The Shopify App Show
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90% of it is stuff you probably should
have been doing anyways. You know, focus
on key market, be very specific with
your terms,
you know, organize the data better than
what you were doing before. And there's
there are some parts that were
interesting in the in the talk, which
the specific one I think that stood out
to both you guys, which was based on the
studies that they were already doing at
Shopify where about taste.
>> Yeah, I loved that I loved that as well.
The fact that it is good to have a bit
of flavor to your content. And there was
an example of like having a highly
flavor quote in the in the product
description. So, generating stuff that
does have that flavor and yet it's not
all about just building stuff to yeah,
to to include keyword stuffing and all
that sort of stuff.
>> The quote was Hailey Bieber was quoted
saying that I want skin care products
that make your skin so soft you want to
take a bite out of it.
>> Yeah.
>> Uh or something along those That's
something that you know, AI wouldn't
have said. And so, they were saying that
that
resulted in in
uh AI agents
choosing her product a lot more than the
alternatives
for a set of clients set of searches
because it was so specific and it had
some flavor. It felt human-y.
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WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:02.390 align:start position:0% 90%<00:00:00.800><c> of</c><00:00:00.920><c> it</c><00:00:01.440><c> is</c><00:00:01.600><c> stuff</c><00:00:01.840><c> you</c><00:00:01.960><c> probably</c><00:00:02.280><c> should</c> 00:00:02.390 --> 00:00:02.400 align:start position:0% 90% of it is stuff you probably should 00:00:02.400 --> 00:00:04.550 align:start position:0% 90% of it is stuff you probably should have<00:00:02.480><c> been</c><00:00:02.600><c> doing</c><00:00:02.840><c> anyways.</c><00:00:03.680><c> You</c><00:00:03.760><c> know,</c><00:00:04.040><c> focus</c> 00:00:04.550 --> 00:00:04.560 align:start position:0% have been doing anyways. You know, focus 00:00:04.560 --> 00:00:07.390 align:start position:0% have been doing anyways. You know, focus on<00:00:05.240><c> key</c><00:00:05.440><c> market,</c><00:00:06.080><c> be</c><00:00:06.280><c> very</c><00:00:06.600><c> specific</c><00:00:07.280><c> with</c> 00:00:07.390 --> 00:00:07.400 align:start position:0% on key market, be very specific with 00:00:07.400 --> 00:00:08.950 align:start position:0% on key market, be very specific with your<00:00:07.520><c> terms,</c> 00:00:08.950 --> 00:00:08.960 align:start position:0% your terms, 00:00:08.960 --> 00:00:11.550 align:start position:0% your terms, you<00:00:09.080><c> know,</c><00:00:09.240><c> organize</c><00:00:09.880><c> the</c><00:00:10.000><c> data</c><00:00:11.000><c> better</c><00:00:11.320><c> than</c> 00:00:11.550 --> 00:00:11.560 align:start position:0% you know, organize the data better than 00:00:11.560 --> 00:00:13.390 align:start position:0% you know, organize the data better than what<00:00:11.720><c> you</c><00:00:11.800><c> were</c><00:00:11.960><c> doing</c><00:00:12.240><c> before.</c><00:00:13.040><c> And</c><00:00:13.160><c> there's</c> 00:00:13.390 --> 00:00:13.400 align:start position:0% what you were doing before. And there's 00:00:13.400 --> 00:00:14.750 align:start position:0% what you were doing before. And there's there<00:00:13.600><c> are</c><00:00:13.800><c> some</c><00:00:14.120><c> parts</c><00:00:14.480><c> that</c><00:00:14.640><c> were</c> 00:00:14.750 --> 00:00:14.760 align:start position:0% there are some parts that were 00:00:14.760 --> 00:00:16.510 align:start position:0% there are some parts that were interesting<00:00:15.280><c> in</c><00:00:15.360><c> the</c><00:00:15.480><c> in</c><00:00:15.640><c> the</c><00:00:15.720><c> talk,</c><00:00:16.240><c> which</c> 00:00:16.510 --> 00:00:16.520 align:start position:0% interesting in the in the talk, which 00:00:16.520 --> 00:00:18.310 align:start position:0% interesting in the in the talk, which the<00:00:16.640><c> specific</c><00:00:17.080><c> one</c><00:00:17.240><c> I</c><00:00:17.280><c> think</c><00:00:17.480><c> that</c><00:00:17.920><c> stood</c><00:00:18.200><c> out</c> 00:00:18.310 --> 00:00:18.320 align:start position:0% the specific one I think that stood out 00:00:18.320 --> 00:00:19.870 align:start position:0% the specific one I think that stood out to<00:00:18.440><c> both</c><00:00:18.680><c> you</c><00:00:18.760><c> guys,</c><00:00:19.040><c> which</c><00:00:19.240><c> was</c><00:00:19.400><c> based</c><00:00:19.680><c> on</c><00:00:19.800><c> the</c> 00:00:19.870 --> 00:00:19.880 align:start position:0% to both you guys, which was based on the 00:00:19.880 --> 00:00:21.230 align:start position:0% to both you guys, which was based on the studies<00:00:20.200><c> that</c><00:00:20.280><c> they</c><00:00:20.360><c> were</c><00:00:20.480><c> already</c><00:00:20.720><c> doing</c><00:00:21.080><c> at</c> 00:00:21.230 --> 00:00:21.240 align:start position:0% studies that they were already doing at 00:00:21.240 --> 00:00:22.750 align:start position:0% studies that they were already doing at Shopify<00:00:21.800><c> where</c><00:00:21.960><c> about</c><00:00:22.240><c> taste.</c> 00:00:22.750 --> 00:00:22.760 align:start position:0% Shopify where about taste. 00:00:22.760 --> 00:00:24.390 align:start position:0% Shopify where about taste. >> Yeah,<00:00:23.000><c> I</c><00:00:23.080><c> loved</c><00:00:23.360><c> that</c><00:00:23.720><c> I</c><00:00:23.760><c> loved</c><00:00:24.000><c> that</c><00:00:24.120><c> as</c><00:00:24.240><c> well.</c> 00:00:24.390 --> 00:00:24.400 align:start position:0% >> Yeah, I loved that I loved that as well. 00:00:24.400 --> 00:00:25.910 align:start position:0% >> Yeah, I loved that I loved that as well. The<00:00:24.520><c> fact</c><00:00:24.760><c> that</c><00:00:24.920><c> it</c><00:00:25.040><c> is</c><00:00:25.200><c> good</c><00:00:25.440><c> to</c><00:00:25.520><c> have</c><00:00:25.680><c> a</c><00:00:25.720><c> bit</c> 00:00:25.910 --> 00:00:25.920 align:start position:0% The fact that it is good to have a bit 00:00:25.920 --> 00:00:28.070 align:start position:0% The fact that it is good to have a bit of<00:00:26.040><c> flavor</c><00:00:26.560><c> to</c><00:00:26.760><c> your</c><00:00:27.160><c> content.</c><00:00:27.800><c> And</c><00:00:27.880><c> there</c><00:00:27.960><c> was</c> 00:00:28.070 --> 00:00:28.080 align:start position:0% of flavor to your content. And there was 00:00:28.080 --> 00:00:29.830 align:start position:0% of flavor to your content. And there was an<00:00:28.160><c> example</c><00:00:28.680><c> of</c><00:00:28.760><c> like</c><00:00:29.240><c> having</c><00:00:29.480><c> a</c><00:00:29.520><c> highly</c> 00:00:29.830 --> 00:00:29.840 align:start position:0% an example of like having a highly 00:00:29.840 --> 00:00:31.750 align:start position:0% an example of like having a highly flavor<00:00:30.280><c> quote</c><00:00:30.600><c> in</c><00:00:30.840><c> the</c><00:00:31.240><c> in</c><00:00:31.320><c> the</c><00:00:31.440><c> product</c> 00:00:31.750 --> 00:00:31.760 align:start position:0% flavor quote in the in the product 00:00:31.760 --> 00:00:33.790 align:start position:0% flavor quote in the in the product description.<00:00:32.400><c> So,</c><00:00:32.920><c> generating</c><00:00:33.440><c> stuff</c><00:00:33.680><c> that</c> 00:00:33.790 --> 00:00:33.800 align:start position:0% description. So, generating stuff that 00:00:33.800 --> 00:00:35.390 align:start position:0% description. So, generating stuff that does<00:00:34.000><c> have</c><00:00:34.200><c> that</c><00:00:34.400><c> flavor</c><00:00:34.800><c> and</c><00:00:34.920><c> yet</c><00:00:35.040><c> it's</c><00:00:35.160><c> not</c> 00:00:35.390 --> 00:00:35.400 align:start position:0% does have that flavor and yet it's not 00:00:35.400 --> 00:00:37.470 align:start position:0% does have that flavor and yet it's not all<00:00:35.520><c> about</c><00:00:35.840><c> just</c><00:00:36.000><c> building</c><00:00:36.360><c> stuff</c><00:00:36.680><c> to</c><00:00:37.240><c> yeah,</c> 00:00:37.470 --> 00:00:37.480 align:start position:0% all about just building stuff to yeah, 00:00:37.480 --> 00:00:40.030 align:start position:0% all about just building stuff to yeah, to<00:00:37.960><c> to</c><00:00:38.080><c> include</c><00:00:39.080><c> keyword</c><00:00:39.520><c> stuffing</c><00:00:39.880><c> and</c><00:00:39.960><c> all</c> 00:00:40.030 --> 00:00:40.040 align:start position:0% to to include keyword stuffing and all 00:00:40.040 --> 00:00:40.750 align:start position:0% to to include keyword stuffing and all that<00:00:40.200><c> sort</c><00:00:40.320><c> of</c><00:00:40.400><c> stuff.</c> 00:00:40.750 --> 00:00:40.760 align:start position:0% that sort of stuff. 00:00:40.760 --> 00:00:42.630 align:start position:0% that sort of stuff. >> The quote<00:00:41.120><c> was</c><00:00:41.440><c> Hailey</c><00:00:41.760><c> Bieber</c><00:00:42.040><c> was</c><00:00:42.240><c> quoted</c> 00:00:42.630 --> 00:00:42.640 align:start position:0% >> The quote was Hailey Bieber was quoted 00:00:42.640 --> 00:00:45.150 align:start position:0% >> The quote was Hailey Bieber was quoted saying<00:00:43.040><c> that</c><00:00:43.360><c> I</c><00:00:43.480><c> want</c><00:00:43.920><c> skin</c><00:00:44.200><c> care</c><00:00:44.440><c> products</c> 00:00:45.150 --> 00:00:45.160 align:start position:0% saying that I want skin care products 00:00:45.160 --> 00:00:48.430 align:start position:0% saying that I want skin care products that<00:00:45.680><c> make</c><00:00:45.840><c> your</c><00:00:45.960><c> skin</c><00:00:46.600><c> so</c><00:00:47.120><c> soft</c><00:00:47.960><c> you</c><00:00:48.120><c> want</c><00:00:48.360><c> to</c> 00:00:48.430 --> 00:00:48.440 align:start position:0% that make your skin so soft you want to 00:00:48.440 --> 00:00:49.590 align:start position:0% that make your skin so soft you want to take<00:00:48.600><c> a</c><00:00:48.680><c> bite</c><00:00:48.960><c> out</c><00:00:49.080><c> of</c><00:00:49.200><c> it.</c> 00:00:49.590 --> 00:00:49.600 align:start position:0% take a bite out of it. 00:00:49.600 --> 00:00:49.910 align:start position:0% take a bite out of it. >> Yeah. 00:00:49.910 --> 00:00:49.920 align:start position:0% >> Yeah. 00:00:49.920 --> 00:00:51.550 align:start position:0% >> Yeah. >> Uh<00:00:50.240><c> or</c><00:00:50.400><c> something</c><00:00:50.760><c> along</c><00:00:51.040><c> those</c><00:00:51.320><c> That's</c> 00:00:51.550 --> 00:00:51.560 align:start position:0% >> Uh or something along those That's 00:00:51.560 --> 00:00:53.030 align:start position:0% >> Uh or something along those That's something<00:00:51.920><c> that</c><00:00:52.080><c> you</c><00:00:52.160><c> know,</c><00:00:52.320><c> AI</c><00:00:52.680><c> wouldn't</c> 00:00:53.030 --> 00:00:53.040 align:start position:0% something that you know, AI wouldn't 00:00:53.040 --> 00:00:55.150 align:start position:0% something that you know, AI wouldn't have<00:00:53.200><c> said.</c><00:00:53.560><c> And</c><00:00:53.760><c> so,</c><00:00:54.400><c> they</c><00:00:54.560><c> were</c><00:00:54.680><c> saying</c><00:00:55.040><c> that</c> 00:00:55.150 --> 00:00:55.160 align:start position:0% have said. And so, they were saying that 00:00:55.160 --> 00:00:55.910 align:start position:0% have said. And so, they were saying that that 00:00:55.910 --> 00:00:55.920 align:start position:0% that 00:00:55.920 --> 00:00:57.870 align:start position:0% that resulted<00:00:56.600><c> in</c><00:00:56.800><c> in</c> 00:00:57.870 --> 00:00:57.880 align:start position:0% resulted in in 00:00:57.880 --> 00:00:59.830 align:start position:0% resulted in in uh<00:00:57.960><c> AI</c><00:00:58.240><c> agents</c> 00:00:59.830 --> 00:00:59.840 align:start position:0% uh AI agents 00:00:59.840 --> 00:01:02.230 align:start position:0% uh AI agents choosing<00:01:00.280><c> her</c><00:01:00.440><c> product</c><00:01:00.880><c> a</c><00:01:00.920><c> lot</c><00:01:01.200><c> more</c><00:01:01.640><c> than</c><00:01:02.040><c> the</c> 00:01:02.230 --> 00:01:02.240 align:start position:0% choosing her product a lot more than the 00:01:02.240 --> 00:01:03.870 align:start position:0% choosing her product a lot more than the alternatives 00:01:03.870 --> 00:01:03.880 align:start position:0% alternatives 00:01:03.880 --> 00:01:07.670 align:start position:0% alternatives for<00:01:04.720><c> a</c><00:01:04.800><c> set</c><00:01:05.040><c> of</c><00:01:05.160><c> clients</c><00:01:06.080><c> set</c><00:01:06.320><c> of</c><00:01:06.480><c> searches</c> 00:01:07.670 --> 00:01:07.680 align:start position:0% for a set of clients set of searches 00:01:07.680 --> 00:01:09.390 align:start position:0% for a set of clients set of searches because<00:01:07.960><c> it</c><00:01:08.000><c> was</c><00:01:08.120><c> so</c><00:01:08.280><c> specific</c><00:01:08.840><c> and</c><00:01:09.000><c> it</c><00:01:09.080><c> had</c> 00:01:09.390 --> 00:01:09.400 align:start position:0% because it was so specific and it had 00:01:09.400 --> 00:01:13.160 align:start position:0% because it was so specific and it had some<00:01:09.680><c> flavor.</c><00:01:10.160><c> It</c><00:01:10.240><c> felt</c><00:01:10.520><c> human-y.</c>