:start position:0%
 
 

00:03:38.280 --> 00:03:42.259 align:start position:0%
 
Sixth <00:03:38.501><c>is </c><00:03:38.722><c>the </c><00:03:38.943><c>room </c><00:03:39.164><c>title </c><00:03:39.385><c>regarding </c><00:03:39.606><c>&amp; </c><00:03:39.827><c>Proud.  </c><00:03:40.048><c>The </c><00:03:40.269><c>key </c><00:03:40.490><c>point </c><00:03:40.711><c>is </c><00:03:40.932><c>whether </c><00:03:41.153><c>the </c><00:03:41.374><c>framework </c><00:03:41.595><c>is </c><00:03:41.816><c>well-established.</c>

00:03:42.259 --> 00:03:42.269 align:start position:0%
Sixth is the room title regarding &amp; Proud.  The key point is whether the framework is well-established.
 

00:03:42.269 --> 00:03:46.880 align:start position:0%
Sixth is the room title regarding &amp; Proud.  The key point is whether the framework is well-established.
One <00:03:42.527><c>of </c><00:03:42.785><c>the </c><00:03:43.043><c>reasons </c><00:03:43.301><c>for </c><00:03:43.559><c>using </c><00:03:43.817><c>third-party </c><00:03:44.075><c>frameworks </c><00:03:44.333><c>is </c><00:03:44.591><c>to </c><00:03:44.849><c>analyze </c><00:03:45.107><c>conversions </c><00:03:45.365><c>based </c><00:03:45.623><c>on </c><00:03:45.881><c>fair </c><00:03:46.139><c>standards. </c><00:03:46.397><c>However,</c>

00:03:46.880 --> 00:03:46.890 align:start position:0%
One of the reasons for using third-party frameworks is to analyze conversions based on fair standards. However,
 

00:03:46.890 --> 00:03:51.680 align:start position:0%
One of the reasons for using third-party frameworks is to analyze conversions based on fair standards. However,
certain <00:03:47.360><c>media </c><00:03:47.830><c>outlets </c><00:03:48.300><c>or </c><00:03:48.770><c>websites </c><00:03:49.240><c>illegally </c><00:03:49.710><c>misappropriate </c><00:03:50.180><c>this </c><00:03:50.650><c>data. </c><00:03:51.120><c>It</c>

00:03:51.680 --> 00:03:52.670 align:start position:0%
certain media outlets or websites illegally misappropriate this data. It
 

00:03:52.670 --> 00:03:56.690 align:start position:0%
 
 

00:03:56.690 --> 00:03:56.700 align:start position:0%
 
 

00:03:56.700 --> 00:04:01.130 align:start position:0%
 
is <00:03:56.898><c>necessary </c><00:03:57.096><c>for </c><00:03:57.294><c>the </c><00:03:57.492><c>third-party </c><00:03:57.690><c>framework </c><00:03:57.888><c>to </c><00:03:58.086><c>classify </c><00:03:58.284><c>this </c><00:03:58.482><c>data </c><00:03:58.680><c>fairly </c><00:03:58.878><c>and </c><00:03:59.076><c>safely, </c><00:03:59.274><c>and </c><00:03:59.472><c>you </c><00:03:59.670><c>must </c><00:03:59.868><c>verify </c><00:04:00.066><c>that </c><00:04:00.264><c>this </c><00:04:00.462><c>is </c><00:04:00.660><c>well-implemented.</c>

00:04:01.130 --> 00:04:01.140 align:start position:0%
is necessary for the third-party framework to classify this data fairly and safely, and you must verify that this is well-implemented.
 

00:04:01.140 --> 00:04:05.930 align:start position:0%
is necessary for the third-party framework to classify this data fairly and safely, and you must verify that this is well-implemented.
If <00:04:01.392><c>it </c><00:04:01.644><c>is </c><00:04:01.896><c>unstable, </c><00:04:02.148><c>specific </c><00:04:02.400><c>media </c><00:04:02.652><c>outlets </c><00:04:02.904><c>or </c><00:04:03.156><c>websites </c><00:04:03.408><c>will </c><00:04:03.660><c>claim </c><00:04:03.912><c>all </c><00:04:04.164><c>conversions </c><00:04:04.416><c>as </c><00:04:04.668><c>their </c><00:04:04.920><c>own, </c><00:04:05.172><c>making </c><00:04:05.424><c>it</c>

00:04:05.930 --> 00:04:05.940 align:start position:0%
If it is unstable, specific media outlets or websites will claim all conversions as their own, making it
 

00:04:05.940 --> 00:04:10.940 align:start position:0%
If it is unstable, specific media outlets or websites will claim all conversions as their own, making it
difficult <00:04:06.810><c>to </c><00:04:07.680><c>accurately </c><00:04:08.550><c>analyze </c><00:04:09.420><c>call </c><00:04:10.290><c>efficiency.</c>

00:04:10.940 --> 00:04:10.950 align:start position:0%
difficult to accurately analyze call efficiency.
 

00:04:10.950 --> 00:04:14.810 align:start position:0%
difficult to accurately analyze call efficiency.
Finally, <00:04:11.260><c>you </c><00:04:11.570><c>must </c><00:04:11.880><c>check </c><00:04:12.190><c>whether </c><00:04:12.500><c>the </c><00:04:12.810><c>data </c><00:04:13.120><c>is </c><00:04:13.430><c>vulnerable </c><00:04:13.740><c>to </c><00:04:14.050><c>security </c><00:04:14.360><c>breaches.</c>

00:04:14.810 --> 00:04:14.820 align:start position:0%
Finally, you must check whether the data is vulnerable to security breaches.
 

00:04:14.820 --> 00:04:18.529 align:start position:0%
Finally, you must check whether the data is vulnerable to security breaches.
This <00:04:15.092><c>data </c><00:04:15.364><c>may </c><00:04:15.636><c>contain </c><00:04:15.908><c>customer </c><00:04:16.180><c>information </c><00:04:16.452><c>as </c><00:04:16.724><c>well </c><00:04:16.996><c>as </c><00:04:17.268><c>our </c><00:04:17.540><c>own </c><00:04:17.812><c>data. </c><00:04:18.084><c>If</c>

00:04:18.529 --> 00:04:18.539 align:start position:0%
This data may contain customer information as well as our own data. If
 

00:04:18.539 --> 00:04:22.250 align:start position:0%
This data may contain customer information as well as our own data. If
this <00:04:18.887><c>data </c><00:04:19.235><c>is </c><00:04:19.583><c>leaked </c><00:04:19.931><c>externally, </c><00:04:20.279><c>it </c><00:04:20.627><c>would </c><00:04:20.975><c>be </c><00:04:21.323><c>a </c><00:04:21.671><c>very </c><00:04:22.019><c>serious</c>

00:04:22.250 --> 00:04:22.260 align:start position:0%
this data is leaked externally, it would be a very serious
 

00:04:22.260 --> 00:04:23.600 align:start position:0%
this data is leaked externally, it would be a very serious
matter.

00:04:23.600 --> 00:04:23.610 align:start position:0%
matter.
 

00:04:23.610 --> 00:04:27.590 align:start position:0%
matter.
Therefore, <00:04:23.892><c>there </c><00:04:24.174><c>must </c><00:04:24.456><c>be </c><00:04:24.738><c>no </c><00:04:25.020><c>instances </c><00:04:25.302><c>of </c><00:04:25.584><c>data </c><00:04:25.866><c>leakage, </c><00:04:26.148><c>and </c><00:04:26.430><c>to </c><00:04:26.712><c>ensure </c><00:04:26.994><c>this,</c>

00:04:27.590 --> 00:04:27.600 align:start position:0%
Therefore, there must be no instances of data leakage, and to ensure this,
 

00:04:27.600 --> 00:04:31.820 align:start position:0%
Therefore, there must be no instances of data leakage, and to ensure this,
security <00:04:27.845><c>must </c><00:04:28.090><c>be </c><00:04:28.335><c>extremely </c><00:04:28.580><c>robust. </c><00:04:28.825><c>I </c><00:04:29.070><c>have </c><00:04:29.315><c>discussed </c><00:04:29.560><c>seven </c><00:04:29.805><c>tips </c><00:04:30.050><c>for </c><00:04:30.295><c>choosing </c><00:04:30.540><c>third-party </c><00:04:30.785><c>tools </c><00:04:31.030><c>so </c><00:04:31.275><c>far. </c><00:04:31.520><c>There</c>

00:04:31.820 --> 00:04:34.490 align:start position:0%
security must be extremely robust. I have discussed seven tips for choosing third-party tools so far. There
 

00:04:34.490 --> 00:04:34.500 align:start position:0%
 
 

00:04:34.500 --> 00:04:37.550 align:start position:0%
 
may <00:04:34.664><c>be </c><00:04:34.828><c>various </c><00:04:34.992><c>other </c><00:04:35.156><c>factors </c><00:04:35.320><c>besides </c><00:04:35.484><c>these </c><00:04:35.648><c>seven, </c><00:04:35.812><c>so </c><00:04:35.976><c>I </c><00:04:36.140><c>hope </c><00:04:36.304><c>you </c><00:04:36.468><c>will </c><00:04:36.632><c>consider </c><00:04:36.796><c>or </c><00:04:36.960><c>make</c>

00:04:37.550 --> 00:04:37.560 align:start position:0%
may be various other factors besides these seven, so I hope you will consider or make
 

00:04:37.560 --> 00:04:41.659 align:start position:0%
may be various other factors besides these seven, so I hope you will consider or make
decisions <00:04:38.310><c>based </c><00:04:39.060><c>on </c><00:04:39.810><c>your </c><00:04:40.560><c>specific </c><00:04:41.310><c>needs.</c>

00:04:41.659 --> 00:04:41.669 align:start position:0%
decisions based on your specific needs.
 

00:04:41.669 --> 00:04:46.250 align:start position:0%
decisions based on your specific needs.
However, <00:04:42.053><c>these </c><00:04:42.437><c>seven </c><00:04:42.821><c>essential </c><00:04:43.205><c>points </c><00:04:43.589><c>are </c><00:04:43.973><c>crucial </c><00:04:44.357><c>for </c><00:04:44.741><c>making </c><00:04:45.125><c>an </c><00:04:45.509><c>informed </c><00:04:45.893><c>choice.</c>

00:04:46.250 --> 00:04:46.260 align:start position:0%
However, these seven essential points are crucial for making an informed choice.
 

00:04:46.260 --> 00:04:47.480 align:start position:0%
However, these seven essential points are crucial for making an informed choice.


00:04:47.480 --> 00:04:47.490 align:start position:0%
 
 

00:04:47.490 --> 00:04:52.159 align:start position:0%
 
So <00:04:47.699><c>far, </c><00:04:47.908><c>regarding </c><00:04:48.117><c>third-party </c><00:04:48.326><c>frameworks, </c><00:04:48.535><c>which </c><00:04:48.744><c>are </c><00:04:48.953><c>very </c><00:04:49.162><c>important </c><00:04:49.371><c>in </c><00:04:49.580><c>app </c><00:04:49.789><c>advertising...  </c><00:04:49.998><c>I </c><00:04:50.207><c>didn't </c><00:04:50.416><c>mention </c><00:04:50.625><c>that. </c><00:04:50.834><c>I </c><00:04:51.043><c>will </c><00:04:51.252><c>come </c><00:04:51.461><c>back</c>

00:04:52.159 --> 00:04:52.169 align:start position:0%
So far, regarding third-party frameworks, which are very important in app advertising...  I didn't mention that. I will come back
 

00:04:52.169 --> 00:04:55.850 align:start position:0%
So far, regarding third-party frameworks, which are very important in app advertising...  I didn't mention that. I will come back
next <00:04:52.584><c>time </c><00:04:52.999><c>with </c><00:04:53.414><c>more </c><00:04:53.829><c>new </c><00:04:54.244><c>and </c><00:04:54.659><c>useful </c><00:04:55.074><c>information.</c>

00:04:55.850 --> 00:04:55.860 align:start position:0%
next time with more new and useful information.
 

00:04:55.860 --> 00:04:59.030 align:start position:0%
next time with more new and useful information.
Then, <00:04:56.385><c>just </c><00:04:56.910><c>0</c>

이 자료가 속한 분류

앱 선택·관리 전략

← 돌아가기