The Shopify App Show
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Yeah, it's very mind-blowing to think of
like
AI wants to feel human.
>> Yep.
>> [laughter]
>> It wants to feel like, "Oh, yeah, you
know, I I understand." It wants to feel
like it understands a human. And so, you
got to give it a way to
uh to reach that conclusion that it it
did understand you as a human. And one
of those ways is to be
to to choose a lane very passionately,
you know, that it's it's not about good
skin or or this or rough skin or
semi-soft skin. Like, you know, with
Hailey Bieber, it was like so soft,
that's our problem. Like, we're about
soft skin, that's it. And so soft in
this way and this way. And um I think
that's also something that's going to be
big in the agentic world is like choose
a lane, and it's been more important now
in the in than it's ever been to choose
a lane. And and understand you may drop
a lot of clients, but if you don't, then
the AI agents are not going to choose
your product over the over the uh
incumbents.
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WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:01.790 align:start position:0% Yeah,<00:00:00.240><c> it's</c><00:00:00.360><c> very</c><00:00:00.560><c> mind-blowing</c><00:00:01.280><c> to</c><00:00:01.400><c> think</c><00:00:01.640><c> of</c> 00:00:01.790 --> 00:00:01.800 align:start position:0% Yeah, it's very mind-blowing to think of 00:00:01.800 --> 00:00:02.710 align:start position:0% Yeah, it's very mind-blowing to think of like 00:00:02.710 --> 00:00:02.720 align:start position:0% like 00:00:02.720 --> 00:00:05.470 align:start position:0% like AI<00:00:03.280><c> wants</c><00:00:03.880><c> to</c><00:00:04.040><c> feel</c><00:00:04.680><c> human.</c> 00:00:05.470 --> 00:00:05.480 align:start position:0% AI wants to feel human. 00:00:05.480 --> 00:00:06.540 align:start position:0% AI wants to feel human. >> Yep. 00:00:06.540 --> 00:00:06.550 align:start position:0% >> Yep. 00:00:06.550 --> 00:00:06.790 align:start position:0% >> Yep. >> [laughter] 00:00:06.790 --> 00:00:06.800 align:start position:0% >> [laughter] 00:00:06.800 --> 00:00:08.550 align:start position:0% >> [laughter] >> It<00:00:07.000><c> wants</c><00:00:07.320><c> to</c><00:00:07.440><c> feel</c><00:00:07.680><c> like,</c><00:00:07.920><c> "Oh,</c><00:00:08.120><c> yeah,</c><00:00:08.440><c> you</c> 00:00:08.550 --> 00:00:08.560 align:start position:0% >> It wants to feel like, "Oh, yeah, you 00:00:08.560 --> 00:00:10.590 align:start position:0% >> It wants to feel like, "Oh, yeah, you know,<00:00:08.880><c> I</c><00:00:09.440><c> I</c><00:00:09.560><c> understand."</c><00:00:10.200><c> It</c><00:00:10.280><c> wants</c><00:00:10.440><c> to</c><00:00:10.520><c> feel</c> 00:00:10.590 --> 00:00:10.600 align:start position:0% know, I I understand." It wants to feel 00:00:10.600 --> 00:00:12.990 align:start position:0% know, I I understand." It wants to feel like<00:00:10.720><c> it</c><00:00:10.840><c> understands</c><00:00:11.600><c> a</c><00:00:11.680><c> human.</c><00:00:12.520><c> And</c><00:00:12.680><c> so,</c><00:00:12.880><c> you</c> 00:00:12.990 --> 00:00:13.000 align:start position:0% like it understands a human. And so, you 00:00:13.000 --> 00:00:16.030 align:start position:0% like it understands a human. And so, you got<00:00:13.200><c> to</c><00:00:13.280><c> give</c><00:00:13.480><c> it</c><00:00:13.920><c> a</c><00:00:14.040><c> way</c><00:00:14.560><c> to</c> 00:00:16.030 --> 00:00:16.040 align:start position:0% got to give it a way to 00:00:16.040 --> 00:00:18.270 align:start position:0% got to give it a way to uh<00:00:16.320><c> to</c><00:00:16.440><c> reach</c><00:00:16.680><c> that</c><00:00:16.880><c> conclusion</c><00:00:17.480><c> that</c><00:00:17.720><c> it</c><00:00:18.200><c> it</c> 00:00:18.270 --> 00:00:18.280 align:start position:0% uh to reach that conclusion that it it 00:00:18.280 --> 00:00:20.310 align:start position:0% uh to reach that conclusion that it it did<00:00:18.520><c> understand</c><00:00:19.120><c> you</c><00:00:19.240><c> as</c><00:00:19.360><c> a</c><00:00:19.400><c> human.</c><00:00:20.080><c> And</c><00:00:20.200><c> one</c> 00:00:20.310 --> 00:00:20.320 align:start position:0% did understand you as a human. And one 00:00:20.320 --> 00:00:22.870 align:start position:0% did understand you as a human. And one of<00:00:20.400><c> those</c><00:00:20.600><c> ways</c><00:00:20.960><c> is</c><00:00:21.120><c> to</c><00:00:21.240><c> be</c> 00:00:22.870 --> 00:00:22.880 align:start position:0% of those ways is to be 00:00:22.880 --> 00:00:25.670 align:start position:0% of those ways is to be to<00:00:23.200><c> to</c><00:00:23.320><c> choose</c><00:00:23.640><c> a</c><00:00:23.720><c> lane</c><00:00:24.160><c> very</c><00:00:24.640><c> passionately,</c> 00:00:25.670 --> 00:00:25.680 align:start position:0% to to choose a lane very passionately, 00:00:25.680 --> 00:00:27.830 align:start position:0% to to choose a lane very passionately, you<00:00:25.800><c> know,</c><00:00:26.000><c> that</c><00:00:26.160><c> it's</c><00:00:26.400><c> it's</c><00:00:26.640><c> not</c><00:00:26.880><c> about</c><00:00:27.600><c> good</c> 00:00:27.830 --> 00:00:27.840 align:start position:0% you know, that it's it's not about good 00:00:27.840 --> 00:00:31.310 align:start position:0% you know, that it's it's not about good skin<00:00:28.240><c> or</c><00:00:28.880><c> or</c><00:00:29.160><c> this</c><00:00:29.720><c> or</c><00:00:30.080><c> rough</c><00:00:30.360><c> skin</c><00:00:30.760><c> or</c> 00:00:31.310 --> 00:00:31.320 align:start position:0% skin or or this or rough skin or 00:00:31.320 --> 00:00:33.150 align:start position:0% skin or or this or rough skin or semi-soft<00:00:32.320><c> skin.</c><00:00:32.680><c> Like,</c><00:00:32.880><c> you</c><00:00:32.920><c> know,</c><00:00:33.000><c> with</c> 00:00:33.150 --> 00:00:33.160 align:start position:0% semi-soft skin. Like, you know, with 00:00:33.160 --> 00:00:35.310 align:start position:0% semi-soft skin. Like, you know, with Hailey<00:00:33.360><c> Bieber,</c><00:00:33.640><c> it</c><00:00:33.720><c> was</c><00:00:33.840><c> like</c><00:00:34.480><c> so</c><00:00:34.840><c> soft,</c> 00:00:35.310 --> 00:00:35.320 align:start position:0% Hailey Bieber, it was like so soft, 00:00:35.320 --> 00:00:36.790 align:start position:0% Hailey Bieber, it was like so soft, that's<00:00:35.680><c> our</c><00:00:35.800><c> problem.</c><00:00:36.080><c> Like,</c><00:00:36.280><c> we're</c><00:00:36.480><c> about</c> 00:00:36.790 --> 00:00:36.800 align:start position:0% that's our problem. Like, we're about 00:00:36.800 --> 00:00:39.070 align:start position:0% that's our problem. Like, we're about soft<00:00:37.120><c> skin,</c><00:00:37.400><c> that's</c><00:00:37.640><c> it.</c><00:00:38.080><c> And</c><00:00:38.280><c> so</c><00:00:38.520><c> soft</c><00:00:38.960><c> in</c> 00:00:39.070 --> 00:00:39.080 align:start position:0% soft skin, that's it. And so soft in 00:00:39.080 --> 00:00:41.190 align:start position:0% soft skin, that's it. And so soft in this<00:00:39.320><c> way</c><00:00:39.560><c> and</c><00:00:39.680><c> this</c><00:00:39.880><c> way.</c><00:00:40.080><c> And</c><00:00:40.680><c> um</c><00:00:40.960><c> I</c><00:00:41.040><c> think</c> 00:00:41.190 --> 00:00:41.200 align:start position:0% this way and this way. And um I think 00:00:41.200 --> 00:00:42.390 align:start position:0% this way and this way. And um I think that's<00:00:41.360><c> also</c><00:00:41.640><c> something</c><00:00:41.960><c> that's</c><00:00:42.120><c> going</c><00:00:42.240><c> to</c><00:00:42.320><c> be</c> 00:00:42.390 --> 00:00:42.400 align:start position:0% that's also something that's going to be 00:00:42.400 --> 00:00:44.470 align:start position:0% that's also something that's going to be big<00:00:42.680><c> in</c><00:00:42.800><c> the</c><00:00:42.920><c> agentic</c><00:00:43.440><c> world</c><00:00:43.640><c> is</c><00:00:43.760><c> like</c><00:00:44.240><c> choose</c> 00:00:44.470 --> 00:00:44.480 align:start position:0% big in the agentic world is like choose 00:00:44.480 --> 00:00:46.670 align:start position:0% big in the agentic world is like choose a<00:00:44.560><c> lane,</c><00:00:44.880><c> and</c><00:00:45.000><c> it's</c><00:00:45.160><c> been</c><00:00:45.600><c> more</c><00:00:45.960><c> important</c><00:00:46.440><c> now</c> 00:00:46.670 --> 00:00:46.680 align:start position:0% a lane, and it's been more important now 00:00:46.680 --> 00:00:48.510 align:start position:0% a lane, and it's been more important now in<00:00:46.800><c> the</c><00:00:46.920><c> in</c><00:00:47.240><c> than</c><00:00:47.400><c> it's</c><00:00:47.560><c> ever</c><00:00:47.800><c> been</c><00:00:48.040><c> to</c><00:00:48.160><c> choose</c> 00:00:48.510 --> 00:00:48.520 align:start position:0% in the in than it's ever been to choose 00:00:48.520 --> 00:00:51.950 align:start position:0% in the in than it's ever been to choose a<00:00:48.600><c> lane.</c><00:00:49.440><c> And</c><00:00:49.800><c> and</c><00:00:50.360><c> understand</c><00:00:51.000><c> you</c><00:00:51.120><c> may</c><00:00:51.480><c> drop</c> 00:00:51.950 --> 00:00:51.960 align:start position:0% a lane. And and understand you may drop 00:00:51.960 --> 00:00:54.310 align:start position:0% a lane. And and understand you may drop a<00:00:52.000><c> lot</c><00:00:52.200><c> of</c><00:00:52.280><c> clients,</c><00:00:52.640><c> but</c><00:00:52.720><c> if</c><00:00:52.800><c> you</c><00:00:52.920><c> don't,</c><00:00:53.760><c> then</c> 00:00:54.310 --> 00:00:54.320 align:start position:0% a lot of clients, but if you don't, then 00:00:54.320 --> 00:00:56.590 align:start position:0% a lot of clients, but if you don't, then the<00:00:54.520><c> AI</c><00:00:54.760><c> agents</c><00:00:55.080><c> are</c><00:00:55.160><c> not</c><00:00:55.480><c> going</c><00:00:55.800><c> to</c><00:00:56.320><c> choose</c> 00:00:56.590 --> 00:00:56.600 align:start position:0% the AI agents are not going to choose 00:00:56.600 --> 00:00:59.030 align:start position:0% the AI agents are not going to choose your<00:00:56.760><c> product</c><00:00:57.240><c> over</c><00:00:57.520><c> the</c><00:00:57.960><c> over</c><00:00:58.160><c> the</c><00:00:58.960><c> uh</c> 00:00:59.030 --> 00:00:59.040 align:start position:0% your product over the over the uh 00:00:59.040 --> 00:01:01.720 align:start position:0% your product over the over the uh incumbents.