The Shopify App Show
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Well, here we are for an episode of the
Shopify app show live here in Toronto.
We're going to get straight into it cuz
we got a lot to cover. I think you just
you just said we got way too much to
cover in half an hour. So, we'll just
see how we go. We'll get through what we
get through. We've got Yeah. Jonathan
Zazoff or Jay-Z, I believe people call
you. So, director of product at Shopify.
So, yeah, probably one of the most
relevant people we could be talking to
here with all the stuff that's happening
in the the app ecosystem and all the um
atdev. So very excited to to have you
here. And [music] yeah, and also and and
Mike Rossy from from Smile who has a big
smile on your face today cuz you just
won a Shopify build award. How's that
for a Yeah,
>> it's pretty fresh. Uh if it wasn't so
hot in Toronto, I'd be wearing the
jacket as well. Uh but yeah. Yeah, super
happy to win that.
>> Yeah. No, we don't need jackets on here.
And um I need to plug my sponsor, the
support heroes, for um before we get
started, too, because um yeah, they they
sponsor my episodes when I do them in my
garage and 50 people watch them. So, I
need to make sure I give them a plug
here today. And um yeah, I saw the
cowboy guy doing his podcast yesterday,
too. And he had about 50 logos on his
screen. So, I've got a bit of a long way
to go to get there. So, I'm going to
start up with you, um Jonathan. So,
like, um yeah, I I put in my notes, so
you might hate me for this. I've written
you down as the patron saint of the
Shopify app ecosystem at the moment
because it's been an emotional roller
coaster in that space. Obviously, yeah,
that app app developers are very
passionate about not just their own
product, but the yeah, the the
authenticity of the the ecosystem
itself. And yeah, we've seen an
explosion of apps in Shopif Shopify app
store and AI and all that stuff. And um
yeah, there's there's a lot been
happening and a lot announced over the
last couple of days or even couple of
weeks around things you're doing to
improve that. So, I'd love to maybe just
get you to talk us through that.
>> Yeah, definitely. So, I mean, one thing
is that I'm really dedicated to making
sure the app store is just a very
authentic and safe space for merchants.
And then also, it's a very safe place
for developers to invest in, right? Like
you're you and others are spending a lot
of time and and energy making sure you
build great apps. And so we want to just
help merchants find folks like you who
are really investing in authentic and
really you know great experiences. So um
some of the things that we are investing
in that I've I've talked about publicly
uh I'll just review which is number one
uh we really want to make sure that uh
apps that are incentivizing reviews are
penalized for that. And I think there
hasn't been enough of a penalty in the
past. And so um we've started to
introduce a stronger penalty which we've
documented as part of the app store
requirements now. Um, and so what you'll
see is that apps that are incentivized
reviews will no longer have those
reviews. We will actually just take them
away. Um, and as opposed to unlisting
them and then they keep them and then
they rank higher. So we said, okay,
let's just take them away from them
because that's the fairest thing we can
do. Um, the other thing we want to do is
just make sure that merchants are
finding authentic apps. So there's a lot
of copycatting that's going on in the
app store. Um, and we know that the cost
of that is a little bit lower,
especially with LLMs. So, how do we make
the app store just a place where if
merchants are searching for Smile, like
how do they find the proper Smile app?
Let's not find this Smile 2 app, right?
That's not actually made by your
company. You laugh, but it's true. So,
um, we have some work to do there, but
we started by creating another app store
requirement that's just going to force
enforce uh, uniqueness of name. And so
we we we still have a lot of work to do
there and I I will acknowledge that. But
we really want to make the the app store
a place where merchants when they're
finding something they can find it and
um you as developers don't have to worry
that somebody's going to come in and
with a copycat app and and you know
misrepresent your brand.
>> Yeah. Awesome. And it's um yeah the
feedback is people are really
appreciating that and I think yeah but
as you say it's a very complex beast to
to work with. Um Mike, I'd love to hear
from you like how you you you've
obviously been in the in the app
ecosystem a very long time and um yeah
you've obviously the build award today
is obviously a huge milestone for you
after this journey but how important are
things like beyond we talk about reviews
and yeah just authenticity of and that
those app rankings but what what are the
other things in the Shopify ecosystem
that are really important for for for
for build keeping it to be a credible
marketplace? Yeah, I think the uh so the
history on on us as Smile is we were an
agency and we actually launched our
Smile app as a freeon loyalty app
because it was at the time um this is
going way back but Shopify didn't have
customer accounts. They introduced
customer accounts and then we launched
our sort of uh proof of concept loyalty
program for Shopify. um we started to
get reviews and we started to see the
momentum and the trust from the
community build and as we've moved up
marketmarket and supported reviews it's
actually been a good differentiator for
us to be able to show larger merchants
hey you can trust us due to our Shopify
app store listing and due to the built
for Shopify badge and due to the review
volume there. So I think when um some
apps they move up market they kind of
forget about the app store and or they
they they deemphasize the importance of
it but I actually view it the other way.
I think it becomes more important and
will become I mean based on on what
Jay-Z's mentioned I think it will become
more important um for these these apps
who are looking to support enterprise
brands to actually have a very
legitimate Shopify app store presence
because it's it without it you you're
kind of flying blind if you if you trust
an app just based on their enterprise
sales cycle or talking to their uh their
sales people you want to see something
real and and and supported by Shopify.
So that's a big thing for us. And then
um the other thing has been the bill for
Shopify certification. So I I know um
it's been a lot of work for a lot of
apps to to get this, but I think you
come out the other side with a great
experience for merchants where there's
an embedded admin uh experience where
merchants aren't switching tabs all over
the place. So there's benefits like that
that have come along for the ride. Um
and in in addition like it it it helps
apps with installs and get discovered
and stuff like that. So I think the
combination of of like as we've moved up
market from starting as this free only
app helping the very smallest merchants
to now helping some larger merchants,
it's been really important for us to
maintain that presence in the app store
and and ensure that we're um obviously
like keeping a really good trusted
presence in on that side of things too.
>> Yeah, absolutely. And yeah, like the
built for Shopify actually I was really
stoked when I got my ribbon for the
event. I got the the blue ribbon was a
lovely touch. So, um I um yeah, I was
very excited to And you got the gray one
for the the the um the build awards,
which is which is very cool. And those
little things are Yeah, just they're
nice little touches.
>> Really cool details around the whole
conference for sure.
>> But yeah, I also the the other key theme
I've found over the last couple of days
from a few of the talks and just
conversations is that it's also um the
stuff you do to be embedded in the
platform is really important too, isn't
it? So yeah, there's um obviously
sidekick app extensions, but also just
seeing like just common themes around
yeah, having things that actually work
within the platform that feel native in
the platform and that that's um yeah, do
you want to talk through some of those
sort of indic those those things within
the platform that you can do that make
yeah make it better and also make your
app a better product too. I believe.
>> Yeah. I mean, I can even take you even
further back because um when I started I
noticed that apps were really like
almost like secondass citizens inside
the admin where merchants would have
experiences but then they would get
ejected out to apps and it just felt
very disjointed and not really how work
gets done. Um and so really we started
investing heavily in like how do we have
apps more integrated into the workflows
that are happening inside the admin. We
started with admin UI extensions um
which allow any app to put pieces of
their app inside core details pages like
products and customers and things like
that. Um and then we also enabled admin
intents and that allows you to call
native parts of Shopify from your app.
So if you're creating a discount or
creating a product, you don't have to
build your own UI around that. You can
just summon the existing Shopify native
UI from like one line of code. Um and
then finally as you mentioned sidekick
extensions and this is uh the next level
which is allowing Sidekick to do two
things. One access your app's data
directly from the conversations from
Sidekick um without having to leave your
app without having to go to a separate
analytics page, maybe even from the
mobile app. Maybe there's a merchant on
a weekend trying to ask for conversion
data and they can get that data directly
from the conversation. Um, and then the
second integration with Sidekick, which
I'm most excited about, is the action
experience, which is it can pull up a
URL from your app that's already exists
and do some form filling and interact
with those elements of the page. Um,
that that's never been done. And that
can and Sidekick can call that wherever
they are. So, it doesn't have to open
your app. It's aware of what your app
can do um and can summon your app and
take those actions. It's pretty
remarkable. Yeah, it's it's um like just
the opportunity and and and I think
people are only just really starting to
to tap into it. And Mike, I know you've
already started building those building
a sidekick extension with Smile and and
and rolled out some of that.
>> Yeah, like we we see the the main uh job
we're replacing at at Merchants is like
the loyalty program manager. And if you
think about how Sidekick can be your
loyalty program manager, that requires
understanding how your retention data
looks right now, how your if you have a
loyalty program, how it's performing,
and then what things you can do in terms
of the structure, promotions with the
loyalty program. So it's like the data
and then there's the actions. And um
when we think forward to the future,
it's it's not too hard to sort of
extrapolate from people running their
businesses in in Claude right now to
running their Shopify business using
Sidekick. So, we need to make sure that
the the the sort of agent-f facing UX is
is there so that Sidekick can actually
do everything that a loyalty program
manager would do. And so, I think that's
what every app should be thinking
through is like how's how's Sidekick
going to operate your app um the same
way that someone would be sort of
clicking around. And you're you're very
UX constrained if you're trying to take
all the admin things of your your your
app and put them into Shopify admin, but
you're no longer UX constrained if
you're using Sidekick. So, so basically
the the scope of things that can get
done is is is really huge. But
>> yeah. All right. I had about three
questions about this to to go through,
but now after hearing you both talk for
a minute, I've now got about 50
questions in my mind all going around in
circles. So, I'll do my best to best to
keep this structured. But um like I'd
love to like I'd I'd like to sort of
drill down into where you see sidekick
still being sidekick coming in and where
you also see like I think like app
interfaces and the the stuff that lives
in the product part of an app I think is
still really important as well. what
what's sort of the yeah what's the
threshold for where we people should be
building stuff into sidekick but also
where they should be getting them back
into that app interface where I think
building good good interface and good
interaction is actually really important
as well.
>> Yeah, that's a great question. I think
it's going to I think we're going to see
we're kind of in a wait and see moment.
I think there's going to be really
toilsome experiences like filling out
really challenging forms that you know
maybe humans don't want to do that and
they want to make that more
conversational but those forms can be
easily access because if you need to
visualize the representation of what you
did well now you can see that in a very
visual way and understand oh that is
what I actually you know conversed with
with this AI and now it's actually
representing that. So, I think we're
going to wind up still really wanting
both because we're, you know, humans are
very visual, but we're also very
conversational. And so, um, I think
investing in good UI is going to always
be really important because I think
we're going to still need proof proof
from the AI that they did the thing we
asked them to do. So,
>> yeah.
>> Yeah, absolutely. And how do you prevent
like the and I've spoken to quite a few
people and I've I've tried to do it
myself but I wasn't I'm not a good
enough developer but um but actually
building a sidekick extension can be
quite easy. Um what how do you yeah is
it something people should just get
started and do or is there a risk that
people can be a bit gimmicky with with
using it and and not not actually
achieve anything with it?
>> Yeah, that's a great question. And I
mean I always come back to in my talk
yesterday is like solve real problems.
Like I think a fail case would be like
just opening a page and that page just
gave you a URL and it opened to another
tab. I think like that's not really what
it's meant for. It's really meant for
work happening in context. And so um you
know your apps are your apps and other
apps are are solving real problems. And
um a lot of those problems are solved on
your app home surface. uh but you know
it's very easy to bring a lot of those
problems uh anywhere and so really
that's the idea of that it's it's much
less an advertising surface and much
less a surface to you know eject you out
of a workflow it's much more intended to
keep you in those workflows and I think
a lot of apps have a couple core jobs to
be done and you know bringing those core
jobs to be done front and center
>> yeah if I can just add something so
we've built a few apps in our history
and the number one thing that merchants
always wonder when they're installing an
app is like is this like is is is this
doing anything? Is anything happening?
And you as an app provider, like we've
done this many times, you build a
homepage, you build analytics to try and
show, hey, here's what's going on. Here
here's the fact that it's working and
here's the value it's providing. Um, but
that's usually a few clicks away. It's
usually like a few menu items deep or
whatever. Um, so now there's an
opportunity to like put that front and
center into like a homepage UX. And like
that's a really cool opportunity, low
lift for a lot of app providers to be
able to do. And it's like it's probably
the number one reason for churn other
than like a business going under. It's
probably the number one reason of churn
for most apps. It's like, oh, I don't
know what it's doing. I I it doesn't
seem to have done anything. I can't
remember installing this. Like if you
could just ask a quick question, hey, is
this doing anything? Is my loyalty
program performing? What could I do?
Like that stuff is now very accessible.
So I I think the the fact the combo of
it being like easy to to develop for is
is pretty pretty compelling.
>> Yeah, absolutely. And and another thing
that sort of interests me is like MCP
servers are obviously another another
tool that a lot of apps are exploring
whether they should offer MCPs or AIS or
APIs whatever that all those different
acronyms that you can use. But is there
value in an app to have Yeah. also have
that MCP layer that can talk into so you
can ask Claude those questions and pull
that. Do you think I'd love probably
your both your views on that because
Shopify might have a different view to
what an actual um app app does.
>> Yeah, like I think we tried really hard
to make the developer experience for the
Psychic extensions as close to MCP as
possible. So we've tried to make it very
familiar. Obviously there's like you
know some toml things that are very
Shopify specific but we tried to make it
very easy for apps that are already you
know exposing these tools maybe to other
AI and so that was definitely the idea
and the aim and if we didn't achieve
that you should give us feedback and we
can improve that but that was definitely
the aim. Uh yeah
>> yeah and what about you?
>> Yeah I think it depends who your user
is. So for us our user is typically a
marketer and like the average marketer
isn't connecting MCP server servers to
like claude or or or chatgpt and and so
as a result like something like sidekick
is a lot more accessible for that
persona. That said, if you're working
with developers, like different story
and and maybe your own MCP server makes
sense. But for us, probably probably
doesn't. Uh just because it won't be
used by 95 plus% of of our core user
base.
>> Yeah. Awesome. And I'd love to
understand like the loyalty space is
like so different to when you first
started out and you've obviously had to
evolve a lot. Like what are the what are
the areas where people are most poking
around at your product at the moment?
like are there and and I actually I
wasn't going to ask it in this context
but like what are the what are the
questions that people are asking about
Smile like what what is this giving me
value what can I do to um to to to get
more out of my loyalty program what what
what sort of conversations are you
seeing there
>> yeah I mean when we first launched Smile
it like loyalty was was more of a nice
to have for for brands because ads were
so cheap that you could be first
purchase profitable in many many
categories that's not the case anymore
and sometimes times brands are break
even or even losing money on their first
purchase and they rely on the lifetime
value over time to actually make the
customer lifetime value be higher than
the acquisition cost. Um and and so
loyalty becomes something really
important for the brand to to tick up
that lifetime value over time. But brand
brands want proof that this is going to
happen. And I think one of the things
we've been able to do as a company is
show aggregate proof of this. Like on
average, our customers go from this
lifetime value or this retention rate to
this retention rate over time. But
merchants are smarter and and they're
they're increasingly smarter over time.
And they want more granular like events
like they they want to know, hey, I did
this points promotion where I did 2x
points like this weekend. What did that
do for me? And and so one of our big
focuses is helping brands see like, hey,
you did this and then you got this. and
and showing on a more granular basis the
efficacy of the loyalty program and and
how you were able to get a higher
retention rate with a lower effective
discount than your sort of 20% off for
your email type of thing.
>> Yeah. Awesome. And and and like there's
a lot of those mechanisms now that are
pretty that that you could either use
the word tried and tested or you could
also use fatigued to describe some of
those mechanisms that have been in the
loyalty ecosystem for a long time. What
how how do you Yeah. How do you keep
balancing that where you've obviously
got a product that has worked so well
for a long time, but people need new
mechanisms to to reward customers and
keep them coming back?
>> Yeah. So, this is uh so we do we do one
thing that's probably a little unique to
us. Like there's massive loyalty
programs out there. So, there's Sephora,
Starbucks, the airlines, they all run
these like great loyalty programs. What
we do is we look at the mechanisms that
those programs do and that they keep and
then we try and replicate those. Whereas
I think with loyalty, it's tempting to
do all this gamification and and sort of
new stuff and every brand has their own
idea for things to do, but we're also
supporting a merchant base of nearly
100,000 merchants. And so we have to
balance like, hey, how out of the box
are we going to think with these loyalty
programs versus what's tried and true by
these brands that are custom building
their in-house programs? And so we we we
s we're always walking this like fine
line of like what is scalable to like
many many brands versus like what what
should we build that's that's like
pushing the envelope. Um the one thing
that we we've seen that brands are
interested in though is is identifying
the customer in many different places.
So retail uh has has been like a a big
expansion area for us where the the
brands want loyalty programs expanding
into their Shopify POS locations so they
can identify customers across these
channels which allows them to justify
higher ad spend because the customer
lifetime value is higher across these
channels. So I I know it was a bit of a
a long answer but we we typically look
at the biggest programs in the world and
try and replicate the the e the
efficient parts of those.
>> Yeah, absolutely. Not the Not you don't
have the Teeu wheel in your in your
platform though, do you? You haven't
gone in that path.
>> Sorry.
>> You haven't got the Teeu spinning wheel
as part of your platform yet.
>> Yeah. Yeah. It's funny. Uh they were
showing at the the keynote all those old
unites. I remember the a flashy app at
that at that was the spin wheel and I
was like, man, every site every other
site has a spin wheel uh in in in 2017
or whatever.
>> Yeah, T-Mu stole that. The guys that
built that Shopify app should be suing
Teeu, shouldn't they? But yeah.
[laughter]
Um but yeah, look, um I' I'd love to
sort of go talk a little bit more about
the the app ecosystem more just from the
the like your long-term experience and
the view that you have every day. Like I
I I don't know. I'm an optimist about
the the opportunities that are still
available in the Shopify platform. I
guess I guess I have to be cuz I've just
started an app business. But um I'd love
to just like hear your thoughts on if
you're starting out today or if if you
were building an app um yeah, building
an an app business to to start today.
what sort of areas would you look at?
How would you go about building
something that actually is going to
offer value in the ecosystem today?
>> You want
>> Yeah, I'll offer two two approaches. So,
the the first which I've always been a
big fan of is start as an agency and
then appise one of your uh one of your
projects for for a company. That way,
you know, there's like money to be had
charging for that problem. And you can
you can find something that's probably
not commoditized. you can find something
you have a unique insight into or a
unique uh niche of of of merchants. The
other thing is go really really up
market. Um because within these
enterprises there's all these niche
problems. Um Jay was on your your last
uh uh podcast um half an hour ago and
like that's an an example like Oello
does an example of a a problem that like
probably very few merchants face at
scale where they're like updating
thousands and thousands of of
marketplace listings. Um but that's a
niche problem and you can find app
opportunities up market in these niche
areas. Um, and that's something that
Shopify is probably not going to solve
if if like only a handful of merchants
uh experience that problem, but it's
very painful for them and they're
they're willing to pay for for the
solution to that.
>> Yeah. Awesome.
>> Yeah, great answers. Um, yeah, I mean I
think I gave a talk yesterday and it's
going to be similar to my answers which
is just, you know, my guidance is build
durable apps. So identify real problems
that merchants have and solve them all
the way through, not shallowly, like
really work with them and and solve them
all the way through. And I think
merchants pass through a lot of life
cycles. So they're launching, they're
they're growing, they're scaling, then
they're optimizing. And that happens a
lot like they can spin through those
cycles. Like maybe there's a new product
they want to launch, maybe a new market.
Um, so really live with them and grow
with them and scale with them and
optimize with them and um, I think
that's going to become more and more
important. Um, of course I wouldn't I I
would have to bring up built for
Shopify. Uh, we have to talk about it.
Yeah, I default to built for Shopify.
Um, we invest in that program because
it's what merchants are asking for and
we are matching apps that are built for
Shopify to merchants and we're, you
know, we're giving a boost to those apps
because um, those apps have put in a lot
of work to just be better, right? And
so, um, those are a couple things. Also,
I'll touch on localization. So, Shopify
is growing in other markets other than
North America and there's big
opportunities to fill gaps there um that
are not just translations and they
include like product market fit in
regions that may have additional
features that are necessary. Um yeah.
>> Yeah. Awesome. And you touched on pause
as well before Mike. I think that's
another one isn't it? Like there's and
from Australia there's a few people that
are here this week like Josh Passi and
the Pause Cafe and stuff like they're a
great story of someone who has built
something that's actually super super
niche. But yeah, that's it's where
there's not you're going to have have a
lot less competition doing something
like that than if you Yeah. If you try
and build a cheap version of Smile which
doesn't have the doesn't have the
credibility. You got to bring something
new to the table, don't you? And yeah,
and and I mentioned like super complex
large businesses. Like if Shopify brings
a brand on board that has 10020 POS
locations, those are typically not like
the flashy new DTOC brand that just grew
from 0 to 500 million over the past 2
years. They're usually brands that have
been around for 20 30 plus years and
they have complex operations in them and
they have really tough to solve problems
and those are huge opportunities for for
app builders. Loyalty happens to be one
of them. Like their loyalty programs are
usually complex across many channels. Um
they have lots of requirements. Um but
they have hundreds of problems and they
have old IT systems and they they're
ripe for like app opportunities there.
So these these complex businesses that
have real product market fit with legacy
brands that have a lot of like brand uh
sort of legacy um in in a positive
sense. Um those those are huge
opportunities for app builders. You just
got to put in the work to like go get
embedded with them and and figure out
what those problems are. But like Toby
said, if you fall in love with the
problem, then you can actually go seek
out all these like cool things Shopify
is doing to actually solve it and you
don't get like locked into to what
you're you're actually trying to solve.
>> Oh, that's in like I've heard like like
stories this week like just of it was in
the keynote yesterday, people that start
off working in their m and dad's shop
and they see that there's inefficiency
in the warehouse and they build an
inventory system for it that scales. I
think also that that's it too. It's just
that um that understanding of the
vertical you're going into and that's
where the niche opportunity is so great,
isn't it? Like people have built stuff
where they've seen something that they
actually understand the problem. Like I
think I think that's it. If you if you
go in and try and build something to be
everything to everyone or you don't have
that actual affiliation with it, then
that's where you you're probably going
to fall flat before you before you get
started. And that's a much bigger
problem than yeah the not having enough
reviews or um people making a copycat of
your app or whatever isn't. I think
there the to me that's the key message
that I see from everyone is you've just
got to you've just got to build stuff
where you you've got some affiliation,
some passion, a story to tell. And
that's that's how you start the
distribution, isn't it? Because you're
not getting a you're not just going to
put something in the app store and have
it magically start ticking over and
that's that that's just not going to
happen, is it?
>> No. And and I I think this is a great
this event is a great opportunity to
take advantage. There's agency partners
here. You know, you could connect with
them and there's other apps to network
with and this is just a great community
to also learn from and grow from. I
think this is it's it's amazing to be
here and just see how uh everyone here
just wants everyone else to win and so
um really take advantage of that
especially um you know now that you're
here.
>> Yeah. No. Awesome. And look, we're going
to wrap up in a minute. I'm going to
finish off with a nice easy question.
Um, and I might end up going and
building this app next week. We'll see.
I'm just going to ask you if you were
building an app tomorrow, what would you
what would you build?
>> Uh, I would I would jump on I mean I
would jump on the catalog API and try
and build something like that. Uh, so
there's a lot of influencers out there
that have a lot of like reach, but they
don't have products to sell. And then
you have a catalog API with all the
Shopify
products. So it's like there there seems
like something there to connect like the
reach with like the product inventory.
And I think something overlapping those
two in a ven diagram would be would be
sort of where I'd start. That said,
consumer apps are hard. So uh it's
that's opposite of all the other advice
I had, which is like find something
people want to pay for. But I think
that's a that's a really cool
opportunity and I think um there's only
like certain periods in time where
there's like a window to do something
and I think that might be one there.
>> Yeah, it's a it's an exciting space that
isn't it? Like it's no one's really
quite worked out what to do with it yet
either, have they? So that's really
exciting. I know you're going to say
you're going to build like an
announcement bar app or something. Is
that right? Yeah.
>> Uh definitely not. Um I think I think
B2B is underserved and I think their
problems are like the kinds of problems
like you said you can really fall in
love with and their problems are very
distinct and very challenging. So um
it's there's a honeypot there of
problems to work on and yeah I think
there's there's still a lot on the table
we're leaving.
Yeah, absolutely. I think the the B2B
space just has um I think people get a
little bit find it a little bit boring
sometimes, but I've always found
particularly in my agency days most
interesting problems to solve are in
that space. And yeah, I think the the
people who are building stuff in that
space, I've even come across a pe couple
of people this week who built really
cool stuff for B2B, but they just need
to find a way to be passionate about it
and get it out there, don't they?
Because it's um and and I think that's
the case with everything. There's just
so many great stories of of people and
that's that's the most wonderful thing
about this whole week, isn't it? Like
you must get energy from that as well.
>> Oh, absolutely. Yeah. Uh this is super
this is like Super Bowl time for me and
I love this event and uh yeah, wish we
did it more often.
>> Yeah, absolutely. I don't think I could
fly from Melbourne to Toronto too many
more times a year, but um um and it's
it's like an absolute Yeah. honeypot of
gathering information and yeah, I feel
like um to be honest, I feel like just
picking your brain for half an hour has
been an absolute privilege for me. Um
and um yeah, hopefully some other people
listen to it as well. Jonathan, Mike,
thank you so much for joining the
Shopify app show. It's been an absolute
pleasure doing this here in Toronto. So
um yeah, enjoy the rest of the
conference. Hopefully have a beer with
you at the block party later.
>> Yeah, look forward to joining today.
Thanks so much for having us. Thanks for
having us.
>> Yeah, it's a wrap.
>> Ready for a beer now.
원문 자막 펼치기
WEBVTT Kind: captions Language: en 00:00:00.080 --> 00:00:01.990 align:start position:0% Well,<00:00:00.240><c> here</c><00:00:00.400><c> we</c><00:00:00.560><c> are</c><00:00:00.640><c> for</c><00:00:00.880><c> an</c><00:00:01.120><c> episode</c><00:00:01.600><c> of</c><00:00:01.760><c> the</c> 00:00:01.990 --> 00:00:02.000 align:start position:0% Well, here we are for an episode of the 00:00:02.000 --> 00:00:04.390 align:start position:0% Well, here we are for an episode of the Shopify<00:00:02.560><c> app</c><00:00:02.879><c> show</c><00:00:03.120><c> live</c><00:00:03.439><c> here</c><00:00:03.679><c> in</c><00:00:03.919><c> Toronto.</c> 00:00:04.390 --> 00:00:04.400 align:start position:0% Shopify app show live here in Toronto. 00:00:04.400 --> 00:00:05.829 align:start position:0% Shopify app show live here in Toronto. We're<00:00:04.640><c> going</c><00:00:04.720><c> to</c><00:00:04.799><c> get</c><00:00:04.960><c> straight</c><00:00:05.279><c> into</c><00:00:05.440><c> it</c><00:00:05.680><c> cuz</c> 00:00:05.829 --> 00:00:05.839 align:start position:0% We're going to get straight into it cuz 00:00:05.839 --> 00:00:07.269 align:start position:0% We're going to get straight into it cuz we<00:00:06.000><c> got</c><00:00:06.160><c> a</c><00:00:06.319><c> lot</c><00:00:06.400><c> to</c><00:00:06.560><c> cover.</c><00:00:06.799><c> I</c><00:00:06.960><c> think</c><00:00:07.040><c> you</c><00:00:07.200><c> just</c> 00:00:07.269 --> 00:00:07.279 align:start position:0% we got a lot to cover. I think you just 00:00:07.279 --> 00:00:08.790 align:start position:0% we got a lot to cover. I think you just you<00:00:07.520><c> just</c><00:00:07.680><c> said</c><00:00:07.839><c> we</c><00:00:08.000><c> got</c><00:00:08.160><c> way</c><00:00:08.320><c> too</c><00:00:08.559><c> much</c><00:00:08.639><c> to</c> 00:00:08.790 --> 00:00:08.800 align:start position:0% you just said we got way too much to 00:00:08.800 --> 00:00:10.150 align:start position:0% you just said we got way too much to cover<00:00:08.960><c> in</c><00:00:09.120><c> half</c><00:00:09.280><c> an</c><00:00:09.440><c> hour.</c><00:00:09.679><c> So,</c><00:00:09.840><c> we'll</c><00:00:10.080><c> just</c> 00:00:10.150 --> 00:00:10.160 align:start position:0% cover in half an hour. So, we'll just 00:00:10.160 --> 00:00:11.589 align:start position:0% cover in half an hour. So, we'll just see<00:00:10.320><c> how</c><00:00:10.480><c> we</c><00:00:10.559><c> go.</c><00:00:10.800><c> We'll</c><00:00:11.040><c> get</c><00:00:11.120><c> through</c><00:00:11.280><c> what</c><00:00:11.440><c> we</c> 00:00:11.589 --> 00:00:11.599 align:start position:0% see how we go. We'll get through what we 00:00:11.599 --> 00:00:14.150 align:start position:0% see how we go. We'll get through what we get<00:00:11.759><c> through.</c><00:00:12.320><c> We've</c><00:00:12.480><c> got</c><00:00:12.800><c> Yeah.</c><00:00:13.280><c> Jonathan</c> 00:00:14.150 --> 00:00:14.160 align:start position:0% get through. We've got Yeah. Jonathan 00:00:14.160 --> 00:00:16.390 align:start position:0% get through. We've got Yeah. Jonathan Zazoff<00:00:14.639><c> or</c><00:00:14.799><c> Jay-Z,</c><00:00:15.280><c> I</c><00:00:15.519><c> believe</c><00:00:15.920><c> people</c><00:00:16.240><c> call</c> 00:00:16.390 --> 00:00:16.400 align:start position:0% Zazoff or Jay-Z, I believe people call 00:00:16.400 --> 00:00:19.029 align:start position:0% Zazoff or Jay-Z, I believe people call you.<00:00:16.960><c> So,</c><00:00:17.359><c> director</c><00:00:17.760><c> of</c><00:00:17.920><c> product</c><00:00:18.160><c> at</c><00:00:18.400><c> Shopify.</c> 00:00:19.029 --> 00:00:19.039 align:start position:0% you. So, director of product at Shopify. 00:00:19.039 --> 00:00:20.470 align:start position:0% you. So, director of product at Shopify. So,<00:00:19.520><c> yeah,</c><00:00:19.760><c> probably</c><00:00:20.000><c> one</c><00:00:20.080><c> of</c><00:00:20.160><c> the</c><00:00:20.320><c> most</c> 00:00:20.470 --> 00:00:20.480 align:start position:0% So, yeah, probably one of the most 00:00:20.480 --> 00:00:21.990 align:start position:0% So, yeah, probably one of the most relevant<00:00:20.880><c> people</c><00:00:21.039><c> we</c><00:00:21.279><c> could</c><00:00:21.439><c> be</c><00:00:21.600><c> talking</c><00:00:21.760><c> to</c> 00:00:21.990 --> 00:00:22.000 align:start position:0% relevant people we could be talking to 00:00:22.000 --> 00:00:23.269 align:start position:0% relevant people we could be talking to here<00:00:22.240><c> with</c><00:00:22.400><c> all</c><00:00:22.560><c> the</c><00:00:22.720><c> stuff</c><00:00:22.800><c> that's</c><00:00:23.119><c> happening</c> 00:00:23.269 --> 00:00:23.279 align:start position:0% here with all the stuff that's happening 00:00:23.279 --> 00:00:25.990 align:start position:0% here with all the stuff that's happening in<00:00:23.519><c> the</c><00:00:23.600><c> the</c><00:00:23.920><c> app</c><00:00:24.240><c> ecosystem</c><00:00:24.800><c> and</c><00:00:25.199><c> all</c><00:00:25.359><c> the</c><00:00:25.680><c> um</c> 00:00:25.990 --> 00:00:26.000 align:start position:0% in the the app ecosystem and all the um 00:00:26.000 --> 00:00:28.550 align:start position:0% in the the app ecosystem and all the um atdev.<00:00:26.720><c> So</c><00:00:27.119><c> very</c><00:00:27.439><c> excited</c><00:00:27.760><c> to</c><00:00:27.920><c> to</c><00:00:28.240><c> have</c><00:00:28.400><c> you</c> 00:00:28.550 --> 00:00:28.560 align:start position:0% atdev. So very excited to to have you 00:00:28.560 --> 00:00:30.790 align:start position:0% atdev. So very excited to to have you here.<00:00:29.039><c> And</c><00:00:29.475><c> [music]</c><00:00:29.679><c> yeah,</c><00:00:29.840><c> and</c><00:00:30.000><c> also</c><00:00:30.480><c> and</c><00:00:30.560><c> and</c> 00:00:30.790 --> 00:00:30.800 align:start position:0% here. And [music] yeah, and also and and 00:00:30.800 --> 00:00:33.750 align:start position:0% here. And [music] yeah, and also and and Mike<00:00:31.039><c> Rossy</c><00:00:31.519><c> from</c><00:00:31.679><c> from</c><00:00:32.079><c> Smile</c><00:00:32.640><c> who</c><00:00:33.120><c> has</c><00:00:33.360><c> a</c><00:00:33.520><c> big</c> 00:00:33.750 --> 00:00:33.760 align:start position:0% Mike Rossy from from Smile who has a big 00:00:33.760 --> 00:00:35.190 align:start position:0% Mike Rossy from from Smile who has a big smile<00:00:34.000><c> on</c><00:00:34.160><c> your</c><00:00:34.320><c> face</c><00:00:34.480><c> today</c><00:00:34.719><c> cuz</c><00:00:34.960><c> you</c><00:00:35.040><c> just</c> 00:00:35.190 --> 00:00:35.200 align:start position:0% smile on your face today cuz you just 00:00:35.200 --> 00:00:36.870 align:start position:0% smile on your face today cuz you just won<00:00:35.280><c> a</c><00:00:35.440><c> Shopify</c><00:00:35.920><c> build</c><00:00:36.160><c> award.</c><00:00:36.559><c> How's</c><00:00:36.719><c> that</c> 00:00:36.870 --> 00:00:36.880 align:start position:0% won a Shopify build award. How's that 00:00:36.880 --> 00:00:38.950 align:start position:0% won a Shopify build award. How's that for<00:00:37.120><c> a</c><00:00:38.160><c> Yeah,</c> 00:00:38.950 --> 00:00:38.960 align:start position:0% for a Yeah, 00:00:38.960 --> 00:00:40.630 align:start position:0% for a Yeah, >> it's<00:00:39.120><c> pretty</c><00:00:39.280><c> fresh.</c><00:00:39.680><c> Uh</c><00:00:39.920><c> if</c><00:00:40.079><c> it</c><00:00:40.239><c> wasn't</c><00:00:40.480><c> so</c> 00:00:40.630 --> 00:00:40.640 align:start position:0% >> it's pretty fresh. Uh if it wasn't so 00:00:40.640 --> 00:00:42.150 align:start position:0% >> it's pretty fresh. Uh if it wasn't so hot<00:00:40.800><c> in</c><00:00:41.040><c> Toronto,</c><00:00:41.440><c> I'd</c><00:00:41.680><c> be</c><00:00:41.840><c> wearing</c><00:00:42.000><c> the</c> 00:00:42.150 --> 00:00:42.160 align:start position:0% hot in Toronto, I'd be wearing the 00:00:42.160 --> 00:00:44.229 align:start position:0% hot in Toronto, I'd be wearing the jacket<00:00:42.480><c> as</c><00:00:42.719><c> well.</c><00:00:43.040><c> Uh</c><00:00:43.280><c> but</c><00:00:43.520><c> yeah.</c><00:00:43.760><c> Yeah,</c><00:00:44.000><c> super</c> 00:00:44.229 --> 00:00:44.239 align:start position:0% jacket as well. Uh but yeah. Yeah, super 00:00:44.239 --> 00:00:44.869 align:start position:0% jacket as well. Uh but yeah. Yeah, super happy<00:00:44.399><c> to</c><00:00:44.559><c> win</c><00:00:44.640><c> that.</c> 00:00:44.869 --> 00:00:44.879 align:start position:0% happy to win that. 00:00:44.879 --> 00:00:46.470 align:start position:0% happy to win that. >> Yeah.<00:00:45.040><c> No,</c><00:00:45.200><c> we</c><00:00:45.360><c> don't</c><00:00:45.440><c> need</c><00:00:45.600><c> jackets</c><00:00:45.920><c> on</c><00:00:46.160><c> here.</c> 00:00:46.470 --> 00:00:46.480 align:start position:0% >> Yeah. No, we don't need jackets on here. 00:00:46.480 --> 00:00:48.549 align:start position:0% >> Yeah. No, we don't need jackets on here. And<00:00:46.879><c> um</c><00:00:47.039><c> I</c><00:00:47.280><c> need</c><00:00:47.360><c> to</c><00:00:47.520><c> plug</c><00:00:47.760><c> my</c><00:00:48.000><c> sponsor,</c><00:00:48.320><c> the</c> 00:00:48.549 --> 00:00:48.559 align:start position:0% And um I need to plug my sponsor, the 00:00:48.559 --> 00:00:50.310 align:start position:0% And um I need to plug my sponsor, the support<00:00:48.800><c> heroes,</c><00:00:49.200><c> for</c><00:00:49.600><c> um</c><00:00:49.680><c> before</c><00:00:49.920><c> we</c><00:00:50.160><c> get</c> 00:00:50.310 --> 00:00:50.320 align:start position:0% support heroes, for um before we get 00:00:50.320 --> 00:00:52.709 align:start position:0% support heroes, for um before we get started,<00:00:50.640><c> too,</c><00:00:50.960><c> because</c><00:00:51.440><c> um</c><00:00:51.680><c> yeah,</c><00:00:52.160><c> they</c><00:00:52.320><c> they</c> 00:00:52.709 --> 00:00:52.719 align:start position:0% started, too, because um yeah, they they 00:00:52.719 --> 00:00:54.709 align:start position:0% started, too, because um yeah, they they sponsor<00:00:53.039><c> my</c><00:00:53.280><c> episodes</c><00:00:53.600><c> when</c><00:00:53.840><c> I</c><00:00:54.079><c> do</c><00:00:54.160><c> them</c><00:00:54.320><c> in</c><00:00:54.480><c> my</c> 00:00:54.709 --> 00:00:54.719 align:start position:0% sponsor my episodes when I do them in my 00:00:54.719 --> 00:00:57.029 align:start position:0% sponsor my episodes when I do them in my garage<00:00:55.039><c> and</c><00:00:55.760><c> 50</c><00:00:56.079><c> people</c><00:00:56.320><c> watch</c><00:00:56.559><c> them.</c><00:00:56.719><c> So,</c><00:00:56.879><c> I</c> 00:00:57.029 --> 00:00:57.039 align:start position:0% garage and 50 people watch them. So, I 00:00:57.039 --> 00:00:58.229 align:start position:0% garage and 50 people watch them. So, I need<00:00:57.120><c> to</c><00:00:57.199><c> make</c><00:00:57.360><c> sure</c><00:00:57.440><c> I</c><00:00:57.600><c> give</c><00:00:57.680><c> them</c><00:00:57.840><c> a</c><00:00:58.000><c> plug</c> 00:00:58.229 --> 00:00:58.239 align:start position:0% need to make sure I give them a plug 00:00:58.239 --> 00:00:59.830 align:start position:0% need to make sure I give them a plug here<00:00:58.399><c> today.</c><00:00:58.640><c> And</c><00:00:59.039><c> um</c><00:00:59.199><c> yeah,</c><00:00:59.359><c> I</c><00:00:59.520><c> saw</c><00:00:59.680><c> the</c> 00:00:59.830 --> 00:00:59.840 align:start position:0% here today. And um yeah, I saw the 00:00:59.840 --> 00:01:01.670 align:start position:0% here today. And um yeah, I saw the cowboy<00:01:00.160><c> guy</c><00:01:00.399><c> doing</c><00:01:00.640><c> his</c><00:01:00.879><c> podcast</c><00:01:01.280><c> yesterday,</c> 00:01:01.670 --> 00:01:01.680 align:start position:0% cowboy guy doing his podcast yesterday, 00:01:01.680 --> 00:01:03.670 align:start position:0% cowboy guy doing his podcast yesterday, too.<00:01:01.920><c> And</c><00:01:02.000><c> he</c><00:01:02.160><c> had</c><00:01:02.320><c> about</c><00:01:02.640><c> 50</c><00:01:02.960><c> logos</c><00:01:03.359><c> on</c><00:01:03.440><c> his</c> 00:01:03.670 --> 00:01:03.680 align:start position:0% too. And he had about 50 logos on his 00:01:03.680 --> 00:01:04.789 align:start position:0% too. And he had about 50 logos on his screen.<00:01:03.840><c> So,</c><00:01:04.000><c> I've</c><00:01:04.080><c> got</c><00:01:04.159><c> a</c><00:01:04.320><c> bit</c><00:01:04.400><c> of</c><00:01:04.400><c> a</c><00:01:04.559><c> long</c><00:01:04.640><c> way</c> 00:01:04.789 --> 00:01:04.799 align:start position:0% screen. So, I've got a bit of a long way 00:01:04.799 --> 00:01:05.910 align:start position:0% screen. So, I've got a bit of a long way to<00:01:04.879><c> go</c><00:01:04.960><c> to</c><00:01:05.119><c> get</c><00:01:05.199><c> there.</c><00:01:05.439><c> So,</c><00:01:05.519><c> I'm</c><00:01:05.600><c> going</c><00:01:05.680><c> to</c> 00:01:05.910 --> 00:01:05.920 align:start position:0% to go to get there. So, I'm going to 00:01:05.920 --> 00:01:07.510 align:start position:0% to go to get there. So, I'm going to start<00:01:06.080><c> up</c><00:01:06.240><c> with</c><00:01:06.320><c> you,</c><00:01:06.640><c> um</c><00:01:06.799><c> Jonathan.</c><00:01:07.280><c> So,</c> 00:01:07.510 --> 00:01:07.520 align:start position:0% start up with you, um Jonathan. So, 00:01:07.520 --> 00:01:09.590 align:start position:0% start up with you, um Jonathan. So, like,<00:01:07.760><c> um</c><00:01:07.920><c> yeah,</c><00:01:08.400><c> I</c><00:01:08.560><c> I</c><00:01:08.720><c> put</c><00:01:08.880><c> in</c><00:01:09.040><c> my</c><00:01:09.200><c> notes,</c><00:01:09.360><c> so</c> 00:01:09.590 --> 00:01:09.600 align:start position:0% like, um yeah, I I put in my notes, so 00:01:09.600 --> 00:01:11.030 align:start position:0% like, um yeah, I I put in my notes, so you<00:01:09.840><c> might</c><00:01:10.000><c> hate</c><00:01:10.159><c> me</c><00:01:10.240><c> for</c><00:01:10.400><c> this.</c><00:01:10.560><c> I've</c><00:01:10.799><c> written</c> 00:01:11.030 --> 00:01:11.040 align:start position:0% you might hate me for this. I've written 00:01:11.040 --> 00:01:12.630 align:start position:0% you might hate me for this. I've written you<00:01:11.119><c> down</c><00:01:11.280><c> as</c><00:01:11.439><c> the</c><00:01:11.600><c> patron</c><00:01:12.000><c> saint</c><00:01:12.240><c> of</c><00:01:12.320><c> the</c> 00:01:12.630 --> 00:01:12.640 align:start position:0% you down as the patron saint of the 00:01:12.640 --> 00:01:14.870 align:start position:0% you down as the patron saint of the Shopify<00:01:13.360><c> app</c><00:01:13.680><c> ecosystem</c><00:01:14.320><c> at</c><00:01:14.560><c> the</c><00:01:14.640><c> moment</c> 00:01:14.870 --> 00:01:14.880 align:start position:0% Shopify app ecosystem at the moment 00:01:14.880 --> 00:01:16.390 align:start position:0% Shopify app ecosystem at the moment because<00:01:15.119><c> it's</c><00:01:15.280><c> been</c><00:01:15.439><c> an</c><00:01:15.680><c> emotional</c><00:01:16.080><c> roller</c> 00:01:16.390 --> 00:01:16.400 align:start position:0% because it's been an emotional roller 00:01:16.400 --> 00:01:18.469 align:start position:0% because it's been an emotional roller coaster<00:01:16.720><c> in</c><00:01:16.960><c> that</c><00:01:17.119><c> space.</c><00:01:17.520><c> Obviously,</c><00:01:18.240><c> yeah,</c> 00:01:18.469 --> 00:01:18.479 align:start position:0% coaster in that space. Obviously, yeah, 00:01:18.479 --> 00:01:20.469 align:start position:0% coaster in that space. Obviously, yeah, that<00:01:18.880><c> app</c><00:01:19.439><c> app</c><00:01:19.680><c> developers</c><00:01:20.080><c> are</c><00:01:20.320><c> very</c> 00:01:20.469 --> 00:01:20.479 align:start position:0% that app app developers are very 00:01:20.479 --> 00:01:21.990 align:start position:0% that app app developers are very passionate<00:01:20.880><c> about</c><00:01:21.200><c> not</c><00:01:21.439><c> just</c><00:01:21.600><c> their</c><00:01:21.840><c> own</c> 00:01:21.990 --> 00:01:22.000 align:start position:0% passionate about not just their own 00:01:22.000 --> 00:01:23.590 align:start position:0% passionate about not just their own product,<00:01:22.240><c> but</c><00:01:22.560><c> the</c><00:01:22.960><c> yeah,</c><00:01:23.200><c> the</c><00:01:23.360><c> the</c> 00:01:23.590 --> 00:01:23.600 align:start position:0% product, but the yeah, the the 00:01:23.600 --> 00:01:25.429 align:start position:0% product, but the yeah, the the authenticity<00:01:24.240><c> of</c><00:01:24.400><c> the</c><00:01:24.479><c> the</c><00:01:24.880><c> ecosystem</c> 00:01:25.429 --> 00:01:25.439 align:start position:0% authenticity of the the ecosystem 00:01:25.439 --> 00:01:27.270 align:start position:0% authenticity of the the ecosystem itself.<00:01:26.000><c> And</c><00:01:26.400><c> yeah,</c><00:01:26.560><c> we've</c><00:01:26.880><c> seen</c><00:01:27.040><c> an</c> 00:01:27.270 --> 00:01:27.280 align:start position:0% itself. And yeah, we've seen an 00:01:27.280 --> 00:01:29.830 align:start position:0% itself. And yeah, we've seen an explosion<00:01:27.759><c> of</c><00:01:27.920><c> apps</c><00:01:28.159><c> in</c><00:01:28.400><c> Shopif</c><00:01:29.119><c> Shopify</c><00:01:29.600><c> app</c> 00:01:29.830 --> 00:01:29.840 align:start position:0% explosion of apps in Shopif Shopify app 00:01:29.840 --> 00:01:32.069 align:start position:0% explosion of apps in Shopif Shopify app store<00:01:30.000><c> and</c><00:01:30.159><c> AI</c><00:01:30.560><c> and</c><00:01:30.799><c> all</c><00:01:30.960><c> that</c><00:01:31.119><c> stuff.</c><00:01:31.439><c> And</c><00:01:31.759><c> um</c> 00:01:32.069 --> 00:01:32.079 align:start position:0% store and AI and all that stuff. And um 00:01:32.079 --> 00:01:33.190 align:start position:0% store and AI and all that stuff. And um yeah,<00:01:32.240><c> there's</c><00:01:32.560><c> there's</c><00:01:32.720><c> a</c><00:01:32.880><c> lot</c><00:01:33.040><c> been</c> 00:01:33.190 --> 00:01:33.200 align:start position:0% yeah, there's there's a lot been 00:01:33.200 --> 00:01:34.789 align:start position:0% yeah, there's there's a lot been happening<00:01:33.439><c> and</c><00:01:33.680><c> a</c><00:01:33.840><c> lot</c><00:01:34.000><c> announced</c><00:01:34.400><c> over</c><00:01:34.640><c> the</c> 00:01:34.789 --> 00:01:34.799 align:start position:0% happening and a lot announced over the 00:01:34.799 --> 00:01:36.310 align:start position:0% happening and a lot announced over the last<00:01:34.960><c> couple</c><00:01:35.200><c> of</c><00:01:35.360><c> days</c><00:01:35.520><c> or</c><00:01:35.759><c> even</c><00:01:36.000><c> couple</c><00:01:36.159><c> of</c> 00:01:36.310 --> 00:01:36.320 align:start position:0% last couple of days or even couple of 00:01:36.320 --> 00:01:37.910 align:start position:0% last couple of days or even couple of weeks<00:01:36.560><c> around</c><00:01:37.119><c> things</c><00:01:37.360><c> you're</c><00:01:37.600><c> doing</c><00:01:37.759><c> to</c> 00:01:37.910 --> 00:01:37.920 align:start position:0% weeks around things you're doing to 00:01:37.920 --> 00:01:39.350 align:start position:0% weeks around things you're doing to improve<00:01:38.240><c> that.</c><00:01:38.479><c> So,</c><00:01:38.640><c> I'd</c><00:01:38.799><c> love</c><00:01:38.880><c> to</c><00:01:39.040><c> maybe</c><00:01:39.200><c> just</c> 00:01:39.350 --> 00:01:39.360 align:start position:0% improve that. So, I'd love to maybe just 00:01:39.360 --> 00:01:41.510 align:start position:0% improve that. So, I'd love to maybe just get<00:01:39.520><c> you</c><00:01:39.680><c> to</c><00:01:39.759><c> talk</c><00:01:40.000><c> us</c><00:01:40.159><c> through</c><00:01:40.320><c> that.</c> 00:01:41.510 --> 00:01:41.520 align:start position:0% get you to talk us through that. 00:01:41.520 --> 00:01:43.830 align:start position:0% get you to talk us through that. >> Yeah,<00:01:42.000><c> definitely.</c><00:01:42.560><c> So,</c><00:01:43.040><c> I</c><00:01:43.280><c> mean,</c><00:01:43.520><c> one</c><00:01:43.759><c> thing</c> 00:01:43.830 --> 00:01:43.840 align:start position:0% >> Yeah, definitely. So, I mean, one thing 00:01:43.840 --> 00:01:46.310 align:start position:0% >> Yeah, definitely. So, I mean, one thing is<00:01:44.079><c> that</c><00:01:44.320><c> I'm</c><00:01:44.560><c> really</c><00:01:44.799><c> dedicated</c><00:01:45.360><c> to</c><00:01:45.920><c> making</c> 00:01:46.310 --> 00:01:46.320 align:start position:0% is that I'm really dedicated to making 00:01:46.320 --> 00:01:48.710 align:start position:0% is that I'm really dedicated to making sure<00:01:46.560><c> the</c><00:01:46.880><c> app</c><00:01:47.200><c> store</c><00:01:47.600><c> is</c><00:01:47.840><c> just</c><00:01:48.079><c> a</c><00:01:48.320><c> very</c> 00:01:48.710 --> 00:01:48.720 align:start position:0% sure the app store is just a very 00:01:48.720 --> 00:01:50.870 align:start position:0% sure the app store is just a very authentic<00:01:49.280><c> and</c><00:01:49.520><c> safe</c><00:01:49.759><c> space</c><00:01:50.079><c> for</c><00:01:50.320><c> merchants.</c> 00:01:50.870 --> 00:01:50.880 align:start position:0% authentic and safe space for merchants. 00:01:50.880 --> 00:01:52.710 align:start position:0% authentic and safe space for merchants. And<00:01:51.040><c> then</c><00:01:51.200><c> also,</c><00:01:51.520><c> it's</c><00:01:51.759><c> a</c><00:01:51.920><c> very</c><00:01:52.159><c> safe</c><00:01:52.479><c> place</c> 00:01:52.710 --> 00:01:52.720 align:start position:0% And then also, it's a very safe place 00:01:52.720 --> 00:01:55.990 align:start position:0% And then also, it's a very safe place for<00:01:53.600><c> developers</c><00:01:54.079><c> to</c><00:01:54.320><c> invest</c><00:01:54.640><c> in,</c><00:01:55.040><c> right?</c><00:01:55.360><c> Like</c> 00:01:55.990 --> 00:01:56.000 align:start position:0% for developers to invest in, right? Like 00:01:56.000 --> 00:01:57.990 align:start position:0% for developers to invest in, right? Like you're<00:01:56.320><c> you</c><00:01:56.560><c> and</c><00:01:56.799><c> others</c><00:01:57.119><c> are</c><00:01:57.360><c> spending</c><00:01:57.680><c> a</c><00:01:57.920><c> lot</c> 00:01:57.990 --> 00:01:58.000 align:start position:0% you're you and others are spending a lot 00:01:58.000 --> 00:02:00.709 align:start position:0% you're you and others are spending a lot of<00:01:58.159><c> time</c><00:01:58.399><c> and</c><00:01:58.640><c> and</c><00:01:59.040><c> energy</c><00:02:00.000><c> making</c><00:02:00.320><c> sure</c><00:02:00.479><c> you</c> 00:02:00.709 --> 00:02:00.719 align:start position:0% of time and and energy making sure you 00:02:00.719 --> 00:02:02.709 align:start position:0% of time and and energy making sure you build<00:02:00.960><c> great</c><00:02:01.200><c> apps.</c><00:02:01.439><c> And</c><00:02:01.680><c> so</c><00:02:01.840><c> we</c><00:02:02.000><c> want</c><00:02:02.079><c> to</c><00:02:02.240><c> just</c> 00:02:02.709 --> 00:02:02.719 align:start position:0% build great apps. And so we want to just 00:02:02.719 --> 00:02:05.270 align:start position:0% build great apps. And so we want to just help<00:02:02.960><c> merchants</c><00:02:03.520><c> find</c><00:02:04.000><c> folks</c><00:02:04.320><c> like</c><00:02:04.560><c> you</c><00:02:05.040><c> who</c> 00:02:05.270 --> 00:02:05.280 align:start position:0% help merchants find folks like you who 00:02:05.280 --> 00:02:07.429 align:start position:0% help merchants find folks like you who are<00:02:05.520><c> really</c><00:02:05.759><c> investing</c><00:02:06.159><c> in</c><00:02:06.560><c> authentic</c><00:02:07.119><c> and</c> 00:02:07.429 --> 00:02:07.439 align:start position:0% are really investing in authentic and 00:02:07.439 --> 00:02:10.070 align:start position:0% are really investing in authentic and really<00:02:07.759><c> you</c><00:02:07.920><c> know</c><00:02:08.080><c> great</c><00:02:08.399><c> experiences.</c><00:02:09.039><c> So</c><00:02:09.920><c> um</c> 00:02:10.070 --> 00:02:10.080 align:start position:0% really you know great experiences. So um 00:02:10.080 --> 00:02:11.510 align:start position:0% really you know great experiences. So um some<00:02:10.319><c> of</c><00:02:10.399><c> the</c><00:02:10.560><c> things</c><00:02:10.720><c> that</c><00:02:10.879><c> we</c><00:02:11.120><c> are</c><00:02:11.200><c> investing</c> 00:02:11.510 --> 00:02:11.520 align:start position:0% some of the things that we are investing 00:02:11.520 --> 00:02:13.750 align:start position:0% some of the things that we are investing in<00:02:11.760><c> that</c><00:02:11.920><c> I've</c><00:02:12.160><c> I've</c><00:02:12.400><c> talked</c><00:02:12.560><c> about</c><00:02:12.800><c> publicly</c> 00:02:13.750 --> 00:02:13.760 align:start position:0% in that I've I've talked about publicly 00:02:13.760 --> 00:02:16.390 align:start position:0% in that I've I've talked about publicly uh<00:02:13.920><c> I'll</c><00:02:14.160><c> just</c><00:02:14.319><c> review</c><00:02:14.640><c> which</c><00:02:14.879><c> is</c><00:02:15.520><c> number</c><00:02:15.840><c> one</c> 00:02:16.390 --> 00:02:16.400 align:start position:0% uh I'll just review which is number one 00:02:16.400 --> 00:02:18.470 align:start position:0% uh I'll just review which is number one uh<00:02:16.560><c> we</c><00:02:16.800><c> really</c><00:02:17.040><c> want</c><00:02:17.200><c> to</c><00:02:17.360><c> make</c><00:02:17.520><c> sure</c><00:02:17.680><c> that</c><00:02:18.319><c> uh</c> 00:02:18.470 --> 00:02:18.480 align:start position:0% uh we really want to make sure that uh 00:02:18.480 --> 00:02:20.790 align:start position:0% uh we really want to make sure that uh apps<00:02:18.800><c> that</c><00:02:18.959><c> are</c><00:02:19.280><c> incentivizing</c><00:02:20.080><c> reviews</c><00:02:20.480><c> are</c> 00:02:20.790 --> 00:02:20.800 align:start position:0% apps that are incentivizing reviews are 00:02:20.800 --> 00:02:22.470 align:start position:0% apps that are incentivizing reviews are penalized<00:02:21.280><c> for</c><00:02:21.440><c> that.</c><00:02:21.760><c> And</c><00:02:21.920><c> I</c><00:02:22.160><c> think</c><00:02:22.239><c> there</c> 00:02:22.470 --> 00:02:22.480 align:start position:0% penalized for that. And I think there 00:02:22.480 --> 00:02:24.150 align:start position:0% penalized for that. And I think there hasn't<00:02:22.720><c> been</c><00:02:22.879><c> enough</c><00:02:23.120><c> of</c><00:02:23.280><c> a</c><00:02:23.440><c> penalty</c><00:02:23.840><c> in</c><00:02:24.000><c> the</c> 00:02:24.150 --> 00:02:24.160 align:start position:0% hasn't been enough of a penalty in the 00:02:24.160 --> 00:02:26.470 align:start position:0% hasn't been enough of a penalty in the past.<00:02:24.959><c> And</c><00:02:25.200><c> so</c><00:02:25.760><c> um</c><00:02:25.920><c> we've</c><00:02:26.160><c> started</c><00:02:26.319><c> to</c> 00:02:26.470 --> 00:02:26.480 align:start position:0% past. And so um we've started to 00:02:26.480 --> 00:02:28.229 align:start position:0% past. And so um we've started to introduce<00:02:26.800><c> a</c><00:02:27.040><c> stronger</c><00:02:27.360><c> penalty</c><00:02:27.760><c> which</c><00:02:27.920><c> we've</c> 00:02:28.229 --> 00:02:28.239 align:start position:0% introduce a stronger penalty which we've 00:02:28.239 --> 00:02:29.750 align:start position:0% introduce a stronger penalty which we've documented<00:02:28.720><c> as</c><00:02:28.959><c> part</c><00:02:29.040><c> of</c><00:02:29.120><c> the</c><00:02:29.280><c> app</c><00:02:29.440><c> store</c> 00:02:29.750 --> 00:02:29.760 align:start position:0% documented as part of the app store 00:02:29.760 --> 00:02:31.990 align:start position:0% documented as part of the app store requirements<00:02:30.239><c> now.</c><00:02:30.879><c> Um,</c><00:02:31.200><c> and</c><00:02:31.360><c> so</c><00:02:31.520><c> what</c><00:02:31.760><c> you'll</c> 00:02:31.990 --> 00:02:32.000 align:start position:0% requirements now. Um, and so what you'll 00:02:32.000 --> 00:02:33.830 align:start position:0% requirements now. Um, and so what you'll see<00:02:32.080><c> is</c><00:02:32.319><c> that</c><00:02:32.720><c> apps</c><00:02:32.959><c> that</c><00:02:33.120><c> are</c><00:02:33.200><c> incentivized</c> 00:02:33.830 --> 00:02:33.840 align:start position:0% see is that apps that are incentivized 00:02:33.840 --> 00:02:35.190 align:start position:0% see is that apps that are incentivized reviews<00:02:34.160><c> will</c><00:02:34.400><c> no</c><00:02:34.560><c> longer</c><00:02:34.800><c> have</c><00:02:34.959><c> those</c> 00:02:35.190 --> 00:02:35.200 align:start position:0% reviews will no longer have those 00:02:35.200 --> 00:02:36.630 align:start position:0% reviews will no longer have those reviews.<00:02:35.599><c> We</c><00:02:35.760><c> will</c><00:02:35.920><c> actually</c><00:02:36.080><c> just</c><00:02:36.239><c> take</c><00:02:36.400><c> them</c> 00:02:36.630 --> 00:02:36.640 align:start position:0% reviews. We will actually just take them 00:02:36.640 --> 00:02:39.430 align:start position:0% reviews. We will actually just take them away.<00:02:37.360><c> Um,</c><00:02:37.760><c> and</c><00:02:38.160><c> as</c><00:02:38.400><c> opposed</c><00:02:38.640><c> to</c><00:02:38.879><c> unlisting</c> 00:02:39.430 --> 00:02:39.440 align:start position:0% away. Um, and as opposed to unlisting 00:02:39.440 --> 00:02:40.869 align:start position:0% away. Um, and as opposed to unlisting them<00:02:39.519><c> and</c><00:02:39.760><c> then</c><00:02:39.920><c> they</c><00:02:40.160><c> keep</c><00:02:40.319><c> them</c><00:02:40.560><c> and</c><00:02:40.720><c> then</c> 00:02:40.869 --> 00:02:40.879 align:start position:0% them and then they keep them and then 00:02:40.879 --> 00:02:42.550 align:start position:0% them and then they keep them and then they<00:02:41.040><c> rank</c><00:02:41.280><c> higher.</c><00:02:41.680><c> So</c><00:02:41.920><c> we</c><00:02:42.080><c> said,</c><00:02:42.319><c> okay,</c> 00:02:42.550 --> 00:02:42.560 align:start position:0% they rank higher. So we said, okay, 00:02:42.560 --> 00:02:43.830 align:start position:0% they rank higher. So we said, okay, let's<00:02:42.800><c> just</c><00:02:42.959><c> take</c><00:02:43.040><c> them</c><00:02:43.280><c> away</c><00:02:43.440><c> from</c><00:02:43.599><c> them</c> 00:02:43.830 --> 00:02:43.840 align:start position:0% let's just take them away from them 00:02:43.840 --> 00:02:45.670 align:start position:0% let's just take them away from them because<00:02:44.400><c> that's</c><00:02:44.640><c> the</c><00:02:44.800><c> fairest</c><00:02:45.200><c> thing</c><00:02:45.280><c> we</c><00:02:45.519><c> can</c> 00:02:45.670 --> 00:02:45.680 align:start position:0% because that's the fairest thing we can 00:02:45.680 --> 00:02:48.070 align:start position:0% because that's the fairest thing we can do.<00:02:46.640><c> Um,</c><00:02:46.959><c> the</c><00:02:47.120><c> other</c><00:02:47.280><c> thing</c><00:02:47.360><c> we</c><00:02:47.599><c> want</c><00:02:47.680><c> to</c><00:02:47.760><c> do</c><00:02:47.920><c> is</c> 00:02:48.070 --> 00:02:48.080 align:start position:0% do. Um, the other thing we want to do is 00:02:48.080 --> 00:02:50.309 align:start position:0% do. Um, the other thing we want to do is just<00:02:48.319><c> make</c><00:02:48.560><c> sure</c><00:02:48.800><c> that</c><00:02:49.599><c> merchants</c><00:02:50.080><c> are</c> 00:02:50.309 --> 00:02:50.319 align:start position:0% just make sure that merchants are 00:02:50.319 --> 00:02:53.030 align:start position:0% just make sure that merchants are finding<00:02:50.800><c> authentic</c><00:02:51.280><c> apps.</c><00:02:51.680><c> So</c><00:02:52.319><c> there's</c><00:02:52.640><c> a</c><00:02:52.879><c> lot</c> 00:02:53.030 --> 00:02:53.040 align:start position:0% finding authentic apps. So there's a lot 00:02:53.040 --> 00:02:54.949 align:start position:0% finding authentic apps. So there's a lot of<00:02:53.280><c> copycatting</c><00:02:54.000><c> that's</c><00:02:54.319><c> going</c><00:02:54.480><c> on</c><00:02:54.640><c> in</c><00:02:54.800><c> the</c> 00:02:54.949 --> 00:02:54.959 align:start position:0% of copycatting that's going on in the 00:02:54.959 --> 00:02:57.670 align:start position:0% of copycatting that's going on in the app<00:02:55.200><c> store.</c><00:02:55.840><c> Um,</c><00:02:56.239><c> and</c><00:02:56.560><c> we</c><00:02:56.800><c> know</c><00:02:56.959><c> that</c><00:02:57.200><c> the</c><00:02:57.440><c> cost</c> 00:02:57.670 --> 00:02:57.680 align:start position:0% app store. Um, and we know that the cost 00:02:57.680 --> 00:02:59.110 align:start position:0% app store. Um, and we know that the cost of<00:02:57.840><c> that</c><00:02:58.000><c> is</c><00:02:58.239><c> a</c><00:02:58.480><c> little</c><00:02:58.560><c> bit</c><00:02:58.720><c> lower,</c> 00:02:59.110 --> 00:02:59.120 align:start position:0% of that is a little bit lower, 00:02:59.120 --> 00:03:01.670 align:start position:0% of that is a little bit lower, especially<00:02:59.440><c> with</c><00:02:59.599><c> LLMs.</c><00:03:00.640><c> So,</c><00:03:01.040><c> how</c><00:03:01.200><c> do</c><00:03:01.280><c> we</c><00:03:01.519><c> make</c> 00:03:01.670 --> 00:03:01.680 align:start position:0% especially with LLMs. So, how do we make 00:03:01.680 --> 00:03:03.750 align:start position:0% especially with LLMs. So, how do we make the<00:03:01.920><c> app</c><00:03:02.159><c> store</c><00:03:02.480><c> just</c><00:03:02.720><c> a</c><00:03:03.040><c> place</c><00:03:03.280><c> where</c><00:03:03.519><c> if</c> 00:03:03.750 --> 00:03:03.760 align:start position:0% the app store just a place where if 00:03:03.760 --> 00:03:05.670 align:start position:0% the app store just a place where if merchants<00:03:04.159><c> are</c><00:03:04.400><c> searching</c><00:03:04.640><c> for</c><00:03:04.959><c> Smile,</c><00:03:05.440><c> like</c> 00:03:05.670 --> 00:03:05.680 align:start position:0% merchants are searching for Smile, like 00:03:05.680 --> 00:03:07.750 align:start position:0% merchants are searching for Smile, like how<00:03:05.760><c> do</c><00:03:05.920><c> they</c><00:03:06.080><c> find</c><00:03:06.319><c> the</c><00:03:06.640><c> proper</c><00:03:07.040><c> Smile</c><00:03:07.440><c> app?</c> 00:03:07.750 --> 00:03:07.760 align:start position:0% how do they find the proper Smile app? 00:03:07.760 --> 00:03:10.390 align:start position:0% how do they find the proper Smile app? Let's<00:03:08.000><c> not</c><00:03:08.480><c> find</c><00:03:08.720><c> this</c><00:03:09.120><c> Smile</c><00:03:09.519><c> 2</c><00:03:09.760><c> app,</c><00:03:10.080><c> right?</c> 00:03:10.390 --> 00:03:10.400 align:start position:0% Let's not find this Smile 2 app, right? 00:03:10.400 --> 00:03:11.670 align:start position:0% Let's not find this Smile 2 app, right? That's<00:03:10.560><c> not</c><00:03:10.800><c> actually</c><00:03:11.120><c> made</c><00:03:11.280><c> by</c><00:03:11.519><c> your</c> 00:03:11.670 --> 00:03:11.680 align:start position:0% That's not actually made by your 00:03:11.680 --> 00:03:14.309 align:start position:0% That's not actually made by your company.<00:03:12.000><c> You</c><00:03:12.159><c> laugh,</c><00:03:12.400><c> but</c><00:03:12.560><c> it's</c><00:03:12.800><c> true.</c><00:03:13.440><c> So,</c> 00:03:14.309 --> 00:03:14.319 align:start position:0% company. You laugh, but it's true. So, 00:03:14.319 --> 00:03:15.990 align:start position:0% company. You laugh, but it's true. So, um,<00:03:14.480><c> we</c><00:03:14.720><c> have</c><00:03:14.879><c> some</c><00:03:15.040><c> work</c><00:03:15.200><c> to</c><00:03:15.360><c> do</c><00:03:15.519><c> there,</c><00:03:15.760><c> but</c> 00:03:15.990 --> 00:03:16.000 align:start position:0% um, we have some work to do there, but 00:03:16.000 --> 00:03:17.990 align:start position:0% um, we have some work to do there, but we<00:03:16.239><c> started</c><00:03:16.480><c> by</c><00:03:16.879><c> creating</c><00:03:17.200><c> another</c><00:03:17.519><c> app</c><00:03:17.760><c> store</c> 00:03:17.990 --> 00:03:18.000 align:start position:0% we started by creating another app store 00:03:18.000 --> 00:03:19.910 align:start position:0% we started by creating another app store requirement<00:03:18.720><c> that's</c><00:03:18.959><c> just</c><00:03:19.120><c> going</c><00:03:19.280><c> to</c><00:03:19.519><c> force</c> 00:03:19.910 --> 00:03:19.920 align:start position:0% requirement that's just going to force 00:03:19.920 --> 00:03:22.309 align:start position:0% requirement that's just going to force enforce<00:03:20.640><c> uh,</c><00:03:20.800><c> uniqueness</c><00:03:21.280><c> of</c><00:03:21.440><c> name.</c><00:03:21.920><c> And</c><00:03:22.159><c> so</c> 00:03:22.309 --> 00:03:22.319 align:start position:0% enforce uh, uniqueness of name. And so 00:03:22.319 --> 00:03:23.910 align:start position:0% enforce uh, uniqueness of name. And so we<00:03:22.400><c> we</c><00:03:22.480><c> we</c><00:03:22.959><c> still</c><00:03:23.120><c> have</c><00:03:23.120><c> a</c><00:03:23.360><c> lot</c><00:03:23.440><c> of</c><00:03:23.519><c> work</c><00:03:23.599><c> to</c><00:03:23.760><c> do</c> 00:03:23.910 --> 00:03:23.920 align:start position:0% we we we still have a lot of work to do 00:03:23.920 --> 00:03:25.750 align:start position:0% we we we still have a lot of work to do there<00:03:24.080><c> and</c><00:03:24.319><c> I</c><00:03:24.480><c> I</c><00:03:24.640><c> will</c><00:03:24.800><c> acknowledge</c><00:03:25.120><c> that.</c><00:03:25.519><c> But</c> 00:03:25.750 --> 00:03:25.760 align:start position:0% there and I I will acknowledge that. But 00:03:25.760 --> 00:03:27.670 align:start position:0% there and I I will acknowledge that. But we<00:03:26.000><c> really</c><00:03:26.239><c> want</c><00:03:26.400><c> to</c><00:03:26.480><c> make</c><00:03:26.640><c> the</c><00:03:26.800><c> the</c><00:03:27.200><c> app</c><00:03:27.440><c> store</c> 00:03:27.670 --> 00:03:27.680 align:start position:0% we really want to make the the app store 00:03:27.680 --> 00:03:29.589 align:start position:0% we really want to make the the app store a<00:03:27.920><c> place</c><00:03:28.080><c> where</c><00:03:28.640><c> merchants</c><00:03:29.200><c> when</c><00:03:29.360><c> they're</c> 00:03:29.589 --> 00:03:29.599 align:start position:0% a place where merchants when they're 00:03:29.599 --> 00:03:31.830 align:start position:0% a place where merchants when they're finding<00:03:29.840><c> something</c><00:03:30.080><c> they</c><00:03:30.319><c> can</c><00:03:30.480><c> find</c><00:03:30.640><c> it</c><00:03:30.959><c> and</c> 00:03:31.830 --> 00:03:31.840 align:start position:0% finding something they can find it and 00:03:31.840 --> 00:03:33.750 align:start position:0% finding something they can find it and um<00:03:32.239><c> you</c><00:03:32.480><c> as</c><00:03:32.720><c> developers</c><00:03:33.120><c> don't</c><00:03:33.360><c> have</c><00:03:33.440><c> to</c><00:03:33.519><c> worry</c> 00:03:33.750 --> 00:03:33.760 align:start position:0% um you as developers don't have to worry 00:03:33.760 --> 00:03:35.270 align:start position:0% um you as developers don't have to worry that<00:03:34.000><c> somebody's</c><00:03:34.319><c> going</c><00:03:34.400><c> to</c><00:03:34.560><c> come</c><00:03:34.720><c> in</c><00:03:34.959><c> and</c> 00:03:35.270 --> 00:03:35.280 align:start position:0% that somebody's going to come in and 00:03:35.280 --> 00:03:37.350 align:start position:0% that somebody's going to come in and with<00:03:35.519><c> a</c><00:03:35.680><c> copycat</c><00:03:36.239><c> app</c><00:03:36.400><c> and</c><00:03:36.560><c> and</c><00:03:37.040><c> you</c><00:03:37.200><c> know</c> 00:03:37.350 --> 00:03:37.360 align:start position:0% with a copycat app and and you know 00:03:37.360 --> 00:03:39.030 align:start position:0% with a copycat app and and you know misrepresent<00:03:38.000><c> your</c><00:03:38.159><c> brand.</c> 00:03:39.030 --> 00:03:39.040 align:start position:0% misrepresent your brand. 00:03:39.040 --> 00:03:40.789 align:start position:0% misrepresent your brand. >> Yeah.<00:03:39.280><c> Awesome.</c><00:03:39.599><c> And</c><00:03:39.760><c> it's</c><00:03:40.080><c> um</c><00:03:40.159><c> yeah</c><00:03:40.560><c> the</c> 00:03:40.789 --> 00:03:40.799 align:start position:0% >> Yeah. Awesome. And it's um yeah the 00:03:40.799 --> 00:03:42.070 align:start position:0% >> Yeah. Awesome. And it's um yeah the feedback<00:03:41.120><c> is</c><00:03:41.440><c> people</c><00:03:41.599><c> are</c><00:03:41.840><c> really</c> 00:03:42.070 --> 00:03:42.080 align:start position:0% feedback is people are really 00:03:42.080 --> 00:03:43.589 align:start position:0% feedback is people are really appreciating<00:03:42.480><c> that</c><00:03:42.720><c> and</c><00:03:42.959><c> I</c><00:03:43.120><c> think</c><00:03:43.200><c> yeah</c><00:03:43.440><c> but</c> 00:03:43.589 --> 00:03:43.599 align:start position:0% appreciating that and I think yeah but 00:03:43.599 --> 00:03:45.670 align:start position:0% appreciating that and I think yeah but as<00:03:43.840><c> you</c><00:03:43.920><c> say</c><00:03:44.080><c> it's</c><00:03:44.239><c> a</c><00:03:44.480><c> very</c><00:03:44.720><c> complex</c><00:03:45.120><c> beast</c><00:03:45.440><c> to</c> 00:03:45.670 --> 00:03:45.680 align:start position:0% as you say it's a very complex beast to 00:03:45.680 --> 00:03:48.229 align:start position:0% as you say it's a very complex beast to to<00:03:46.080><c> work</c><00:03:46.239><c> with.</c><00:03:46.640><c> Um</c><00:03:47.360><c> Mike,</c><00:03:47.680><c> I'd</c><00:03:47.840><c> love</c><00:03:48.000><c> to</c><00:03:48.080><c> hear</c> 00:03:48.229 --> 00:03:48.239 align:start position:0% to work with. Um Mike, I'd love to hear 00:03:48.239 --> 00:03:49.830 align:start position:0% to work with. Um Mike, I'd love to hear from<00:03:48.400><c> you</c><00:03:48.640><c> like</c><00:03:48.879><c> how</c><00:03:49.120><c> you</c><00:03:49.280><c> you</c><00:03:49.360><c> you've</c> 00:03:49.830 --> 00:03:49.840 align:start position:0% from you like how you you you've 00:03:49.840 --> 00:03:51.270 align:start position:0% from you like how you you you've obviously<00:03:50.159><c> been</c><00:03:50.319><c> in</c><00:03:50.480><c> the</c><00:03:50.720><c> in</c><00:03:50.879><c> the</c><00:03:51.040><c> app</c> 00:03:51.270 --> 00:03:51.280 align:start position:0% obviously been in the in the app 00:03:51.280 --> 00:03:54.309 align:start position:0% obviously been in the in the app ecosystem<00:03:52.319><c> a</c><00:03:52.560><c> very</c><00:03:52.799><c> long</c><00:03:53.040><c> time</c><00:03:53.280><c> and</c><00:03:53.680><c> um</c><00:03:54.080><c> yeah</c> 00:03:54.309 --> 00:03:54.319 align:start position:0% ecosystem a very long time and um yeah 00:03:54.319 --> 00:03:55.750 align:start position:0% ecosystem a very long time and um yeah you've<00:03:54.560><c> obviously</c><00:03:54.879><c> the</c><00:03:55.120><c> build</c><00:03:55.280><c> award</c><00:03:55.599><c> today</c> 00:03:55.750 --> 00:03:55.760 align:start position:0% you've obviously the build award today 00:03:55.760 --> 00:03:58.229 align:start position:0% you've obviously the build award today is<00:03:56.000><c> obviously</c><00:03:56.239><c> a</c><00:03:56.480><c> huge</c><00:03:56.959><c> milestone</c><00:03:57.599><c> for</c><00:03:57.920><c> you</c> 00:03:58.229 --> 00:03:58.239 align:start position:0% is obviously a huge milestone for you 00:03:58.239 --> 00:04:00.309 align:start position:0% is obviously a huge milestone for you after<00:03:58.560><c> this</c><00:03:58.799><c> journey</c><00:03:59.040><c> but</c><00:03:59.360><c> how</c><00:03:59.599><c> important</c><00:03:59.920><c> are</c> 00:04:00.309 --> 00:04:00.319 align:start position:0% after this journey but how important are 00:04:00.319 --> 00:04:02.149 align:start position:0% after this journey but how important are things<00:04:00.480><c> like</c><00:04:00.720><c> beyond</c><00:04:01.120><c> we</c><00:04:01.360><c> talk</c><00:04:01.519><c> about</c><00:04:01.680><c> reviews</c> 00:04:02.149 --> 00:04:02.159 align:start position:0% things like beyond we talk about reviews 00:04:02.159 --> 00:04:05.670 align:start position:0% things like beyond we talk about reviews and<00:04:02.799><c> yeah</c><00:04:02.959><c> just</c><00:04:03.360><c> authenticity</c><00:04:04.080><c> of</c><00:04:04.799><c> and</c><00:04:05.360><c> that</c> 00:04:05.670 --> 00:04:05.680 align:start position:0% and yeah just authenticity of and that 00:04:05.680 --> 00:04:07.350 align:start position:0% and yeah just authenticity of and that those<00:04:05.920><c> app</c><00:04:06.159><c> rankings</c><00:04:06.560><c> but</c><00:04:06.720><c> what</c><00:04:06.879><c> what</c><00:04:07.120><c> are</c><00:04:07.280><c> the</c> 00:04:07.350 --> 00:04:07.360 align:start position:0% those app rankings but what what are the 00:04:07.360 --> 00:04:09.030 align:start position:0% those app rankings but what what are the other<00:04:07.599><c> things</c><00:04:07.680><c> in</c><00:04:07.920><c> the</c><00:04:08.000><c> Shopify</c><00:04:08.480><c> ecosystem</c> 00:04:09.030 --> 00:04:09.040 align:start position:0% other things in the Shopify ecosystem 00:04:09.040 --> 00:04:10.789 align:start position:0% other things in the Shopify ecosystem that<00:04:09.280><c> are</c><00:04:09.439><c> really</c><00:04:09.680><c> important</c><00:04:10.159><c> for</c><00:04:10.560><c> for</c><00:04:10.799><c> for</c> 00:04:10.789 --> 00:04:10.799 align:start position:0% that are really important for for for 00:04:10.799 --> 00:04:13.429 align:start position:0% that are really important for for for for<00:04:11.439><c> build</c><00:04:11.760><c> keeping</c><00:04:12.080><c> it</c><00:04:12.239><c> to</c><00:04:12.400><c> be</c><00:04:12.640><c> a</c><00:04:12.879><c> credible</c> 00:04:13.429 --> 00:04:13.439 align:start position:0% for build keeping it to be a credible 00:04:13.439 --> 00:04:16.629 align:start position:0% for build keeping it to be a credible marketplace?<00:04:14.319><c> Yeah,</c><00:04:14.720><c> I</c><00:04:14.959><c> think</c><00:04:15.120><c> the</c><00:04:15.760><c> uh</c><00:04:16.079><c> so</c><00:04:16.400><c> the</c> 00:04:16.629 --> 00:04:16.639 align:start position:0% marketplace? Yeah, I think the uh so the 00:04:16.639 --> 00:04:18.710 align:start position:0% marketplace? Yeah, I think the uh so the history<00:04:16.959><c> on</c><00:04:17.120><c> on</c><00:04:17.440><c> us</c><00:04:17.600><c> as</c><00:04:17.759><c> Smile</c><00:04:18.000><c> is</c><00:04:18.239><c> we</c><00:04:18.400><c> were</c><00:04:18.479><c> an</c> 00:04:18.710 --> 00:04:18.720 align:start position:0% history on on us as Smile is we were an 00:04:18.720 --> 00:04:20.949 align:start position:0% history on on us as Smile is we were an agency<00:04:19.519><c> and</c><00:04:19.759><c> we</c><00:04:20.000><c> actually</c><00:04:20.400><c> launched</c><00:04:20.799><c> our</c> 00:04:20.949 --> 00:04:20.959 align:start position:0% agency and we actually launched our 00:04:20.959 --> 00:04:23.670 align:start position:0% agency and we actually launched our Smile<00:04:21.359><c> app</c><00:04:21.519><c> as</c><00:04:21.759><c> a</c><00:04:21.919><c> freeon</c><00:04:22.880><c> loyalty</c><00:04:23.360><c> app</c> 00:04:23.670 --> 00:04:23.680 align:start position:0% Smile app as a freeon loyalty app 00:04:23.680 --> 00:04:26.390 align:start position:0% Smile app as a freeon loyalty app because<00:04:23.919><c> it</c><00:04:24.160><c> was</c><00:04:24.880><c> at</c><00:04:25.120><c> the</c><00:04:25.280><c> time</c><00:04:25.759><c> um</c><00:04:26.080><c> this</c><00:04:26.320><c> is</c> 00:04:26.390 --> 00:04:26.400 align:start position:0% because it was at the time um this is 00:04:26.400 --> 00:04:27.909 align:start position:0% because it was at the time um this is going<00:04:26.560><c> way</c><00:04:26.800><c> back</c><00:04:26.960><c> but</c><00:04:27.120><c> Shopify</c><00:04:27.600><c> didn't</c><00:04:27.759><c> have</c> 00:04:27.909 --> 00:04:27.919 align:start position:0% going way back but Shopify didn't have 00:04:27.919 --> 00:04:29.189 align:start position:0% going way back but Shopify didn't have customer<00:04:28.240><c> accounts.</c><00:04:28.639><c> They</c><00:04:28.800><c> introduced</c> 00:04:29.189 --> 00:04:29.199 align:start position:0% customer accounts. They introduced 00:04:29.199 --> 00:04:30.550 align:start position:0% customer accounts. They introduced customer<00:04:29.520><c> accounts</c><00:04:29.840><c> and</c><00:04:30.000><c> then</c><00:04:30.160><c> we</c><00:04:30.320><c> launched</c> 00:04:30.550 --> 00:04:30.560 align:start position:0% customer accounts and then we launched 00:04:30.560 --> 00:04:33.110 align:start position:0% customer accounts and then we launched our<00:04:30.800><c> sort</c><00:04:31.040><c> of</c><00:04:31.680><c> uh</c><00:04:31.840><c> proof</c><00:04:32.160><c> of</c><00:04:32.320><c> concept</c><00:04:32.720><c> loyalty</c> 00:04:33.110 --> 00:04:33.120 align:start position:0% our sort of uh proof of concept loyalty 00:04:33.120 --> 00:04:35.350 align:start position:0% our sort of uh proof of concept loyalty program<00:04:33.440><c> for</c><00:04:33.600><c> Shopify.</c><00:04:34.639><c> um</c><00:04:34.800><c> we</c><00:04:35.040><c> started</c><00:04:35.199><c> to</c> 00:04:35.350 --> 00:04:35.360 align:start position:0% program for Shopify. um we started to 00:04:35.360 --> 00:04:36.870 align:start position:0% program for Shopify. um we started to get<00:04:35.520><c> reviews</c><00:04:35.840><c> and</c><00:04:36.000><c> we</c><00:04:36.240><c> started</c><00:04:36.400><c> to</c><00:04:36.560><c> see</c><00:04:36.639><c> the</c> 00:04:36.870 --> 00:04:36.880 align:start position:0% get reviews and we started to see the 00:04:36.880 --> 00:04:38.230 align:start position:0% get reviews and we started to see the momentum<00:04:37.280><c> and</c><00:04:37.440><c> the</c><00:04:37.680><c> trust</c><00:04:37.840><c> from</c><00:04:38.080><c> the</c> 00:04:38.230 --> 00:04:38.240 align:start position:0% momentum and the trust from the 00:04:38.240 --> 00:04:40.469 align:start position:0% momentum and the trust from the community<00:04:38.639><c> build</c><00:04:39.040><c> and</c><00:04:39.280><c> as</c><00:04:39.600><c> we've</c><00:04:40.000><c> moved</c><00:04:40.320><c> up</c> 00:04:40.469 --> 00:04:40.479 align:start position:0% community build and as we've moved up 00:04:40.479 --> 00:04:42.070 align:start position:0% community build and as we've moved up marketmarket<00:04:40.800><c> and</c><00:04:41.040><c> supported</c><00:04:41.440><c> reviews</c><00:04:41.840><c> it's</c> 00:04:42.070 --> 00:04:42.080 align:start position:0% marketmarket and supported reviews it's 00:04:42.080 --> 00:04:43.749 align:start position:0% marketmarket and supported reviews it's actually<00:04:42.240><c> been</c><00:04:42.400><c> a</c><00:04:42.560><c> good</c><00:04:42.800><c> differentiator</c><00:04:43.520><c> for</c> 00:04:43.749 --> 00:04:43.759 align:start position:0% actually been a good differentiator for 00:04:43.759 --> 00:04:46.230 align:start position:0% actually been a good differentiator for us<00:04:43.919><c> to</c><00:04:44.080><c> be</c><00:04:44.160><c> able</c><00:04:44.320><c> to</c><00:04:44.479><c> show</c><00:04:45.199><c> larger</c><00:04:45.680><c> merchants</c> 00:04:46.230 --> 00:04:46.240 align:start position:0% us to be able to show larger merchants 00:04:46.240 --> 00:04:49.350 align:start position:0% us to be able to show larger merchants hey<00:04:46.479><c> you</c><00:04:46.639><c> can</c><00:04:46.800><c> trust</c><00:04:47.120><c> us</c><00:04:47.759><c> due</c><00:04:48.000><c> to</c><00:04:48.400><c> our</c><00:04:48.880><c> Shopify</c> 00:04:49.350 --> 00:04:49.360 align:start position:0% hey you can trust us due to our Shopify 00:04:49.360 --> 00:04:50.710 align:start position:0% hey you can trust us due to our Shopify app<00:04:49.600><c> store</c><00:04:49.759><c> listing</c><00:04:50.080><c> and</c><00:04:50.240><c> due</c><00:04:50.320><c> to</c><00:04:50.400><c> the</c><00:04:50.560><c> built</c> 00:04:50.710 --> 00:04:50.720 align:start position:0% app store listing and due to the built 00:04:50.720 --> 00:04:52.469 align:start position:0% app store listing and due to the built for<00:04:50.960><c> Shopify</c><00:04:51.360><c> badge</c><00:04:51.600><c> and</c><00:04:51.759><c> due</c><00:04:51.919><c> to</c><00:04:52.000><c> the</c><00:04:52.160><c> review</c> 00:04:52.469 --> 00:04:52.479 align:start position:0% for Shopify badge and due to the review 00:04:52.479 --> 00:04:55.749 align:start position:0% for Shopify badge and due to the review volume<00:04:52.800><c> there.</c><00:04:53.440><c> So</c><00:04:53.680><c> I</c><00:04:53.840><c> think</c><00:04:54.160><c> when</c><00:04:54.880><c> um</c><00:04:55.440><c> some</c> 00:04:55.749 --> 00:04:55.759 align:start position:0% volume there. So I think when um some 00:04:55.759 --> 00:04:57.430 align:start position:0% volume there. So I think when um some apps<00:04:56.080><c> they</c><00:04:56.240><c> move</c><00:04:56.400><c> up</c><00:04:56.639><c> market</c><00:04:57.040><c> they</c><00:04:57.199><c> kind</c><00:04:57.360><c> of</c> 00:04:57.430 --> 00:04:57.440 align:start position:0% apps they move up market they kind of 00:04:57.440 --> 00:04:59.350 align:start position:0% apps they move up market they kind of forget<00:04:57.759><c> about</c><00:04:57.919><c> the</c><00:04:58.160><c> app</c><00:04:58.400><c> store</c><00:04:58.639><c> and</c><00:04:58.880><c> or</c><00:04:59.120><c> they</c> 00:04:59.350 --> 00:04:59.360 align:start position:0% forget about the app store and or they 00:04:59.360 --> 00:05:01.510 align:start position:0% forget about the app store and or they they<00:04:59.440><c> they</c><00:05:00.160><c> deemphasize</c><00:05:00.800><c> the</c><00:05:01.040><c> importance</c><00:05:01.360><c> of</c> 00:05:01.510 --> 00:05:01.520 align:start position:0% they they deemphasize the importance of 00:05:01.520 --> 00:05:03.909 align:start position:0% they they deemphasize the importance of it<00:05:01.919><c> but</c><00:05:02.160><c> I</c><00:05:02.400><c> actually</c><00:05:02.720><c> view</c><00:05:02.960><c> it</c><00:05:03.199><c> the</c><00:05:03.520><c> other</c><00:05:03.680><c> way.</c> 00:05:03.909 --> 00:05:03.919 align:start position:0% it but I actually view it the other way. 00:05:03.919 --> 00:05:05.670 align:start position:0% it but I actually view it the other way. I<00:05:04.160><c> think</c><00:05:04.240><c> it</c><00:05:04.400><c> becomes</c><00:05:04.720><c> more</c><00:05:05.040><c> important</c><00:05:05.440><c> and</c> 00:05:05.670 --> 00:05:05.680 align:start position:0% I think it becomes more important and 00:05:05.680 --> 00:05:07.670 align:start position:0% I think it becomes more important and will<00:05:05.919><c> become</c><00:05:06.400><c> I</c><00:05:06.639><c> mean</c><00:05:06.800><c> based</c><00:05:07.039><c> on</c><00:05:07.120><c> on</c><00:05:07.520><c> what</c> 00:05:07.670 --> 00:05:07.680 align:start position:0% will become I mean based on on what 00:05:07.680 --> 00:05:09.350 align:start position:0% will become I mean based on on what Jay-Z's<00:05:08.160><c> mentioned</c><00:05:08.479><c> I</c><00:05:08.639><c> think</c><00:05:08.720><c> it</c><00:05:08.880><c> will</c><00:05:09.039><c> become</c> 00:05:09.350 --> 00:05:09.360 align:start position:0% Jay-Z's mentioned I think it will become 00:05:09.360 --> 00:05:12.310 align:start position:0% Jay-Z's mentioned I think it will become more<00:05:09.600><c> important</c><00:05:10.720><c> um</c><00:05:10.960><c> for</c><00:05:11.199><c> these</c><00:05:11.520><c> these</c><00:05:12.000><c> apps</c> 00:05:12.310 --> 00:05:12.320 align:start position:0% more important um for these these apps 00:05:12.320 --> 00:05:13.909 align:start position:0% more important um for these these apps who<00:05:12.560><c> are</c><00:05:12.720><c> looking</c><00:05:12.880><c> to</c><00:05:13.120><c> support</c><00:05:13.440><c> enterprise</c> 00:05:13.909 --> 00:05:13.919 align:start position:0% who are looking to support enterprise 00:05:13.919 --> 00:05:15.749 align:start position:0% who are looking to support enterprise brands<00:05:14.479><c> to</c><00:05:14.800><c> actually</c><00:05:15.039><c> have</c><00:05:15.199><c> a</c><00:05:15.440><c> very</c> 00:05:15.749 --> 00:05:15.759 align:start position:0% brands to actually have a very 00:05:15.759 --> 00:05:17.909 align:start position:0% brands to actually have a very legitimate<00:05:16.400><c> Shopify</c><00:05:16.960><c> app</c><00:05:17.199><c> store</c><00:05:17.440><c> presence</c> 00:05:17.909 --> 00:05:17.919 align:start position:0% legitimate Shopify app store presence 00:05:17.919 --> 00:05:20.629 align:start position:0% legitimate Shopify app store presence because<00:05:18.160><c> it's</c><00:05:18.479><c> it</c><00:05:18.960><c> without</c><00:05:19.280><c> it</c><00:05:19.919><c> you</c><00:05:20.240><c> you're</c> 00:05:20.629 --> 00:05:20.639 align:start position:0% because it's it without it you you're 00:05:20.639 --> 00:05:22.469 align:start position:0% because it's it without it you you're kind<00:05:20.800><c> of</c><00:05:20.960><c> flying</c><00:05:21.280><c> blind</c><00:05:21.600><c> if</c><00:05:21.840><c> you</c><00:05:21.919><c> if</c><00:05:22.160><c> you</c><00:05:22.320><c> trust</c> 00:05:22.469 --> 00:05:22.479 align:start position:0% kind of flying blind if you if you trust 00:05:22.479 --> 00:05:24.710 align:start position:0% kind of flying blind if you if you trust an<00:05:22.720><c> app</c><00:05:22.960><c> just</c><00:05:23.199><c> based</c><00:05:23.440><c> on</c><00:05:24.000><c> their</c><00:05:24.240><c> enterprise</c> 00:05:24.710 --> 00:05:24.720 align:start position:0% an app just based on their enterprise 00:05:24.720 --> 00:05:27.029 align:start position:0% an app just based on their enterprise sales<00:05:25.039><c> cycle</c><00:05:25.360><c> or</c><00:05:25.600><c> talking</c><00:05:25.840><c> to</c><00:05:26.000><c> their</c><00:05:26.639><c> uh</c><00:05:26.720><c> their</c> 00:05:27.029 --> 00:05:27.039 align:start position:0% sales cycle or talking to their uh their 00:05:27.039 --> 00:05:28.469 align:start position:0% sales cycle or talking to their uh their sales<00:05:27.280><c> people</c><00:05:27.600><c> you</c><00:05:27.759><c> want</c><00:05:27.840><c> to</c><00:05:28.000><c> see</c><00:05:28.160><c> something</c> 00:05:28.469 --> 00:05:28.479 align:start position:0% sales people you want to see something 00:05:28.479 --> 00:05:31.110 align:start position:0% sales people you want to see something real<00:05:28.880><c> and</c><00:05:29.039><c> and</c><00:05:29.199><c> and</c><00:05:29.919><c> supported</c><00:05:30.400><c> by</c><00:05:30.560><c> Shopify.</c> 00:05:31.110 --> 00:05:31.120 align:start position:0% real and and and supported by Shopify. 00:05:31.120 --> 00:05:33.270 align:start position:0% real and and and supported by Shopify. So<00:05:31.280><c> that's</c><00:05:31.360><c> a</c><00:05:31.520><c> big</c><00:05:31.680><c> thing</c><00:05:31.759><c> for</c><00:05:32.000><c> us.</c><00:05:32.639><c> And</c><00:05:32.800><c> then</c> 00:05:33.270 --> 00:05:33.280 align:start position:0% So that's a big thing for us. And then 00:05:33.280 --> 00:05:35.189 align:start position:0% So that's a big thing for us. And then um<00:05:33.440><c> the</c><00:05:33.759><c> other</c><00:05:33.919><c> thing</c><00:05:34.160><c> has</c><00:05:34.400><c> been</c><00:05:34.560><c> the</c><00:05:34.720><c> bill</c><00:05:34.960><c> for</c> 00:05:35.189 --> 00:05:35.199 align:start position:0% um the other thing has been the bill for 00:05:35.199 --> 00:05:38.070 align:start position:0% um the other thing has been the bill for Shopify<00:05:35.680><c> certification.</c><00:05:36.400><c> So</c><00:05:36.560><c> I</c><00:05:36.720><c> I</c><00:05:37.039><c> know</c><00:05:37.840><c> um</c> 00:05:38.070 --> 00:05:38.080 align:start position:0% Shopify certification. So I I know um 00:05:38.080 --> 00:05:39.430 align:start position:0% Shopify certification. So I I know um it's<00:05:38.320><c> been</c><00:05:38.479><c> a</c><00:05:38.639><c> lot</c><00:05:38.720><c> of</c><00:05:38.800><c> work</c><00:05:38.960><c> for</c><00:05:39.120><c> a</c><00:05:39.280><c> lot</c><00:05:39.360><c> of</c> 00:05:39.430 --> 00:05:39.440 align:start position:0% it's been a lot of work for a lot of 00:05:39.440 --> 00:05:41.350 align:start position:0% it's been a lot of work for a lot of apps<00:05:39.759><c> to</c><00:05:39.840><c> to</c><00:05:40.160><c> get</c><00:05:40.240><c> this,</c><00:05:40.479><c> but</c><00:05:40.639><c> I</c><00:05:40.880><c> think</c><00:05:41.120><c> you</c> 00:05:41.350 --> 00:05:41.360 align:start position:0% apps to to get this, but I think you 00:05:41.360 --> 00:05:43.270 align:start position:0% apps to to get this, but I think you come<00:05:41.520><c> out</c><00:05:41.680><c> the</c><00:05:41.840><c> other</c><00:05:42.000><c> side</c><00:05:42.400><c> with</c><00:05:42.800><c> a</c><00:05:43.039><c> great</c> 00:05:43.270 --> 00:05:43.280 align:start position:0% come out the other side with a great 00:05:43.280 --> 00:05:45.430 align:start position:0% come out the other side with a great experience<00:05:43.600><c> for</c><00:05:43.840><c> merchants</c><00:05:44.320><c> where</c><00:05:45.120><c> there's</c> 00:05:45.430 --> 00:05:45.440 align:start position:0% experience for merchants where there's 00:05:45.440 --> 00:05:47.670 align:start position:0% experience for merchants where there's an<00:05:45.600><c> embedded</c><00:05:46.080><c> admin</c><00:05:46.800><c> uh</c><00:05:47.039><c> experience</c><00:05:47.440><c> where</c> 00:05:47.670 --> 00:05:47.680 align:start position:0% an embedded admin uh experience where 00:05:47.680 --> 00:05:49.270 align:start position:0% an embedded admin uh experience where merchants<00:05:48.080><c> aren't</c><00:05:48.320><c> switching</c><00:05:48.639><c> tabs</c><00:05:48.960><c> all</c><00:05:49.199><c> over</c> 00:05:49.270 --> 00:05:49.280 align:start position:0% merchants aren't switching tabs all over 00:05:49.280 --> 00:05:50.629 align:start position:0% merchants aren't switching tabs all over the<00:05:49.440><c> place.</c><00:05:49.600><c> So</c><00:05:49.759><c> there's</c><00:05:49.919><c> benefits</c><00:05:50.320><c> like</c><00:05:50.479><c> that</c> 00:05:50.629 --> 00:05:50.639 align:start position:0% the place. So there's benefits like that 00:05:50.639 --> 00:05:52.710 align:start position:0% the place. So there's benefits like that that<00:05:50.880><c> have</c><00:05:51.039><c> come</c><00:05:51.199><c> along</c><00:05:51.360><c> for</c><00:05:51.520><c> the</c><00:05:51.680><c> ride.</c><00:05:52.320><c> Um</c> 00:05:52.710 --> 00:05:52.720 align:start position:0% that have come along for the ride. Um 00:05:52.720 --> 00:05:55.189 align:start position:0% that have come along for the ride. Um and<00:05:52.960><c> in</c><00:05:53.440><c> in</c><00:05:53.680><c> addition</c><00:05:54.160><c> like</c><00:05:54.560><c> it</c><00:05:54.639><c> it</c><00:05:54.800><c> it</c><00:05:54.960><c> helps</c> 00:05:55.189 --> 00:05:55.199 align:start position:0% and in in addition like it it it helps 00:05:55.199 --> 00:05:56.790 align:start position:0% and in in addition like it it it helps apps<00:05:55.440><c> with</c><00:05:55.600><c> installs</c><00:05:56.080><c> and</c><00:05:56.240><c> get</c><00:05:56.400><c> discovered</c> 00:05:56.790 --> 00:05:56.800 align:start position:0% apps with installs and get discovered 00:05:56.800 --> 00:05:58.310 align:start position:0% apps with installs and get discovered and<00:05:57.039><c> stuff</c><00:05:57.120><c> like</c><00:05:57.280><c> that.</c><00:05:57.520><c> So</c><00:05:57.840><c> I</c><00:05:58.000><c> think</c><00:05:58.080><c> the</c> 00:05:58.310 --> 00:05:58.320 align:start position:0% and stuff like that. So I think the 00:05:58.320 --> 00:06:00.390 align:start position:0% and stuff like that. So I think the combination<00:05:58.720><c> of</c><00:05:58.880><c> of</c><00:05:59.280><c> like</c><00:05:59.440><c> as</c><00:05:59.680><c> we've</c><00:05:59.919><c> moved</c><00:06:00.160><c> up</c> 00:06:00.390 --> 00:06:00.400 align:start position:0% combination of of like as we've moved up 00:06:00.400 --> 00:06:02.629 align:start position:0% combination of of like as we've moved up market<00:06:00.720><c> from</c><00:06:01.120><c> starting</c><00:06:01.360><c> as</c><00:06:01.600><c> this</c><00:06:01.919><c> free</c><00:06:02.320><c> only</c> 00:06:02.629 --> 00:06:02.639 align:start position:0% market from starting as this free only 00:06:02.639 --> 00:06:05.189 align:start position:0% market from starting as this free only app<00:06:02.960><c> helping</c><00:06:03.280><c> the</c><00:06:03.520><c> very</c><00:06:04.240><c> smallest</c><00:06:04.639><c> merchants</c> 00:06:05.189 --> 00:06:05.199 align:start position:0% app helping the very smallest merchants 00:06:05.199 --> 00:06:07.110 align:start position:0% app helping the very smallest merchants to<00:06:05.440><c> now</c><00:06:05.680><c> helping</c><00:06:06.000><c> some</c><00:06:06.160><c> larger</c><00:06:06.560><c> merchants,</c> 00:06:07.110 --> 00:06:07.120 align:start position:0% to now helping some larger merchants, 00:06:07.120 --> 00:06:08.550 align:start position:0% to now helping some larger merchants, it's<00:06:07.360><c> been</c><00:06:07.600><c> really</c><00:06:07.840><c> important</c><00:06:08.080><c> for</c><00:06:08.240><c> us</c><00:06:08.319><c> to</c> 00:06:08.550 --> 00:06:08.560 align:start position:0% it's been really important for us to 00:06:08.560 --> 00:06:10.309 align:start position:0% it's been really important for us to maintain<00:06:08.880><c> that</c><00:06:09.199><c> presence</c><00:06:09.440><c> in</c><00:06:09.680><c> the</c><00:06:09.840><c> app</c><00:06:10.080><c> store</c> 00:06:10.309 --> 00:06:10.319 align:start position:0% maintain that presence in the app store 00:06:10.319 --> 00:06:13.110 align:start position:0% maintain that presence in the app store and<00:06:10.479><c> and</c><00:06:10.800><c> ensure</c><00:06:11.199><c> that</c><00:06:11.360><c> we're</c><00:06:12.240><c> um</c><00:06:12.639><c> obviously</c> 00:06:13.110 --> 00:06:13.120 align:start position:0% and and ensure that we're um obviously 00:06:13.120 --> 00:06:15.270 align:start position:0% and and ensure that we're um obviously like<00:06:13.600><c> keeping</c><00:06:13.919><c> a</c><00:06:14.240><c> really</c><00:06:14.479><c> good</c><00:06:14.800><c> trusted</c> 00:06:15.270 --> 00:06:15.280 align:start position:0% like keeping a really good trusted 00:06:15.280 --> 00:06:17.189 align:start position:0% like keeping a really good trusted presence<00:06:15.600><c> in</c><00:06:15.919><c> on</c><00:06:16.160><c> that</c><00:06:16.319><c> side</c><00:06:16.479><c> of</c><00:06:16.639><c> things</c><00:06:16.880><c> too.</c> 00:06:17.189 --> 00:06:17.199 align:start position:0% presence in on that side of things too. 00:06:17.199 --> 00:06:18.309 align:start position:0% presence in on that side of things too. >> Yeah,<00:06:17.440><c> absolutely.</c><00:06:17.759><c> And</c><00:06:17.919><c> yeah,</c><00:06:18.080><c> like</c><00:06:18.160><c> the</c> 00:06:18.309 --> 00:06:18.319 align:start position:0% >> Yeah, absolutely. And yeah, like the 00:06:18.319 --> 00:06:20.150 align:start position:0% >> Yeah, absolutely. And yeah, like the built<00:06:18.479><c> for</c><00:06:18.639><c> Shopify</c><00:06:19.039><c> actually</c><00:06:19.280><c> I</c><00:06:19.440><c> was</c><00:06:19.520><c> really</c> 00:06:20.150 --> 00:06:20.160 align:start position:0% built for Shopify actually I was really 00:06:20.160 --> 00:06:21.590 align:start position:0% built for Shopify actually I was really stoked<00:06:20.479><c> when</c><00:06:20.639><c> I</c><00:06:20.800><c> got</c><00:06:20.880><c> my</c><00:06:21.039><c> ribbon</c><00:06:21.280><c> for</c><00:06:21.440><c> the</c> 00:06:21.590 --> 00:06:21.600 align:start position:0% stoked when I got my ribbon for the 00:06:21.600 --> 00:06:23.590 align:start position:0% stoked when I got my ribbon for the event.<00:06:21.840><c> I</c><00:06:22.000><c> got</c><00:06:22.160><c> the</c><00:06:22.479><c> the</c><00:06:22.720><c> blue</c><00:06:22.960><c> ribbon</c><00:06:23.280><c> was</c><00:06:23.440><c> a</c> 00:06:23.590 --> 00:06:23.600 align:start position:0% event. I got the the blue ribbon was a 00:06:23.600 --> 00:06:25.909 align:start position:0% event. I got the the blue ribbon was a lovely<00:06:23.919><c> touch.</c><00:06:24.319><c> So,</c><00:06:24.639><c> um</c><00:06:24.720><c> I</c><00:06:25.039><c> um</c><00:06:25.199><c> yeah,</c><00:06:25.520><c> I</c><00:06:25.759><c> was</c> 00:06:25.909 --> 00:06:25.919 align:start position:0% lovely touch. So, um I um yeah, I was 00:06:25.919 --> 00:06:27.670 align:start position:0% lovely touch. So, um I um yeah, I was very<00:06:26.240><c> excited</c><00:06:26.479><c> to</c><00:06:26.800><c> And</c><00:06:26.960><c> you</c><00:06:27.039><c> got</c><00:06:27.120><c> the</c><00:06:27.280><c> gray</c><00:06:27.520><c> one</c> 00:06:27.670 --> 00:06:27.680 align:start position:0% very excited to And you got the gray one 00:06:27.680 --> 00:06:29.909 align:start position:0% very excited to And you got the gray one for<00:06:27.840><c> the</c><00:06:28.319><c> the</c><00:06:28.560><c> the</c><00:06:28.960><c> um</c><00:06:29.039><c> the</c><00:06:29.280><c> build</c><00:06:29.520><c> awards,</c> 00:06:29.909 --> 00:06:29.919 align:start position:0% for the the the um the build awards, 00:06:29.919 --> 00:06:31.590 align:start position:0% for the the the um the build awards, which<00:06:30.080><c> is</c><00:06:30.240><c> which</c><00:06:30.479><c> is</c><00:06:30.639><c> very</c><00:06:30.800><c> cool.</c><00:06:31.039><c> And</c><00:06:31.360><c> those</c> 00:06:31.590 --> 00:06:31.600 align:start position:0% which is which is very cool. And those 00:06:31.600 --> 00:06:33.670 align:start position:0% which is which is very cool. And those little<00:06:31.840><c> things</c><00:06:32.080><c> are</c><00:06:32.400><c> Yeah,</c><00:06:32.960><c> just</c><00:06:33.440><c> they're</c> 00:06:33.670 --> 00:06:33.680 align:start position:0% little things are Yeah, just they're 00:06:33.680 --> 00:06:34.790 align:start position:0% little things are Yeah, just they're nice<00:06:33.840><c> little</c><00:06:34.080><c> touches.</c> 00:06:34.790 --> 00:06:34.800 align:start position:0% nice little touches. 00:06:34.800 --> 00:06:36.309 align:start position:0% nice little touches. >> Really<00:06:34.960><c> cool</c><00:06:35.199><c> details</c><00:06:35.600><c> around</c><00:06:35.919><c> the</c><00:06:36.080><c> whole</c> 00:06:36.309 --> 00:06:36.319 align:start position:0% >> Really cool details around the whole 00:06:36.319 --> 00:06:37.189 align:start position:0% >> Really cool details around the whole conference<00:06:36.720><c> for</c><00:06:36.880><c> sure.</c> 00:06:37.189 --> 00:06:37.199 align:start position:0% conference for sure. 00:06:37.199 --> 00:06:39.350 align:start position:0% conference for sure. >> But<00:06:37.280><c> yeah,</c><00:06:37.600><c> I</c><00:06:37.840><c> also</c><00:06:38.160><c> the</c><00:06:38.319><c> the</c><00:06:38.639><c> other</c><00:06:38.800><c> key</c><00:06:39.039><c> theme</c> 00:06:39.350 --> 00:06:39.360 align:start position:0% >> But yeah, I also the the other key theme 00:06:39.360 --> 00:06:40.790 align:start position:0% >> But yeah, I also the the other key theme I've<00:06:39.600><c> found</c><00:06:39.840><c> over</c><00:06:40.000><c> the</c><00:06:40.160><c> last</c><00:06:40.319><c> couple</c><00:06:40.479><c> of</c><00:06:40.639><c> days</c> 00:06:40.790 --> 00:06:40.800 align:start position:0% I've found over the last couple of days 00:06:40.800 --> 00:06:42.070 align:start position:0% I've found over the last couple of days from<00:06:40.960><c> a</c><00:06:41.120><c> few</c><00:06:41.199><c> of</c><00:06:41.280><c> the</c><00:06:41.440><c> talks</c><00:06:41.680><c> and</c><00:06:41.840><c> just</c> 00:06:42.070 --> 00:06:42.080 align:start position:0% from a few of the talks and just 00:06:42.080 --> 00:06:44.629 align:start position:0% from a few of the talks and just conversations<00:06:42.639><c> is</c><00:06:42.800><c> that</c><00:06:42.960><c> it's</c><00:06:43.280><c> also</c><00:06:44.160><c> um</c><00:06:44.319><c> the</c> 00:06:44.629 --> 00:06:44.639 align:start position:0% conversations is that it's also um the 00:06:44.639 --> 00:06:46.230 align:start position:0% conversations is that it's also um the stuff<00:06:44.800><c> you</c><00:06:45.039><c> do</c><00:06:45.199><c> to</c><00:06:45.360><c> be</c><00:06:45.520><c> embedded</c><00:06:45.919><c> in</c><00:06:46.080><c> the</c> 00:06:46.230 --> 00:06:46.240 align:start position:0% stuff you do to be embedded in the 00:06:46.240 --> 00:06:47.909 align:start position:0% stuff you do to be embedded in the platform<00:06:46.560><c> is</c><00:06:46.800><c> really</c><00:06:47.039><c> important</c><00:06:47.440><c> too,</c><00:06:47.680><c> isn't</c> 00:06:47.909 --> 00:06:47.919 align:start position:0% platform is really important too, isn't 00:06:47.919 --> 00:06:49.749 align:start position:0% platform is really important too, isn't it?<00:06:48.160><c> So</c><00:06:48.720><c> yeah,</c><00:06:48.880><c> there's</c><00:06:49.280><c> um</c><00:06:49.360><c> obviously</c> 00:06:49.749 --> 00:06:49.759 align:start position:0% it? So yeah, there's um obviously 00:06:49.759 --> 00:06:51.990 align:start position:0% it? So yeah, there's um obviously sidekick<00:06:50.240><c> app</c><00:06:50.479><c> extensions,</c><00:06:51.120><c> but</c><00:06:51.440><c> also</c><00:06:51.680><c> just</c> 00:06:51.990 --> 00:06:52.000 align:start position:0% sidekick app extensions, but also just 00:06:52.000 --> 00:06:54.309 align:start position:0% sidekick app extensions, but also just seeing<00:06:52.400><c> like</c><00:06:52.560><c> just</c><00:06:52.800><c> common</c><00:06:53.199><c> themes</c><00:06:53.600><c> around</c> 00:06:54.309 --> 00:06:54.319 align:start position:0% seeing like just common themes around 00:06:54.319 --> 00:06:56.390 align:start position:0% seeing like just common themes around yeah,<00:06:54.639><c> having</c><00:06:54.960><c> things</c><00:06:55.199><c> that</c><00:06:55.840><c> actually</c><00:06:56.160><c> work</c> 00:06:56.390 --> 00:06:56.400 align:start position:0% yeah, having things that actually work 00:06:56.400 --> 00:06:58.309 align:start position:0% yeah, having things that actually work within<00:06:56.720><c> the</c><00:06:56.880><c> platform</c><00:06:57.280><c> that</c><00:06:57.520><c> feel</c><00:06:57.840><c> native</c><00:06:58.080><c> in</c> 00:06:58.309 --> 00:06:58.319 align:start position:0% within the platform that feel native in 00:06:58.319 --> 00:07:00.550 align:start position:0% within the platform that feel native in the<00:06:58.479><c> platform</c><00:06:58.880><c> and</c><00:06:59.360><c> that</c><00:06:59.599><c> that's</c><00:07:00.080><c> um</c><00:07:00.240><c> yeah,</c><00:07:00.479><c> do</c> 00:07:00.550 --> 00:07:00.560 align:start position:0% the platform and that that's um yeah, do 00:07:00.560 --> 00:07:01.589 align:start position:0% the platform and that that's um yeah, do you<00:07:00.639><c> want</c><00:07:00.720><c> to</c><00:07:00.880><c> talk</c><00:07:01.039><c> through</c><00:07:01.199><c> some</c><00:07:01.360><c> of</c><00:07:01.440><c> those</c> 00:07:01.589 --> 00:07:01.599 align:start position:0% you want to talk through some of those 00:07:01.599 --> 00:07:03.909 align:start position:0% you want to talk through some of those sort<00:07:01.759><c> of</c><00:07:01.840><c> indic</c><00:07:02.240><c> those</c><00:07:02.560><c> those</c><00:07:03.280><c> things</c><00:07:03.599><c> within</c> 00:07:03.909 --> 00:07:03.919 align:start position:0% sort of indic those those things within 00:07:03.919 --> 00:07:05.749 align:start position:0% sort of indic those those things within the<00:07:04.160><c> platform</c><00:07:04.400><c> that</c><00:07:04.720><c> you</c><00:07:04.880><c> can</c><00:07:04.960><c> do</c><00:07:05.120><c> that</c><00:07:05.360><c> make</c> 00:07:05.749 --> 00:07:05.759 align:start position:0% the platform that you can do that make 00:07:05.759 --> 00:07:07.589 align:start position:0% the platform that you can do that make yeah<00:07:06.160><c> make</c><00:07:06.400><c> it</c><00:07:06.560><c> better</c><00:07:06.800><c> and</c><00:07:07.039><c> also</c><00:07:07.280><c> make</c><00:07:07.440><c> your</c> 00:07:07.589 --> 00:07:07.599 align:start position:0% yeah make it better and also make your 00:07:07.599 --> 00:07:09.270 align:start position:0% yeah make it better and also make your app<00:07:07.759><c> a</c><00:07:07.919><c> better</c><00:07:08.160><c> product</c><00:07:08.400><c> too.</c><00:07:08.560><c> I</c><00:07:08.720><c> believe.</c> 00:07:09.270 --> 00:07:09.280 align:start position:0% app a better product too. I believe. 00:07:09.280 --> 00:07:10.950 align:start position:0% app a better product too. I believe. >> Yeah.<00:07:09.599><c> I</c><00:07:09.840><c> mean,</c><00:07:09.919><c> I</c><00:07:10.160><c> can</c><00:07:10.240><c> even</c><00:07:10.479><c> take</c><00:07:10.560><c> you</c><00:07:10.800><c> even</c> 00:07:10.950 --> 00:07:10.960 align:start position:0% >> Yeah. I mean, I can even take you even 00:07:10.960 --> 00:07:13.749 align:start position:0% >> Yeah. I mean, I can even take you even further<00:07:11.280><c> back</c><00:07:11.599><c> because</c><00:07:12.479><c> um</c><00:07:12.720><c> when</c><00:07:12.960><c> I</c><00:07:13.199><c> started</c><00:07:13.599><c> I</c> 00:07:13.749 --> 00:07:13.759 align:start position:0% further back because um when I started I 00:07:13.759 --> 00:07:15.909 align:start position:0% further back because um when I started I noticed<00:07:14.160><c> that</c><00:07:14.800><c> apps</c><00:07:15.199><c> were</c><00:07:15.360><c> really</c><00:07:15.599><c> like</c> 00:07:15.909 --> 00:07:15.919 align:start position:0% noticed that apps were really like 00:07:15.919 --> 00:07:17.830 align:start position:0% noticed that apps were really like almost<00:07:16.240><c> like</c><00:07:16.479><c> secondass</c><00:07:17.039><c> citizens</c><00:07:17.520><c> inside</c> 00:07:17.830 --> 00:07:17.840 align:start position:0% almost like secondass citizens inside 00:07:17.840 --> 00:07:19.909 align:start position:0% almost like secondass citizens inside the<00:07:18.080><c> admin</c><00:07:18.560><c> where</c><00:07:19.120><c> merchants</c><00:07:19.599><c> would</c><00:07:19.759><c> have</c> 00:07:19.909 --> 00:07:19.919 align:start position:0% the admin where merchants would have 00:07:19.919 --> 00:07:21.430 align:start position:0% the admin where merchants would have experiences<00:07:20.639><c> but</c><00:07:20.800><c> then</c><00:07:20.960><c> they</c><00:07:21.120><c> would</c><00:07:21.280><c> get</c> 00:07:21.430 --> 00:07:21.440 align:start position:0% experiences but then they would get 00:07:21.440 --> 00:07:23.430 align:start position:0% experiences but then they would get ejected<00:07:22.000><c> out</c><00:07:22.160><c> to</c><00:07:22.400><c> apps</c><00:07:22.639><c> and</c><00:07:22.880><c> it</c><00:07:23.120><c> just</c><00:07:23.280><c> felt</c> 00:07:23.430 --> 00:07:23.440 align:start position:0% ejected out to apps and it just felt 00:07:23.440 --> 00:07:25.670 align:start position:0% ejected out to apps and it just felt very<00:07:23.759><c> disjointed</c><00:07:24.319><c> and</c><00:07:24.560><c> not</c><00:07:24.800><c> really</c><00:07:25.039><c> how</c><00:07:25.280><c> work</c> 00:07:25.670 --> 00:07:25.680 align:start position:0% very disjointed and not really how work 00:07:25.680 --> 00:07:29.430 align:start position:0% very disjointed and not really how work gets<00:07:26.000><c> done.</c><00:07:26.720><c> Um</c><00:07:27.759><c> and</c><00:07:28.080><c> so</c><00:07:28.639><c> really</c><00:07:28.880><c> we</c><00:07:29.120><c> started</c> 00:07:29.430 --> 00:07:29.440 align:start position:0% gets done. Um and so really we started 00:07:29.440 --> 00:07:31.510 align:start position:0% gets done. Um and so really we started investing<00:07:29.919><c> heavily</c><00:07:30.240><c> in</c><00:07:30.479><c> like</c><00:07:30.720><c> how</c><00:07:30.880><c> do</c><00:07:30.960><c> we</c><00:07:31.199><c> have</c> 00:07:31.510 --> 00:07:31.520 align:start position:0% investing heavily in like how do we have 00:07:31.520 --> 00:07:34.070 align:start position:0% investing heavily in like how do we have apps<00:07:31.840><c> more</c><00:07:32.160><c> integrated</c><00:07:32.800><c> into</c><00:07:33.120><c> the</c><00:07:33.520><c> workflows</c> 00:07:34.070 --> 00:07:34.080 align:start position:0% apps more integrated into the workflows 00:07:34.080 --> 00:07:36.309 align:start position:0% apps more integrated into the workflows that<00:07:34.319><c> are</c><00:07:34.479><c> happening</c><00:07:34.800><c> inside</c><00:07:35.120><c> the</c><00:07:35.360><c> admin.</c><00:07:36.080><c> We</c> 00:07:36.309 --> 00:07:36.319 align:start position:0% that are happening inside the admin. We 00:07:36.319 --> 00:07:38.790 align:start position:0% that are happening inside the admin. We started<00:07:36.560><c> with</c><00:07:36.800><c> admin</c><00:07:37.120><c> UI</c><00:07:37.520><c> extensions</c><00:07:38.639><c> um</c> 00:07:38.790 --> 00:07:38.800 align:start position:0% started with admin UI extensions um 00:07:38.800 --> 00:07:41.350 align:start position:0% started with admin UI extensions um which<00:07:39.199><c> allow</c><00:07:39.759><c> any</c><00:07:40.080><c> app</c><00:07:40.319><c> to</c><00:07:40.560><c> put</c><00:07:40.800><c> pieces</c><00:07:41.199><c> of</c> 00:07:41.350 --> 00:07:41.360 align:start position:0% which allow any app to put pieces of 00:07:41.360 --> 00:07:43.670 align:start position:0% which allow any app to put pieces of their<00:07:41.599><c> app</c><00:07:41.840><c> inside</c><00:07:42.319><c> core</c><00:07:42.639><c> details</c><00:07:43.039><c> pages</c><00:07:43.440><c> like</c> 00:07:43.670 --> 00:07:43.680 align:start position:0% their app inside core details pages like 00:07:43.680 --> 00:07:45.589 align:start position:0% their app inside core details pages like products<00:07:44.160><c> and</c><00:07:44.479><c> customers</c><00:07:44.960><c> and</c><00:07:45.280><c> things</c><00:07:45.440><c> like</c> 00:07:45.589 --> 00:07:45.599 align:start position:0% products and customers and things like 00:07:45.599 --> 00:07:48.710 align:start position:0% products and customers and things like that.<00:07:46.319><c> Um</c><00:07:46.880><c> and</c><00:07:47.120><c> then</c><00:07:47.280><c> we</c><00:07:47.520><c> also</c><00:07:47.840><c> enabled</c><00:07:48.400><c> admin</c> 00:07:48.710 --> 00:07:48.720 align:start position:0% that. Um and then we also enabled admin 00:07:48.720 --> 00:07:50.629 align:start position:0% that. Um and then we also enabled admin intents<00:07:49.199><c> and</c><00:07:49.440><c> that</c><00:07:49.680><c> allows</c><00:07:50.000><c> you</c><00:07:50.240><c> to</c><00:07:50.400><c> call</c> 00:07:50.629 --> 00:07:50.639 align:start position:0% intents and that allows you to call 00:07:50.639 --> 00:07:52.629 align:start position:0% intents and that allows you to call native<00:07:51.039><c> parts</c><00:07:51.280><c> of</c><00:07:51.360><c> Shopify</c><00:07:51.919><c> from</c><00:07:52.160><c> your</c><00:07:52.400><c> app.</c> 00:07:52.629 --> 00:07:52.639 align:start position:0% native parts of Shopify from your app. 00:07:52.639 --> 00:07:54.150 align:start position:0% native parts of Shopify from your app. So<00:07:52.800><c> if</c><00:07:52.960><c> you're</c><00:07:53.120><c> creating</c><00:07:53.280><c> a</c><00:07:53.520><c> discount</c><00:07:53.919><c> or</c> 00:07:54.150 --> 00:07:54.160 align:start position:0% So if you're creating a discount or 00:07:54.160 --> 00:07:56.309 align:start position:0% So if you're creating a discount or creating<00:07:54.400><c> a</c><00:07:54.639><c> product,</c><00:07:55.360><c> you</c><00:07:55.599><c> don't</c><00:07:55.759><c> have</c><00:07:55.919><c> to</c> 00:07:56.309 --> 00:07:56.319 align:start position:0% creating a product, you don't have to 00:07:56.319 --> 00:07:58.230 align:start position:0% creating a product, you don't have to build<00:07:56.560><c> your</c><00:07:56.800><c> own</c><00:07:56.960><c> UI</c><00:07:57.360><c> around</c><00:07:57.599><c> that.</c><00:07:57.919><c> You</c><00:07:58.080><c> can</c> 00:07:58.230 --> 00:07:58.240 align:start position:0% build your own UI around that. You can 00:07:58.240 --> 00:08:01.189 align:start position:0% build your own UI around that. You can just<00:07:58.879><c> summon</c><00:07:59.360><c> the</c><00:07:59.840><c> existing</c><00:08:00.400><c> Shopify</c><00:08:00.879><c> native</c> 00:08:01.189 --> 00:08:01.199 align:start position:0% just summon the existing Shopify native 00:08:01.199 --> 00:08:04.150 align:start position:0% just summon the existing Shopify native UI<00:08:01.520><c> from</c><00:08:01.759><c> like</c><00:08:02.000><c> one</c><00:08:02.240><c> line</c><00:08:02.479><c> of</c><00:08:02.639><c> code.</c><00:08:03.520><c> Um</c><00:08:03.919><c> and</c> 00:08:04.150 --> 00:08:04.160 align:start position:0% UI from like one line of code. Um and 00:08:04.160 --> 00:08:06.390 align:start position:0% UI from like one line of code. Um and then<00:08:04.639><c> finally</c><00:08:05.199><c> as</c><00:08:05.360><c> you</c><00:08:05.520><c> mentioned</c><00:08:05.840><c> sidekick</c> 00:08:06.390 --> 00:08:06.400 align:start position:0% then finally as you mentioned sidekick 00:08:06.400 --> 00:08:08.869 align:start position:0% then finally as you mentioned sidekick extensions<00:08:06.960><c> and</c><00:08:07.120><c> this</c><00:08:07.280><c> is</c><00:08:07.919><c> uh</c><00:08:08.080><c> the</c><00:08:08.319><c> next</c><00:08:08.560><c> level</c> 00:08:08.869 --> 00:08:08.879 align:start position:0% extensions and this is uh the next level 00:08:08.879 --> 00:08:11.589 align:start position:0% extensions and this is uh the next level which<00:08:09.120><c> is</c><00:08:09.440><c> allowing</c><00:08:10.639><c> Sidekick</c><00:08:11.120><c> to</c><00:08:11.199><c> do</c><00:08:11.360><c> two</c> 00:08:11.589 --> 00:08:11.599 align:start position:0% which is allowing Sidekick to do two 00:08:11.599 --> 00:08:14.070 align:start position:0% which is allowing Sidekick to do two things.<00:08:12.000><c> One</c><00:08:12.800><c> access</c><00:08:13.280><c> your</c><00:08:13.440><c> app's</c><00:08:13.759><c> data</c> 00:08:14.070 --> 00:08:14.080 align:start position:0% things. One access your app's data 00:08:14.080 --> 00:08:15.670 align:start position:0% things. One access your app's data directly<00:08:14.479><c> from</c><00:08:14.720><c> the</c><00:08:14.960><c> conversations</c><00:08:15.520><c> from</c> 00:08:15.670 --> 00:08:15.680 align:start position:0% directly from the conversations from 00:08:15.680 --> 00:08:17.909 align:start position:0% directly from the conversations from Sidekick<00:08:16.720><c> um</c><00:08:16.879><c> without</c><00:08:17.199><c> having</c><00:08:17.360><c> to</c><00:08:17.520><c> leave</c><00:08:17.680><c> your</c> 00:08:17.909 --> 00:08:17.919 align:start position:0% Sidekick um without having to leave your 00:08:17.919 --> 00:08:20.550 align:start position:0% Sidekick um without having to leave your app<00:08:18.160><c> without</c><00:08:18.479><c> having</c><00:08:18.720><c> to</c><00:08:19.919><c> go</c><00:08:20.080><c> to</c><00:08:20.160><c> a</c><00:08:20.319><c> separate</c> 00:08:20.550 --> 00:08:20.560 align:start position:0% app without having to go to a separate 00:08:20.560 --> 00:08:22.390 align:start position:0% app without having to go to a separate analytics<00:08:21.039><c> page,</c><00:08:21.599><c> maybe</c><00:08:21.840><c> even</c><00:08:22.080><c> from</c><00:08:22.240><c> the</c> 00:08:22.390 --> 00:08:22.400 align:start position:0% analytics page, maybe even from the 00:08:22.400 --> 00:08:23.990 align:start position:0% analytics page, maybe even from the mobile<00:08:22.560><c> app.</c><00:08:22.960><c> Maybe</c><00:08:23.120><c> there's</c><00:08:23.360><c> a</c><00:08:23.520><c> merchant</c><00:08:23.919><c> on</c> 00:08:23.990 --> 00:08:24.000 align:start position:0% mobile app. Maybe there's a merchant on 00:08:24.000 --> 00:08:25.830 align:start position:0% mobile app. Maybe there's a merchant on a<00:08:24.160><c> weekend</c><00:08:24.560><c> trying</c><00:08:24.720><c> to</c><00:08:24.879><c> ask</c><00:08:25.120><c> for</c><00:08:25.440><c> conversion</c> 00:08:25.830 --> 00:08:25.840 align:start position:0% a weekend trying to ask for conversion 00:08:25.840 --> 00:08:27.510 align:start position:0% a weekend trying to ask for conversion data<00:08:26.080><c> and</c><00:08:26.240><c> they</c><00:08:26.479><c> can</c><00:08:26.560><c> get</c><00:08:26.639><c> that</c><00:08:26.879><c> data</c><00:08:27.120><c> directly</c> 00:08:27.510 --> 00:08:27.520 align:start position:0% data and they can get that data directly 00:08:27.520 --> 00:08:30.150 align:start position:0% data and they can get that data directly from<00:08:27.759><c> the</c><00:08:27.919><c> conversation.</c><00:08:28.879><c> Um,</c><00:08:29.280><c> and</c><00:08:29.440><c> then</c><00:08:29.840><c> the</c> 00:08:30.150 --> 00:08:30.160 align:start position:0% from the conversation. Um, and then the 00:08:30.160 --> 00:08:31.990 align:start position:0% from the conversation. Um, and then the second<00:08:30.639><c> integration</c><00:08:31.120><c> with</c><00:08:31.280><c> Sidekick,</c><00:08:31.840><c> which</c> 00:08:31.990 --> 00:08:32.000 align:start position:0% second integration with Sidekick, which 00:08:32.000 --> 00:08:33.589 align:start position:0% second integration with Sidekick, which I'm<00:08:32.159><c> most</c><00:08:32.320><c> excited</c><00:08:32.640><c> about,</c><00:08:32.880><c> is</c><00:08:33.039><c> the</c><00:08:33.200><c> action</c> 00:08:33.589 --> 00:08:33.599 align:start position:0% I'm most excited about, is the action 00:08:33.599 --> 00:08:36.070 align:start position:0% I'm most excited about, is the action experience,<00:08:34.159><c> which</c><00:08:34.399><c> is</c><00:08:34.959><c> it</c><00:08:35.200><c> can</c><00:08:35.360><c> pull</c><00:08:35.599><c> up</c><00:08:35.760><c> a</c> 00:08:36.070 --> 00:08:36.080 align:start position:0% experience, which is it can pull up a 00:08:36.080 --> 00:08:38.630 align:start position:0% experience, which is it can pull up a URL<00:08:36.479><c> from</c><00:08:36.800><c> your</c><00:08:36.959><c> app</c><00:08:37.279><c> that's</c><00:08:37.599><c> already</c><00:08:37.839><c> exists</c> 00:08:38.630 --> 00:08:38.640 align:start position:0% URL from your app that's already exists 00:08:38.640 --> 00:08:40.630 align:start position:0% URL from your app that's already exists and<00:08:38.959><c> do</c><00:08:39.120><c> some</c><00:08:39.279><c> form</c><00:08:39.680><c> filling</c><00:08:40.000><c> and</c><00:08:40.240><c> interact</c> 00:08:40.630 --> 00:08:40.640 align:start position:0% and do some form filling and interact 00:08:40.640 --> 00:08:42.790 align:start position:0% and do some form filling and interact with<00:08:40.800><c> those</c><00:08:41.039><c> elements</c><00:08:41.360><c> of</c><00:08:41.519><c> the</c><00:08:41.680><c> page.</c><00:08:42.399><c> Um,</c> 00:08:42.790 --> 00:08:42.800 align:start position:0% with those elements of the page. Um, 00:08:42.800 --> 00:08:44.070 align:start position:0% with those elements of the page. Um, that<00:08:43.039><c> that's</c><00:08:43.279><c> never</c><00:08:43.519><c> been</c><00:08:43.599><c> done.</c><00:08:43.839><c> And</c><00:08:43.919><c> that</c> 00:08:44.070 --> 00:08:44.080 align:start position:0% that that's never been done. And that 00:08:44.080 --> 00:08:45.590 align:start position:0% that that's never been done. And that can<00:08:44.159><c> and</c><00:08:44.399><c> Sidekick</c><00:08:44.800><c> can</c><00:08:44.959><c> call</c><00:08:45.120><c> that</c><00:08:45.279><c> wherever</c> 00:08:45.590 --> 00:08:45.600 align:start position:0% can and Sidekick can call that wherever 00:08:45.600 --> 00:08:47.350 align:start position:0% can and Sidekick can call that wherever they<00:08:45.760><c> are.</c><00:08:46.080><c> So,</c><00:08:46.480><c> it</c><00:08:46.720><c> doesn't</c><00:08:46.880><c> have</c><00:08:47.040><c> to</c><00:08:47.200><c> open</c> 00:08:47.350 --> 00:08:47.360 align:start position:0% they are. So, it doesn't have to open 00:08:47.360 --> 00:08:48.790 align:start position:0% they are. So, it doesn't have to open your<00:08:47.519><c> app.</c><00:08:47.839><c> It's</c><00:08:48.000><c> aware</c><00:08:48.160><c> of</c><00:08:48.320><c> what</c><00:08:48.480><c> your</c><00:08:48.640><c> app</c> 00:08:48.790 --> 00:08:48.800 align:start position:0% your app. It's aware of what your app 00:08:48.800 --> 00:08:51.190 align:start position:0% your app. It's aware of what your app can<00:08:49.040><c> do</c><00:08:49.760><c> um</c><00:08:49.920><c> and</c><00:08:50.160><c> can</c><00:08:50.320><c> summon</c><00:08:50.640><c> your</c><00:08:50.800><c> app</c><00:08:50.959><c> and</c> 00:08:51.190 --> 00:08:51.200 align:start position:0% can do um and can summon your app and 00:08:51.200 --> 00:08:52.470 align:start position:0% can do um and can summon your app and take<00:08:51.279><c> those</c><00:08:51.519><c> actions.</c><00:08:52.000><c> It's</c><00:08:52.240><c> pretty</c> 00:08:52.470 --> 00:08:52.480 align:start position:0% take those actions. It's pretty 00:08:52.480 --> 00:08:54.710 align:start position:0% take those actions. It's pretty remarkable.<00:08:52.959><c> Yeah,</c><00:08:53.200><c> it's</c><00:08:53.519><c> it's</c><00:08:54.160><c> um</c><00:08:54.320><c> like</c><00:08:54.480><c> just</c> 00:08:54.710 --> 00:08:54.720 align:start position:0% remarkable. Yeah, it's it's um like just 00:08:54.720 --> 00:08:56.949 align:start position:0% remarkable. Yeah, it's it's um like just the<00:08:54.959><c> opportunity</c><00:08:55.440><c> and</c><00:08:55.680><c> and</c><00:08:55.760><c> and</c><00:08:56.480><c> I</c><00:08:56.720><c> think</c> 00:08:56.949 --> 00:08:56.959 align:start position:0% the opportunity and and and I think 00:08:56.959 --> 00:08:58.630 align:start position:0% the opportunity and and and I think people<00:08:57.200><c> are</c><00:08:57.360><c> only</c><00:08:57.600><c> just</c><00:08:57.839><c> really</c><00:08:58.160><c> starting</c><00:08:58.480><c> to</c> 00:08:58.630 --> 00:08:58.640 align:start position:0% people are only just really starting to 00:08:58.640 --> 00:09:00.949 align:start position:0% people are only just really starting to to<00:08:59.040><c> tap</c><00:08:59.279><c> into</c><00:08:59.519><c> it.</c><00:08:59.760><c> And</c><00:09:00.080><c> Mike,</c><00:09:00.399><c> I</c><00:09:00.560><c> know</c><00:09:00.640><c> you've</c> 00:09:00.949 --> 00:09:00.959 align:start position:0% to tap into it. And Mike, I know you've 00:09:00.959 --> 00:09:03.030 align:start position:0% to tap into it. And Mike, I know you've already<00:09:01.200><c> started</c><00:09:01.920><c> building</c><00:09:02.480><c> those</c><00:09:02.800><c> building</c> 00:09:03.030 --> 00:09:03.040 align:start position:0% already started building those building 00:09:03.040 --> 00:09:05.030 align:start position:0% already started building those building a<00:09:03.279><c> sidekick</c><00:09:03.760><c> extension</c><00:09:04.160><c> with</c><00:09:04.399><c> Smile</c><00:09:04.800><c> and</c><00:09:04.959><c> and</c> 00:09:05.030 --> 00:09:05.040 align:start position:0% a sidekick extension with Smile and and 00:09:05.040 --> 00:09:06.870 align:start position:0% a sidekick extension with Smile and and and<00:09:05.519><c> rolled</c><00:09:05.760><c> out</c><00:09:06.000><c> some</c><00:09:06.160><c> of</c><00:09:06.240><c> that.</c> 00:09:06.870 --> 00:09:06.880 align:start position:0% and rolled out some of that. 00:09:06.880 --> 00:09:11.350 align:start position:0% and rolled out some of that. >> Yeah,<00:09:07.200><c> like</c><00:09:07.519><c> we</c><00:09:07.839><c> we</c><00:09:08.240><c> see</c><00:09:08.399><c> the</c><00:09:08.640><c> the</c><00:09:09.120><c> main</c><00:09:10.000><c> uh</c><00:09:11.040><c> job</c> 00:09:11.350 --> 00:09:11.360 align:start position:0% >> Yeah, like we we see the the main uh job 00:09:11.360 --> 00:09:13.350 align:start position:0% >> Yeah, like we we see the the main uh job we're<00:09:11.680><c> replacing</c><00:09:12.080><c> at</c><00:09:12.240><c> at</c><00:09:12.560><c> Merchants</c><00:09:12.959><c> is</c><00:09:13.200><c> like</c> 00:09:13.350 --> 00:09:13.360 align:start position:0% we're replacing at at Merchants is like 00:09:13.360 --> 00:09:15.190 align:start position:0% we're replacing at at Merchants is like the<00:09:13.519><c> loyalty</c><00:09:13.920><c> program</c><00:09:14.320><c> manager.</c><00:09:14.720><c> And</c><00:09:14.880><c> if</c><00:09:15.040><c> you</c> 00:09:15.190 --> 00:09:15.200 align:start position:0% the loyalty program manager. And if you 00:09:15.200 --> 00:09:17.750 align:start position:0% the loyalty program manager. And if you think<00:09:15.360><c> about</c><00:09:15.519><c> how</c><00:09:16.160><c> Sidekick</c><00:09:16.880><c> can</c><00:09:17.120><c> be</c><00:09:17.440><c> your</c> 00:09:17.750 --> 00:09:17.760 align:start position:0% think about how Sidekick can be your 00:09:17.760 --> 00:09:20.070 align:start position:0% think about how Sidekick can be your loyalty<00:09:18.240><c> program</c><00:09:18.560><c> manager,</c><00:09:19.040><c> that</c><00:09:19.279><c> requires</c> 00:09:20.070 --> 00:09:20.080 align:start position:0% loyalty program manager, that requires 00:09:20.080 --> 00:09:22.150 align:start position:0% loyalty program manager, that requires understanding<00:09:21.040><c> how</c><00:09:21.279><c> your</c><00:09:21.440><c> retention</c><00:09:21.920><c> data</c> 00:09:22.150 --> 00:09:22.160 align:start position:0% understanding how your retention data 00:09:22.160 --> 00:09:24.150 align:start position:0% understanding how your retention data looks<00:09:22.480><c> right</c><00:09:22.640><c> now,</c><00:09:23.040><c> how</c><00:09:23.279><c> your</c><00:09:23.600><c> if</c><00:09:23.760><c> you</c><00:09:23.920><c> have</c><00:09:24.000><c> a</c> 00:09:24.150 --> 00:09:24.160 align:start position:0% looks right now, how your if you have a 00:09:24.160 --> 00:09:25.509 align:start position:0% looks right now, how your if you have a loyalty<00:09:24.480><c> program,</c><00:09:24.800><c> how</c><00:09:24.959><c> it's</c><00:09:25.200><c> performing,</c> 00:09:25.509 --> 00:09:25.519 align:start position:0% loyalty program, how it's performing, 00:09:25.519 --> 00:09:27.030 align:start position:0% loyalty program, how it's performing, and<00:09:25.760><c> then</c><00:09:25.920><c> what</c><00:09:26.080><c> things</c><00:09:26.240><c> you</c><00:09:26.399><c> can</c><00:09:26.560><c> do</c><00:09:26.640><c> in</c><00:09:26.880><c> terms</c> 00:09:27.030 --> 00:09:27.040 align:start position:0% and then what things you can do in terms 00:09:27.040 --> 00:09:28.630 align:start position:0% and then what things you can do in terms of<00:09:27.120><c> the</c><00:09:27.360><c> structure,</c><00:09:27.760><c> promotions</c><00:09:28.320><c> with</c><00:09:28.480><c> the</c> 00:09:28.630 --> 00:09:28.640 align:start position:0% of the structure, promotions with the 00:09:28.640 --> 00:09:30.710 align:start position:0% of the structure, promotions with the loyalty<00:09:28.959><c> program.</c><00:09:29.279><c> So</c><00:09:29.440><c> it's</c><00:09:29.600><c> like</c><00:09:30.000><c> the</c><00:09:30.320><c> data</c> 00:09:30.710 --> 00:09:30.720 align:start position:0% loyalty program. So it's like the data 00:09:30.720 --> 00:09:33.030 align:start position:0% loyalty program. So it's like the data and<00:09:30.880><c> then</c><00:09:31.040><c> there's</c><00:09:31.279><c> the</c><00:09:31.519><c> actions.</c><00:09:32.240><c> And</c><00:09:32.959><c> um</c> 00:09:33.030 --> 00:09:33.040 align:start position:0% and then there's the actions. And um 00:09:33.040 --> 00:09:34.710 align:start position:0% and then there's the actions. And um when<00:09:33.279><c> we</c><00:09:33.440><c> think</c><00:09:33.680><c> forward</c><00:09:34.000><c> to</c><00:09:34.160><c> the</c><00:09:34.320><c> future,</c> 00:09:34.710 --> 00:09:34.720 align:start position:0% when we think forward to the future, 00:09:34.720 --> 00:09:36.150 align:start position:0% when we think forward to the future, it's<00:09:34.880><c> it's</c><00:09:35.120><c> not</c><00:09:35.279><c> too</c><00:09:35.519><c> hard</c><00:09:35.680><c> to</c><00:09:35.920><c> sort</c><00:09:36.080><c> of</c> 00:09:36.150 --> 00:09:36.160 align:start position:0% it's it's not too hard to sort of 00:09:36.160 --> 00:09:37.509 align:start position:0% it's it's not too hard to sort of extrapolate<00:09:36.640><c> from</c><00:09:36.880><c> people</c><00:09:37.120><c> running</c><00:09:37.360><c> their</c> 00:09:37.509 --> 00:09:37.519 align:start position:0% extrapolate from people running their 00:09:37.519 --> 00:09:39.990 align:start position:0% extrapolate from people running their businesses<00:09:37.920><c> in</c><00:09:38.080><c> in</c><00:09:38.399><c> Claude</c><00:09:38.880><c> right</c><00:09:39.120><c> now</c><00:09:39.279><c> to</c> 00:09:39.990 --> 00:09:40.000 align:start position:0% businesses in in Claude right now to 00:09:40.000 --> 00:09:41.670 align:start position:0% businesses in in Claude right now to running<00:09:40.240><c> their</c><00:09:40.399><c> Shopify</c><00:09:40.880><c> business</c><00:09:41.200><c> using</c> 00:09:41.670 --> 00:09:41.680 align:start position:0% running their Shopify business using 00:09:41.680 --> 00:09:43.910 align:start position:0% running their Shopify business using Sidekick.<00:09:42.560><c> So,</c><00:09:42.800><c> we</c><00:09:42.959><c> need</c><00:09:43.120><c> to</c><00:09:43.279><c> make</c><00:09:43.440><c> sure</c><00:09:43.600><c> that</c> 00:09:43.910 --> 00:09:43.920 align:start position:0% Sidekick. So, we need to make sure that 00:09:43.920 --> 00:09:47.269 align:start position:0% Sidekick. So, we need to make sure that the<00:09:44.399><c> the</c><00:09:44.720><c> the</c><00:09:44.959><c> sort</c><00:09:45.120><c> of</c><00:09:45.200><c> agent-f</c><00:09:45.680><c> facing</c><00:09:46.560><c> UX</c><00:09:47.120><c> is</c> 00:09:47.269 --> 00:09:47.279 align:start position:0% the the the sort of agent-f facing UX is 00:09:47.279 --> 00:09:49.350 align:start position:0% the the the sort of agent-f facing UX is is<00:09:47.680><c> there</c><00:09:47.920><c> so</c><00:09:48.160><c> that</c><00:09:48.320><c> Sidekick</c><00:09:48.880><c> can</c><00:09:49.040><c> actually</c> 00:09:49.350 --> 00:09:49.360 align:start position:0% is there so that Sidekick can actually 00:09:49.360 --> 00:09:51.110 align:start position:0% is there so that Sidekick can actually do<00:09:49.519><c> everything</c><00:09:50.000><c> that</c><00:09:50.240><c> a</c><00:09:50.399><c> loyalty</c><00:09:50.800><c> program</c> 00:09:51.110 --> 00:09:51.120 align:start position:0% do everything that a loyalty program 00:09:51.120 --> 00:09:53.030 align:start position:0% do everything that a loyalty program manager<00:09:51.519><c> would</c><00:09:51.760><c> do.</c><00:09:52.080><c> And</c><00:09:52.240><c> so,</c><00:09:52.640><c> I</c><00:09:52.800><c> think</c><00:09:52.880><c> that's</c> 00:09:53.030 --> 00:09:53.040 align:start position:0% manager would do. And so, I think that's 00:09:53.040 --> 00:09:54.230 align:start position:0% manager would do. And so, I think that's what<00:09:53.279><c> every</c><00:09:53.440><c> app</c><00:09:53.680><c> should</c><00:09:53.920><c> be</c><00:09:54.080><c> thinking</c> 00:09:54.230 --> 00:09:54.240 align:start position:0% what every app should be thinking 00:09:54.240 --> 00:09:56.150 align:start position:0% what every app should be thinking through<00:09:54.480><c> is</c><00:09:54.720><c> like</c><00:09:54.880><c> how's</c><00:09:55.360><c> how's</c><00:09:55.680><c> Sidekick</c> 00:09:56.150 --> 00:09:56.160 align:start position:0% through is like how's how's Sidekick 00:09:56.160 --> 00:09:58.389 align:start position:0% through is like how's how's Sidekick going<00:09:56.320><c> to</c><00:09:56.480><c> operate</c><00:09:56.880><c> your</c><00:09:57.120><c> app</c><00:09:57.920><c> um</c><00:09:58.000><c> the</c><00:09:58.240><c> same</c> 00:09:58.389 --> 00:09:58.399 align:start position:0% going to operate your app um the same 00:09:58.399 --> 00:09:59.829 align:start position:0% going to operate your app um the same way<00:09:58.560><c> that</c><00:09:58.720><c> someone</c><00:09:59.120><c> would</c><00:09:59.360><c> be</c><00:09:59.519><c> sort</c><00:09:59.680><c> of</c> 00:09:59.829 --> 00:09:59.839 align:start position:0% way that someone would be sort of 00:09:59.839 --> 00:10:01.590 align:start position:0% way that someone would be sort of clicking<00:10:00.160><c> around.</c><00:10:00.480><c> And</c><00:10:00.880><c> you're</c><00:10:01.040><c> you're</c><00:10:01.360><c> very</c> 00:10:01.590 --> 00:10:01.600 align:start position:0% clicking around. And you're you're very 00:10:01.600 --> 00:10:03.350 align:start position:0% clicking around. And you're you're very UX<00:10:02.080><c> constrained</c><00:10:02.560><c> if</c><00:10:02.720><c> you're</c><00:10:02.880><c> trying</c><00:10:03.040><c> to</c><00:10:03.200><c> take</c> 00:10:03.350 --> 00:10:03.360 align:start position:0% UX constrained if you're trying to take 00:10:03.360 --> 00:10:05.990 align:start position:0% UX constrained if you're trying to take all<00:10:03.519><c> the</c><00:10:03.839><c> admin</c><00:10:04.480><c> things</c><00:10:04.800><c> of</c><00:10:05.040><c> your</c><00:10:05.279><c> your</c><00:10:05.440><c> your</c> 00:10:05.990 --> 00:10:06.000 align:start position:0% all the admin things of your your your 00:10:06.000 --> 00:10:07.750 align:start position:0% all the admin things of your your your app<00:10:06.160><c> and</c><00:10:06.399><c> put</c><00:10:06.480><c> them</c><00:10:06.640><c> into</c><00:10:06.880><c> Shopify</c><00:10:07.279><c> admin,</c><00:10:07.519><c> but</c> 00:10:07.750 --> 00:10:07.760 align:start position:0% app and put them into Shopify admin, but 00:10:07.760 --> 00:10:09.910 align:start position:0% app and put them into Shopify admin, but you're<00:10:08.000><c> no</c><00:10:08.160><c> longer</c><00:10:08.480><c> UX</c><00:10:08.880><c> constrained</c><00:10:09.680><c> if</c> 00:10:09.910 --> 00:10:09.920 align:start position:0% you're no longer UX constrained if 00:10:09.920 --> 00:10:12.470 align:start position:0% you're no longer UX constrained if you're<00:10:10.160><c> using</c><00:10:10.720><c> Sidekick.</c><00:10:11.440><c> So,</c><00:10:11.680><c> so</c><00:10:11.920><c> basically</c> 00:10:12.470 --> 00:10:12.480 align:start position:0% you're using Sidekick. So, so basically 00:10:12.480 --> 00:10:13.990 align:start position:0% you're using Sidekick. So, so basically the<00:10:12.640><c> the</c><00:10:13.040><c> scope</c><00:10:13.200><c> of</c><00:10:13.360><c> things</c><00:10:13.519><c> that</c><00:10:13.760><c> can</c><00:10:13.920><c> get</c> 00:10:13.990 --> 00:10:14.000 align:start position:0% the the scope of things that can get 00:10:14.000 --> 00:10:15.750 align:start position:0% the the scope of things that can get done<00:10:14.160><c> is</c><00:10:14.320><c> is</c><00:10:14.399><c> is</c><00:10:14.800><c> really</c><00:10:15.040><c> huge.</c><00:10:15.360><c> But</c> 00:10:15.750 --> 00:10:15.760 align:start position:0% done is is is really huge. But 00:10:15.760 --> 00:10:17.190 align:start position:0% done is is is really huge. But >> yeah.<00:10:16.160><c> All</c><00:10:16.160><c> right.</c><00:10:16.399><c> I</c><00:10:16.560><c> had</c><00:10:16.640><c> about</c><00:10:16.880><c> three</c> 00:10:17.190 --> 00:10:17.200 align:start position:0% >> yeah. All right. I had about three 00:10:17.200 --> 00:10:19.030 align:start position:0% >> yeah. All right. I had about three questions<00:10:17.519><c> about</c><00:10:17.839><c> this</c><00:10:18.000><c> to</c><00:10:18.240><c> to</c><00:10:18.640><c> go</c><00:10:18.800><c> through,</c> 00:10:19.030 --> 00:10:19.040 align:start position:0% questions about this to to go through, 00:10:19.040 --> 00:10:20.630 align:start position:0% questions about this to to go through, but<00:10:19.279><c> now</c><00:10:19.440><c> after</c><00:10:19.680><c> hearing</c><00:10:19.920><c> you</c><00:10:20.079><c> both</c><00:10:20.240><c> talk</c><00:10:20.480><c> for</c> 00:10:20.630 --> 00:10:20.640 align:start position:0% but now after hearing you both talk for 00:10:20.640 --> 00:10:21.910 align:start position:0% but now after hearing you both talk for a<00:10:20.720><c> minute,</c><00:10:20.880><c> I've</c><00:10:21.040><c> now</c><00:10:21.279><c> got</c><00:10:21.440><c> about</c><00:10:21.600><c> 50</c> 00:10:21.910 --> 00:10:21.920 align:start position:0% a minute, I've now got about 50 00:10:21.920 --> 00:10:23.829 align:start position:0% a minute, I've now got about 50 questions<00:10:22.240><c> in</c><00:10:22.399><c> my</c><00:10:22.560><c> mind</c><00:10:22.959><c> all</c><00:10:23.200><c> going</c><00:10:23.360><c> around</c><00:10:23.600><c> in</c> 00:10:23.829 --> 00:10:23.839 align:start position:0% questions in my mind all going around in 00:10:23.839 --> 00:10:25.990 align:start position:0% questions in my mind all going around in circles.<00:10:24.320><c> So,</c><00:10:24.640><c> I'll</c><00:10:24.880><c> do</c><00:10:25.040><c> my</c><00:10:25.200><c> best</c><00:10:25.360><c> to</c><00:10:25.600><c> best</c><00:10:25.839><c> to</c> 00:10:25.990 --> 00:10:26.000 align:start position:0% circles. So, I'll do my best to best to 00:10:26.000 --> 00:10:27.990 align:start position:0% circles. So, I'll do my best to best to keep<00:10:26.160><c> this</c><00:10:26.399><c> structured.</c><00:10:26.880><c> But</c><00:10:27.200><c> um</c><00:10:27.360><c> like</c><00:10:27.680><c> I'd</c> 00:10:27.990 --> 00:10:28.000 align:start position:0% keep this structured. But um like I'd 00:10:28.000 --> 00:10:29.910 align:start position:0% keep this structured. But um like I'd love<00:10:28.079><c> to</c><00:10:28.320><c> like</c><00:10:29.120><c> I'd</c><00:10:29.200><c> I'd</c><00:10:29.440><c> like</c><00:10:29.519><c> to</c><00:10:29.680><c> sort</c><00:10:29.839><c> of</c> 00:10:29.910 --> 00:10:29.920 align:start position:0% love to like I'd I'd like to sort of 00:10:29.920 --> 00:10:32.790 align:start position:0% love to like I'd I'd like to sort of drill<00:10:30.160><c> down</c><00:10:30.399><c> into</c><00:10:30.720><c> where</c><00:10:31.360><c> you</c><00:10:31.600><c> see</c><00:10:31.839><c> sidekick</c> 00:10:32.790 --> 00:10:32.800 align:start position:0% drill down into where you see sidekick 00:10:32.800 --> 00:10:35.350 align:start position:0% drill down into where you see sidekick still<00:10:33.120><c> being</c><00:10:34.000><c> sidekick</c><00:10:34.560><c> coming</c><00:10:34.720><c> in</c><00:10:34.959><c> and</c><00:10:35.120><c> where</c> 00:10:35.350 --> 00:10:35.360 align:start position:0% still being sidekick coming in and where 00:10:35.360 --> 00:10:36.949 align:start position:0% still being sidekick coming in and where you<00:10:35.519><c> also</c><00:10:35.760><c> see</c><00:10:35.920><c> like</c><00:10:36.160><c> I</c><00:10:36.320><c> think</c><00:10:36.480><c> like</c><00:10:36.720><c> app</c> 00:10:36.949 --> 00:10:36.959 align:start position:0% you also see like I think like app 00:10:36.959 --> 00:10:39.110 align:start position:0% you also see like I think like app interfaces<00:10:37.680><c> and</c><00:10:37.920><c> the</c><00:10:38.079><c> the</c><00:10:38.480><c> stuff</c><00:10:38.640><c> that</c><00:10:38.800><c> lives</c> 00:10:39.110 --> 00:10:39.120 align:start position:0% interfaces and the the stuff that lives 00:10:39.120 --> 00:10:41.110 align:start position:0% interfaces and the the stuff that lives in<00:10:39.360><c> the</c><00:10:39.680><c> product</c><00:10:39.920><c> part</c><00:10:40.160><c> of</c><00:10:40.240><c> an</c><00:10:40.399><c> app</c><00:10:40.640><c> I</c><00:10:40.800><c> think</c><00:10:40.880><c> is</c> 00:10:41.110 --> 00:10:41.120 align:start position:0% in the product part of an app I think is 00:10:41.120 --> 00:10:43.430 align:start position:0% in the product part of an app I think is still<00:10:41.440><c> really</c><00:10:41.760><c> important</c><00:10:42.240><c> as</c><00:10:42.480><c> well.</c><00:10:43.200><c> what</c> 00:10:43.430 --> 00:10:43.440 align:start position:0% still really important as well. what 00:10:43.440 --> 00:10:45.350 align:start position:0% still really important as well. what what's<00:10:43.760><c> sort</c><00:10:43.920><c> of</c><00:10:44.000><c> the</c><00:10:44.480><c> yeah</c><00:10:44.880><c> what's</c><00:10:45.200><c> the</c> 00:10:45.350 --> 00:10:45.360 align:start position:0% what's sort of the yeah what's the 00:10:45.360 --> 00:10:47.430 align:start position:0% what's sort of the yeah what's the threshold<00:10:45.920><c> for</c><00:10:46.160><c> where</c><00:10:46.480><c> we</c><00:10:46.720><c> people</c><00:10:47.040><c> should</c><00:10:47.279><c> be</c> 00:10:47.430 --> 00:10:47.440 align:start position:0% threshold for where we people should be 00:10:47.440 --> 00:10:49.590 align:start position:0% threshold for where we people should be building<00:10:47.839><c> stuff</c><00:10:48.160><c> into</c><00:10:48.560><c> sidekick</c><00:10:49.120><c> but</c><00:10:49.360><c> also</c> 00:10:49.590 --> 00:10:49.600 align:start position:0% building stuff into sidekick but also 00:10:49.600 --> 00:10:51.110 align:start position:0% building stuff into sidekick but also where<00:10:50.079><c> they</c><00:10:50.320><c> should</c><00:10:50.480><c> be</c><00:10:50.560><c> getting</c><00:10:50.800><c> them</c><00:10:50.959><c> back</c> 00:10:51.110 --> 00:10:51.120 align:start position:0% where they should be getting them back 00:10:51.120 --> 00:10:52.949 align:start position:0% where they should be getting them back into<00:10:51.440><c> that</c><00:10:51.680><c> app</c><00:10:52.000><c> interface</c><00:10:52.480><c> where</c><00:10:52.640><c> I</c><00:10:52.800><c> think</c> 00:10:52.949 --> 00:10:52.959 align:start position:0% into that app interface where I think 00:10:52.959 --> 00:10:54.790 align:start position:0% into that app interface where I think building<00:10:53.279><c> good</c><00:10:53.680><c> good</c><00:10:54.000><c> interface</c><00:10:54.399><c> and</c><00:10:54.640><c> good</c> 00:10:54.790 --> 00:10:54.800 align:start position:0% building good good interface and good 00:10:54.800 --> 00:10:56.310 align:start position:0% building good good interface and good interaction<00:10:55.279><c> is</c><00:10:55.519><c> actually</c><00:10:55.760><c> really</c><00:10:56.000><c> important</c> 00:10:56.310 --> 00:10:56.320 align:start position:0% interaction is actually really important 00:10:56.320 --> 00:10:57.269 align:start position:0% interaction is actually really important as<00:10:56.560><c> well.</c> 00:10:57.269 --> 00:10:57.279 align:start position:0% as well. 00:10:57.279 --> 00:10:58.949 align:start position:0% as well. >> Yeah,<00:10:57.600><c> that's</c><00:10:57.760><c> a</c><00:10:57.920><c> great</c><00:10:58.160><c> question.</c><00:10:58.640><c> I</c><00:10:58.800><c> think</c> 00:10:58.949 --> 00:10:58.959 align:start position:0% >> Yeah, that's a great question. I think 00:10:58.959 --> 00:11:00.310 align:start position:0% >> Yeah, that's a great question. I think it's<00:10:59.120><c> going</c><00:10:59.200><c> to</c><00:10:59.440><c> I</c><00:10:59.600><c> think</c><00:10:59.680><c> we're</c><00:10:59.920><c> going</c><00:11:00.000><c> to</c><00:11:00.079><c> see</c> 00:11:00.310 --> 00:11:00.320 align:start position:0% it's going to I think we're going to see 00:11:00.320 --> 00:11:01.990 align:start position:0% it's going to I think we're going to see we're<00:11:00.560><c> kind</c><00:11:00.640><c> of</c><00:11:00.720><c> in</c><00:11:00.880><c> a</c><00:11:01.040><c> wait</c><00:11:01.200><c> and</c><00:11:01.440><c> see</c><00:11:01.680><c> moment.</c> 00:11:01.990 --> 00:11:02.000 align:start position:0% we're kind of in a wait and see moment. 00:11:02.000 --> 00:11:03.110 align:start position:0% we're kind of in a wait and see moment. I<00:11:02.240><c> think</c><00:11:02.320><c> there's</c><00:11:02.560><c> going</c><00:11:02.640><c> to</c><00:11:02.720><c> be</c><00:11:02.880><c> really</c> 00:11:03.110 --> 00:11:03.120 align:start position:0% I think there's going to be really 00:11:03.120 --> 00:11:05.430 align:start position:0% I think there's going to be really toilsome<00:11:03.839><c> experiences</c><00:11:04.480><c> like</c><00:11:04.800><c> filling</c><00:11:05.120><c> out</c> 00:11:05.430 --> 00:11:05.440 align:start position:0% toilsome experiences like filling out 00:11:05.440 --> 00:11:07.990 align:start position:0% toilsome experiences like filling out really<00:11:05.920><c> challenging</c><00:11:06.399><c> forms</c><00:11:06.880><c> that</c><00:11:07.600><c> you</c><00:11:07.760><c> know</c> 00:11:07.990 --> 00:11:08.000 align:start position:0% really challenging forms that you know 00:11:08.000 --> 00:11:09.829 align:start position:0% really challenging forms that you know maybe<00:11:08.399><c> humans</c><00:11:08.880><c> don't</c><00:11:09.040><c> want</c><00:11:09.200><c> to</c><00:11:09.279><c> do</c><00:11:09.360><c> that</c><00:11:09.600><c> and</c> 00:11:09.829 --> 00:11:09.839 align:start position:0% maybe humans don't want to do that and 00:11:09.839 --> 00:11:10.710 align:start position:0% maybe humans don't want to do that and they<00:11:10.000><c> want</c><00:11:10.079><c> to</c><00:11:10.160><c> make</c><00:11:10.320><c> that</c><00:11:10.480><c> more</c> 00:11:10.710 --> 00:11:10.720 align:start position:0% they want to make that more 00:11:10.720 --> 00:11:12.949 align:start position:0% they want to make that more conversational<00:11:11.440><c> but</c><00:11:12.000><c> those</c><00:11:12.240><c> forms</c><00:11:12.640><c> can</c><00:11:12.800><c> be</c> 00:11:12.949 --> 00:11:12.959 align:start position:0% conversational but those forms can be 00:11:12.959 --> 00:11:15.110 align:start position:0% conversational but those forms can be easily<00:11:13.279><c> access</c><00:11:13.760><c> because</c><00:11:14.000><c> if</c><00:11:14.160><c> you</c><00:11:14.320><c> need</c><00:11:14.480><c> to</c> 00:11:15.110 --> 00:11:15.120 align:start position:0% easily access because if you need to 00:11:15.120 --> 00:11:17.350 align:start position:0% easily access because if you need to visualize<00:11:15.839><c> the</c><00:11:16.160><c> representation</c><00:11:16.720><c> of</c><00:11:16.959><c> what</c><00:11:17.120><c> you</c> 00:11:17.350 --> 00:11:17.360 align:start position:0% visualize the representation of what you 00:11:17.360 --> 00:11:19.509 align:start position:0% visualize the representation of what you did<00:11:17.760><c> well</c><00:11:18.000><c> now</c><00:11:18.160><c> you</c><00:11:18.399><c> can</c><00:11:18.480><c> see</c><00:11:18.640><c> that</c><00:11:18.880><c> in</c><00:11:19.040><c> a</c><00:11:19.279><c> very</c> 00:11:19.509 --> 00:11:19.519 align:start position:0% did well now you can see that in a very 00:11:19.519 --> 00:11:21.910 align:start position:0% did well now you can see that in a very visual<00:11:19.920><c> way</c><00:11:20.160><c> and</c><00:11:20.480><c> understand</c><00:11:21.040><c> oh</c><00:11:21.600><c> that</c><00:11:21.760><c> is</c> 00:11:21.910 --> 00:11:21.920 align:start position:0% visual way and understand oh that is 00:11:21.920 --> 00:11:23.750 align:start position:0% visual way and understand oh that is what<00:11:22.079><c> I</c><00:11:22.320><c> actually</c><00:11:22.720><c> you</c><00:11:22.880><c> know</c><00:11:23.120><c> conversed</c><00:11:23.600><c> with</c> 00:11:23.750 --> 00:11:23.760 align:start position:0% what I actually you know conversed with 00:11:23.760 --> 00:11:25.509 align:start position:0% what I actually you know conversed with with<00:11:24.000><c> this</c><00:11:24.160><c> AI</c><00:11:24.480><c> and</c><00:11:24.720><c> now</c><00:11:24.880><c> it's</c><00:11:25.200><c> actually</c> 00:11:25.509 --> 00:11:25.519 align:start position:0% with this AI and now it's actually 00:11:25.519 --> 00:11:27.430 align:start position:0% with this AI and now it's actually representing<00:11:25.920><c> that.</c><00:11:26.320><c> So,</c><00:11:26.880><c> I</c><00:11:27.120><c> think</c><00:11:27.200><c> we're</c> 00:11:27.430 --> 00:11:27.440 align:start position:0% representing that. So, I think we're 00:11:27.440 --> 00:11:29.110 align:start position:0% representing that. So, I think we're going<00:11:27.519><c> to</c><00:11:27.600><c> wind</c><00:11:27.760><c> up</c><00:11:28.000><c> still</c><00:11:28.399><c> really</c><00:11:28.720><c> wanting</c> 00:11:29.110 --> 00:11:29.120 align:start position:0% going to wind up still really wanting 00:11:29.120 --> 00:11:31.030 align:start position:0% going to wind up still really wanting both<00:11:29.680><c> because</c><00:11:30.000><c> we're,</c><00:11:30.320><c> you</c><00:11:30.399><c> know,</c><00:11:30.560><c> humans</c><00:11:30.880><c> are</c> 00:11:31.030 --> 00:11:31.040 align:start position:0% both because we're, you know, humans are 00:11:31.040 --> 00:11:33.110 align:start position:0% both because we're, you know, humans are very<00:11:31.279><c> visual,</c><00:11:31.680><c> but</c><00:11:32.399><c> we're</c><00:11:32.640><c> also</c><00:11:32.880><c> very</c> 00:11:33.110 --> 00:11:33.120 align:start position:0% very visual, but we're also very 00:11:33.120 --> 00:11:35.829 align:start position:0% very visual, but we're also very conversational.<00:11:34.079><c> And</c><00:11:34.320><c> so,</c><00:11:34.959><c> um,</c><00:11:35.360><c> I</c><00:11:35.600><c> think</c> 00:11:35.829 --> 00:11:35.839 align:start position:0% conversational. And so, um, I think 00:11:35.839 --> 00:11:37.509 align:start position:0% conversational. And so, um, I think investing<00:11:36.240><c> in</c><00:11:36.399><c> good</c><00:11:36.560><c> UI</c><00:11:36.880><c> is</c><00:11:37.040><c> going</c><00:11:37.120><c> to</c><00:11:37.279><c> always</c> 00:11:37.509 --> 00:11:37.519 align:start position:0% investing in good UI is going to always 00:11:37.519 --> 00:11:39.829 align:start position:0% investing in good UI is going to always be<00:11:37.680><c> really</c><00:11:38.000><c> important</c><00:11:38.399><c> because</c><00:11:39.440><c> I</c><00:11:39.680><c> think</c> 00:11:39.829 --> 00:11:39.839 align:start position:0% be really important because I think 00:11:39.839 --> 00:11:41.430 align:start position:0% be really important because I think we're<00:11:40.079><c> going</c><00:11:40.160><c> to</c><00:11:40.320><c> still</c><00:11:40.480><c> need</c><00:11:40.720><c> proof</c><00:11:41.200><c> proof</c> 00:11:41.430 --> 00:11:41.440 align:start position:0% we're going to still need proof proof 00:11:41.440 --> 00:11:43.269 align:start position:0% we're going to still need proof proof from<00:11:41.680><c> the</c><00:11:41.920><c> AI</c><00:11:42.240><c> that</c><00:11:42.399><c> they</c><00:11:42.640><c> did</c><00:11:42.720><c> the</c><00:11:42.959><c> thing</c><00:11:43.040><c> we</c> 00:11:43.269 --> 00:11:43.279 align:start position:0% from the AI that they did the thing we 00:11:43.279 --> 00:11:44.630 align:start position:0% from the AI that they did the thing we asked<00:11:43.519><c> them</c><00:11:43.680><c> to</c><00:11:43.839><c> do.</c><00:11:44.240><c> So,</c> 00:11:44.630 --> 00:11:44.640 align:start position:0% asked them to do. So, 00:11:44.640 --> 00:11:45.110 align:start position:0% asked them to do. So, >> yeah. 00:11:45.110 --> 00:11:45.120 align:start position:0% >> yeah. 00:11:45.120 --> 00:11:46.949 align:start position:0% >> yeah. >> Yeah,<00:11:45.440><c> absolutely.</c><00:11:46.000><c> And</c><00:11:46.240><c> how</c><00:11:46.320><c> do</c><00:11:46.480><c> you</c><00:11:46.640><c> prevent</c> 00:11:46.949 --> 00:11:46.959 align:start position:0% >> Yeah, absolutely. And how do you prevent 00:11:46.959 --> 00:11:49.670 align:start position:0% >> Yeah, absolutely. And how do you prevent like<00:11:47.440><c> the</c><00:11:48.320><c> and</c><00:11:48.560><c> I've</c><00:11:48.800><c> spoken</c><00:11:49.040><c> to</c><00:11:49.200><c> quite</c><00:11:49.360><c> a</c><00:11:49.519><c> few</c> 00:11:49.670 --> 00:11:49.680 align:start position:0% like the and I've spoken to quite a few 00:11:49.680 --> 00:11:50.949 align:start position:0% like the and I've spoken to quite a few people<00:11:49.839><c> and</c><00:11:50.000><c> I've</c><00:11:50.160><c> I've</c><00:11:50.399><c> tried</c><00:11:50.560><c> to</c><00:11:50.720><c> do</c><00:11:50.800><c> it</c> 00:11:50.949 --> 00:11:50.959 align:start position:0% people and I've I've tried to do it 00:11:50.959 --> 00:11:52.470 align:start position:0% people and I've I've tried to do it myself<00:11:51.279><c> but</c><00:11:51.440><c> I</c><00:11:51.680><c> wasn't</c><00:11:51.920><c> I'm</c><00:11:52.160><c> not</c><00:11:52.240><c> a</c><00:11:52.399><c> good</c> 00:11:52.470 --> 00:11:52.480 align:start position:0% myself but I wasn't I'm not a good 00:11:52.480 --> 00:11:54.310 align:start position:0% myself but I wasn't I'm not a good enough<00:11:52.720><c> developer</c><00:11:53.120><c> but</c><00:11:53.519><c> um</c><00:11:53.680><c> but</c><00:11:54.000><c> actually</c> 00:11:54.310 --> 00:11:54.320 align:start position:0% enough developer but um but actually 00:11:54.320 --> 00:11:56.310 align:start position:0% enough developer but um but actually building<00:11:54.640><c> a</c><00:11:54.880><c> sidekick</c><00:11:55.440><c> extension</c><00:11:55.920><c> can</c><00:11:56.160><c> be</c> 00:11:56.310 --> 00:11:56.320 align:start position:0% building a sidekick extension can be 00:11:56.320 --> 00:11:59.670 align:start position:0% building a sidekick extension can be quite<00:11:56.640><c> easy.</c><00:11:57.360><c> Um</c><00:11:57.839><c> what</c><00:11:58.079><c> how</c><00:11:58.240><c> do</c><00:11:58.399><c> you</c><00:11:59.040><c> yeah</c><00:11:59.519><c> is</c> 00:11:59.670 --> 00:11:59.680 align:start position:0% quite easy. Um what how do you yeah is 00:11:59.680 --> 00:12:01.030 align:start position:0% quite easy. Um what how do you yeah is it<00:11:59.839><c> something</c><00:12:00.160><c> people</c><00:12:00.399><c> should</c><00:12:00.640><c> just</c><00:12:00.880><c> get</c> 00:12:01.030 --> 00:12:01.040 align:start position:0% it something people should just get 00:12:01.040 --> 00:12:03.350 align:start position:0% it something people should just get started<00:12:01.360><c> and</c><00:12:01.600><c> do</c><00:12:01.839><c> or</c><00:12:02.240><c> is</c><00:12:02.480><c> there</c><00:12:02.640><c> a</c><00:12:02.800><c> risk</c><00:12:03.040><c> that</c> 00:12:03.350 --> 00:12:03.360 align:start position:0% started and do or is there a risk that 00:12:03.360 --> 00:12:05.509 align:start position:0% started and do or is there a risk that people<00:12:03.680><c> can</c><00:12:04.160><c> be</c><00:12:04.320><c> a</c><00:12:04.480><c> bit</c><00:12:04.640><c> gimmicky</c><00:12:05.040><c> with</c><00:12:05.200><c> with</c> 00:12:05.509 --> 00:12:05.519 align:start position:0% people can be a bit gimmicky with with 00:12:05.519 --> 00:12:07.590 align:start position:0% people can be a bit gimmicky with with using<00:12:05.760><c> it</c><00:12:06.000><c> and</c><00:12:06.320><c> and</c><00:12:06.720><c> not</c><00:12:06.880><c> not</c><00:12:07.200><c> actually</c> 00:12:07.590 --> 00:12:07.600 align:start position:0% using it and and not not actually 00:12:07.600 --> 00:12:09.030 align:start position:0% using it and and not not actually achieve<00:12:08.000><c> anything</c><00:12:08.320><c> with</c><00:12:08.480><c> it?</c> 00:12:09.030 --> 00:12:09.040 align:start position:0% achieve anything with it? 00:12:09.040 --> 00:12:10.389 align:start position:0% achieve anything with it? >> Yeah,<00:12:09.279><c> that's</c><00:12:09.519><c> a</c><00:12:09.680><c> great</c><00:12:09.839><c> question.</c><00:12:10.079><c> And</c><00:12:10.240><c> I</c> 00:12:10.389 --> 00:12:10.399 align:start position:0% >> Yeah, that's a great question. And I 00:12:10.399 --> 00:12:12.230 align:start position:0% >> Yeah, that's a great question. And I mean<00:12:10.560><c> I</c><00:12:10.800><c> always</c><00:12:11.120><c> come</c><00:12:11.279><c> back</c><00:12:11.440><c> to</c><00:12:11.680><c> in</c><00:12:11.920><c> my</c><00:12:12.079><c> talk</c> 00:12:12.230 --> 00:12:12.240 align:start position:0% mean I always come back to in my talk 00:12:12.240 --> 00:12:14.230 align:start position:0% mean I always come back to in my talk yesterday<00:12:12.639><c> is</c><00:12:12.880><c> like</c><00:12:13.120><c> solve</c><00:12:13.440><c> real</c><00:12:13.680><c> problems.</c> 00:12:14.230 --> 00:12:14.240 align:start position:0% yesterday is like solve real problems. 00:12:14.240 --> 00:12:16.389 align:start position:0% yesterday is like solve real problems. Like<00:12:14.480><c> I</c><00:12:14.720><c> think</c><00:12:14.880><c> a</c><00:12:15.120><c> fail</c><00:12:15.440><c> case</c><00:12:15.680><c> would</c><00:12:15.920><c> be</c><00:12:16.000><c> like</c> 00:12:16.389 --> 00:12:16.399 align:start position:0% Like I think a fail case would be like 00:12:16.399 --> 00:12:19.030 align:start position:0% Like I think a fail case would be like just<00:12:16.720><c> opening</c><00:12:17.040><c> a</c><00:12:17.279><c> page</c><00:12:17.600><c> and</c><00:12:18.160><c> that</c><00:12:18.399><c> page</c><00:12:18.800><c> just</c> 00:12:19.030 --> 00:12:19.040 align:start position:0% just opening a page and that page just 00:12:19.040 --> 00:12:21.430 align:start position:0% just opening a page and that page just gave<00:12:19.279><c> you</c><00:12:19.440><c> a</c><00:12:19.600><c> URL</c><00:12:20.079><c> and</c><00:12:20.399><c> it</c><00:12:20.639><c> opened</c><00:12:20.959><c> to</c><00:12:21.120><c> another</c> 00:12:21.430 --> 00:12:21.440 align:start position:0% gave you a URL and it opened to another 00:12:21.440 --> 00:12:23.509 align:start position:0% gave you a URL and it opened to another tab.<00:12:21.839><c> I</c><00:12:22.000><c> think</c><00:12:22.160><c> like</c><00:12:22.720><c> that's</c><00:12:23.040><c> not</c><00:12:23.200><c> really</c><00:12:23.360><c> what</c> 00:12:23.509 --> 00:12:23.519 align:start position:0% tab. I think like that's not really what 00:12:23.519 --> 00:12:25.269 align:start position:0% tab. I think like that's not really what it's<00:12:23.680><c> meant</c><00:12:23.920><c> for.</c><00:12:24.240><c> It's</c><00:12:24.399><c> really</c><00:12:24.639><c> meant</c><00:12:24.880><c> for</c> 00:12:25.269 --> 00:12:25.279 align:start position:0% it's meant for. It's really meant for 00:12:25.279 --> 00:12:28.629 align:start position:0% it's meant for. It's really meant for work<00:12:25.600><c> happening</c><00:12:26.000><c> in</c><00:12:26.320><c> context.</c><00:12:26.959><c> And</c><00:12:27.200><c> so</c><00:12:28.160><c> um</c><00:12:28.399><c> you</c> 00:12:28.629 --> 00:12:28.639 align:start position:0% work happening in context. And so um you 00:12:28.639 --> 00:12:31.190 align:start position:0% work happening in context. And so um you know<00:12:28.959><c> your</c><00:12:29.360><c> apps</c><00:12:29.760><c> are</c><00:12:30.079><c> your</c><00:12:30.399><c> apps</c><00:12:30.720><c> and</c><00:12:30.959><c> other</c> 00:12:31.190 --> 00:12:31.200 align:start position:0% know your apps are your apps and other 00:12:31.200 --> 00:12:33.750 align:start position:0% know your apps are your apps and other apps<00:12:31.519><c> are</c><00:12:31.600><c> are</c><00:12:31.920><c> solving</c><00:12:32.240><c> real</c><00:12:32.560><c> problems.</c><00:12:32.959><c> And</c> 00:12:33.750 --> 00:12:33.760 align:start position:0% apps are are solving real problems. And 00:12:33.760 --> 00:12:35.509 align:start position:0% apps are are solving real problems. And um<00:12:34.000><c> a</c><00:12:34.240><c> lot</c><00:12:34.320><c> of</c><00:12:34.399><c> those</c><00:12:34.639><c> problems</c><00:12:34.880><c> are</c><00:12:35.120><c> solved</c><00:12:35.360><c> on</c> 00:12:35.509 --> 00:12:35.519 align:start position:0% um a lot of those problems are solved on 00:12:35.519 --> 00:12:38.069 align:start position:0% um a lot of those problems are solved on your<00:12:35.680><c> app</c><00:12:35.920><c> home</c><00:12:36.160><c> surface.</c><00:12:37.120><c> uh</c><00:12:37.279><c> but</c><00:12:37.680><c> you</c><00:12:37.839><c> know</c> 00:12:38.069 --> 00:12:38.079 align:start position:0% your app home surface. uh but you know 00:12:38.079 --> 00:12:39.750 align:start position:0% your app home surface. uh but you know it's<00:12:38.320><c> very</c><00:12:38.560><c> easy</c><00:12:38.720><c> to</c><00:12:38.959><c> bring</c><00:12:39.120><c> a</c><00:12:39.279><c> lot</c><00:12:39.360><c> of</c><00:12:39.519><c> those</c> 00:12:39.750 --> 00:12:39.760 align:start position:0% it's very easy to bring a lot of those 00:12:39.760 --> 00:12:41.750 align:start position:0% it's very easy to bring a lot of those problems<00:12:40.480><c> uh</c><00:12:40.639><c> anywhere</c><00:12:41.120><c> and</c><00:12:41.279><c> so</c><00:12:41.519><c> really</c> 00:12:41.750 --> 00:12:41.760 align:start position:0% problems uh anywhere and so really 00:12:41.760 --> 00:12:43.350 align:start position:0% problems uh anywhere and so really that's<00:12:41.920><c> the</c><00:12:42.160><c> idea</c><00:12:42.320><c> of</c><00:12:42.480><c> that</c><00:12:42.720><c> it's</c><00:12:42.880><c> it's</c><00:12:43.200><c> much</c> 00:12:43.350 --> 00:12:43.360 align:start position:0% that's the idea of that it's it's much 00:12:43.360 --> 00:12:45.750 align:start position:0% that's the idea of that it's it's much less<00:12:43.519><c> an</c><00:12:43.760><c> advertising</c><00:12:44.320><c> surface</c><00:12:44.639><c> and</c><00:12:45.440><c> much</c> 00:12:45.750 --> 00:12:45.760 align:start position:0% less an advertising surface and much 00:12:45.760 --> 00:12:48.310 align:start position:0% less an advertising surface and much less<00:12:45.920><c> a</c><00:12:46.240><c> surface</c><00:12:46.560><c> to</c><00:12:47.120><c> you</c><00:12:47.279><c> know</c><00:12:47.519><c> eject</c><00:12:47.920><c> you</c><00:12:48.160><c> out</c> 00:12:48.310 --> 00:12:48.320 align:start position:0% less a surface to you know eject you out 00:12:48.320 --> 00:12:50.470 align:start position:0% less a surface to you know eject you out of<00:12:48.399><c> a</c><00:12:48.639><c> workflow</c><00:12:49.279><c> it's</c><00:12:49.519><c> much</c><00:12:49.760><c> more</c><00:12:49.920><c> intended</c><00:12:50.320><c> to</c> 00:12:50.470 --> 00:12:50.480 align:start position:0% of a workflow it's much more intended to 00:12:50.480 --> 00:12:52.710 align:start position:0% of a workflow it's much more intended to keep<00:12:50.560><c> you</c><00:12:50.720><c> in</c><00:12:50.959><c> those</c><00:12:51.200><c> workflows</c><00:12:51.839><c> and</c><00:12:52.399><c> I</c><00:12:52.639><c> think</c> 00:12:52.710 --> 00:12:52.720 align:start position:0% keep you in those workflows and I think 00:12:52.720 --> 00:12:54.629 align:start position:0% keep you in those workflows and I think a<00:12:52.959><c> lot</c><00:12:53.040><c> of</c><00:12:53.120><c> apps</c><00:12:53.440><c> have</c><00:12:53.600><c> a</c><00:12:53.760><c> couple</c><00:12:53.920><c> core</c><00:12:54.240><c> jobs</c><00:12:54.480><c> to</c> 00:12:54.629 --> 00:12:54.639 align:start position:0% a lot of apps have a couple core jobs to 00:12:54.639 --> 00:12:56.470 align:start position:0% a lot of apps have a couple core jobs to be<00:12:54.800><c> done</c><00:12:54.959><c> and</c><00:12:55.440><c> you</c><00:12:55.600><c> know</c><00:12:55.760><c> bringing</c><00:12:56.079><c> those</c><00:12:56.240><c> core</c> 00:12:56.470 --> 00:12:56.480 align:start position:0% be done and you know bringing those core 00:12:56.480 --> 00:12:57.990 align:start position:0% be done and you know bringing those core jobs<00:12:56.639><c> to</c><00:12:56.800><c> be</c><00:12:56.880><c> done</c><00:12:57.040><c> front</c><00:12:57.200><c> and</c><00:12:57.440><c> center</c> 00:12:57.990 --> 00:12:58.000 align:start position:0% jobs to be done front and center 00:12:58.000 --> 00:12:59.829 align:start position:0% jobs to be done front and center >> yeah<00:12:58.480><c> if</c><00:12:58.639><c> I</c><00:12:58.800><c> can</c><00:12:58.880><c> just</c><00:12:59.040><c> add</c><00:12:59.279><c> something</c><00:12:59.680><c> so</c> 00:12:59.829 --> 00:12:59.839 align:start position:0% >> yeah if I can just add something so 00:12:59.839 --> 00:13:02.150 align:start position:0% >> yeah if I can just add something so we've<00:13:00.079><c> built</c><00:13:00.320><c> a</c><00:13:00.480><c> few</c><00:13:01.120><c> apps</c><00:13:01.440><c> in</c><00:13:01.600><c> our</c><00:13:01.839><c> history</c> 00:13:02.150 --> 00:13:02.160 align:start position:0% we've built a few apps in our history 00:13:02.160 --> 00:13:04.310 align:start position:0% we've built a few apps in our history and<00:13:02.800><c> the</c><00:13:03.040><c> number</c><00:13:03.279><c> one</c><00:13:03.519><c> thing</c><00:13:03.760><c> that</c><00:13:03.920><c> merchants</c> 00:13:04.310 --> 00:13:04.320 align:start position:0% and the number one thing that merchants 00:13:04.320 --> 00:13:05.509 align:start position:0% and the number one thing that merchants always<00:13:04.480><c> wonder</c><00:13:04.720><c> when</c><00:13:04.959><c> they're</c><00:13:05.120><c> installing</c><00:13:05.360><c> an</c> 00:13:05.509 --> 00:13:05.519 align:start position:0% always wonder when they're installing an 00:13:05.519 --> 00:13:08.310 align:start position:0% always wonder when they're installing an app<00:13:05.680><c> is</c><00:13:05.839><c> like</c><00:13:06.000><c> is</c><00:13:06.160><c> this</c><00:13:06.800><c> like</c><00:13:07.279><c> is</c><00:13:07.360><c> is</c><00:13:07.519><c> is</c><00:13:08.079><c> this</c> 00:13:08.310 --> 00:13:08.320 align:start position:0% app is like is this like is is is this 00:13:08.320 --> 00:13:09.910 align:start position:0% app is like is this like is is is this doing<00:13:08.560><c> anything?</c><00:13:09.040><c> Is</c><00:13:09.279><c> anything</c><00:13:09.600><c> happening?</c> 00:13:09.910 --> 00:13:09.920 align:start position:0% doing anything? Is anything happening? 00:13:09.920 --> 00:13:12.150 align:start position:0% doing anything? Is anything happening? And<00:13:10.160><c> you</c><00:13:10.399><c> as</c><00:13:10.639><c> an</c><00:13:10.800><c> app</c><00:13:11.040><c> provider,</c><00:13:11.600><c> like</c><00:13:11.760><c> we've</c> 00:13:12.150 --> 00:13:12.160 align:start position:0% And you as an app provider, like we've 00:13:12.160 --> 00:13:13.350 align:start position:0% And you as an app provider, like we've done<00:13:12.240><c> this</c><00:13:12.480><c> many</c><00:13:12.720><c> times,</c><00:13:12.959><c> you</c><00:13:13.120><c> build</c><00:13:13.200><c> a</c> 00:13:13.350 --> 00:13:13.360 align:start position:0% done this many times, you build a 00:13:13.360 --> 00:13:15.190 align:start position:0% done this many times, you build a homepage,<00:13:13.760><c> you</c><00:13:13.920><c> build</c><00:13:14.079><c> analytics</c><00:13:14.560><c> to</c><00:13:14.800><c> try</c><00:13:14.959><c> and</c> 00:13:15.190 --> 00:13:15.200 align:start position:0% homepage, you build analytics to try and 00:13:15.200 --> 00:13:17.670 align:start position:0% homepage, you build analytics to try and show,<00:13:15.680><c> hey,</c><00:13:15.920><c> here's</c><00:13:16.160><c> what's</c><00:13:16.399><c> going</c><00:13:16.560><c> on.</c><00:13:17.279><c> Here</c> 00:13:17.670 --> 00:13:17.680 align:start position:0% show, hey, here's what's going on. Here 00:13:17.680 --> 00:13:19.030 align:start position:0% show, hey, here's what's going on. Here here's<00:13:18.000><c> the</c><00:13:18.160><c> fact</c><00:13:18.240><c> that</c><00:13:18.480><c> it's</c><00:13:18.639><c> working</c><00:13:18.800><c> and</c> 00:13:19.030 --> 00:13:19.040 align:start position:0% here's the fact that it's working and 00:13:19.040 --> 00:13:21.269 align:start position:0% here's the fact that it's working and here's<00:13:19.279><c> the</c><00:13:19.440><c> value</c><00:13:19.600><c> it's</c><00:13:19.920><c> providing.</c><00:13:20.720><c> Um,</c><00:13:21.040><c> but</c> 00:13:21.269 --> 00:13:21.279 align:start position:0% here's the value it's providing. Um, but 00:13:21.279 --> 00:13:22.790 align:start position:0% here's the value it's providing. Um, but that's<00:13:21.519><c> usually</c><00:13:21.760><c> a</c><00:13:21.920><c> few</c><00:13:22.079><c> clicks</c><00:13:22.320><c> away.</c><00:13:22.639><c> It's</c> 00:13:22.790 --> 00:13:22.800 align:start position:0% that's usually a few clicks away. It's 00:13:22.800 --> 00:13:25.269 align:start position:0% that's usually a few clicks away. It's usually<00:13:23.120><c> like</c><00:13:23.279><c> a</c><00:13:23.519><c> few</c><00:13:23.920><c> menu</c><00:13:24.240><c> items</c><00:13:24.720><c> deep</c><00:13:25.040><c> or</c> 00:13:25.269 --> 00:13:25.279 align:start position:0% usually like a few menu items deep or 00:13:25.279 --> 00:13:27.350 align:start position:0% usually like a few menu items deep or whatever.<00:13:25.920><c> Um,</c><00:13:26.399><c> so</c><00:13:26.639><c> now</c><00:13:26.880><c> there's</c><00:13:27.120><c> an</c> 00:13:27.350 --> 00:13:27.360 align:start position:0% whatever. Um, so now there's an 00:13:27.360 --> 00:13:29.110 align:start position:0% whatever. Um, so now there's an opportunity<00:13:27.839><c> to</c><00:13:28.079><c> like</c><00:13:28.320><c> put</c><00:13:28.480><c> that</c><00:13:28.720><c> front</c><00:13:28.880><c> and</c> 00:13:29.110 --> 00:13:29.120 align:start position:0% opportunity to like put that front and 00:13:29.120 --> 00:13:32.230 align:start position:0% opportunity to like put that front and center<00:13:29.360><c> into</c><00:13:29.760><c> like</c><00:13:29.920><c> a</c><00:13:30.240><c> homepage</c><00:13:31.200><c> UX.</c><00:13:31.839><c> And</c><00:13:32.079><c> like</c> 00:13:32.230 --> 00:13:32.240 align:start position:0% center into like a homepage UX. And like 00:13:32.240 --> 00:13:34.550 align:start position:0% center into like a homepage UX. And like that's<00:13:32.480><c> a</c><00:13:32.720><c> really</c><00:13:32.880><c> cool</c><00:13:33.200><c> opportunity,</c><00:13:34.240><c> low</c> 00:13:34.550 --> 00:13:34.560 align:start position:0% that's a really cool opportunity, low 00:13:34.560 --> 00:13:36.150 align:start position:0% that's a really cool opportunity, low lift<00:13:34.880><c> for</c><00:13:34.959><c> a</c><00:13:35.120><c> lot</c><00:13:35.200><c> of</c><00:13:35.279><c> app</c><00:13:35.519><c> providers</c><00:13:35.839><c> to</c><00:13:36.079><c> be</c> 00:13:36.150 --> 00:13:36.160 align:start position:0% lift for a lot of app providers to be 00:13:36.160 --> 00:13:38.230 align:start position:0% lift for a lot of app providers to be able<00:13:36.240><c> to</c><00:13:36.399><c> do.</c><00:13:36.639><c> And</c><00:13:36.880><c> it's</c><00:13:37.040><c> like</c><00:13:37.680><c> it's</c><00:13:38.000><c> probably</c> 00:13:38.230 --> 00:13:38.240 align:start position:0% able to do. And it's like it's probably 00:13:38.240 --> 00:13:40.310 align:start position:0% able to do. And it's like it's probably the<00:13:38.480><c> number</c><00:13:38.720><c> one</c><00:13:39.120><c> reason</c><00:13:39.360><c> for</c><00:13:39.600><c> churn</c><00:13:40.079><c> other</c> 00:13:40.310 --> 00:13:40.320 align:start position:0% the number one reason for churn other 00:13:40.320 --> 00:13:42.230 align:start position:0% the number one reason for churn other than<00:13:40.560><c> like</c><00:13:40.720><c> a</c><00:13:40.959><c> business</c><00:13:41.200><c> going</c><00:13:41.519><c> under.</c><00:13:42.079><c> It's</c> 00:13:42.230 --> 00:13:42.240 align:start position:0% than like a business going under. It's 00:13:42.240 --> 00:13:43.990 align:start position:0% than like a business going under. It's probably<00:13:42.399><c> the</c><00:13:42.639><c> number</c><00:13:42.800><c> one</c><00:13:42.959><c> reason</c><00:13:43.519><c> of</c><00:13:43.760><c> churn</c> 00:13:43.990 --> 00:13:44.000 align:start position:0% probably the number one reason of churn 00:13:44.000 --> 00:13:45.110 align:start position:0% probably the number one reason of churn for<00:13:44.160><c> most</c><00:13:44.320><c> apps.</c><00:13:44.560><c> It's</c><00:13:44.720><c> like,</c><00:13:44.800><c> oh,</c><00:13:44.959><c> I</c><00:13:45.040><c> don't</c> 00:13:45.110 --> 00:13:45.120 align:start position:0% for most apps. It's like, oh, I don't 00:13:45.120 --> 00:13:46.870 align:start position:0% for most apps. It's like, oh, I don't know<00:13:45.200><c> what</c><00:13:45.360><c> it's</c><00:13:45.519><c> doing.</c><00:13:45.760><c> I</c><00:13:46.000><c> I</c><00:13:46.240><c> it</c><00:13:46.639><c> doesn't</c> 00:13:46.870 --> 00:13:46.880 align:start position:0% know what it's doing. I I it doesn't 00:13:46.880 --> 00:13:48.069 align:start position:0% know what it's doing. I I it doesn't seem<00:13:47.040><c> to</c><00:13:47.200><c> have</c><00:13:47.360><c> done</c><00:13:47.519><c> anything.</c><00:13:47.839><c> I</c><00:13:48.000><c> can't</c> 00:13:48.069 --> 00:13:48.079 align:start position:0% seem to have done anything. I can't 00:13:48.079 --> 00:13:49.670 align:start position:0% seem to have done anything. I can't remember<00:13:48.320><c> installing</c><00:13:48.720><c> this.</c><00:13:49.200><c> Like</c><00:13:49.360><c> if</c><00:13:49.519><c> you</c> 00:13:49.670 --> 00:13:49.680 align:start position:0% remember installing this. Like if you 00:13:49.680 --> 00:13:51.509 align:start position:0% remember installing this. Like if you could<00:13:49.839><c> just</c><00:13:50.000><c> ask</c><00:13:50.240><c> a</c><00:13:50.399><c> quick</c><00:13:50.639><c> question,</c><00:13:50.959><c> hey,</c><00:13:51.279><c> is</c> 00:13:51.509 --> 00:13:51.519 align:start position:0% could just ask a quick question, hey, is 00:13:51.519 --> 00:13:52.949 align:start position:0% could just ask a quick question, hey, is this<00:13:51.760><c> doing</c><00:13:51.920><c> anything?</c><00:13:52.240><c> Is</c><00:13:52.399><c> my</c><00:13:52.560><c> loyalty</c> 00:13:52.949 --> 00:13:52.959 align:start position:0% this doing anything? Is my loyalty 00:13:52.959 --> 00:13:54.629 align:start position:0% this doing anything? Is my loyalty program<00:13:53.200><c> performing?</c><00:13:53.760><c> What</c><00:13:53.920><c> could</c><00:13:54.000><c> I</c><00:13:54.160><c> do?</c> 00:13:54.629 --> 00:13:54.639 align:start position:0% program performing? What could I do? 00:13:54.639 --> 00:13:56.949 align:start position:0% program performing? What could I do? Like<00:13:55.360><c> that</c><00:13:55.600><c> stuff</c><00:13:55.839><c> is</c><00:13:56.000><c> now</c><00:13:56.240><c> very</c><00:13:56.480><c> accessible.</c> 00:13:56.949 --> 00:13:56.959 align:start position:0% Like that stuff is now very accessible. 00:13:56.959 --> 00:13:59.269 align:start position:0% Like that stuff is now very accessible. So<00:13:57.199><c> I</c><00:13:57.279><c> I</c><00:13:57.600><c> think</c><00:13:57.839><c> the</c><00:13:58.079><c> the</c><00:13:58.320><c> fact</c><00:13:58.560><c> the</c><00:13:58.800><c> combo</c><00:13:59.120><c> of</c> 00:13:59.269 --> 00:13:59.279 align:start position:0% So I I think the the fact the combo of 00:13:59.279 --> 00:14:01.829 align:start position:0% So I I think the the fact the combo of it<00:13:59.519><c> being</c><00:13:59.680><c> like</c><00:14:00.000><c> easy</c><00:14:00.320><c> to</c><00:14:00.639><c> to</c><00:14:01.040><c> develop</c><00:14:01.360><c> for</c><00:14:01.600><c> is</c> 00:14:01.829 --> 00:14:01.839 align:start position:0% it being like easy to to develop for is 00:14:01.839 --> 00:14:04.069 align:start position:0% it being like easy to to develop for is is<00:14:02.560><c> pretty</c><00:14:03.199><c> pretty</c><00:14:03.519><c> compelling.</c> 00:14:04.069 --> 00:14:04.079 align:start position:0% is pretty pretty compelling. 00:14:04.079 --> 00:14:06.069 align:start position:0% is pretty pretty compelling. >> Yeah,<00:14:04.320><c> absolutely.</c><00:14:04.720><c> And</c><00:14:04.880><c> and</c><00:14:05.680><c> another</c><00:14:06.000><c> thing</c> 00:14:06.069 --> 00:14:06.079 align:start position:0% >> Yeah, absolutely. And and another thing 00:14:06.079 --> 00:14:08.230 align:start position:0% >> Yeah, absolutely. And and another thing that<00:14:06.320><c> sort</c><00:14:06.480><c> of</c><00:14:06.560><c> interests</c><00:14:06.880><c> me</c><00:14:07.040><c> is</c><00:14:07.279><c> like</c><00:14:07.600><c> MCP</c> 00:14:08.230 --> 00:14:08.240 align:start position:0% that sort of interests me is like MCP 00:14:08.240 --> 00:14:10.310 align:start position:0% that sort of interests me is like MCP servers<00:14:08.639><c> are</c><00:14:08.880><c> obviously</c><00:14:09.199><c> another</c><00:14:09.920><c> another</c> 00:14:10.310 --> 00:14:10.320 align:start position:0% servers are obviously another another 00:14:10.320 --> 00:14:12.069 align:start position:0% servers are obviously another another tool<00:14:10.639><c> that</c><00:14:10.800><c> a</c><00:14:11.040><c> lot</c><00:14:11.120><c> of</c><00:14:11.199><c> apps</c><00:14:11.440><c> are</c><00:14:11.600><c> exploring</c> 00:14:12.069 --> 00:14:12.079 align:start position:0% tool that a lot of apps are exploring 00:14:12.079 --> 00:14:15.430 align:start position:0% tool that a lot of apps are exploring whether<00:14:12.399><c> they</c><00:14:12.639><c> should</c><00:14:12.880><c> offer</c><00:14:13.519><c> MCPs</c><00:14:14.240><c> or</c><00:14:14.560><c> AIS</c><00:14:15.040><c> or</c> 00:14:15.430 --> 00:14:15.440 align:start position:0% whether they should offer MCPs or AIS or 00:14:15.440 --> 00:14:17.430 align:start position:0% whether they should offer MCPs or AIS or APIs<00:14:16.079><c> whatever</c><00:14:16.320><c> that</c><00:14:16.480><c> all</c><00:14:16.720><c> those</c><00:14:16.880><c> different</c> 00:14:17.430 --> 00:14:17.440 align:start position:0% APIs whatever that all those different 00:14:17.440 --> 00:14:19.910 align:start position:0% APIs whatever that all those different acronyms<00:14:18.000><c> that</c><00:14:18.160><c> you</c><00:14:18.320><c> can</c><00:14:18.480><c> use.</c><00:14:18.880><c> But</c><00:14:19.440><c> is</c><00:14:19.680><c> there</c> 00:14:19.910 --> 00:14:19.920 align:start position:0% acronyms that you can use. But is there 00:14:19.920 --> 00:14:22.310 align:start position:0% acronyms that you can use. But is there value<00:14:20.240><c> in</c><00:14:20.399><c> an</c><00:14:20.639><c> app</c><00:14:20.800><c> to</c><00:14:21.040><c> have</c><00:14:21.440><c> Yeah.</c><00:14:21.680><c> also</c><00:14:22.160><c> have</c> 00:14:22.310 --> 00:14:22.320 align:start position:0% value in an app to have Yeah. also have 00:14:22.320 --> 00:14:24.949 align:start position:0% value in an app to have Yeah. also have that<00:14:22.560><c> MCP</c><00:14:23.279><c> layer</c><00:14:23.440><c> that</c><00:14:23.680><c> can</c><00:14:23.839><c> talk</c><00:14:24.079><c> into</c><00:14:24.639><c> so</c><00:14:24.800><c> you</c> 00:14:24.949 --> 00:14:24.959 align:start position:0% that MCP layer that can talk into so you 00:14:24.959 --> 00:14:26.629 align:start position:0% that MCP layer that can talk into so you can<00:14:25.120><c> ask</c><00:14:25.279><c> Claude</c><00:14:25.680><c> those</c><00:14:25.920><c> questions</c><00:14:26.240><c> and</c><00:14:26.480><c> pull</c> 00:14:26.629 --> 00:14:26.639 align:start position:0% can ask Claude those questions and pull 00:14:26.639 --> 00:14:28.310 align:start position:0% can ask Claude those questions and pull that.<00:14:26.880><c> Do</c><00:14:27.040><c> you</c><00:14:27.199><c> think</c><00:14:27.680><c> I'd</c><00:14:27.920><c> love</c><00:14:28.160><c> probably</c> 00:14:28.310 --> 00:14:28.320 align:start position:0% that. Do you think I'd love probably 00:14:28.320 --> 00:14:30.870 align:start position:0% that. Do you think I'd love probably your<00:14:28.639><c> both</c><00:14:28.880><c> your</c><00:14:29.120><c> views</c><00:14:29.360><c> on</c><00:14:29.519><c> that</c><00:14:29.760><c> because</c> 00:14:30.870 --> 00:14:30.880 align:start position:0% your both your views on that because 00:14:30.880 --> 00:14:32.389 align:start position:0% your both your views on that because Shopify<00:14:31.360><c> might</c><00:14:31.600><c> have</c><00:14:31.760><c> a</c><00:14:31.920><c> different</c><00:14:32.079><c> view</c><00:14:32.240><c> to</c> 00:14:32.389 --> 00:14:32.399 align:start position:0% Shopify might have a different view to 00:14:32.399 --> 00:14:34.870 align:start position:0% Shopify might have a different view to what<00:14:32.560><c> an</c><00:14:32.800><c> actual</c><00:14:33.440><c> um</c><00:14:33.760><c> app</c><00:14:34.000><c> app</c><00:14:34.320><c> does.</c> 00:14:34.870 --> 00:14:34.880 align:start position:0% what an actual um app app does. 00:14:34.880 --> 00:14:37.030 align:start position:0% what an actual um app app does. >> Yeah,<00:14:35.360><c> like</c><00:14:35.600><c> I</c><00:14:35.839><c> think</c><00:14:36.000><c> we</c><00:14:36.240><c> tried</c><00:14:36.560><c> really</c><00:14:36.880><c> hard</c> 00:14:37.030 --> 00:14:37.040 align:start position:0% >> Yeah, like I think we tried really hard 00:14:37.040 --> 00:14:38.949 align:start position:0% >> Yeah, like I think we tried really hard to<00:14:37.360><c> make</c><00:14:37.519><c> the</c><00:14:37.839><c> developer</c><00:14:38.320><c> experience</c><00:14:38.720><c> for</c><00:14:38.880><c> the</c> 00:14:38.949 --> 00:14:38.959 align:start position:0% to make the developer experience for the 00:14:38.959 --> 00:14:41.430 align:start position:0% to make the developer experience for the Psychic<00:14:39.440><c> extensions</c><00:14:39.920><c> as</c><00:14:40.240><c> close</c><00:14:40.399><c> to</c><00:14:40.639><c> MCP</c><00:14:41.199><c> as</c> 00:14:41.430 --> 00:14:41.440 align:start position:0% Psychic extensions as close to MCP as 00:14:41.440 --> 00:14:43.350 align:start position:0% Psychic extensions as close to MCP as possible.<00:14:41.839><c> So</c><00:14:42.240><c> we've</c><00:14:42.480><c> tried</c><00:14:42.639><c> to</c><00:14:42.800><c> make</c><00:14:42.959><c> it</c><00:14:43.120><c> very</c> 00:14:43.350 --> 00:14:43.360 align:start position:0% possible. So we've tried to make it very 00:14:43.360 --> 00:14:44.790 align:start position:0% possible. So we've tried to make it very familiar.<00:14:43.760><c> Obviously</c><00:14:44.240><c> there's</c><00:14:44.480><c> like</c><00:14:44.720><c> you</c> 00:14:44.790 --> 00:14:44.800 align:start position:0% familiar. Obviously there's like you 00:14:44.800 --> 00:14:46.310 align:start position:0% familiar. Obviously there's like you know<00:14:44.959><c> some</c><00:14:45.120><c> toml</c><00:14:45.680><c> things</c><00:14:45.839><c> that</c><00:14:46.000><c> are</c><00:14:46.160><c> very</c> 00:14:46.310 --> 00:14:46.320 align:start position:0% know some toml things that are very 00:14:46.320 --> 00:14:48.870 align:start position:0% know some toml things that are very Shopify<00:14:46.800><c> specific</c><00:14:47.279><c> but</c><00:14:47.920><c> we</c><00:14:48.160><c> tried</c><00:14:48.320><c> to</c><00:14:48.480><c> make</c><00:14:48.639><c> it</c> 00:14:48.870 --> 00:14:48.880 align:start position:0% Shopify specific but we tried to make it 00:14:48.880 --> 00:14:51.509 align:start position:0% Shopify specific but we tried to make it very<00:14:49.360><c> easy</c><00:14:49.680><c> for</c><00:14:50.399><c> apps</c><00:14:50.639><c> that</c><00:14:50.800><c> are</c><00:14:50.959><c> already</c><00:14:51.440><c> you</c> 00:14:51.509 --> 00:14:51.519 align:start position:0% very easy for apps that are already you 00:14:51.519 --> 00:14:53.269 align:start position:0% very easy for apps that are already you know<00:14:51.680><c> exposing</c><00:14:52.079><c> these</c><00:14:52.320><c> tools</c><00:14:52.639><c> maybe</c><00:14:52.800><c> to</c><00:14:52.959><c> other</c> 00:14:53.269 --> 00:14:53.279 align:start position:0% know exposing these tools maybe to other 00:14:53.279 --> 00:14:55.509 align:start position:0% know exposing these tools maybe to other AI<00:14:53.680><c> and</c><00:14:53.920><c> so</c><00:14:54.320><c> that</c><00:14:54.639><c> was</c><00:14:54.720><c> definitely</c><00:14:55.040><c> the</c><00:14:55.279><c> idea</c> 00:14:55.509 --> 00:14:55.519 align:start position:0% AI and so that was definitely the idea 00:14:55.519 --> 00:14:56.949 align:start position:0% AI and so that was definitely the idea and<00:14:55.760><c> the</c><00:14:55.920><c> aim</c><00:14:56.160><c> and</c><00:14:56.320><c> if</c><00:14:56.480><c> we</c><00:14:56.639><c> didn't</c><00:14:56.800><c> achieve</c> 00:14:56.949 --> 00:14:56.959 align:start position:0% and the aim and if we didn't achieve 00:14:56.959 --> 00:14:58.550 align:start position:0% and the aim and if we didn't achieve that<00:14:57.199><c> you</c><00:14:57.440><c> should</c><00:14:57.600><c> give</c><00:14:57.680><c> us</c><00:14:57.839><c> feedback</c><00:14:58.160><c> and</c><00:14:58.320><c> we</c> 00:14:58.550 --> 00:14:58.560 align:start position:0% that you should give us feedback and we 00:14:58.560 --> 00:15:00.230 align:start position:0% that you should give us feedback and we can<00:14:58.639><c> improve</c><00:14:58.880><c> that</c><00:14:59.120><c> but</c><00:14:59.680><c> that</c><00:14:59.920><c> was</c><00:15:00.000><c> definitely</c> 00:15:00.230 --> 00:15:00.240 align:start position:0% can improve that but that was definitely 00:15:00.240 --> 00:15:02.230 align:start position:0% can improve that but that was definitely the<00:15:00.480><c> aim.</c><00:15:00.880><c> Uh</c><00:15:01.360><c> yeah</c> 00:15:02.230 --> 00:15:02.240 align:start position:0% the aim. Uh yeah 00:15:02.240 --> 00:15:03.509 align:start position:0% the aim. Uh yeah >> yeah<00:15:02.480><c> and</c><00:15:02.639><c> what</c><00:15:02.800><c> about</c><00:15:03.040><c> you?</c> 00:15:03.509 --> 00:15:03.519 align:start position:0% >> yeah and what about you? 00:15:03.519 --> 00:15:05.110 align:start position:0% >> yeah and what about you? >> Yeah<00:15:03.680><c> I</c><00:15:03.839><c> think</c><00:15:03.920><c> it</c><00:15:04.079><c> depends</c><00:15:04.399><c> who</c><00:15:04.560><c> your</c><00:15:04.800><c> user</c> 00:15:05.110 --> 00:15:05.120 align:start position:0% >> Yeah I think it depends who your user 00:15:05.120 --> 00:15:07.509 align:start position:0% >> Yeah I think it depends who your user is.<00:15:05.519><c> So</c><00:15:05.760><c> for</c><00:15:06.000><c> us</c><00:15:06.240><c> our</c><00:15:06.480><c> user</c><00:15:06.639><c> is</c><00:15:06.880><c> typically</c><00:15:07.279><c> a</c> 00:15:07.509 --> 00:15:07.519 align:start position:0% is. So for us our user is typically a 00:15:07.519 --> 00:15:10.150 align:start position:0% is. So for us our user is typically a marketer<00:15:08.160><c> and</c><00:15:08.480><c> like</c><00:15:08.959><c> the</c><00:15:09.279><c> average</c><00:15:09.680><c> marketer</c> 00:15:10.150 --> 00:15:10.160 align:start position:0% marketer and like the average marketer 00:15:10.160 --> 00:15:13.269 align:start position:0% marketer and like the average marketer isn't<00:15:11.040><c> connecting</c><00:15:11.519><c> MCP</c><00:15:12.079><c> server</c><00:15:12.560><c> servers</c><00:15:12.959><c> to</c> 00:15:13.269 --> 00:15:13.279 align:start position:0% isn't connecting MCP server servers to 00:15:13.279 --> 00:15:16.550 align:start position:0% isn't connecting MCP server servers to like<00:15:13.519><c> claude</c><00:15:13.920><c> or</c><00:15:14.079><c> or</c><00:15:14.079><c> or</c><00:15:14.959><c> chatgpt</c><00:15:15.839><c> and</c><00:15:15.920><c> and</c><00:15:16.320><c> so</c> 00:15:16.550 --> 00:15:16.560 align:start position:0% like claude or or or chatgpt and and so 00:15:16.560 --> 00:15:18.949 align:start position:0% like claude or or or chatgpt and and so as<00:15:16.720><c> a</c><00:15:16.959><c> result</c><00:15:17.279><c> like</c><00:15:17.600><c> something</c><00:15:18.160><c> like</c><00:15:18.480><c> sidekick</c> 00:15:18.949 --> 00:15:18.959 align:start position:0% as a result like something like sidekick 00:15:18.959 --> 00:15:21.189 align:start position:0% as a result like something like sidekick is<00:15:19.199><c> a</c><00:15:19.440><c> lot</c><00:15:19.519><c> more</c><00:15:19.760><c> accessible</c><00:15:20.480><c> for</c><00:15:20.800><c> that</c> 00:15:21.189 --> 00:15:21.199 align:start position:0% is a lot more accessible for that 00:15:21.199 --> 00:15:23.750 align:start position:0% is a lot more accessible for that persona.<00:15:21.760><c> That</c><00:15:22.000><c> said,</c><00:15:22.160><c> if</c><00:15:22.399><c> you're</c><00:15:23.519><c> working</c> 00:15:23.750 --> 00:15:23.760 align:start position:0% persona. That said, if you're working 00:15:23.760 --> 00:15:25.430 align:start position:0% persona. That said, if you're working with<00:15:24.000><c> developers,</c><00:15:24.639><c> like</c><00:15:24.800><c> different</c><00:15:25.120><c> story</c> 00:15:25.430 --> 00:15:25.440 align:start position:0% with developers, like different story 00:15:25.440 --> 00:15:27.670 align:start position:0% with developers, like different story and<00:15:25.519><c> and</c><00:15:25.920><c> maybe</c><00:15:26.320><c> your</c><00:15:26.560><c> own</c><00:15:26.720><c> MCP</c><00:15:27.199><c> server</c><00:15:27.519><c> makes</c> 00:15:27.670 --> 00:15:27.680 align:start position:0% and and maybe your own MCP server makes 00:15:27.680 --> 00:15:29.829 align:start position:0% and and maybe your own MCP server makes sense.<00:15:28.000><c> But</c><00:15:28.160><c> for</c><00:15:28.320><c> us,</c><00:15:28.880><c> probably</c><00:15:29.519><c> probably</c> 00:15:29.829 --> 00:15:29.839 align:start position:0% sense. But for us, probably probably 00:15:29.839 --> 00:15:31.350 align:start position:0% sense. But for us, probably probably doesn't.<00:15:30.320><c> Uh</c><00:15:30.560><c> just</c><00:15:30.720><c> because</c><00:15:30.880><c> it</c><00:15:31.120><c> won't</c><00:15:31.199><c> be</c> 00:15:31.350 --> 00:15:31.360 align:start position:0% doesn't. Uh just because it won't be 00:15:31.360 --> 00:15:35.030 align:start position:0% doesn't. Uh just because it won't be used<00:15:31.600><c> by</c><00:15:32.240><c> 95</c><00:15:32.959><c> plus%</c><00:15:33.519><c> of</c><00:15:34.079><c> of</c><00:15:34.320><c> our</c><00:15:34.560><c> core</c><00:15:34.800><c> user</c> 00:15:35.030 --> 00:15:35.040 align:start position:0% used by 95 plus% of of our core user 00:15:35.040 --> 00:15:35.350 align:start position:0% used by 95 plus% of of our core user base. 00:15:35.350 --> 00:15:35.360 align:start position:0% base. 00:15:35.360 --> 00:15:36.629 align:start position:0% base. >> Yeah.<00:15:35.519><c> Awesome.</c><00:15:35.760><c> And</c><00:15:36.000><c> I'd</c><00:15:36.320><c> love</c><00:15:36.399><c> to</c> 00:15:36.629 --> 00:15:36.639 align:start position:0% >> Yeah. Awesome. And I'd love to 00:15:36.639 --> 00:15:38.310 align:start position:0% >> Yeah. Awesome. And I'd love to understand<00:15:36.959><c> like</c><00:15:37.199><c> the</c><00:15:37.360><c> loyalty</c><00:15:37.839><c> space</c><00:15:38.079><c> is</c> 00:15:38.310 --> 00:15:38.320 align:start position:0% understand like the loyalty space is 00:15:38.320 --> 00:15:39.750 align:start position:0% understand like the loyalty space is like<00:15:38.560><c> so</c><00:15:38.720><c> different</c><00:15:38.959><c> to</c><00:15:39.120><c> when</c><00:15:39.360><c> you</c><00:15:39.519><c> first</c> 00:15:39.750 --> 00:15:39.760 align:start position:0% like so different to when you first 00:15:39.760 --> 00:15:41.110 align:start position:0% like so different to when you first started<00:15:40.079><c> out</c><00:15:40.160><c> and</c><00:15:40.320><c> you've</c><00:15:40.560><c> obviously</c><00:15:40.800><c> had</c><00:15:40.959><c> to</c> 00:15:41.110 --> 00:15:41.120 align:start position:0% started out and you've obviously had to 00:15:41.120 --> 00:15:43.110 align:start position:0% started out and you've obviously had to evolve<00:15:41.440><c> a</c><00:15:41.600><c> lot.</c><00:15:41.920><c> Like</c><00:15:42.079><c> what</c><00:15:42.320><c> are</c><00:15:42.399><c> the</c><00:15:42.800><c> what</c><00:15:43.040><c> are</c> 00:15:43.110 --> 00:15:43.120 align:start position:0% evolve a lot. Like what are the what are 00:15:43.120 --> 00:15:45.269 align:start position:0% evolve a lot. Like what are the what are the<00:15:43.279><c> areas</c><00:15:43.680><c> where</c><00:15:44.000><c> people</c><00:15:44.240><c> are</c><00:15:44.399><c> most</c><00:15:44.880><c> poking</c> 00:15:45.269 --> 00:15:45.279 align:start position:0% the areas where people are most poking 00:15:45.279 --> 00:15:46.870 align:start position:0% the areas where people are most poking around<00:15:45.600><c> at</c><00:15:45.839><c> your</c><00:15:46.079><c> product</c><00:15:46.320><c> at</c><00:15:46.480><c> the</c><00:15:46.639><c> moment?</c> 00:15:46.870 --> 00:15:46.880 align:start position:0% around at your product at the moment? 00:15:46.880 --> 00:15:48.790 align:start position:0% around at your product at the moment? like<00:15:47.120><c> are</c><00:15:47.279><c> there</c><00:15:47.680><c> and</c><00:15:47.839><c> and</c><00:15:48.079><c> I</c><00:15:48.240><c> actually</c><00:15:48.560><c> I</c> 00:15:48.790 --> 00:15:48.800 align:start position:0% like are there and and I actually I 00:15:48.800 --> 00:15:50.629 align:start position:0% like are there and and I actually I wasn't<00:15:49.040><c> going</c><00:15:49.120><c> to</c><00:15:49.199><c> ask</c><00:15:49.680><c> it</c><00:15:49.920><c> in</c><00:15:50.160><c> this</c><00:15:50.320><c> context</c> 00:15:50.629 --> 00:15:50.639 align:start position:0% wasn't going to ask it in this context 00:15:50.639 --> 00:15:52.230 align:start position:0% wasn't going to ask it in this context but<00:15:50.880><c> like</c><00:15:51.040><c> what</c><00:15:51.199><c> are</c><00:15:51.360><c> the</c><00:15:51.600><c> what</c><00:15:51.920><c> are</c><00:15:52.079><c> the</c> 00:15:52.230 --> 00:15:52.240 align:start position:0% but like what are the what are the 00:15:52.240 --> 00:15:54.310 align:start position:0% but like what are the what are the questions<00:15:52.480><c> that</c><00:15:52.800><c> people</c><00:15:52.959><c> are</c><00:15:53.199><c> asking</c><00:15:53.839><c> about</c> 00:15:54.310 --> 00:15:54.320 align:start position:0% questions that people are asking about 00:15:54.320 --> 00:15:56.550 align:start position:0% questions that people are asking about Smile<00:15:54.800><c> like</c><00:15:54.959><c> what</c><00:15:55.199><c> what</c><00:15:55.759><c> is</c><00:15:56.000><c> this</c><00:15:56.160><c> giving</c><00:15:56.399><c> me</c> 00:15:56.550 --> 00:15:56.560 align:start position:0% Smile like what what is this giving me 00:15:56.560 --> 00:15:59.509 align:start position:0% Smile like what what is this giving me value<00:15:57.040><c> what</c><00:15:57.199><c> can</c><00:15:57.279><c> I</c><00:15:57.440><c> do</c><00:15:57.600><c> to</c><00:15:58.240><c> um</c><00:15:58.399><c> to</c><00:15:58.639><c> to</c><00:15:58.720><c> to</c><00:15:59.360><c> get</c> 00:15:59.509 --> 00:15:59.519 align:start position:0% value what can I do to um to to to get 00:15:59.519 --> 00:16:01.189 align:start position:0% value what can I do to um to to to get more<00:15:59.680><c> out</c><00:15:59.839><c> of</c><00:16:00.000><c> my</c><00:16:00.160><c> loyalty</c><00:16:00.560><c> program</c><00:16:00.959><c> what</c><00:16:01.120><c> what</c> 00:16:01.189 --> 00:16:01.199 align:start position:0% more out of my loyalty program what what 00:16:01.199 --> 00:16:02.550 align:start position:0% more out of my loyalty program what what what<00:16:01.600><c> sort</c><00:16:01.759><c> of</c><00:16:01.839><c> conversations</c><00:16:02.320><c> are</c><00:16:02.399><c> you</c> 00:16:02.550 --> 00:16:02.560 align:start position:0% what sort of conversations are you 00:16:02.560 --> 00:16:03.030 align:start position:0% what sort of conversations are you seeing<00:16:02.720><c> there</c> 00:16:03.030 --> 00:16:03.040 align:start position:0% seeing there 00:16:03.040 --> 00:16:04.790 align:start position:0% seeing there >> yeah<00:16:03.199><c> I</c><00:16:03.440><c> mean</c><00:16:03.519><c> when</c><00:16:03.680><c> we</c><00:16:03.920><c> first</c><00:16:04.079><c> launched</c><00:16:04.399><c> Smile</c> 00:16:04.790 --> 00:16:04.800 align:start position:0% >> yeah I mean when we first launched Smile 00:16:04.800 --> 00:16:07.670 align:start position:0% >> yeah I mean when we first launched Smile it<00:16:05.040><c> like</c><00:16:05.360><c> loyalty</c><00:16:05.920><c> was</c><00:16:06.240><c> was</c><00:16:06.959><c> more</c><00:16:07.199><c> of</c><00:16:07.279><c> a</c><00:16:07.440><c> nice</c> 00:16:07.670 --> 00:16:07.680 align:start position:0% it like loyalty was was more of a nice 00:16:07.680 --> 00:16:10.230 align:start position:0% it like loyalty was was more of a nice to<00:16:07.839><c> have</c><00:16:08.000><c> for</c><00:16:08.160><c> for</c><00:16:08.480><c> brands</c><00:16:08.959><c> because</c><00:16:09.680><c> ads</c><00:16:10.079><c> were</c> 00:16:10.230 --> 00:16:10.240 align:start position:0% to have for for brands because ads were 00:16:10.240 --> 00:16:11.509 align:start position:0% to have for for brands because ads were so<00:16:10.480><c> cheap</c><00:16:10.639><c> that</c><00:16:10.880><c> you</c><00:16:11.040><c> could</c><00:16:11.120><c> be</c><00:16:11.279><c> first</c> 00:16:11.509 --> 00:16:11.519 align:start position:0% so cheap that you could be first 00:16:11.519 --> 00:16:13.590 align:start position:0% so cheap that you could be first purchase<00:16:12.000><c> profitable</c><00:16:12.399><c> in</c><00:16:12.959><c> many</c><00:16:13.279><c> many</c> 00:16:13.590 --> 00:16:13.600 align:start position:0% purchase profitable in many many 00:16:13.600 --> 00:16:15.829 align:start position:0% purchase profitable in many many categories<00:16:14.480><c> that's</c><00:16:14.720><c> not</c><00:16:14.880><c> the</c><00:16:15.120><c> case</c><00:16:15.279><c> anymore</c> 00:16:15.829 --> 00:16:15.839 align:start position:0% categories that's not the case anymore 00:16:15.839 --> 00:16:17.509 align:start position:0% categories that's not the case anymore and<00:16:16.079><c> sometimes</c><00:16:16.480><c> times</c><00:16:16.720><c> brands</c><00:16:17.040><c> are</c><00:16:17.279><c> break</c> 00:16:17.509 --> 00:16:17.519 align:start position:0% and sometimes times brands are break 00:16:17.519 --> 00:16:19.189 align:start position:0% and sometimes times brands are break even<00:16:17.759><c> or</c><00:16:18.000><c> even</c><00:16:18.240><c> losing</c><00:16:18.480><c> money</c><00:16:18.720><c> on</c><00:16:18.880><c> their</c><00:16:19.040><c> first</c> 00:16:19.189 --> 00:16:19.199 align:start position:0% even or even losing money on their first 00:16:19.199 --> 00:16:20.790 align:start position:0% even or even losing money on their first purchase<00:16:19.440><c> and</c><00:16:19.600><c> they</c><00:16:19.839><c> rely</c><00:16:20.079><c> on</c><00:16:20.160><c> the</c><00:16:20.320><c> lifetime</c> 00:16:20.790 --> 00:16:20.800 align:start position:0% purchase and they rely on the lifetime 00:16:20.800 --> 00:16:23.590 align:start position:0% purchase and they rely on the lifetime value<00:16:21.040><c> over</c><00:16:21.360><c> time</c><00:16:22.079><c> to</c><00:16:22.399><c> actually</c><00:16:22.800><c> make</c><00:16:23.279><c> the</c> 00:16:23.590 --> 00:16:23.600 align:start position:0% value over time to actually make the 00:16:23.600 --> 00:16:26.550 align:start position:0% value over time to actually make the customer<00:16:24.560><c> lifetime</c><00:16:25.120><c> value</c><00:16:25.920><c> be</c><00:16:26.160><c> higher</c><00:16:26.399><c> than</c> 00:16:26.550 --> 00:16:26.560 align:start position:0% customer lifetime value be higher than 00:16:26.560 --> 00:16:29.110 align:start position:0% customer lifetime value be higher than the<00:16:26.720><c> acquisition</c><00:16:27.279><c> cost.</c><00:16:27.680><c> Um</c><00:16:28.320><c> and</c><00:16:28.399><c> and</c><00:16:28.800><c> so</c> 00:16:29.110 --> 00:16:29.120 align:start position:0% the acquisition cost. Um and and so 00:16:29.120 --> 00:16:30.870 align:start position:0% the acquisition cost. Um and and so loyalty<00:16:29.680><c> becomes</c><00:16:30.079><c> something</c><00:16:30.560><c> really</c> 00:16:30.870 --> 00:16:30.880 align:start position:0% loyalty becomes something really 00:16:30.880 --> 00:16:32.710 align:start position:0% loyalty becomes something really important<00:16:31.199><c> for</c><00:16:31.360><c> the</c><00:16:31.600><c> brand</c><00:16:31.839><c> to</c><00:16:32.000><c> to</c><00:16:32.320><c> tick</c><00:16:32.560><c> up</c> 00:16:32.710 --> 00:16:32.720 align:start position:0% important for the brand to to tick up 00:16:32.720 --> 00:16:34.470 align:start position:0% important for the brand to to tick up that<00:16:32.880><c> lifetime</c><00:16:33.279><c> value</c><00:16:33.519><c> over</c><00:16:33.759><c> time.</c><00:16:33.920><c> But</c><00:16:34.079><c> brand</c> 00:16:34.470 --> 00:16:34.480 align:start position:0% that lifetime value over time. But brand 00:16:34.480 --> 00:16:35.990 align:start position:0% that lifetime value over time. But brand brands<00:16:34.800><c> want</c><00:16:35.040><c> proof</c><00:16:35.279><c> that</c><00:16:35.440><c> this</c><00:16:35.600><c> is</c><00:16:35.759><c> going</c><00:16:35.839><c> to</c> 00:16:35.990 --> 00:16:36.000 align:start position:0% brands want proof that this is going to 00:16:36.000 --> 00:16:37.509 align:start position:0% brands want proof that this is going to happen.<00:16:36.560><c> And</c><00:16:36.720><c> I</c><00:16:36.880><c> think</c><00:16:36.959><c> one</c><00:16:37.120><c> of</c><00:16:37.199><c> the</c><00:16:37.360><c> things</c> 00:16:37.509 --> 00:16:37.519 align:start position:0% happen. And I think one of the things 00:16:37.519 --> 00:16:39.110 align:start position:0% happen. And I think one of the things we've<00:16:37.839><c> been</c><00:16:38.000><c> able</c><00:16:38.160><c> to</c><00:16:38.320><c> do</c><00:16:38.399><c> as</c><00:16:38.560><c> a</c><00:16:38.720><c> company</c><00:16:38.880><c> is</c> 00:16:39.110 --> 00:16:39.120 align:start position:0% we've been able to do as a company is 00:16:39.120 --> 00:16:41.030 align:start position:0% we've been able to do as a company is show<00:16:39.360><c> aggregate</c><00:16:39.839><c> proof</c><00:16:40.079><c> of</c><00:16:40.240><c> this.</c><00:16:40.560><c> Like</c><00:16:40.720><c> on</c> 00:16:41.030 --> 00:16:41.040 align:start position:0% show aggregate proof of this. Like on 00:16:41.040 --> 00:16:43.030 align:start position:0% show aggregate proof of this. Like on average,<00:16:41.440><c> our</c><00:16:41.759><c> customers</c><00:16:42.160><c> go</c><00:16:42.320><c> from</c><00:16:42.720><c> this</c> 00:16:43.030 --> 00:16:43.040 align:start position:0% average, our customers go from this 00:16:43.040 --> 00:16:44.629 align:start position:0% average, our customers go from this lifetime<00:16:43.440><c> value</c><00:16:43.600><c> or</c><00:16:43.759><c> this</c><00:16:44.000><c> retention</c><00:16:44.320><c> rate</c><00:16:44.480><c> to</c> 00:16:44.629 --> 00:16:44.639 align:start position:0% lifetime value or this retention rate to 00:16:44.639 --> 00:16:46.550 align:start position:0% lifetime value or this retention rate to this<00:16:44.800><c> retention</c><00:16:45.199><c> rate</c><00:16:45.360><c> over</c><00:16:45.680><c> time.</c><00:16:46.399><c> But</c> 00:16:46.550 --> 00:16:46.560 align:start position:0% this retention rate over time. But 00:16:46.560 --> 00:16:48.870 align:start position:0% this retention rate over time. But merchants<00:16:46.959><c> are</c><00:16:47.199><c> smarter</c><00:16:47.839><c> and</c><00:16:48.079><c> and</c><00:16:48.639><c> they're</c> 00:16:48.870 --> 00:16:48.880 align:start position:0% merchants are smarter and and they're 00:16:48.880 --> 00:16:50.870 align:start position:0% merchants are smarter and and they're they're<00:16:49.279><c> increasingly</c><00:16:49.839><c> smarter</c><00:16:50.160><c> over</c><00:16:50.480><c> time.</c> 00:16:50.870 --> 00:16:50.880 align:start position:0% they're increasingly smarter over time. 00:16:50.880 --> 00:16:53.590 align:start position:0% they're increasingly smarter over time. And<00:16:51.040><c> they</c><00:16:51.199><c> want</c><00:16:51.360><c> more</c><00:16:51.600><c> granular</c><00:16:52.399><c> like</c><00:16:52.720><c> events</c> 00:16:53.590 --> 00:16:53.600 align:start position:0% And they want more granular like events 00:16:53.600 --> 00:16:55.030 align:start position:0% And they want more granular like events like<00:16:53.839><c> they</c><00:16:54.000><c> they</c><00:16:54.240><c> want</c><00:16:54.320><c> to</c><00:16:54.399><c> know,</c><00:16:54.639><c> hey,</c><00:16:54.800><c> I</c><00:16:54.959><c> did</c> 00:16:55.030 --> 00:16:55.040 align:start position:0% like they they want to know, hey, I did 00:16:55.040 --> 00:16:56.710 align:start position:0% like they they want to know, hey, I did this<00:16:55.199><c> points</c><00:16:55.519><c> promotion</c><00:16:55.839><c> where</c><00:16:56.079><c> I</c><00:16:56.160><c> did</c><00:16:56.320><c> 2x</c> 00:16:56.710 --> 00:16:56.720 align:start position:0% this points promotion where I did 2x 00:16:56.720 --> 00:16:59.189 align:start position:0% this points promotion where I did 2x points<00:16:57.360><c> like</c><00:16:57.600><c> this</c><00:16:57.839><c> weekend.</c><00:16:58.720><c> What</c><00:16:58.880><c> did</c><00:16:59.040><c> that</c> 00:16:59.189 --> 00:16:59.199 align:start position:0% points like this weekend. What did that 00:16:59.199 --> 00:17:01.430 align:start position:0% points like this weekend. What did that do<00:16:59.360><c> for</c><00:16:59.519><c> me?</c><00:16:59.759><c> And</c><00:16:59.920><c> and</c><00:17:00.240><c> so</c><00:17:00.800><c> one</c><00:17:00.959><c> of</c><00:17:01.040><c> our</c><00:17:01.199><c> big</c> 00:17:01.430 --> 00:17:01.440 align:start position:0% do for me? And and so one of our big 00:17:01.440 --> 00:17:03.509 align:start position:0% do for me? And and so one of our big focuses<00:17:01.839><c> is</c><00:17:02.079><c> helping</c><00:17:02.320><c> brands</c><00:17:02.720><c> see</c><00:17:02.959><c> like,</c><00:17:03.279><c> hey,</c> 00:17:03.509 --> 00:17:03.519 align:start position:0% focuses is helping brands see like, hey, 00:17:03.519 --> 00:17:05.750 align:start position:0% focuses is helping brands see like, hey, you<00:17:03.680><c> did</c><00:17:03.759><c> this</c><00:17:04.079><c> and</c><00:17:04.319><c> then</c><00:17:04.480><c> you</c><00:17:04.640><c> got</c><00:17:05.039><c> this.</c><00:17:05.600><c> and</c> 00:17:05.750 --> 00:17:05.760 align:start position:0% you did this and then you got this. and 00:17:05.760 --> 00:17:08.630 align:start position:0% you did this and then you got this. and and<00:17:06.160><c> showing</c><00:17:06.480><c> on</c><00:17:06.640><c> a</c><00:17:06.799><c> more</c><00:17:06.959><c> granular</c><00:17:07.520><c> basis</c><00:17:08.400><c> the</c> 00:17:08.630 --> 00:17:08.640 align:start position:0% and showing on a more granular basis the 00:17:08.640 --> 00:17:11.829 align:start position:0% and showing on a more granular basis the efficacy<00:17:09.360><c> of</c><00:17:09.839><c> the</c><00:17:10.079><c> loyalty</c><00:17:10.480><c> program</c><00:17:10.799><c> and</c><00:17:10.959><c> and</c> 00:17:11.829 --> 00:17:11.839 align:start position:0% efficacy of the loyalty program and and 00:17:11.839 --> 00:17:13.990 align:start position:0% efficacy of the loyalty program and and how<00:17:12.000><c> you</c><00:17:12.240><c> were</c><00:17:12.319><c> able</c><00:17:12.480><c> to</c><00:17:12.720><c> get</c><00:17:12.880><c> a</c><00:17:13.039><c> higher</c> 00:17:13.990 --> 00:17:14.000 align:start position:0% how you were able to get a higher 00:17:14.000 --> 00:17:15.909 align:start position:0% how you were able to get a higher retention<00:17:14.400><c> rate</c><00:17:14.640><c> with</c><00:17:14.799><c> a</c><00:17:15.039><c> lower</c><00:17:15.360><c> effective</c> 00:17:15.909 --> 00:17:15.919 align:start position:0% retention rate with a lower effective 00:17:15.919 --> 00:17:18.150 align:start position:0% retention rate with a lower effective discount<00:17:16.559><c> than</c><00:17:16.799><c> your</c><00:17:17.039><c> sort</c><00:17:17.280><c> of</c><00:17:17.439><c> 20%</c><00:17:17.839><c> off</c><00:17:18.000><c> for</c> 00:17:18.150 --> 00:17:18.160 align:start position:0% discount than your sort of 20% off for 00:17:18.160 --> 00:17:19.189 align:start position:0% discount than your sort of 20% off for your<00:17:18.319><c> email</c><00:17:18.559><c> type</c><00:17:18.799><c> of</c><00:17:18.959><c> thing.</c> 00:17:19.189 --> 00:17:19.199 align:start position:0% your email type of thing. 00:17:19.199 --> 00:17:20.710 align:start position:0% your email type of thing. >> Yeah.<00:17:19.439><c> Awesome.</c><00:17:19.839><c> And</c><00:17:19.919><c> and</c><00:17:19.919><c> and</c><00:17:20.319><c> like</c><00:17:20.480><c> there's</c> 00:17:20.710 --> 00:17:20.720 align:start position:0% >> Yeah. Awesome. And and and like there's 00:17:20.720 --> 00:17:22.470 align:start position:0% >> Yeah. Awesome. And and and like there's a<00:17:20.799><c> lot</c><00:17:20.880><c> of</c><00:17:20.959><c> those</c><00:17:21.199><c> mechanisms</c><00:17:21.760><c> now</c><00:17:22.000><c> that</c><00:17:22.240><c> are</c> 00:17:22.470 --> 00:17:22.480 align:start position:0% a lot of those mechanisms now that are 00:17:22.480 --> 00:17:24.630 align:start position:0% a lot of those mechanisms now that are pretty<00:17:23.039><c> that</c><00:17:23.280><c> that</c><00:17:23.919><c> you</c><00:17:24.079><c> could</c><00:17:24.240><c> either</c><00:17:24.480><c> use</c> 00:17:24.630 --> 00:17:24.640 align:start position:0% pretty that that you could either use 00:17:24.640 --> 00:17:26.390 align:start position:0% pretty that that you could either use the<00:17:24.799><c> word</c><00:17:25.039><c> tried</c><00:17:25.360><c> and</c><00:17:25.520><c> tested</c><00:17:25.839><c> or</c><00:17:26.079><c> you</c><00:17:26.240><c> could</c> 00:17:26.390 --> 00:17:26.400 align:start position:0% the word tried and tested or you could 00:17:26.400 --> 00:17:28.549 align:start position:0% the word tried and tested or you could also<00:17:26.640><c> use</c><00:17:27.039><c> fatigued</c><00:17:27.600><c> to</c><00:17:27.839><c> describe</c><00:17:28.240><c> some</c><00:17:28.400><c> of</c> 00:17:28.549 --> 00:17:28.559 align:start position:0% also use fatigued to describe some of 00:17:28.559 --> 00:17:29.909 align:start position:0% also use fatigued to describe some of those<00:17:28.720><c> mechanisms</c><00:17:29.200><c> that</c><00:17:29.440><c> have</c><00:17:29.600><c> been</c><00:17:29.679><c> in</c><00:17:29.840><c> the</c> 00:17:29.909 --> 00:17:29.919 align:start position:0% those mechanisms that have been in the 00:17:29.919 --> 00:17:32.950 align:start position:0% those mechanisms that have been in the loyalty<00:17:30.720><c> ecosystem</c><00:17:31.360><c> for</c><00:17:31.600><c> a</c><00:17:31.760><c> long</c><00:17:32.000><c> time.</c><00:17:32.480><c> What</c> 00:17:32.950 --> 00:17:32.960 align:start position:0% loyalty ecosystem for a long time. What 00:17:32.960 --> 00:17:35.590 align:start position:0% loyalty ecosystem for a long time. What how<00:17:33.200><c> how</c><00:17:33.440><c> do</c><00:17:33.679><c> you</c><00:17:34.160><c> Yeah.</c><00:17:34.480><c> How</c><00:17:34.640><c> do</c><00:17:34.799><c> you</c><00:17:35.360><c> keep</c> 00:17:35.590 --> 00:17:35.600 align:start position:0% how how do you Yeah. How do you keep 00:17:35.600 --> 00:17:37.029 align:start position:0% how how do you Yeah. How do you keep balancing<00:17:36.080><c> that</c><00:17:36.320><c> where</c><00:17:36.559><c> you've</c><00:17:36.799><c> obviously</c> 00:17:37.029 --> 00:17:37.039 align:start position:0% balancing that where you've obviously 00:17:37.039 --> 00:17:38.549 align:start position:0% balancing that where you've obviously got<00:17:37.200><c> a</c><00:17:37.360><c> product</c><00:17:37.600><c> that</c><00:17:37.760><c> has</c><00:17:38.000><c> worked</c><00:17:38.160><c> so</c><00:17:38.400><c> well</c> 00:17:38.549 --> 00:17:38.559 align:start position:0% got a product that has worked so well 00:17:38.559 --> 00:17:40.470 align:start position:0% got a product that has worked so well for<00:17:38.799><c> a</c><00:17:38.960><c> long</c><00:17:39.120><c> time,</c><00:17:39.360><c> but</c><00:17:39.760><c> people</c><00:17:40.080><c> need</c><00:17:40.240><c> new</c> 00:17:40.470 --> 00:17:40.480 align:start position:0% for a long time, but people need new 00:17:40.480 --> 00:17:42.950 align:start position:0% for a long time, but people need new mechanisms<00:17:41.039><c> to</c><00:17:41.280><c> to</c><00:17:41.840><c> reward</c><00:17:42.320><c> customers</c><00:17:42.720><c> and</c> 00:17:42.950 --> 00:17:42.960 align:start position:0% mechanisms to to reward customers and 00:17:42.960 --> 00:17:43.990 align:start position:0% mechanisms to to reward customers and keep<00:17:43.120><c> them</c><00:17:43.280><c> coming</c><00:17:43.520><c> back?</c> 00:17:43.990 --> 00:17:44.000 align:start position:0% keep them coming back? 00:17:44.000 --> 00:17:46.150 align:start position:0% keep them coming back? >> Yeah.<00:17:44.160><c> So,</c><00:17:44.320><c> this</c><00:17:44.480><c> is</c><00:17:44.799><c> uh</c><00:17:45.039><c> so</c><00:17:45.200><c> we</c><00:17:45.360><c> do</c><00:17:45.520><c> we</c><00:17:45.760><c> do</c><00:17:45.919><c> one</c> 00:17:46.150 --> 00:17:46.160 align:start position:0% >> Yeah. So, this is uh so we do we do one 00:17:46.160 --> 00:17:47.669 align:start position:0% >> Yeah. So, this is uh so we do we do one thing<00:17:46.320><c> that's</c><00:17:46.559><c> probably</c><00:17:46.799><c> a</c><00:17:47.120><c> little</c><00:17:47.200><c> unique</c><00:17:47.520><c> to</c> 00:17:47.669 --> 00:17:47.679 align:start position:0% thing that's probably a little unique to 00:17:47.679 --> 00:17:49.750 align:start position:0% thing that's probably a little unique to us.<00:17:47.919><c> Like</c><00:17:48.160><c> there's</c><00:17:48.799><c> massive</c><00:17:49.280><c> loyalty</c> 00:17:49.750 --> 00:17:49.760 align:start position:0% us. Like there's massive loyalty 00:17:49.760 --> 00:17:52.070 align:start position:0% us. Like there's massive loyalty programs<00:17:50.080><c> out</c><00:17:50.240><c> there.</c><00:17:50.480><c> So,</c><00:17:50.640><c> there's</c><00:17:51.039><c> Sephora,</c> 00:17:52.070 --> 00:17:52.080 align:start position:0% programs out there. So, there's Sephora, 00:17:52.080 --> 00:17:53.990 align:start position:0% programs out there. So, there's Sephora, Starbucks,<00:17:52.720><c> the</c><00:17:52.880><c> airlines,</c><00:17:53.440><c> they</c><00:17:53.600><c> all</c><00:17:53.760><c> run</c> 00:17:53.990 --> 00:17:54.000 align:start position:0% Starbucks, the airlines, they all run 00:17:54.000 --> 00:17:55.669 align:start position:0% Starbucks, the airlines, they all run these<00:17:54.320><c> like</c><00:17:54.480><c> great</c><00:17:54.720><c> loyalty</c><00:17:55.120><c> programs.</c><00:17:55.520><c> What</c> 00:17:55.669 --> 00:17:55.679 align:start position:0% these like great loyalty programs. What 00:17:55.679 --> 00:17:57.830 align:start position:0% these like great loyalty programs. What we<00:17:55.840><c> do</c><00:17:55.919><c> is</c><00:17:56.160><c> we</c><00:17:56.320><c> look</c><00:17:56.480><c> at</c><00:17:56.559><c> the</c><00:17:57.039><c> mechanisms</c><00:17:57.520><c> that</c> 00:17:57.830 --> 00:17:57.840 align:start position:0% we do is we look at the mechanisms that 00:17:57.840 --> 00:18:00.630 align:start position:0% we do is we look at the mechanisms that those<00:17:58.160><c> programs</c><00:17:58.720><c> do</c><00:17:59.280><c> and</c><00:17:59.520><c> that</c><00:17:59.679><c> they</c><00:17:59.919><c> keep</c><00:18:00.400><c> and</c> 00:18:00.630 --> 00:18:00.640 align:start position:0% those programs do and that they keep and 00:18:00.640 --> 00:18:02.710 align:start position:0% those programs do and that they keep and then<00:18:00.799><c> we</c><00:18:00.960><c> try</c><00:18:01.039><c> and</c><00:18:01.280><c> replicate</c><00:18:01.760><c> those.</c><00:18:02.400><c> Whereas</c> 00:18:02.710 --> 00:18:02.720 align:start position:0% then we try and replicate those. Whereas 00:18:02.720 --> 00:18:04.150 align:start position:0% then we try and replicate those. Whereas I<00:18:02.880><c> think</c><00:18:02.960><c> with</c><00:18:03.200><c> loyalty,</c><00:18:03.600><c> it's</c><00:18:03.760><c> tempting</c><00:18:04.000><c> to</c> 00:18:04.150 --> 00:18:04.160 align:start position:0% I think with loyalty, it's tempting to 00:18:04.160 --> 00:18:06.549 align:start position:0% I think with loyalty, it's tempting to do<00:18:04.320><c> all</c><00:18:04.480><c> this</c><00:18:04.640><c> gamification</c><00:18:05.360><c> and</c><00:18:05.520><c> and</c><00:18:06.080><c> sort</c><00:18:06.240><c> of</c> 00:18:06.549 --> 00:18:06.559 align:start position:0% do all this gamification and and sort of 00:18:06.559 --> 00:18:08.310 align:start position:0% do all this gamification and and sort of new<00:18:06.880><c> stuff</c><00:18:07.120><c> and</c><00:18:07.360><c> every</c><00:18:07.600><c> brand</c><00:18:07.840><c> has</c><00:18:08.000><c> their</c><00:18:08.240><c> own</c> 00:18:08.310 --> 00:18:08.320 align:start position:0% new stuff and every brand has their own 00:18:08.320 --> 00:18:09.909 align:start position:0% new stuff and every brand has their own idea<00:18:08.559><c> for</c><00:18:08.799><c> things</c><00:18:08.960><c> to</c><00:18:09.120><c> do,</c><00:18:09.280><c> but</c><00:18:09.520><c> we're</c><00:18:09.679><c> also</c> 00:18:09.909 --> 00:18:09.919 align:start position:0% idea for things to do, but we're also 00:18:09.919 --> 00:18:11.430 align:start position:0% idea for things to do, but we're also supporting<00:18:10.240><c> a</c><00:18:10.400><c> merchant</c><00:18:10.720><c> base</c><00:18:10.880><c> of</c><00:18:11.039><c> nearly</c> 00:18:11.430 --> 00:18:11.440 align:start position:0% supporting a merchant base of nearly 00:18:11.440 --> 00:18:14.150 align:start position:0% supporting a merchant base of nearly 100,000<00:18:12.080><c> merchants.</c><00:18:13.039><c> And</c><00:18:13.280><c> so</c><00:18:13.600><c> we</c><00:18:13.840><c> have</c><00:18:14.000><c> to</c> 00:18:14.150 --> 00:18:14.160 align:start position:0% 100,000 merchants. And so we have to 00:18:14.160 --> 00:18:16.150 align:start position:0% 100,000 merchants. And so we have to balance<00:18:14.799><c> like,</c><00:18:15.120><c> hey,</c><00:18:15.360><c> how</c><00:18:15.520><c> out</c><00:18:15.679><c> of</c><00:18:15.840><c> the</c><00:18:15.919><c> box</c> 00:18:16.150 --> 00:18:16.160 align:start position:0% balance like, hey, how out of the box 00:18:16.160 --> 00:18:17.590 align:start position:0% balance like, hey, how out of the box are<00:18:16.320><c> we</c><00:18:16.480><c> going</c><00:18:16.559><c> to</c><00:18:16.640><c> think</c><00:18:16.880><c> with</c><00:18:17.039><c> these</c><00:18:17.200><c> loyalty</c> 00:18:17.590 --> 00:18:17.600 align:start position:0% are we going to think with these loyalty 00:18:17.600 --> 00:18:20.310 align:start position:0% are we going to think with these loyalty programs<00:18:17.919><c> versus</c><00:18:18.240><c> what's</c><00:18:18.559><c> tried</c><00:18:18.880><c> and</c><00:18:19.039><c> true</c><00:18:19.440><c> by</c> 00:18:20.310 --> 00:18:20.320 align:start position:0% programs versus what's tried and true by 00:18:20.320 --> 00:18:21.990 align:start position:0% programs versus what's tried and true by these<00:18:20.640><c> brands</c><00:18:20.960><c> that</c><00:18:21.120><c> are</c><00:18:21.280><c> custom</c><00:18:21.679><c> building</c> 00:18:21.990 --> 00:18:22.000 align:start position:0% these brands that are custom building 00:18:22.000 --> 00:18:24.789 align:start position:0% these brands that are custom building their<00:18:22.320><c> in-house</c><00:18:22.799><c> programs?</c><00:18:23.360><c> And</c><00:18:23.520><c> so</c><00:18:24.000><c> we</c><00:18:24.240><c> we</c><00:18:24.320><c> we</c> 00:18:24.789 --> 00:18:24.799 align:start position:0% their in-house programs? And so we we we 00:18:24.799 --> 00:18:26.549 align:start position:0% their in-house programs? And so we we we s<00:18:25.039><c> we're</c><00:18:25.280><c> always</c><00:18:25.520><c> walking</c><00:18:25.840><c> this</c><00:18:26.080><c> like</c><00:18:26.240><c> fine</c> 00:18:26.549 --> 00:18:26.559 align:start position:0% s we're always walking this like fine 00:18:26.559 --> 00:18:28.870 align:start position:0% s we're always walking this like fine line<00:18:26.799><c> of</c><00:18:27.039><c> like</c><00:18:27.200><c> what</c><00:18:27.520><c> is</c><00:18:27.760><c> scalable</c><00:18:28.240><c> to</c><00:18:28.559><c> like</c> 00:18:28.870 --> 00:18:28.880 align:start position:0% line of like what is scalable to like 00:18:28.880 --> 00:18:31.110 align:start position:0% line of like what is scalable to like many<00:18:29.120><c> many</c><00:18:29.440><c> brands</c><00:18:29.840><c> versus</c><00:18:30.160><c> like</c><00:18:30.400><c> what</c><00:18:30.799><c> what</c> 00:18:31.110 --> 00:18:31.120 align:start position:0% many many brands versus like what what 00:18:31.120 --> 00:18:32.710 align:start position:0% many many brands versus like what what should<00:18:31.280><c> we</c><00:18:31.440><c> build</c><00:18:32.000><c> that's</c><00:18:32.240><c> that's</c><00:18:32.480><c> like</c> 00:18:32.710 --> 00:18:32.720 align:start position:0% should we build that's that's like 00:18:32.720 --> 00:18:34.870 align:start position:0% should we build that's that's like pushing<00:18:32.960><c> the</c><00:18:33.120><c> envelope.</c><00:18:33.760><c> Um</c><00:18:34.320><c> the</c><00:18:34.559><c> one</c><00:18:34.720><c> thing</c> 00:18:34.870 --> 00:18:34.880 align:start position:0% pushing the envelope. Um the one thing 00:18:34.880 --> 00:18:36.789 align:start position:0% pushing the envelope. Um the one thing that<00:18:35.039><c> we</c><00:18:35.200><c> we've</c><00:18:35.600><c> seen</c><00:18:35.840><c> that</c><00:18:36.240><c> brands</c><00:18:36.640><c> are</c> 00:18:36.789 --> 00:18:36.799 align:start position:0% that we we've seen that brands are 00:18:36.799 --> 00:18:38.470 align:start position:0% that we we've seen that brands are interested<00:18:37.120><c> in</c><00:18:37.360><c> though</c><00:18:37.600><c> is</c><00:18:37.760><c> is</c><00:18:38.160><c> identifying</c> 00:18:38.470 --> 00:18:38.480 align:start position:0% interested in though is is identifying 00:18:38.480 --> 00:18:39.909 align:start position:0% interested in though is is identifying the<00:18:38.720><c> customer</c><00:18:38.960><c> in</c><00:18:39.200><c> many</c><00:18:39.440><c> different</c><00:18:39.600><c> places.</c> 00:18:39.909 --> 00:18:39.919 align:start position:0% the customer in many different places. 00:18:39.919 --> 00:18:42.789 align:start position:0% the customer in many different places. So<00:18:40.160><c> retail</c><00:18:40.880><c> uh</c><00:18:41.120><c> has</c><00:18:41.280><c> has</c><00:18:41.600><c> been</c><00:18:41.760><c> like</c><00:18:42.080><c> a</c><00:18:42.400><c> a</c><00:18:42.640><c> big</c> 00:18:42.789 --> 00:18:42.799 align:start position:0% So retail uh has has been like a a big 00:18:42.799 --> 00:18:44.870 align:start position:0% So retail uh has has been like a a big expansion<00:18:43.200><c> area</c><00:18:43.440><c> for</c><00:18:43.679><c> us</c><00:18:43.840><c> where</c><00:18:44.160><c> the</c><00:18:44.559><c> the</c> 00:18:44.870 --> 00:18:44.880 align:start position:0% expansion area for us where the the 00:18:44.880 --> 00:18:46.470 align:start position:0% expansion area for us where the the brands<00:18:45.200><c> want</c><00:18:45.360><c> loyalty</c><00:18:45.760><c> programs</c><00:18:46.080><c> expanding</c> 00:18:46.470 --> 00:18:46.480 align:start position:0% brands want loyalty programs expanding 00:18:46.480 --> 00:18:48.310 align:start position:0% brands want loyalty programs expanding into<00:18:46.640><c> their</c><00:18:46.799><c> Shopify</c><00:18:47.280><c> POS</c><00:18:47.679><c> locations</c><00:18:48.000><c> so</c><00:18:48.160><c> they</c> 00:18:48.310 --> 00:18:48.320 align:start position:0% into their Shopify POS locations so they 00:18:48.320 --> 00:18:50.470 align:start position:0% into their Shopify POS locations so they can<00:18:48.559><c> identify</c><00:18:49.039><c> customers</c><00:18:49.760><c> across</c><00:18:50.160><c> these</c> 00:18:50.470 --> 00:18:50.480 align:start position:0% can identify customers across these 00:18:50.480 --> 00:18:52.950 align:start position:0% can identify customers across these channels<00:18:51.360><c> which</c><00:18:51.840><c> allows</c><00:18:52.160><c> them</c><00:18:52.320><c> to</c><00:18:52.480><c> justify</c> 00:18:52.950 --> 00:18:52.960 align:start position:0% channels which allows them to justify 00:18:52.960 --> 00:18:54.390 align:start position:0% channels which allows them to justify higher<00:18:53.200><c> ad</c><00:18:53.440><c> spend</c><00:18:53.679><c> because</c><00:18:53.840><c> the</c><00:18:54.160><c> customer</c> 00:18:54.390 --> 00:18:54.400 align:start position:0% higher ad spend because the customer 00:18:54.400 --> 00:18:56.310 align:start position:0% higher ad spend because the customer lifetime<00:18:54.880><c> value</c><00:18:55.120><c> is</c><00:18:55.440><c> higher</c><00:18:55.840><c> across</c><00:18:56.080><c> these</c> 00:18:56.310 --> 00:18:56.320 align:start position:0% lifetime value is higher across these 00:18:56.320 --> 00:18:59.270 align:start position:0% lifetime value is higher across these channels.<00:18:56.720><c> So</c><00:18:57.440><c> I</c><00:18:57.600><c> I</c><00:18:57.840><c> know</c><00:18:58.000><c> it</c><00:18:58.160><c> was</c><00:18:58.240><c> a</c><00:18:58.480><c> bit</c><00:18:58.640><c> of</c><00:18:58.799><c> a</c> 00:18:59.270 --> 00:18:59.280 align:start position:0% channels. So I I know it was a bit of a 00:18:59.280 --> 00:19:01.350 align:start position:0% channels. So I I know it was a bit of a a<00:18:59.520><c> long</c><00:18:59.760><c> answer</c><00:19:00.080><c> but</c><00:19:00.320><c> we</c><00:19:00.480><c> we</c><00:19:00.799><c> typically</c><00:19:01.200><c> look</c> 00:19:01.350 --> 00:19:01.360 align:start position:0% a long answer but we we typically look 00:19:01.360 --> 00:19:02.710 align:start position:0% a long answer but we we typically look at<00:19:01.440><c> the</c><00:19:01.600><c> biggest</c><00:19:01.840><c> programs</c><00:19:02.160><c> in</c><00:19:02.320><c> the</c><00:19:02.400><c> world</c><00:19:02.559><c> and</c> 00:19:02.710 --> 00:19:02.720 align:start position:0% at the biggest programs in the world and 00:19:02.720 --> 00:19:05.110 align:start position:0% at the biggest programs in the world and try<00:19:02.880><c> and</c><00:19:03.039><c> replicate</c><00:19:03.440><c> the</c><00:19:03.919><c> the</c><00:19:04.240><c> e</c><00:19:04.640><c> the</c> 00:19:05.110 --> 00:19:05.120 align:start position:0% try and replicate the the e the 00:19:05.120 --> 00:19:06.150 align:start position:0% try and replicate the the e the efficient<00:19:05.520><c> parts</c><00:19:05.679><c> of</c><00:19:05.840><c> those.</c> 00:19:06.150 --> 00:19:06.160 align:start position:0% efficient parts of those. 00:19:06.160 --> 00:19:07.669 align:start position:0% efficient parts of those. >> Yeah,<00:19:06.480><c> absolutely.</c><00:19:07.039><c> Not</c><00:19:07.120><c> the</c><00:19:07.280><c> Not</c><00:19:07.520><c> you</c><00:19:07.600><c> don't</c> 00:19:07.669 --> 00:19:07.679 align:start position:0% >> Yeah, absolutely. Not the Not you don't 00:19:07.679 --> 00:19:09.590 align:start position:0% >> Yeah, absolutely. Not the Not you don't have<00:19:07.760><c> the</c><00:19:07.840><c> Teeu</c><00:19:08.320><c> wheel</c><00:19:08.480><c> in</c><00:19:08.640><c> your</c><00:19:09.120><c> in</c><00:19:09.280><c> your</c> 00:19:09.590 --> 00:19:09.600 align:start position:0% have the Teeu wheel in your in your 00:19:09.600 --> 00:19:10.710 align:start position:0% have the Teeu wheel in your in your platform<00:19:09.919><c> though,</c><00:19:10.160><c> do</c><00:19:10.320><c> you?</c><00:19:10.480><c> You</c><00:19:10.559><c> haven't</c> 00:19:10.710 --> 00:19:10.720 align:start position:0% platform though, do you? You haven't 00:19:10.720 --> 00:19:11.990 align:start position:0% platform though, do you? You haven't gone<00:19:10.880><c> in</c><00:19:11.039><c> that</c><00:19:11.200><c> path.</c> 00:19:11.990 --> 00:19:12.000 align:start position:0% gone in that path. 00:19:12.000 --> 00:19:12.310 align:start position:0% gone in that path. >> Sorry. 00:19:12.310 --> 00:19:12.320 align:start position:0% >> Sorry. 00:19:12.320 --> 00:19:14.390 align:start position:0% >> Sorry. >> You<00:19:12.480><c> haven't</c><00:19:12.640><c> got</c><00:19:12.799><c> the</c><00:19:12.880><c> Teeu</c><00:19:13.360><c> spinning</c><00:19:13.679><c> wheel</c> 00:19:14.390 --> 00:19:14.400 align:start position:0% >> You haven't got the Teeu spinning wheel 00:19:14.400 --> 00:19:15.909 align:start position:0% >> You haven't got the Teeu spinning wheel as<00:19:14.559><c> part</c><00:19:14.720><c> of</c><00:19:14.880><c> your</c><00:19:15.039><c> platform</c><00:19:15.440><c> yet.</c> 00:19:15.909 --> 00:19:15.919 align:start position:0% as part of your platform yet. 00:19:15.919 --> 00:19:18.630 align:start position:0% as part of your platform yet. >> Yeah.<00:19:16.080><c> Yeah.</c><00:19:16.720><c> It's</c><00:19:17.039><c> funny.</c><00:19:17.280><c> Uh</c><00:19:18.240><c> they</c><00:19:18.480><c> were</c> 00:19:18.630 --> 00:19:18.640 align:start position:0% >> Yeah. Yeah. It's funny. Uh they were 00:19:18.640 --> 00:19:20.710 align:start position:0% >> Yeah. Yeah. It's funny. Uh they were showing<00:19:19.039><c> at</c><00:19:19.280><c> the</c><00:19:19.440><c> the</c><00:19:19.760><c> keynote</c><00:19:20.160><c> all</c><00:19:20.320><c> those</c><00:19:20.480><c> old</c> 00:19:20.710 --> 00:19:20.720 align:start position:0% showing at the the keynote all those old 00:19:20.720 --> 00:19:22.630 align:start position:0% showing at the the keynote all those old unites.<00:19:21.039><c> I</c><00:19:21.200><c> remember</c><00:19:21.440><c> the</c><00:19:21.600><c> a</c><00:19:21.840><c> flashy</c><00:19:22.240><c> app</c><00:19:22.480><c> at</c> 00:19:22.630 --> 00:19:22.640 align:start position:0% unites. I remember the a flashy app at 00:19:22.640 --> 00:19:24.630 align:start position:0% unites. I remember the a flashy app at that<00:19:22.960><c> at</c><00:19:23.360><c> that</c><00:19:23.600><c> was</c><00:19:23.760><c> the</c><00:19:23.919><c> spin</c><00:19:24.080><c> wheel</c><00:19:24.320><c> and</c><00:19:24.480><c> I</c> 00:19:24.630 --> 00:19:24.640 align:start position:0% that at that was the spin wheel and I 00:19:24.640 --> 00:19:26.230 align:start position:0% that at that was the spin wheel and I was<00:19:24.720><c> like,</c><00:19:24.880><c> man,</c><00:19:25.200><c> every</c><00:19:25.360><c> site</c><00:19:25.840><c> every</c><00:19:26.080><c> other</c> 00:19:26.230 --> 00:19:26.240 align:start position:0% was like, man, every site every other 00:19:26.240 --> 00:19:28.870 align:start position:0% was like, man, every site every other site<00:19:26.480><c> has</c><00:19:26.640><c> a</c><00:19:26.799><c> spin</c><00:19:26.960><c> wheel</c><00:19:27.520><c> uh</c><00:19:27.600><c> in</c><00:19:27.760><c> in</c><00:19:27.840><c> in</c><00:19:28.320><c> 2017</c> 00:19:28.870 --> 00:19:28.880 align:start position:0% site has a spin wheel uh in in in 2017 00:19:28.880 --> 00:19:29.590 align:start position:0% site has a spin wheel uh in in in 2017 or<00:19:29.120><c> whatever.</c> 00:19:29.590 --> 00:19:29.600 align:start position:0% or whatever. 00:19:29.600 --> 00:19:31.350 align:start position:0% or whatever. >> Yeah,<00:19:29.840><c> T-Mu</c><00:19:30.240><c> stole</c><00:19:30.480><c> that.</c><00:19:30.720><c> The</c><00:19:30.880><c> guys</c><00:19:31.039><c> that</c> 00:19:31.350 --> 00:19:31.360 align:start position:0% >> Yeah, T-Mu stole that. The guys that 00:19:31.360 --> 00:19:33.110 align:start position:0% >> Yeah, T-Mu stole that. The guys that built<00:19:31.600><c> that</c><00:19:31.760><c> Shopify</c><00:19:32.240><c> app</c><00:19:32.480><c> should</c><00:19:32.720><c> be</c><00:19:32.799><c> suing</c> 00:19:33.110 --> 00:19:33.120 align:start position:0% built that Shopify app should be suing 00:19:33.120 --> 00:19:34.418 align:start position:0% built that Shopify app should be suing Teeu,<00:19:33.679><c> shouldn't</c><00:19:33.840><c> they?</c><00:19:34.080><c> But</c><00:19:34.240><c> yeah.</c> 00:19:34.418 --> 00:19:34.428 align:start position:0% Teeu, shouldn't they? But yeah. 00:19:34.428 --> 00:19:35.110 align:start position:0% Teeu, shouldn't they? But yeah. [laughter] 00:19:35.110 --> 00:19:35.120 align:start position:0% [laughter] 00:19:35.120 --> 00:19:37.430 align:start position:0% [laughter] Um<00:19:35.760><c> but</c><00:19:36.000><c> yeah,</c><00:19:36.160><c> look,</c><00:19:36.480><c> um</c><00:19:36.640><c> I'</c><00:19:36.799><c> I'd</c><00:19:37.120><c> love</c><00:19:37.200><c> to</c> 00:19:37.430 --> 00:19:37.440 align:start position:0% Um but yeah, look, um I' I'd love to 00:19:37.440 --> 00:19:39.510 align:start position:0% Um but yeah, look, um I' I'd love to sort<00:19:37.600><c> of</c><00:19:37.919><c> go</c><00:19:38.400><c> talk</c><00:19:38.640><c> a</c><00:19:38.880><c> little</c><00:19:38.960><c> bit</c><00:19:39.120><c> more</c><00:19:39.280><c> about</c> 00:19:39.510 --> 00:19:39.520 align:start position:0% sort of go talk a little bit more about 00:19:39.520 --> 00:19:41.510 align:start position:0% sort of go talk a little bit more about the<00:19:39.600><c> the</c><00:19:39.919><c> app</c><00:19:40.240><c> ecosystem</c><00:19:40.880><c> more</c><00:19:41.039><c> just</c><00:19:41.200><c> from</c><00:19:41.360><c> the</c> 00:19:41.510 --> 00:19:41.520 align:start position:0% the the app ecosystem more just from the 00:19:41.520 --> 00:19:43.750 align:start position:0% the the app ecosystem more just from the the<00:19:42.160><c> like</c><00:19:42.400><c> your</c><00:19:42.720><c> long-term</c><00:19:43.200><c> experience</c><00:19:43.600><c> and</c> 00:19:43.750 --> 00:19:43.760 align:start position:0% the like your long-term experience and 00:19:43.760 --> 00:19:46.150 align:start position:0% the like your long-term experience and the<00:19:43.919><c> view</c><00:19:44.080><c> that</c><00:19:44.320><c> you</c><00:19:44.480><c> have</c><00:19:44.720><c> every</c><00:19:44.960><c> day.</c><00:19:45.280><c> Like</c><00:19:45.919><c> I</c> 00:19:46.150 --> 00:19:46.160 align:start position:0% the view that you have every day. Like I 00:19:46.160 --> 00:19:47.750 align:start position:0% the view that you have every day. Like I I<00:19:46.400><c> I</c><00:19:46.559><c> don't</c><00:19:46.640><c> know.</c><00:19:46.799><c> I'm</c><00:19:46.960><c> an</c><00:19:47.120><c> optimist</c><00:19:47.520><c> about</c> 00:19:47.750 --> 00:19:47.760 align:start position:0% I I don't know. I'm an optimist about 00:19:47.760 --> 00:19:49.430 align:start position:0% I I don't know. I'm an optimist about the<00:19:47.919><c> the</c><00:19:48.320><c> opportunities</c><00:19:48.880><c> that</c><00:19:49.039><c> are</c><00:19:49.280><c> still</c> 00:19:49.430 --> 00:19:49.440 align:start position:0% the the opportunities that are still 00:19:49.440 --> 00:19:51.510 align:start position:0% the the opportunities that are still available<00:19:50.000><c> in</c><00:19:50.240><c> the</c><00:19:50.320><c> Shopify</c><00:19:50.880><c> platform.</c><00:19:51.360><c> I</c> 00:19:51.510 --> 00:19:51.520 align:start position:0% available in the Shopify platform. I 00:19:51.520 --> 00:19:52.950 align:start position:0% available in the Shopify platform. I guess<00:19:51.679><c> I</c><00:19:51.840><c> guess</c><00:19:51.919><c> I</c><00:19:52.080><c> have</c><00:19:52.160><c> to</c><00:19:52.320><c> be</c><00:19:52.480><c> cuz</c><00:19:52.640><c> I've</c><00:19:52.799><c> just</c> 00:19:52.950 --> 00:19:52.960 align:start position:0% guess I guess I have to be cuz I've just 00:19:52.960 --> 00:19:54.950 align:start position:0% guess I guess I have to be cuz I've just started<00:19:53.120><c> an</c><00:19:53.360><c> app</c><00:19:53.600><c> business.</c><00:19:54.000><c> But</c><00:19:54.320><c> um</c><00:19:54.559><c> I'd</c><00:19:54.880><c> love</c> 00:19:54.950 --> 00:19:54.960 align:start position:0% started an app business. But um I'd love 00:19:54.960 --> 00:19:57.510 align:start position:0% started an app business. But um I'd love to<00:19:55.120><c> just</c><00:19:55.520><c> like</c><00:19:56.320><c> hear</c><00:19:56.640><c> your</c><00:19:56.880><c> thoughts</c><00:19:57.120><c> on</c><00:19:57.360><c> if</c> 00:19:57.510 --> 00:19:57.520 align:start position:0% to just like hear your thoughts on if 00:19:57.520 --> 00:19:59.669 align:start position:0% to just like hear your thoughts on if you're<00:19:57.760><c> starting</c><00:19:58.000><c> out</c><00:19:58.240><c> today</c><00:19:58.559><c> or</c><00:19:58.880><c> if</c><00:19:59.200><c> if</c><00:19:59.520><c> you</c> 00:19:59.669 --> 00:19:59.679 align:start position:0% you're starting out today or if if you 00:19:59.679 --> 00:20:02.630 align:start position:0% you're starting out today or if if you were<00:20:00.240><c> building</c><00:20:00.480><c> an</c><00:20:00.720><c> app</c><00:20:01.280><c> um</c><00:20:01.679><c> yeah,</c><00:20:02.320><c> building</c> 00:20:02.630 --> 00:20:02.640 align:start position:0% were building an app um yeah, building 00:20:02.640 --> 00:20:04.710 align:start position:0% were building an app um yeah, building an<00:20:02.799><c> an</c><00:20:03.120><c> app</c><00:20:03.360><c> business</c><00:20:03.679><c> to</c><00:20:03.840><c> to</c><00:20:04.160><c> start</c><00:20:04.400><c> today.</c> 00:20:04.710 --> 00:20:04.720 align:start position:0% an an app business to to start today. 00:20:04.720 --> 00:20:06.310 align:start position:0% an an app business to to start today. what<00:20:04.960><c> sort</c><00:20:05.120><c> of</c><00:20:05.280><c> areas</c><00:20:05.600><c> would</c><00:20:05.760><c> you</c><00:20:05.919><c> look</c><00:20:06.000><c> at?</c> 00:20:06.310 --> 00:20:06.320 align:start position:0% what sort of areas would you look at? 00:20:06.320 --> 00:20:07.750 align:start position:0% what sort of areas would you look at? How<00:20:06.480><c> would</c><00:20:06.640><c> you</c><00:20:06.880><c> go</c><00:20:07.039><c> about</c><00:20:07.360><c> building</c> 00:20:07.750 --> 00:20:07.760 align:start position:0% How would you go about building 00:20:07.760 --> 00:20:09.190 align:start position:0% How would you go about building something<00:20:08.000><c> that</c><00:20:08.320><c> actually</c><00:20:08.559><c> is</c><00:20:08.799><c> going</c><00:20:08.880><c> to</c> 00:20:09.190 --> 00:20:09.200 align:start position:0% something that actually is going to 00:20:09.200 --> 00:20:12.390 align:start position:0% something that actually is going to offer<00:20:09.520><c> value</c><00:20:09.760><c> in</c><00:20:09.919><c> the</c><00:20:10.160><c> ecosystem</c><00:20:10.799><c> today?</c> 00:20:12.390 --> 00:20:12.400 align:start position:0% offer value in the ecosystem today? 00:20:12.400 --> 00:20:12.789 align:start position:0% offer value in the ecosystem today? >> You<00:20:12.559><c> want</c> 00:20:12.789 --> 00:20:12.799 align:start position:0% >> You want 00:20:12.799 --> 00:20:15.270 align:start position:0% >> You want >> Yeah,<00:20:13.440><c> I'll</c><00:20:13.679><c> offer</c><00:20:14.000><c> two</c><00:20:14.240><c> two</c><00:20:14.559><c> approaches.</c><00:20:15.120><c> So,</c> 00:20:15.270 --> 00:20:15.280 align:start position:0% >> Yeah, I'll offer two two approaches. So, 00:20:15.280 --> 00:20:17.190 align:start position:0% >> Yeah, I'll offer two two approaches. So, the<00:20:15.440><c> the</c><00:20:16.000><c> first</c><00:20:16.240><c> which</c><00:20:16.400><c> I've</c><00:20:16.720><c> always</c><00:20:16.880><c> been</c><00:20:16.960><c> a</c> 00:20:17.190 --> 00:20:17.200 align:start position:0% the the first which I've always been a 00:20:17.200 --> 00:20:19.270 align:start position:0% the the first which I've always been a big<00:20:17.280><c> fan</c><00:20:17.440><c> of</c><00:20:17.600><c> is</c><00:20:17.840><c> start</c><00:20:18.000><c> as</c><00:20:18.240><c> an</c><00:20:18.400><c> agency</c><00:20:18.960><c> and</c> 00:20:19.270 --> 00:20:19.280 align:start position:0% big fan of is start as an agency and 00:20:19.280 --> 00:20:23.350 align:start position:0% big fan of is start as an agency and then<00:20:20.559><c> appise</c><00:20:21.280><c> one</c><00:20:21.520><c> of</c><00:20:21.600><c> your</c><00:20:22.559><c> uh</c><00:20:22.880><c> one</c><00:20:23.039><c> of</c><00:20:23.200><c> your</c> 00:20:23.350 --> 00:20:23.360 align:start position:0% then appise one of your uh one of your 00:20:23.360 --> 00:20:24.950 align:start position:0% then appise one of your uh one of your projects<00:20:23.760><c> for</c><00:20:23.919><c> for</c><00:20:24.240><c> a</c><00:20:24.400><c> company.</c><00:20:24.640><c> That</c><00:20:24.880><c> way,</c> 00:20:24.950 --> 00:20:24.960 align:start position:0% projects for for a company. That way, 00:20:24.960 --> 00:20:26.950 align:start position:0% projects for for a company. That way, you<00:20:25.200><c> know,</c><00:20:25.360><c> there's</c><00:20:25.679><c> like</c><00:20:26.160><c> money</c><00:20:26.400><c> to</c><00:20:26.559><c> be</c><00:20:26.720><c> had</c> 00:20:26.950 --> 00:20:26.960 align:start position:0% you know, there's like money to be had 00:20:26.960 --> 00:20:29.190 align:start position:0% you know, there's like money to be had charging<00:20:27.440><c> for</c><00:20:27.600><c> that</c><00:20:28.000><c> problem.</c><00:20:28.480><c> And</c><00:20:28.640><c> you</c><00:20:28.799><c> can</c> 00:20:29.190 --> 00:20:29.200 align:start position:0% charging for that problem. And you can 00:20:29.200 --> 00:20:31.029 align:start position:0% charging for that problem. And you can you<00:20:29.440><c> can</c><00:20:29.600><c> find</c><00:20:29.919><c> something</c><00:20:30.240><c> that's</c><00:20:30.640><c> probably</c> 00:20:31.029 --> 00:20:31.039 align:start position:0% you can find something that's probably 00:20:31.039 --> 00:20:32.870 align:start position:0% you can find something that's probably not<00:20:31.280><c> commoditized.</c><00:20:32.080><c> you</c><00:20:32.320><c> can</c><00:20:32.400><c> find</c><00:20:32.640><c> something</c> 00:20:32.870 --> 00:20:32.880 align:start position:0% not commoditized. you can find something 00:20:32.880 --> 00:20:34.630 align:start position:0% not commoditized. you can find something you<00:20:33.120><c> have</c><00:20:33.200><c> a</c><00:20:33.360><c> unique</c><00:20:33.600><c> insight</c><00:20:33.919><c> into</c><00:20:34.240><c> or</c><00:20:34.480><c> a</c> 00:20:34.630 --> 00:20:34.640 align:start position:0% you have a unique insight into or a 00:20:34.640 --> 00:20:37.110 align:start position:0% you have a unique insight into or a unique<00:20:35.120><c> uh</c><00:20:35.280><c> niche</c><00:20:35.600><c> of</c><00:20:35.679><c> of</c><00:20:35.760><c> of</c><00:20:36.240><c> merchants.</c><00:20:36.880><c> The</c> 00:20:37.110 --> 00:20:37.120 align:start position:0% unique uh niche of of of merchants. The 00:20:37.120 --> 00:20:39.590 align:start position:0% unique uh niche of of of merchants. The other<00:20:37.280><c> thing</c><00:20:37.360><c> is</c><00:20:37.600><c> go</c><00:20:38.559><c> really</c><00:20:38.960><c> really</c><00:20:39.360><c> up</c> 00:20:39.590 --> 00:20:39.600 align:start position:0% other thing is go really really up 00:20:39.600 --> 00:20:41.190 align:start position:0% other thing is go really really up market.<00:20:40.000><c> Um</c><00:20:40.320><c> because</c><00:20:40.559><c> within</c><00:20:40.880><c> these</c> 00:20:41.190 --> 00:20:41.200 align:start position:0% market. Um because within these 00:20:41.200 --> 00:20:43.350 align:start position:0% market. Um because within these enterprises<00:20:41.919><c> there's</c><00:20:42.559><c> all</c><00:20:42.720><c> these</c><00:20:43.039><c> niche</c> 00:20:43.350 --> 00:20:43.360 align:start position:0% enterprises there's all these niche 00:20:43.360 --> 00:20:46.149 align:start position:0% enterprises there's all these niche problems.<00:20:44.000><c> Um</c><00:20:44.480><c> Jay</c><00:20:44.720><c> was</c><00:20:44.880><c> on</c><00:20:45.039><c> your</c><00:20:45.120><c> your</c><00:20:45.440><c> last</c> 00:20:46.149 --> 00:20:46.159 align:start position:0% problems. Um Jay was on your your last 00:20:46.159 --> 00:20:49.270 align:start position:0% problems. Um Jay was on your your last uh<00:20:46.640><c> uh</c><00:20:46.960><c> podcast</c><00:20:47.840><c> um</c><00:20:48.080><c> half</c><00:20:48.320><c> an</c><00:20:48.480><c> hour</c><00:20:48.559><c> ago</c><00:20:49.039><c> and</c> 00:20:49.270 --> 00:20:49.280 align:start position:0% uh uh podcast um half an hour ago and 00:20:49.280 --> 00:20:51.510 align:start position:0% uh uh podcast um half an hour ago and like<00:20:49.440><c> that's</c><00:20:49.679><c> an</c><00:20:49.919><c> an</c><00:20:50.320><c> example</c><00:20:50.799><c> like</c><00:20:50.960><c> Oello</c> 00:20:51.510 --> 00:20:51.520 align:start position:0% like that's an an example like Oello 00:20:51.520 --> 00:20:55.190 align:start position:0% like that's an an example like Oello does<00:20:52.080><c> an</c><00:20:52.400><c> example</c><00:20:52.640><c> of</c><00:20:52.960><c> a</c><00:20:53.919><c> a</c><00:20:54.240><c> problem</c><00:20:54.559><c> that</c><00:20:54.880><c> like</c> 00:20:55.190 --> 00:20:55.200 align:start position:0% does an example of a a problem that like 00:20:55.200 --> 00:20:57.270 align:start position:0% does an example of a a problem that like probably<00:20:55.679><c> very</c><00:20:56.000><c> few</c><00:20:56.320><c> merchants</c><00:20:56.799><c> face</c><00:20:57.039><c> at</c> 00:20:57.270 --> 00:20:57.280 align:start position:0% probably very few merchants face at 00:20:57.280 --> 00:20:58.710 align:start position:0% probably very few merchants face at scale<00:20:57.520><c> where</c><00:20:57.760><c> they're</c><00:20:58.000><c> like</c><00:20:58.159><c> updating</c> 00:20:58.710 --> 00:20:58.720 align:start position:0% scale where they're like updating 00:20:58.720 --> 00:21:00.470 align:start position:0% scale where they're like updating thousands<00:20:59.120><c> and</c><00:20:59.440><c> thousands</c><00:20:59.840><c> of</c><00:20:59.919><c> of</c> 00:21:00.470 --> 00:21:00.480 align:start position:0% thousands and thousands of of 00:21:00.480 --> 00:21:02.549 align:start position:0% thousands and thousands of of marketplace<00:21:01.039><c> listings.</c><00:21:01.760><c> Um</c><00:21:02.000><c> but</c><00:21:02.240><c> that's</c><00:21:02.400><c> a</c> 00:21:02.549 --> 00:21:02.559 align:start position:0% marketplace listings. Um but that's a 00:21:02.559 --> 00:21:04.630 align:start position:0% marketplace listings. Um but that's a niche<00:21:02.880><c> problem</c><00:21:03.200><c> and</c><00:21:03.440><c> you</c><00:21:03.679><c> can</c><00:21:03.840><c> find</c><00:21:04.320><c> app</c> 00:21:04.630 --> 00:21:04.640 align:start position:0% niche problem and you can find app 00:21:04.640 --> 00:21:07.190 align:start position:0% niche problem and you can find app opportunities<00:21:05.919><c> up</c><00:21:06.080><c> market</c><00:21:06.400><c> in</c><00:21:06.559><c> these</c><00:21:06.799><c> niche</c> 00:21:07.190 --> 00:21:07.200 align:start position:0% opportunities up market in these niche 00:21:07.200 --> 00:21:08.870 align:start position:0% opportunities up market in these niche areas.<00:21:07.760><c> Um,</c><00:21:08.080><c> and</c><00:21:08.240><c> that's</c><00:21:08.480><c> something</c><00:21:08.720><c> that</c> 00:21:08.870 --> 00:21:08.880 align:start position:0% areas. Um, and that's something that 00:21:08.880 --> 00:21:10.870 align:start position:0% areas. Um, and that's something that Shopify<00:21:09.440><c> is</c><00:21:09.679><c> probably</c><00:21:10.000><c> not</c><00:21:10.320><c> going</c><00:21:10.480><c> to</c><00:21:10.640><c> solve</c> 00:21:10.870 --> 00:21:10.880 align:start position:0% Shopify is probably not going to solve 00:21:10.880 --> 00:21:13.590 align:start position:0% Shopify is probably not going to solve if<00:21:11.039><c> if</c><00:21:11.440><c> like</c><00:21:11.600><c> only</c><00:21:11.840><c> a</c><00:21:12.000><c> handful</c><00:21:12.320><c> of</c><00:21:12.480><c> merchants</c> 00:21:13.590 --> 00:21:13.600 align:start position:0% if if like only a handful of merchants 00:21:13.600 --> 00:21:15.190 align:start position:0% if if like only a handful of merchants uh<00:21:14.000><c> experience</c><00:21:14.480><c> that</c><00:21:14.640><c> problem,</c><00:21:14.799><c> but</c><00:21:15.039><c> it's</c> 00:21:15.190 --> 00:21:15.200 align:start position:0% uh experience that problem, but it's 00:21:15.200 --> 00:21:16.390 align:start position:0% uh experience that problem, but it's very<00:21:15.360><c> painful</c><00:21:15.679><c> for</c><00:21:15.840><c> them</c><00:21:16.000><c> and</c><00:21:16.240><c> they're</c> 00:21:16.390 --> 00:21:16.400 align:start position:0% very painful for them and they're 00:21:16.400 --> 00:21:17.830 align:start position:0% very painful for them and they're they're<00:21:16.720><c> willing</c><00:21:16.960><c> to</c><00:21:17.039><c> pay</c><00:21:17.200><c> for</c><00:21:17.360><c> for</c><00:21:17.679><c> the</c> 00:21:17.830 --> 00:21:17.840 align:start position:0% they're willing to pay for for the 00:21:17.840 --> 00:21:18.710 align:start position:0% they're willing to pay for for the solution<00:21:18.080><c> to</c><00:21:18.240><c> that.</c> 00:21:18.710 --> 00:21:18.720 align:start position:0% solution to that. 00:21:18.720 --> 00:21:19.909 align:start position:0% solution to that. >> Yeah.<00:21:18.960><c> Awesome.</c> 00:21:19.909 --> 00:21:19.919 align:start position:0% >> Yeah. Awesome. 00:21:19.919 --> 00:21:22.070 align:start position:0% >> Yeah. Awesome. >> Yeah,<00:21:20.240><c> great</c><00:21:20.480><c> answers.</c><00:21:20.960><c> Um,</c><00:21:21.360><c> yeah,</c><00:21:21.600><c> I</c><00:21:21.760><c> mean</c><00:21:21.919><c> I</c> 00:21:22.070 --> 00:21:22.080 align:start position:0% >> Yeah, great answers. Um, yeah, I mean I 00:21:22.080 --> 00:21:24.149 align:start position:0% >> Yeah, great answers. Um, yeah, I mean I think<00:21:22.400><c> I</c><00:21:22.880><c> gave</c><00:21:23.120><c> a</c><00:21:23.280><c> talk</c><00:21:23.520><c> yesterday</c><00:21:23.840><c> and</c><00:21:24.000><c> it's</c> 00:21:24.149 --> 00:21:24.159 align:start position:0% think I gave a talk yesterday and it's 00:21:24.159 --> 00:21:25.510 align:start position:0% think I gave a talk yesterday and it's going<00:21:24.240><c> to</c><00:21:24.320><c> be</c><00:21:24.400><c> similar</c><00:21:24.640><c> to</c><00:21:24.799><c> my</c><00:21:24.960><c> answers</c><00:21:25.280><c> which</c> 00:21:25.510 --> 00:21:25.520 align:start position:0% going to be similar to my answers which 00:21:25.520 --> 00:21:27.430 align:start position:0% going to be similar to my answers which is<00:21:25.679><c> just,</c><00:21:26.159><c> you</c><00:21:26.320><c> know,</c><00:21:26.400><c> my</c><00:21:26.640><c> guidance</c><00:21:26.880><c> is</c><00:21:27.200><c> build</c> 00:21:27.430 --> 00:21:27.440 align:start position:0% is just, you know, my guidance is build 00:21:27.440 --> 00:21:30.870 align:start position:0% is just, you know, my guidance is build durable<00:21:27.919><c> apps.</c><00:21:28.559><c> So</c><00:21:29.440><c> identify</c><00:21:30.000><c> real</c><00:21:30.400><c> problems</c> 00:21:30.870 --> 00:21:30.880 align:start position:0% durable apps. So identify real problems 00:21:30.880 --> 00:21:33.350 align:start position:0% durable apps. So identify real problems that<00:21:31.280><c> merchants</c><00:21:31.760><c> have</c><00:21:32.000><c> and</c><00:21:32.480><c> solve</c><00:21:32.799><c> them</c><00:21:33.120><c> all</c> 00:21:33.350 --> 00:21:33.360 align:start position:0% that merchants have and solve them all 00:21:33.360 --> 00:21:35.430 align:start position:0% that merchants have and solve them all the<00:21:33.600><c> way</c><00:21:33.679><c> through,</c><00:21:34.240><c> not</c><00:21:34.559><c> shallowly,</c><00:21:35.200><c> like</c> 00:21:35.430 --> 00:21:35.440 align:start position:0% the way through, not shallowly, like 00:21:35.440 --> 00:21:37.750 align:start position:0% the way through, not shallowly, like really<00:21:35.760><c> work</c><00:21:35.919><c> with</c><00:21:36.080><c> them</c><00:21:36.320><c> and</c><00:21:36.799><c> and</c><00:21:37.280><c> solve</c><00:21:37.600><c> them</c> 00:21:37.750 --> 00:21:37.760 align:start position:0% really work with them and and solve them 00:21:37.760 --> 00:21:39.510 align:start position:0% really work with them and and solve them all<00:21:37.919><c> the</c><00:21:38.080><c> way</c><00:21:38.240><c> through.</c><00:21:38.559><c> And</c><00:21:39.120><c> I</c><00:21:39.360><c> think</c> 00:21:39.510 --> 00:21:39.520 align:start position:0% all the way through. And I think 00:21:39.520 --> 00:21:41.350 align:start position:0% all the way through. And I think merchants<00:21:40.080><c> pass</c><00:21:40.400><c> through</c><00:21:40.640><c> a</c><00:21:40.880><c> lot</c><00:21:40.960><c> of</c><00:21:41.039><c> life</c> 00:21:41.350 --> 00:21:41.360 align:start position:0% merchants pass through a lot of life 00:21:41.360 --> 00:21:43.510 align:start position:0% merchants pass through a lot of life cycles.<00:21:42.159><c> So</c><00:21:42.320><c> they're</c><00:21:42.559><c> launching,</c><00:21:43.280><c> they're</c> 00:21:43.510 --> 00:21:43.520 align:start position:0% cycles. So they're launching, they're 00:21:43.520 --> 00:21:45.270 align:start position:0% cycles. So they're launching, they're they're<00:21:43.919><c> growing,</c><00:21:44.480><c> they're</c><00:21:44.720><c> scaling,</c><00:21:45.120><c> then</c> 00:21:45.270 --> 00:21:45.280 align:start position:0% they're growing, they're scaling, then 00:21:45.280 --> 00:21:47.909 align:start position:0% they're growing, they're scaling, then they're<00:21:45.520><c> optimizing.</c><00:21:46.640><c> And</c><00:21:47.120><c> that</c><00:21:47.440><c> happens</c><00:21:47.679><c> a</c> 00:21:47.909 --> 00:21:47.919 align:start position:0% they're optimizing. And that happens a 00:21:47.919 --> 00:21:49.510 align:start position:0% they're optimizing. And that happens a lot<00:21:48.159><c> like</c><00:21:48.320><c> they</c><00:21:48.559><c> can</c><00:21:48.720><c> spin</c><00:21:49.039><c> through</c><00:21:49.280><c> those</c> 00:21:49.510 --> 00:21:49.520 align:start position:0% lot like they can spin through those 00:21:49.520 --> 00:21:51.190 align:start position:0% lot like they can spin through those cycles.<00:21:50.080><c> Like</c><00:21:50.240><c> maybe</c><00:21:50.480><c> there's</c><00:21:50.720><c> a</c><00:21:50.880><c> new</c><00:21:50.960><c> product</c> 00:21:51.190 --> 00:21:51.200 align:start position:0% cycles. Like maybe there's a new product 00:21:51.200 --> 00:21:53.350 align:start position:0% cycles. Like maybe there's a new product they<00:21:51.440><c> want</c><00:21:51.520><c> to</c><00:21:51.600><c> launch,</c><00:21:51.919><c> maybe</c><00:21:52.159><c> a</c><00:21:52.320><c> new</c><00:21:52.559><c> market.</c> 00:21:53.350 --> 00:21:53.360 align:start position:0% they want to launch, maybe a new market. 00:21:53.360 --> 00:21:56.230 align:start position:0% they want to launch, maybe a new market. Um,<00:21:54.159><c> so</c><00:21:54.640><c> really</c><00:21:54.960><c> live</c><00:21:55.280><c> with</c><00:21:55.440><c> them</c><00:21:55.679><c> and</c><00:21:56.000><c> grow</c> 00:21:56.230 --> 00:21:56.240 align:start position:0% Um, so really live with them and grow 00:21:56.240 --> 00:21:57.750 align:start position:0% Um, so really live with them and grow with<00:21:56.480><c> them</c><00:21:56.640><c> and</c><00:21:56.960><c> scale</c><00:21:57.200><c> with</c><00:21:57.360><c> them</c><00:21:57.520><c> and</c> 00:21:57.750 --> 00:21:57.760 align:start position:0% with them and scale with them and 00:21:57.760 --> 00:21:59.830 align:start position:0% with them and scale with them and optimize<00:21:58.240><c> with</c><00:21:58.400><c> them</c><00:21:58.640><c> and</c><00:21:59.360><c> um,</c><00:21:59.520><c> I</c><00:21:59.760><c> think</c> 00:21:59.830 --> 00:21:59.840 align:start position:0% optimize with them and um, I think 00:21:59.840 --> 00:22:01.110 align:start position:0% optimize with them and um, I think that's<00:22:00.159><c> going</c><00:22:00.240><c> to</c><00:22:00.400><c> become</c><00:22:00.640><c> more</c><00:22:00.799><c> and</c><00:22:00.960><c> more</c> 00:22:01.110 --> 00:22:01.120 align:start position:0% that's going to become more and more 00:22:01.120 --> 00:22:04.149 align:start position:0% that's going to become more and more important.<00:22:01.919><c> Um,</c><00:22:02.799><c> of</c><00:22:02.960><c> course</c><00:22:03.200><c> I</c><00:22:03.440><c> wouldn't</c><00:22:03.760><c> I</c><00:22:04.000><c> I</c> 00:22:04.149 --> 00:22:04.159 align:start position:0% important. Um, of course I wouldn't I I 00:22:04.159 --> 00:22:05.110 align:start position:0% important. Um, of course I wouldn't I I would<00:22:04.240><c> have</c><00:22:04.400><c> to</c><00:22:04.480><c> bring</c><00:22:04.559><c> up</c><00:22:04.720><c> built</c><00:22:04.960><c> for</c> 00:22:05.110 --> 00:22:05.120 align:start position:0% would have to bring up built for 00:22:05.120 --> 00:22:06.950 align:start position:0% would have to bring up built for Shopify.<00:22:05.679><c> Uh,</c><00:22:05.919><c> we</c><00:22:06.159><c> have</c><00:22:06.240><c> to</c><00:22:06.400><c> talk</c><00:22:06.559><c> about</c><00:22:06.720><c> it.</c> 00:22:06.950 --> 00:22:06.960 align:start position:0% Shopify. Uh, we have to talk about it. 00:22:06.960 --> 00:22:09.270 align:start position:0% Shopify. Uh, we have to talk about it. Yeah,<00:22:07.200><c> I</c><00:22:07.600><c> default</c><00:22:07.919><c> to</c><00:22:08.080><c> built</c><00:22:08.320><c> for</c><00:22:08.480><c> Shopify.</c> 00:22:09.270 --> 00:22:09.280 align:start position:0% Yeah, I default to built for Shopify. 00:22:09.280 --> 00:22:11.270 align:start position:0% Yeah, I default to built for Shopify. Um,<00:22:09.679><c> we</c><00:22:09.919><c> invest</c><00:22:10.240><c> in</c><00:22:10.400><c> that</c><00:22:10.640><c> program</c><00:22:11.039><c> because</c> 00:22:11.270 --> 00:22:11.280 align:start position:0% Um, we invest in that program because 00:22:11.280 --> 00:22:13.430 align:start position:0% Um, we invest in that program because it's<00:22:11.520><c> what</c><00:22:11.679><c> merchants</c><00:22:12.080><c> are</c><00:22:12.240><c> asking</c><00:22:12.559><c> for</c><00:22:13.200><c> and</c> 00:22:13.430 --> 00:22:13.440 align:start position:0% it's what merchants are asking for and 00:22:13.440 --> 00:22:15.669 align:start position:0% it's what merchants are asking for and we<00:22:13.600><c> are</c><00:22:13.840><c> matching</c><00:22:14.559><c> apps</c><00:22:14.960><c> that</c><00:22:15.200><c> are</c><00:22:15.360><c> built</c><00:22:15.520><c> for</c> 00:22:15.669 --> 00:22:15.679 align:start position:0% we are matching apps that are built for 00:22:15.679 --> 00:22:17.510 align:start position:0% we are matching apps that are built for Shopify<00:22:16.080><c> to</c><00:22:16.240><c> merchants</c><00:22:16.640><c> and</c><00:22:16.799><c> we're,</c><00:22:17.360><c> you</c> 00:22:17.510 --> 00:22:17.520 align:start position:0% Shopify to merchants and we're, you 00:22:17.520 --> 00:22:19.590 align:start position:0% Shopify to merchants and we're, you know,<00:22:17.760><c> we're</c><00:22:18.000><c> giving</c><00:22:18.240><c> a</c><00:22:18.480><c> boost</c><00:22:18.720><c> to</c><00:22:18.960><c> those</c><00:22:19.280><c> apps</c> 00:22:19.590 --> 00:22:19.600 align:start position:0% know, we're giving a boost to those apps 00:22:19.600 --> 00:22:22.390 align:start position:0% know, we're giving a boost to those apps because<00:22:20.559><c> um,</c><00:22:20.799><c> those</c><00:22:21.039><c> apps</c><00:22:21.360><c> have</c><00:22:21.760><c> put</c><00:22:21.919><c> in</c><00:22:22.080><c> a</c><00:22:22.320><c> lot</c> 00:22:22.390 --> 00:22:22.400 align:start position:0% because um, those apps have put in a lot 00:22:22.400 --> 00:22:24.789 align:start position:0% because um, those apps have put in a lot of<00:22:22.480><c> work</c><00:22:22.720><c> to</c><00:22:23.200><c> just</c><00:22:23.440><c> be</c><00:22:23.679><c> better,</c><00:22:24.240><c> right?</c><00:22:24.559><c> And</c> 00:22:24.789 --> 00:22:24.799 align:start position:0% of work to just be better, right? And 00:22:24.799 --> 00:22:28.390 align:start position:0% of work to just be better, right? And so,<00:22:25.840><c> um,</c><00:22:26.320><c> those</c><00:22:26.559><c> are</c><00:22:26.720><c> a</c><00:22:26.880><c> couple</c><00:22:27.120><c> things.</c><00:22:27.520><c> Also,</c> 00:22:28.390 --> 00:22:28.400 align:start position:0% so, um, those are a couple things. Also, 00:22:28.400 --> 00:22:31.350 align:start position:0% so, um, those are a couple things. Also, I'll<00:22:28.720><c> touch</c><00:22:28.880><c> on</c><00:22:29.280><c> localization.</c><00:22:30.159><c> So,</c><00:22:30.799><c> Shopify</c> 00:22:31.350 --> 00:22:31.360 align:start position:0% I'll touch on localization. So, Shopify 00:22:31.360 --> 00:22:33.510 align:start position:0% I'll touch on localization. So, Shopify is<00:22:31.600><c> growing</c><00:22:32.080><c> in</c><00:22:32.559><c> other</c><00:22:32.799><c> markets</c><00:22:33.120><c> other</c><00:22:33.360><c> than</c> 00:22:33.510 --> 00:22:33.520 align:start position:0% is growing in other markets other than 00:22:33.520 --> 00:22:35.029 align:start position:0% is growing in other markets other than North<00:22:33.760><c> America</c><00:22:34.240><c> and</c><00:22:34.480><c> there's</c><00:22:34.799><c> big</c> 00:22:35.029 --> 00:22:35.039 align:start position:0% North America and there's big 00:22:35.039 --> 00:22:37.750 align:start position:0% North America and there's big opportunities<00:22:35.600><c> to</c><00:22:35.840><c> fill</c><00:22:36.159><c> gaps</c><00:22:36.480><c> there</c><00:22:37.360><c> um</c><00:22:37.520><c> that</c> 00:22:37.750 --> 00:22:37.760 align:start position:0% opportunities to fill gaps there um that 00:22:37.760 --> 00:22:39.430 align:start position:0% opportunities to fill gaps there um that are<00:22:37.919><c> not</c><00:22:38.080><c> just</c><00:22:38.320><c> translations</c><00:22:39.039><c> and</c><00:22:39.200><c> they</c> 00:22:39.430 --> 00:22:39.440 align:start position:0% are not just translations and they 00:22:39.440 --> 00:22:41.350 align:start position:0% are not just translations and they include<00:22:39.760><c> like</c><00:22:40.240><c> product</c><00:22:40.559><c> market</c><00:22:40.799><c> fit</c><00:22:41.120><c> in</c> 00:22:41.350 --> 00:22:41.360 align:start position:0% include like product market fit in 00:22:41.360 --> 00:22:43.350 align:start position:0% include like product market fit in regions<00:22:41.760><c> that</c><00:22:42.480><c> may</c><00:22:42.720><c> have</c><00:22:42.960><c> additional</c> 00:22:43.350 --> 00:22:43.360 align:start position:0% regions that may have additional 00:22:43.360 --> 00:22:45.830 align:start position:0% regions that may have additional features<00:22:43.679><c> that</c><00:22:43.919><c> are</c><00:22:44.080><c> necessary.</c><00:22:45.120><c> Um</c><00:22:45.520><c> yeah.</c> 00:22:45.830 --> 00:22:45.840 align:start position:0% features that are necessary. Um yeah. 00:22:45.840 --> 00:22:47.590 align:start position:0% features that are necessary. Um yeah. >> Yeah.<00:22:46.159><c> Awesome.</c><00:22:46.480><c> And</c><00:22:46.640><c> you</c><00:22:46.880><c> touched</c><00:22:47.039><c> on</c><00:22:47.280><c> pause</c> 00:22:47.590 --> 00:22:47.600 align:start position:0% >> Yeah. Awesome. And you touched on pause 00:22:47.600 --> 00:22:49.190 align:start position:0% >> Yeah. Awesome. And you touched on pause as<00:22:47.760><c> well</c><00:22:48.000><c> before</c><00:22:48.480><c> Mike.</c><00:22:48.799><c> I</c><00:22:48.960><c> think</c><00:22:49.039><c> that's</c> 00:22:49.190 --> 00:22:49.200 align:start position:0% as well before Mike. I think that's 00:22:49.200 --> 00:22:51.270 align:start position:0% as well before Mike. I think that's another<00:22:49.440><c> one</c><00:22:49.679><c> isn't</c><00:22:49.840><c> it?</c><00:22:50.000><c> Like</c><00:22:50.159><c> there's</c><00:22:50.720><c> and</c> 00:22:51.270 --> 00:22:51.280 align:start position:0% another one isn't it? Like there's and 00:22:51.280 --> 00:22:53.029 align:start position:0% another one isn't it? Like there's and from<00:22:51.600><c> Australia</c><00:22:52.000><c> there's</c><00:22:52.240><c> a</c><00:22:52.400><c> few</c><00:22:52.640><c> people</c><00:22:52.880><c> that</c> 00:22:53.029 --> 00:22:53.039 align:start position:0% from Australia there's a few people that 00:22:53.039 --> 00:22:55.029 align:start position:0% from Australia there's a few people that are<00:22:53.200><c> here</c><00:22:53.360><c> this</c><00:22:53.600><c> week</c><00:22:53.840><c> like</c><00:22:54.000><c> Josh</c><00:22:54.320><c> Passi</c><00:22:54.880><c> and</c> 00:22:55.029 --> 00:22:55.039 align:start position:0% are here this week like Josh Passi and 00:22:55.039 --> 00:22:56.789 align:start position:0% are here this week like Josh Passi and the<00:22:55.200><c> Pause</c><00:22:55.520><c> Cafe</c><00:22:55.840><c> and</c><00:22:56.080><c> stuff</c><00:22:56.240><c> like</c><00:22:56.400><c> they're</c><00:22:56.559><c> a</c> 00:22:56.789 --> 00:22:56.799 align:start position:0% the Pause Cafe and stuff like they're a 00:22:56.799 --> 00:22:58.870 align:start position:0% the Pause Cafe and stuff like they're a great<00:22:56.960><c> story</c><00:22:57.280><c> of</c><00:22:57.520><c> someone</c><00:22:57.840><c> who</c><00:22:58.320><c> has</c><00:22:58.559><c> built</c> 00:22:58.870 --> 00:22:58.880 align:start position:0% great story of someone who has built 00:22:58.880 --> 00:23:01.110 align:start position:0% great story of someone who has built something<00:22:59.200><c> that's</c><00:22:59.840><c> actually</c><00:23:00.320><c> super</c><00:23:00.720><c> super</c> 00:23:01.110 --> 00:23:01.120 align:start position:0% something that's actually super super 00:23:01.120 --> 00:23:03.029 align:start position:0% something that's actually super super niche.<00:23:01.679><c> But</c><00:23:02.080><c> yeah,</c><00:23:02.320><c> that's</c><00:23:02.559><c> it's</c><00:23:02.799><c> where</c> 00:23:03.029 --> 00:23:03.039 align:start position:0% niche. But yeah, that's it's where 00:23:03.039 --> 00:23:04.950 align:start position:0% niche. But yeah, that's it's where there's<00:23:03.200><c> not</c><00:23:03.840><c> you're</c><00:23:04.080><c> going</c><00:23:04.159><c> to</c><00:23:04.240><c> have</c><00:23:04.640><c> have</c><00:23:04.799><c> a</c> 00:23:04.950 --> 00:23:04.960 align:start position:0% there's not you're going to have have a 00:23:04.960 --> 00:23:06.310 align:start position:0% there's not you're going to have have a lot<00:23:05.039><c> less</c><00:23:05.280><c> competition</c><00:23:05.760><c> doing</c><00:23:06.080><c> something</c> 00:23:06.310 --> 00:23:06.320 align:start position:0% lot less competition doing something 00:23:06.320 --> 00:23:08.149 align:start position:0% lot less competition doing something like<00:23:06.480><c> that</c><00:23:06.720><c> than</c><00:23:06.960><c> if</c><00:23:07.120><c> you</c><00:23:07.520><c> Yeah.</c><00:23:07.760><c> If</c><00:23:07.840><c> you</c><00:23:08.000><c> try</c> 00:23:08.149 --> 00:23:08.159 align:start position:0% like that than if you Yeah. If you try 00:23:08.159 --> 00:23:10.390 align:start position:0% like that than if you Yeah. If you try and<00:23:08.559><c> build</c><00:23:08.799><c> a</c><00:23:09.039><c> cheap</c><00:23:09.360><c> version</c><00:23:09.520><c> of</c><00:23:09.760><c> Smile</c><00:23:10.159><c> which</c> 00:23:10.390 --> 00:23:10.400 align:start position:0% and build a cheap version of Smile which 00:23:10.400 --> 00:23:12.070 align:start position:0% and build a cheap version of Smile which doesn't<00:23:10.640><c> have</c><00:23:10.799><c> the</c><00:23:11.520><c> doesn't</c><00:23:11.760><c> have</c><00:23:11.919><c> the</c> 00:23:12.070 --> 00:23:12.080 align:start position:0% doesn't have the doesn't have the 00:23:12.080 --> 00:23:13.590 align:start position:0% doesn't have the doesn't have the credibility.<00:23:12.880><c> You</c><00:23:12.960><c> got</c><00:23:13.120><c> to</c><00:23:13.200><c> bring</c><00:23:13.360><c> something</c> 00:23:13.590 --> 00:23:13.600 align:start position:0% credibility. You got to bring something 00:23:13.600 --> 00:23:15.830 align:start position:0% credibility. You got to bring something new<00:23:13.840><c> to</c><00:23:14.000><c> the</c><00:23:14.240><c> table,</c><00:23:14.559><c> don't</c><00:23:14.720><c> you?</c><00:23:14.960><c> And</c><00:23:15.440><c> yeah,</c> 00:23:15.830 --> 00:23:15.840 align:start position:0% new to the table, don't you? And yeah, 00:23:15.840 --> 00:23:18.549 align:start position:0% new to the table, don't you? And yeah, and<00:23:15.919><c> and</c><00:23:16.320><c> I</c><00:23:16.480><c> mentioned</c><00:23:16.960><c> like</c><00:23:17.600><c> super</c><00:23:18.000><c> complex</c> 00:23:18.549 --> 00:23:18.559 align:start position:0% and and I mentioned like super complex 00:23:18.559 --> 00:23:21.190 align:start position:0% and and I mentioned like super complex large<00:23:18.880><c> businesses.</c><00:23:19.600><c> Like</c><00:23:20.159><c> if</c><00:23:20.400><c> Shopify</c><00:23:20.960><c> brings</c> 00:23:21.190 --> 00:23:21.200 align:start position:0% large businesses. Like if Shopify brings 00:23:21.200 --> 00:23:24.390 align:start position:0% large businesses. Like if Shopify brings a<00:23:21.440><c> brand</c><00:23:22.000><c> on</c><00:23:22.320><c> board</c><00:23:22.480><c> that</c><00:23:22.720><c> has</c><00:23:23.039><c> 10020</c><00:23:23.840><c> POS</c> 00:23:24.390 --> 00:23:24.400 align:start position:0% a brand on board that has 10020 POS 00:23:24.400 --> 00:23:26.950 align:start position:0% a brand on board that has 10020 POS locations,<00:23:24.960><c> those</c><00:23:25.280><c> are</c><00:23:25.440><c> typically</c><00:23:25.919><c> not</c><00:23:26.720><c> like</c> 00:23:26.950 --> 00:23:26.960 align:start position:0% locations, those are typically not like 00:23:26.960 --> 00:23:29.590 align:start position:0% locations, those are typically not like the<00:23:27.280><c> flashy</c><00:23:27.760><c> new</c><00:23:28.000><c> DTOC</c><00:23:28.640><c> brand</c><00:23:28.880><c> that</c><00:23:29.120><c> just</c><00:23:29.280><c> grew</c> 00:23:29.590 --> 00:23:29.600 align:start position:0% the flashy new DTOC brand that just grew 00:23:29.600 --> 00:23:31.909 align:start position:0% the flashy new DTOC brand that just grew from<00:23:29.760><c> 0</c><00:23:30.080><c> to</c><00:23:30.480><c> 500</c><00:23:30.880><c> million</c><00:23:31.200><c> over</c><00:23:31.440><c> the</c><00:23:31.600><c> past</c><00:23:31.760><c> 2</c> 00:23:31.909 --> 00:23:31.919 align:start position:0% from 0 to 500 million over the past 2 00:23:31.919 --> 00:23:33.669 align:start position:0% from 0 to 500 million over the past 2 years.<00:23:32.559><c> They're</c><00:23:32.799><c> usually</c><00:23:33.120><c> brands</c><00:23:33.360><c> that</c><00:23:33.520><c> have</c> 00:23:33.669 --> 00:23:33.679 align:start position:0% years. They're usually brands that have 00:23:33.679 --> 00:23:36.470 align:start position:0% years. They're usually brands that have been<00:23:33.840><c> around</c><00:23:34.080><c> for</c><00:23:34.559><c> 20</c><00:23:34.960><c> 30</c><00:23:35.360><c> plus</c><00:23:35.679><c> years</c><00:23:36.240><c> and</c> 00:23:36.470 --> 00:23:36.480 align:start position:0% been around for 20 30 plus years and 00:23:36.480 --> 00:23:38.789 align:start position:0% been around for 20 30 plus years and they<00:23:36.720><c> have</c><00:23:36.880><c> complex</c><00:23:37.360><c> operations</c><00:23:38.159><c> in</c><00:23:38.400><c> them</c><00:23:38.559><c> and</c> 00:23:38.789 --> 00:23:38.799 align:start position:0% they have complex operations in them and 00:23:38.799 --> 00:23:40.870 align:start position:0% they have complex operations in them and they<00:23:38.960><c> have</c><00:23:39.280><c> really</c><00:23:39.600><c> tough</c><00:23:39.919><c> to</c><00:23:40.159><c> solve</c><00:23:40.480><c> problems</c> 00:23:40.870 --> 00:23:40.880 align:start position:0% they have really tough to solve problems 00:23:40.880 --> 00:23:42.950 align:start position:0% they have really tough to solve problems and<00:23:41.200><c> those</c><00:23:41.440><c> are</c><00:23:41.600><c> huge</c><00:23:41.919><c> opportunities</c><00:23:42.480><c> for</c><00:23:42.640><c> for</c> 00:23:42.950 --> 00:23:42.960 align:start position:0% and those are huge opportunities for for 00:23:42.960 --> 00:23:44.950 align:start position:0% and those are huge opportunities for for app<00:23:43.200><c> builders.</c><00:23:43.679><c> Loyalty</c><00:23:44.240><c> happens</c><00:23:44.480><c> to</c><00:23:44.640><c> be</c><00:23:44.799><c> one</c> 00:23:44.950 --> 00:23:44.960 align:start position:0% app builders. Loyalty happens to be one 00:23:44.960 --> 00:23:46.390 align:start position:0% app builders. Loyalty happens to be one of<00:23:45.039><c> them.</c><00:23:45.200><c> Like</c><00:23:45.440><c> their</c><00:23:45.600><c> loyalty</c><00:23:45.919><c> programs</c><00:23:46.240><c> are</c> 00:23:46.390 --> 00:23:46.400 align:start position:0% of them. Like their loyalty programs are 00:23:46.400 --> 00:23:49.190 align:start position:0% of them. Like their loyalty programs are usually<00:23:46.720><c> complex</c><00:23:47.120><c> across</c><00:23:47.520><c> many</c><00:23:47.919><c> channels.</c><00:23:48.880><c> Um</c> 00:23:49.190 --> 00:23:49.200 align:start position:0% usually complex across many channels. Um 00:23:49.200 --> 00:23:51.510 align:start position:0% usually complex across many channels. Um they<00:23:49.440><c> have</c><00:23:49.600><c> lots</c><00:23:49.840><c> of</c><00:23:50.000><c> requirements.</c><00:23:50.880><c> Um</c><00:23:51.280><c> but</c> 00:23:51.510 --> 00:23:51.520 align:start position:0% they have lots of requirements. Um but 00:23:51.520 --> 00:23:53.029 align:start position:0% they have lots of requirements. Um but they<00:23:51.760><c> have</c><00:23:51.840><c> hundreds</c><00:23:52.159><c> of</c><00:23:52.320><c> problems</c><00:23:52.640><c> and</c><00:23:52.880><c> they</c> 00:23:53.029 --> 00:23:53.039 align:start position:0% they have hundreds of problems and they 00:23:53.039 --> 00:23:55.590 align:start position:0% they have hundreds of problems and they have<00:23:53.200><c> old</c><00:23:53.600><c> IT</c><00:23:54.159><c> systems</c><00:23:54.640><c> and</c><00:23:54.880><c> they</c><00:23:55.039><c> they're</c> 00:23:55.590 --> 00:23:55.600 align:start position:0% have old IT systems and they they're 00:23:55.600 --> 00:23:57.830 align:start position:0% have old IT systems and they they're ripe<00:23:55.919><c> for</c><00:23:56.240><c> like</c><00:23:56.720><c> app</c><00:23:57.039><c> opportunities</c><00:23:57.600><c> there.</c> 00:23:57.830 --> 00:23:57.840 align:start position:0% ripe for like app opportunities there. 00:23:57.840 --> 00:24:00.230 align:start position:0% ripe for like app opportunities there. So<00:23:58.000><c> these</c><00:23:58.320><c> these</c><00:23:58.880><c> complex</c><00:23:59.440><c> businesses</c><00:23:59.919><c> that</c> 00:24:00.230 --> 00:24:00.240 align:start position:0% So these these complex businesses that 00:24:00.240 --> 00:24:02.310 align:start position:0% So these these complex businesses that have<00:24:00.480><c> real</c><00:24:00.799><c> product</c><00:24:01.120><c> market</c><00:24:01.360><c> fit</c><00:24:01.679><c> with</c><00:24:01.840><c> legacy</c> 00:24:02.310 --> 00:24:02.320 align:start position:0% have real product market fit with legacy 00:24:02.320 --> 00:24:05.350 align:start position:0% have real product market fit with legacy brands<00:24:02.720><c> that</c><00:24:03.039><c> have</c><00:24:03.200><c> a</c><00:24:03.360><c> lot</c><00:24:03.440><c> of</c><00:24:03.600><c> like</c><00:24:04.480><c> brand</c><00:24:05.120><c> uh</c> 00:24:05.350 --> 00:24:05.360 align:start position:0% brands that have a lot of like brand uh 00:24:05.360 --> 00:24:08.070 align:start position:0% brands that have a lot of like brand uh sort<00:24:05.520><c> of</c><00:24:05.679><c> legacy</c><00:24:06.880><c> um</c><00:24:07.120><c> in</c><00:24:07.360><c> in</c><00:24:07.520><c> a</c><00:24:07.679><c> positive</c> 00:24:08.070 --> 00:24:08.080 align:start position:0% sort of legacy um in in a positive 00:24:08.080 --> 00:24:10.549 align:start position:0% sort of legacy um in in a positive sense.<00:24:08.880><c> Um</c><00:24:09.520><c> those</c><00:24:09.919><c> those</c><00:24:10.159><c> are</c><00:24:10.320><c> huge</c> 00:24:10.549 --> 00:24:10.559 align:start position:0% sense. Um those those are huge 00:24:10.559 --> 00:24:12.070 align:start position:0% sense. Um those those are huge opportunities<00:24:11.039><c> for</c><00:24:11.200><c> app</c><00:24:11.440><c> builders.</c><00:24:11.760><c> You</c><00:24:11.919><c> just</c> 00:24:12.070 --> 00:24:12.080 align:start position:0% opportunities for app builders. You just 00:24:12.080 --> 00:24:14.390 align:start position:0% opportunities for app builders. You just got<00:24:12.159><c> to</c><00:24:12.320><c> put</c><00:24:12.400><c> in</c><00:24:12.559><c> the</c><00:24:12.720><c> work</c><00:24:12.880><c> to</c><00:24:13.039><c> like</c><00:24:13.279><c> go</c><00:24:14.159><c> get</c> 00:24:14.390 --> 00:24:14.400 align:start position:0% got to put in the work to like go get 00:24:14.400 --> 00:24:15.669 align:start position:0% got to put in the work to like go get embedded<00:24:14.799><c> with</c><00:24:14.880><c> them</c><00:24:15.039><c> and</c><00:24:15.200><c> and</c><00:24:15.440><c> figure</c><00:24:15.600><c> out</c> 00:24:15.669 --> 00:24:15.679 align:start position:0% embedded with them and and figure out 00:24:15.679 --> 00:24:17.029 align:start position:0% embedded with them and and figure out what<00:24:15.840><c> those</c><00:24:16.080><c> problems</c><00:24:16.240><c> are.</c><00:24:16.480><c> But</c><00:24:16.640><c> like</c><00:24:16.720><c> Toby</c> 00:24:17.029 --> 00:24:17.039 align:start position:0% what those problems are. But like Toby 00:24:17.039 --> 00:24:18.789 align:start position:0% what those problems are. But like Toby said,<00:24:17.360><c> if</c><00:24:17.520><c> you</c><00:24:17.679><c> fall</c><00:24:17.760><c> in</c><00:24:17.919><c> love</c><00:24:18.080><c> with</c><00:24:18.240><c> the</c> 00:24:18.789 --> 00:24:18.799 align:start position:0% said, if you fall in love with the 00:24:18.799 --> 00:24:21.110 align:start position:0% said, if you fall in love with the problem,<00:24:19.840><c> then</c><00:24:20.080><c> you</c><00:24:20.240><c> can</c><00:24:20.400><c> actually</c><00:24:20.640><c> go</c><00:24:20.880><c> seek</c> 00:24:21.110 --> 00:24:21.120 align:start position:0% problem, then you can actually go seek 00:24:21.120 --> 00:24:22.710 align:start position:0% problem, then you can actually go seek out<00:24:21.279><c> all</c><00:24:21.440><c> these</c><00:24:21.600><c> like</c><00:24:21.840><c> cool</c><00:24:22.000><c> things</c><00:24:22.240><c> Shopify</c> 00:24:22.710 --> 00:24:22.720 align:start position:0% out all these like cool things Shopify 00:24:22.720 --> 00:24:24.470 align:start position:0% out all these like cool things Shopify is<00:24:22.960><c> doing</c><00:24:23.120><c> to</c><00:24:23.440><c> actually</c><00:24:23.679><c> solve</c><00:24:23.919><c> it</c><00:24:24.159><c> and</c><00:24:24.320><c> you</c> 00:24:24.470 --> 00:24:24.480 align:start position:0% is doing to actually solve it and you 00:24:24.480 --> 00:24:26.470 align:start position:0% is doing to actually solve it and you don't<00:24:24.640><c> get</c><00:24:24.880><c> like</c><00:24:25.120><c> locked</c><00:24:25.520><c> into</c><00:24:26.000><c> to</c><00:24:26.320><c> what</c> 00:24:26.470 --> 00:24:26.480 align:start position:0% don't get like locked into to what 00:24:26.480 --> 00:24:28.630 align:start position:0% don't get like locked into to what you're<00:24:26.720><c> you're</c><00:24:27.120><c> actually</c><00:24:27.840><c> trying</c><00:24:28.080><c> to</c><00:24:28.240><c> solve.</c> 00:24:28.630 --> 00:24:28.640 align:start position:0% you're you're actually trying to solve. 00:24:28.640 --> 00:24:30.470 align:start position:0% you're you're actually trying to solve. >> Oh,<00:24:28.799><c> that's</c><00:24:28.960><c> in</c><00:24:29.200><c> like</c><00:24:29.360><c> I've</c><00:24:29.520><c> heard</c><00:24:29.760><c> like</c><00:24:30.080><c> like</c> 00:24:30.470 --> 00:24:30.480 align:start position:0% >> Oh, that's in like I've heard like like 00:24:30.480 --> 00:24:33.029 align:start position:0% >> Oh, that's in like I've heard like like stories<00:24:31.120><c> this</c><00:24:31.360><c> week</c><00:24:31.679><c> like</c><00:24:31.840><c> just</c><00:24:32.080><c> of</c><00:24:32.640><c> it</c><00:24:32.799><c> was</c><00:24:32.880><c> in</c> 00:24:33.029 --> 00:24:33.039 align:start position:0% stories this week like just of it was in 00:24:33.039 --> 00:24:34.710 align:start position:0% stories this week like just of it was in the<00:24:33.120><c> keynote</c><00:24:33.520><c> yesterday,</c><00:24:34.000><c> people</c><00:24:34.240><c> that</c><00:24:34.480><c> start</c> 00:24:34.710 --> 00:24:34.720 align:start position:0% the keynote yesterday, people that start 00:24:34.720 --> 00:24:36.149 align:start position:0% the keynote yesterday, people that start off<00:24:34.880><c> working</c><00:24:35.120><c> in</c><00:24:35.279><c> their</c><00:24:35.440><c> m</c><00:24:35.600><c> and</c><00:24:35.679><c> dad's</c><00:24:36.000><c> shop</c> 00:24:36.149 --> 00:24:36.159 align:start position:0% off working in their m and dad's shop 00:24:36.159 --> 00:24:37.669 align:start position:0% off working in their m and dad's shop and<00:24:36.400><c> they</c><00:24:36.559><c> see</c><00:24:36.720><c> that</c><00:24:36.880><c> there's</c><00:24:37.039><c> inefficiency</c> 00:24:37.669 --> 00:24:37.679 align:start position:0% and they see that there's inefficiency 00:24:37.679 --> 00:24:39.110 align:start position:0% and they see that there's inefficiency in<00:24:37.840><c> the</c><00:24:38.000><c> warehouse</c><00:24:38.400><c> and</c><00:24:38.640><c> they</c><00:24:38.799><c> build</c><00:24:38.960><c> an</c> 00:24:39.110 --> 00:24:39.120 align:start position:0% in the warehouse and they build an 00:24:39.120 --> 00:24:41.510 align:start position:0% in the warehouse and they build an inventory<00:24:39.600><c> system</c><00:24:39.919><c> for</c><00:24:40.159><c> it</c><00:24:40.320><c> that</c><00:24:40.880><c> scales.</c><00:24:41.360><c> I</c> 00:24:41.510 --> 00:24:41.520 align:start position:0% inventory system for it that scales. I 00:24:41.520 --> 00:24:43.110 align:start position:0% inventory system for it that scales. I think<00:24:41.679><c> also</c><00:24:41.919><c> that</c><00:24:42.080><c> that's</c><00:24:42.320><c> it</c><00:24:42.480><c> too.</c><00:24:42.720><c> It's</c><00:24:42.960><c> just</c> 00:24:43.110 --> 00:24:43.120 align:start position:0% think also that that's it too. It's just 00:24:43.120 --> 00:24:45.669 align:start position:0% think also that that's it too. It's just that<00:24:44.080><c> um</c><00:24:44.320><c> that</c><00:24:44.720><c> understanding</c><00:24:45.279><c> of</c><00:24:45.440><c> the</c> 00:24:45.669 --> 00:24:45.679 align:start position:0% that um that understanding of the 00:24:45.679 --> 00:24:47.029 align:start position:0% that um that understanding of the vertical<00:24:46.080><c> you're</c><00:24:46.320><c> going</c><00:24:46.480><c> into</c><00:24:46.720><c> and</c><00:24:46.880><c> that's</c> 00:24:47.029 --> 00:24:47.039 align:start position:0% vertical you're going into and that's 00:24:47.039 --> 00:24:49.029 align:start position:0% vertical you're going into and that's where<00:24:47.200><c> the</c><00:24:47.360><c> niche</c><00:24:47.679><c> opportunity</c><00:24:48.000><c> is</c><00:24:48.480><c> so</c><00:24:48.720><c> great,</c> 00:24:49.029 --> 00:24:49.039 align:start position:0% where the niche opportunity is so great, 00:24:49.039 --> 00:24:50.549 align:start position:0% where the niche opportunity is so great, isn't<00:24:49.200><c> it?</c><00:24:49.440><c> Like</c><00:24:49.600><c> people</c><00:24:49.840><c> have</c><00:24:50.080><c> built</c><00:24:50.320><c> stuff</c> 00:24:50.549 --> 00:24:50.559 align:start position:0% isn't it? Like people have built stuff 00:24:50.559 --> 00:24:52.470 align:start position:0% isn't it? Like people have built stuff where<00:24:51.039><c> they've</c><00:24:51.360><c> seen</c><00:24:51.679><c> something</c><00:24:52.000><c> that</c><00:24:52.240><c> they</c> 00:24:52.470 --> 00:24:52.480 align:start position:0% where they've seen something that they 00:24:52.480 --> 00:24:54.149 align:start position:0% where they've seen something that they actually<00:24:52.799><c> understand</c><00:24:53.120><c> the</c><00:24:53.360><c> problem.</c><00:24:53.679><c> Like</c><00:24:53.919><c> I</c> 00:24:54.149 --> 00:24:54.159 align:start position:0% actually understand the problem. Like I 00:24:54.159 --> 00:24:55.830 align:start position:0% actually understand the problem. Like I think<00:24:54.480><c> I</c><00:24:54.720><c> think</c><00:24:54.799><c> that's</c><00:24:55.039><c> it.</c><00:24:55.200><c> If</c><00:24:55.279><c> you</c><00:24:55.440><c> if</c><00:24:55.679><c> you</c> 00:24:55.830 --> 00:24:55.840 align:start position:0% think I think that's it. If you if you 00:24:55.840 --> 00:24:57.830 align:start position:0% think I think that's it. If you if you go<00:24:55.919><c> in</c><00:24:56.159><c> and</c><00:24:56.320><c> try</c><00:24:56.400><c> and</c><00:24:56.640><c> build</c><00:24:56.880><c> something</c><00:24:57.200><c> to</c><00:24:57.440><c> be</c> 00:24:57.830 --> 00:24:57.840 align:start position:0% go in and try and build something to be 00:24:57.840 --> 00:24:59.510 align:start position:0% go in and try and build something to be everything<00:24:58.159><c> to</c><00:24:58.400><c> everyone</c><00:24:58.720><c> or</c><00:24:58.960><c> you</c><00:24:59.120><c> don't</c><00:24:59.360><c> have</c> 00:24:59.510 --> 00:24:59.520 align:start position:0% everything to everyone or you don't have 00:24:59.520 --> 00:25:01.830 align:start position:0% everything to everyone or you don't have that<00:25:00.000><c> actual</c><00:25:00.559><c> affiliation</c><00:25:01.200><c> with</c><00:25:01.360><c> it,</c><00:25:01.679><c> then</c> 00:25:01.830 --> 00:25:01.840 align:start position:0% that actual affiliation with it, then 00:25:01.840 --> 00:25:03.510 align:start position:0% that actual affiliation with it, then that's<00:25:02.080><c> where</c><00:25:02.640><c> you</c><00:25:02.799><c> you're</c><00:25:03.120><c> probably</c><00:25:03.440><c> going</c> 00:25:03.510 --> 00:25:03.520 align:start position:0% that's where you you're probably going 00:25:03.520 --> 00:25:05.430 align:start position:0% that's where you you're probably going to<00:25:03.600><c> fall</c><00:25:03.840><c> flat</c><00:25:04.159><c> before</c><00:25:04.480><c> you</c><00:25:04.799><c> before</c><00:25:05.120><c> you</c><00:25:05.279><c> get</c> 00:25:05.430 --> 00:25:05.440 align:start position:0% to fall flat before you before you get 00:25:05.440 --> 00:25:06.870 align:start position:0% to fall flat before you before you get started.<00:25:05.840><c> And</c><00:25:06.000><c> that's</c><00:25:06.159><c> a</c><00:25:06.400><c> much</c><00:25:06.559><c> bigger</c> 00:25:06.870 --> 00:25:06.880 align:start position:0% started. And that's a much bigger 00:25:06.880 --> 00:25:09.350 align:start position:0% started. And that's a much bigger problem<00:25:07.279><c> than</c><00:25:07.919><c> yeah</c><00:25:08.240><c> the</c><00:25:08.559><c> not</c><00:25:08.799><c> having</c><00:25:09.039><c> enough</c> 00:25:09.350 --> 00:25:09.360 align:start position:0% problem than yeah the not having enough 00:25:09.360 --> 00:25:12.070 align:start position:0% problem than yeah the not having enough reviews<00:25:09.840><c> or</c><00:25:10.640><c> um</c><00:25:10.799><c> people</c><00:25:11.039><c> making</c><00:25:11.279><c> a</c><00:25:11.520><c> copycat</c><00:25:11.919><c> of</c> 00:25:12.070 --> 00:25:12.080 align:start position:0% reviews or um people making a copycat of 00:25:12.080 --> 00:25:13.269 align:start position:0% reviews or um people making a copycat of your<00:25:12.240><c> app</c><00:25:12.320><c> or</c><00:25:12.559><c> whatever</c><00:25:12.799><c> isn't.</c><00:25:13.120><c> I</c><00:25:13.200><c> think</c> 00:25:13.269 --> 00:25:13.279 align:start position:0% your app or whatever isn't. I think 00:25:13.279 --> 00:25:15.269 align:start position:0% your app or whatever isn't. I think there<00:25:13.600><c> the</c><00:25:13.919><c> to</c><00:25:14.240><c> me</c><00:25:14.400><c> that's</c><00:25:14.640><c> the</c><00:25:14.799><c> key</c><00:25:14.960><c> message</c> 00:25:15.269 --> 00:25:15.279 align:start position:0% there the to me that's the key message 00:25:15.279 --> 00:25:16.870 align:start position:0% there the to me that's the key message that<00:25:15.440><c> I</c><00:25:15.600><c> see</c><00:25:15.760><c> from</c><00:25:16.000><c> everyone</c><00:25:16.240><c> is</c><00:25:16.480><c> you've</c><00:25:16.720><c> just</c> 00:25:16.870 --> 00:25:16.880 align:start position:0% that I see from everyone is you've just 00:25:16.880 --> 00:25:18.230 align:start position:0% that I see from everyone is you've just got<00:25:16.960><c> to</c><00:25:17.200><c> you've</c><00:25:17.440><c> just</c><00:25:17.600><c> got</c><00:25:17.760><c> to</c><00:25:17.840><c> build</c><00:25:18.080><c> stuff</c> 00:25:18.230 --> 00:25:18.240 align:start position:0% got to you've just got to build stuff 00:25:18.240 --> 00:25:19.990 align:start position:0% got to you've just got to build stuff where<00:25:18.480><c> you</c><00:25:18.640><c> you've</c><00:25:18.960><c> got</c><00:25:19.039><c> some</c><00:25:19.279><c> affiliation,</c> 00:25:19.990 --> 00:25:20.000 align:start position:0% where you you've got some affiliation, 00:25:20.000 --> 00:25:21.750 align:start position:0% where you you've got some affiliation, some<00:25:20.240><c> passion,</c><00:25:20.640><c> a</c><00:25:20.960><c> story</c><00:25:21.200><c> to</c><00:25:21.360><c> tell.</c><00:25:21.679><c> And</c> 00:25:21.750 --> 00:25:21.760 align:start position:0% some passion, a story to tell. And 00:25:21.760 --> 00:25:23.350 align:start position:0% some passion, a story to tell. And that's<00:25:22.159><c> that's</c><00:25:22.559><c> how</c><00:25:22.720><c> you</c><00:25:22.880><c> start</c><00:25:23.120><c> the</c> 00:25:23.350 --> 00:25:23.360 align:start position:0% that's that's how you start the 00:25:23.360 --> 00:25:24.789 align:start position:0% that's that's how you start the distribution,<00:25:24.000><c> isn't</c><00:25:24.159><c> it?</c><00:25:24.400><c> Because</c><00:25:24.559><c> you're</c> 00:25:24.789 --> 00:25:24.799 align:start position:0% distribution, isn't it? Because you're 00:25:24.799 --> 00:25:26.149 align:start position:0% distribution, isn't it? Because you're not<00:25:24.960><c> getting</c><00:25:25.120><c> a</c><00:25:25.520><c> you're</c><00:25:25.760><c> not</c><00:25:25.840><c> just</c><00:25:26.000><c> going</c><00:25:26.080><c> to</c> 00:25:26.149 --> 00:25:26.159 align:start position:0% not getting a you're not just going to 00:25:26.159 --> 00:25:27.350 align:start position:0% not getting a you're not just going to put<00:25:26.320><c> something</c><00:25:26.480><c> in</c><00:25:26.640><c> the</c><00:25:26.799><c> app</c><00:25:26.960><c> store</c><00:25:27.120><c> and</c><00:25:27.279><c> have</c> 00:25:27.350 --> 00:25:27.360 align:start position:0% put something in the app store and have 00:25:27.360 --> 00:25:29.430 align:start position:0% put something in the app store and have it<00:25:27.520><c> magically</c><00:25:28.240><c> start</c><00:25:28.559><c> ticking</c><00:25:28.880><c> over</c><00:25:29.200><c> and</c> 00:25:29.430 --> 00:25:29.440 align:start position:0% it magically start ticking over and 00:25:29.440 --> 00:25:30.630 align:start position:0% it magically start ticking over and that's<00:25:29.679><c> that</c><00:25:29.919><c> that's</c><00:25:30.159><c> just</c><00:25:30.320><c> not</c><00:25:30.480><c> going</c><00:25:30.559><c> to</c> 00:25:30.630 --> 00:25:30.640 align:start position:0% that's that that's just not going to 00:25:30.640 --> 00:25:31.510 align:start position:0% that's that that's just not going to happen,<00:25:30.960><c> is</c><00:25:31.039><c> it?</c> 00:25:31.510 --> 00:25:31.520 align:start position:0% happen, is it? 00:25:31.520 --> 00:25:33.269 align:start position:0% happen, is it? >> No.<00:25:31.840><c> And</c><00:25:32.000><c> and</c><00:25:32.240><c> I</c><00:25:32.320><c> I</c><00:25:32.559><c> think</c><00:25:32.640><c> this</c><00:25:32.799><c> is</c><00:25:32.880><c> a</c><00:25:33.039><c> great</c> 00:25:33.269 --> 00:25:33.279 align:start position:0% >> No. And and I I think this is a great 00:25:33.279 --> 00:25:34.789 align:start position:0% >> No. And and I I think this is a great this<00:25:33.520><c> event</c><00:25:33.760><c> is</c><00:25:33.919><c> a</c><00:25:34.159><c> great</c><00:25:34.240><c> opportunity</c><00:25:34.640><c> to</c> 00:25:34.789 --> 00:25:34.799 align:start position:0% this event is a great opportunity to 00:25:34.799 --> 00:25:36.630 align:start position:0% this event is a great opportunity to take<00:25:34.960><c> advantage.</c><00:25:35.520><c> There's</c><00:25:35.840><c> agency</c><00:25:36.240><c> partners</c> 00:25:36.630 --> 00:25:36.640 align:start position:0% take advantage. There's agency partners 00:25:36.640 --> 00:25:38.310 align:start position:0% take advantage. There's agency partners here.<00:25:37.279><c> You</c><00:25:37.360><c> know,</c><00:25:37.520><c> you</c><00:25:37.679><c> could</c><00:25:37.840><c> connect</c><00:25:38.159><c> with</c> 00:25:38.310 --> 00:25:38.320 align:start position:0% here. You know, you could connect with 00:25:38.320 --> 00:25:40.630 align:start position:0% here. You know, you could connect with them<00:25:38.640><c> and</c><00:25:38.960><c> there's</c><00:25:39.360><c> other</c><00:25:39.760><c> apps</c><00:25:40.080><c> to</c><00:25:40.320><c> network</c> 00:25:40.630 --> 00:25:40.640 align:start position:0% them and there's other apps to network 00:25:40.640 --> 00:25:42.549 align:start position:0% them and there's other apps to network with<00:25:40.880><c> and</c><00:25:41.279><c> this</c><00:25:41.520><c> is</c><00:25:41.600><c> just</c><00:25:41.760><c> a</c><00:25:42.000><c> great</c><00:25:42.240><c> community</c> 00:25:42.549 --> 00:25:42.559 align:start position:0% with and this is just a great community 00:25:42.559 --> 00:25:44.630 align:start position:0% with and this is just a great community to<00:25:42.799><c> also</c><00:25:43.120><c> learn</c><00:25:43.360><c> from</c><00:25:43.600><c> and</c><00:25:43.919><c> grow</c><00:25:44.159><c> from.</c><00:25:44.480><c> I</c> 00:25:44.630 --> 00:25:44.640 align:start position:0% to also learn from and grow from. I 00:25:44.640 --> 00:25:46.310 align:start position:0% to also learn from and grow from. I think<00:25:44.720><c> this</c><00:25:44.960><c> is</c><00:25:45.120><c> it's</c><00:25:45.279><c> it's</c><00:25:45.600><c> amazing</c><00:25:45.919><c> to</c><00:25:46.159><c> be</c> 00:25:46.310 --> 00:25:46.320 align:start position:0% think this is it's it's amazing to be 00:25:46.320 --> 00:25:49.269 align:start position:0% think this is it's it's amazing to be here<00:25:46.559><c> and</c><00:25:46.799><c> just</c><00:25:47.039><c> see</c><00:25:47.760><c> how</c><00:25:48.400><c> uh</c><00:25:48.640><c> everyone</c><00:25:48.960><c> here</c> 00:25:49.269 --> 00:25:49.279 align:start position:0% here and just see how uh everyone here 00:25:49.279 --> 00:25:51.590 align:start position:0% here and just see how uh everyone here just<00:25:49.440><c> wants</c><00:25:49.679><c> everyone</c><00:25:50.000><c> else</c><00:25:50.159><c> to</c><00:25:50.400><c> win</c><00:25:50.640><c> and</c><00:25:50.880><c> so</c> 00:25:51.590 --> 00:25:51.600 align:start position:0% just wants everyone else to win and so 00:25:51.600 --> 00:25:53.029 align:start position:0% just wants everyone else to win and so um<00:25:51.760><c> really</c><00:25:52.080><c> take</c><00:25:52.240><c> advantage</c><00:25:52.559><c> of</c><00:25:52.720><c> that</c> 00:25:53.029 --> 00:25:53.039 align:start position:0% um really take advantage of that 00:25:53.039 --> 00:25:55.190 align:start position:0% um really take advantage of that especially<00:25:54.159><c> um</c><00:25:54.400><c> you</c><00:25:54.559><c> know</c><00:25:54.720><c> now</c><00:25:54.880><c> that</c><00:25:55.039><c> you're</c> 00:25:55.190 --> 00:25:55.200 align:start position:0% especially um you know now that you're 00:25:55.200 --> 00:25:55.590 align:start position:0% especially um you know now that you're here. 00:25:55.590 --> 00:25:55.600 align:start position:0% here. 00:25:55.600 --> 00:25:57.269 align:start position:0% here. >> Yeah.<00:25:55.919><c> No.</c><00:25:56.240><c> Awesome.</c><00:25:56.559><c> And</c><00:25:56.799><c> look,</c><00:25:57.039><c> we're</c><00:25:57.200><c> going</c> 00:25:57.269 --> 00:25:57.279 align:start position:0% >> Yeah. No. Awesome. And look, we're going 00:25:57.279 --> 00:25:58.870 align:start position:0% >> Yeah. No. Awesome. And look, we're going to<00:25:57.360><c> wrap</c><00:25:57.520><c> up</c><00:25:57.679><c> in</c><00:25:57.840><c> a</c><00:25:57.919><c> minute.</c><00:25:58.240><c> I'm</c><00:25:58.559><c> going</c><00:25:58.640><c> to</c> 00:25:58.870 --> 00:25:58.880 align:start position:0% to wrap up in a minute. I'm going to 00:25:58.880 --> 00:26:00.870 align:start position:0% to wrap up in a minute. I'm going to finish<00:25:59.120><c> off</c><00:25:59.279><c> with</c><00:25:59.360><c> a</c><00:25:59.520><c> nice</c><00:25:59.760><c> easy</c><00:26:00.080><c> question.</c> 00:26:00.870 --> 00:26:00.880 align:start position:0% finish off with a nice easy question. 00:26:00.880 --> 00:26:02.870 align:start position:0% finish off with a nice easy question. Um,<00:26:01.360><c> and</c><00:26:01.679><c> I</c><00:26:02.000><c> might</c><00:26:02.159><c> end</c><00:26:02.320><c> up</c><00:26:02.559><c> going</c><00:26:02.720><c> and</c> 00:26:02.870 --> 00:26:02.880 align:start position:0% Um, and I might end up going and 00:26:02.880 --> 00:26:04.310 align:start position:0% Um, and I might end up going and building<00:26:03.120><c> this</c><00:26:03.360><c> app</c><00:26:03.520><c> next</c><00:26:03.760><c> week.</c><00:26:03.919><c> We'll</c><00:26:04.159><c> see.</c> 00:26:04.310 --> 00:26:04.320 align:start position:0% building this app next week. We'll see. 00:26:04.320 --> 00:26:05.350 align:start position:0% building this app next week. We'll see. I'm<00:26:04.480><c> just</c><00:26:04.559><c> going</c><00:26:04.640><c> to</c><00:26:04.720><c> ask</c><00:26:04.880><c> you</c><00:26:04.960><c> if</c><00:26:05.120><c> you</c><00:26:05.200><c> were</c> 00:26:05.350 --> 00:26:05.360 align:start position:0% I'm just going to ask you if you were 00:26:05.360 --> 00:26:06.789 align:start position:0% I'm just going to ask you if you were building<00:26:05.520><c> an</c><00:26:05.679><c> app</c><00:26:05.919><c> tomorrow,</c><00:26:06.320><c> what</c><00:26:06.480><c> would</c><00:26:06.640><c> you</c> 00:26:06.789 --> 00:26:06.799 align:start position:0% building an app tomorrow, what would you 00:26:06.799 --> 00:26:09.350 align:start position:0% building an app tomorrow, what would you what<00:26:07.039><c> would</c><00:26:07.120><c> you</c><00:26:07.360><c> build?</c> 00:26:09.350 --> 00:26:09.360 align:start position:0% what would you build? 00:26:09.360 --> 00:26:12.390 align:start position:0% what would you build? >> Uh,<00:26:10.480><c> I</c><00:26:10.720><c> would</c><00:26:10.880><c> I</c><00:26:11.120><c> would</c><00:26:11.279><c> jump</c><00:26:11.440><c> on</c><00:26:11.760><c> I</c><00:26:12.000><c> mean</c><00:26:12.159><c> I</c> 00:26:12.390 --> 00:26:12.400 align:start position:0% >> Uh, I would I would jump on I mean I 00:26:12.400 --> 00:26:14.390 align:start position:0% >> Uh, I would I would jump on I mean I would<00:26:12.559><c> jump</c><00:26:12.720><c> on</c><00:26:12.880><c> the</c><00:26:13.039><c> catalog</c><00:26:13.600><c> API</c><00:26:14.000><c> and</c><00:26:14.240><c> try</c> 00:26:14.390 --> 00:26:14.400 align:start position:0% would jump on the catalog API and try 00:26:14.400 --> 00:26:17.510 align:start position:0% would jump on the catalog API and try and<00:26:14.640><c> build</c><00:26:14.880><c> something</c><00:26:15.200><c> like</c><00:26:16.159><c> that.</c><00:26:16.640><c> Uh,</c><00:26:17.200><c> so</c> 00:26:17.510 --> 00:26:17.520 align:start position:0% and build something like that. Uh, so 00:26:17.520 --> 00:26:19.350 align:start position:0% and build something like that. Uh, so there's<00:26:17.760><c> a</c><00:26:17.919><c> lot</c><00:26:18.000><c> of</c><00:26:18.159><c> influencers</c><00:26:18.960><c> out</c><00:26:19.200><c> there</c> 00:26:19.350 --> 00:26:19.360 align:start position:0% there's a lot of influencers out there 00:26:19.360 --> 00:26:21.669 align:start position:0% there's a lot of influencers out there that<00:26:19.679><c> have</c><00:26:19.840><c> a</c><00:26:20.000><c> lot</c><00:26:20.159><c> of</c><00:26:20.320><c> like</c><00:26:20.799><c> reach,</c><00:26:21.279><c> but</c><00:26:21.520><c> they</c> 00:26:21.669 --> 00:26:21.679 align:start position:0% that have a lot of like reach, but they 00:26:21.679 --> 00:26:23.110 align:start position:0% that have a lot of like reach, but they don't<00:26:21.840><c> have</c><00:26:22.080><c> products</c><00:26:22.400><c> to</c><00:26:22.559><c> sell.</c><00:26:22.880><c> And</c><00:26:22.960><c> then</c> 00:26:23.110 --> 00:26:23.120 align:start position:0% don't have products to sell. And then 00:26:23.120 --> 00:26:24.710 align:start position:0% don't have products to sell. And then you<00:26:23.279><c> have</c><00:26:23.279><c> a</c><00:26:23.440><c> catalog</c><00:26:23.840><c> API</c><00:26:24.240><c> with</c><00:26:24.480><c> all</c><00:26:24.559><c> the</c> 00:26:24.710 --> 00:26:24.720 align:start position:0% you have a catalog API with all the 00:26:24.720 --> 00:26:26.310 align:start position:0% you have a catalog API with all the Shopify 00:26:26.310 --> 00:26:26.320 align:start position:0% Shopify 00:26:26.320 --> 00:26:28.470 align:start position:0% Shopify products.<00:26:26.799><c> So</c><00:26:27.039><c> it's</c><00:26:27.279><c> like</c><00:26:27.520><c> there</c><00:26:27.760><c> there</c><00:26:28.159><c> seems</c> 00:26:28.470 --> 00:26:28.480 align:start position:0% products. So it's like there there seems 00:26:28.480 --> 00:26:30.310 align:start position:0% products. So it's like there there seems like<00:26:28.720><c> something</c><00:26:29.039><c> there</c><00:26:29.279><c> to</c><00:26:29.520><c> connect</c><00:26:29.840><c> like</c><00:26:30.080><c> the</c> 00:26:30.310 --> 00:26:30.320 align:start position:0% like something there to connect like the 00:26:30.320 --> 00:26:34.070 align:start position:0% like something there to connect like the reach<00:26:31.039><c> with</c><00:26:31.440><c> like</c><00:26:32.000><c> the</c><00:26:32.320><c> product</c><00:26:32.880><c> inventory.</c> 00:26:34.070 --> 00:26:34.080 align:start position:0% reach with like the product inventory. 00:26:34.080 --> 00:26:36.870 align:start position:0% reach with like the product inventory. And<00:26:34.480><c> I</c><00:26:34.720><c> think</c><00:26:34.960><c> something</c><00:26:36.080><c> overlapping</c><00:26:36.559><c> those</c> 00:26:36.870 --> 00:26:36.880 align:start position:0% And I think something overlapping those 00:26:36.880 --> 00:26:39.669 align:start position:0% And I think something overlapping those two<00:26:37.360><c> in</c><00:26:37.600><c> a</c><00:26:37.760><c> ven</c><00:26:38.000><c> diagram</c><00:26:38.480><c> would</c><00:26:38.720><c> be</c><00:26:39.279><c> would</c><00:26:39.520><c> be</c> 00:26:39.669 --> 00:26:39.679 align:start position:0% two in a ven diagram would be would be 00:26:39.679 --> 00:26:41.190 align:start position:0% two in a ven diagram would be would be sort<00:26:39.840><c> of</c><00:26:39.919><c> where</c><00:26:40.080><c> I'd</c><00:26:40.320><c> start.</c><00:26:40.720><c> That</c><00:26:40.960><c> said,</c> 00:26:41.190 --> 00:26:41.200 align:start position:0% sort of where I'd start. That said, 00:26:41.200 --> 00:26:43.750 align:start position:0% sort of where I'd start. That said, consumer<00:26:41.600><c> apps</c><00:26:41.840><c> are</c><00:26:42.000><c> hard.</c><00:26:42.320><c> So</c><00:26:42.720><c> uh</c><00:26:43.440><c> it's</c> 00:26:43.750 --> 00:26:43.760 align:start position:0% consumer apps are hard. So uh it's 00:26:43.760 --> 00:26:45.110 align:start position:0% consumer apps are hard. So uh it's that's<00:26:44.080><c> opposite</c><00:26:44.320><c> of</c><00:26:44.480><c> all</c><00:26:44.640><c> the</c><00:26:44.799><c> other</c><00:26:44.880><c> advice</c> 00:26:45.110 --> 00:26:45.120 align:start position:0% that's opposite of all the other advice 00:26:45.120 --> 00:26:47.590 align:start position:0% that's opposite of all the other advice I<00:26:45.360><c> had,</c><00:26:45.520><c> which</c><00:26:45.760><c> is</c><00:26:45.919><c> like</c><00:26:47.039><c> find</c><00:26:47.279><c> something</c> 00:26:47.590 --> 00:26:47.600 align:start position:0% I had, which is like find something 00:26:47.600 --> 00:26:48.870 align:start position:0% I had, which is like find something people<00:26:47.760><c> want</c><00:26:47.919><c> to</c><00:26:48.000><c> pay</c><00:26:48.159><c> for.</c><00:26:48.480><c> But</c><00:26:48.640><c> I</c><00:26:48.799><c> think</c> 00:26:48.870 --> 00:26:48.880 align:start position:0% people want to pay for. But I think 00:26:48.880 --> 00:26:49.990 align:start position:0% people want to pay for. But I think that's<00:26:49.039><c> a</c><00:26:49.200><c> that's</c><00:26:49.440><c> a</c><00:26:49.600><c> really</c><00:26:49.760><c> cool</c> 00:26:49.990 --> 00:26:50.000 align:start position:0% that's a that's a really cool 00:26:50.000 --> 00:26:52.710 align:start position:0% that's a that's a really cool opportunity<00:26:50.480><c> and</c><00:26:50.720><c> I</c><00:26:50.960><c> think</c><00:26:51.360><c> um</c><00:26:51.520><c> there's</c><00:26:51.760><c> only</c> 00:26:52.710 --> 00:26:52.720 align:start position:0% opportunity and I think um there's only 00:26:52.720 --> 00:26:54.470 align:start position:0% opportunity and I think um there's only like<00:26:53.200><c> certain</c><00:26:53.679><c> periods</c><00:26:53.919><c> in</c><00:26:54.159><c> time</c><00:26:54.240><c> where</c> 00:26:54.470 --> 00:26:54.480 align:start position:0% like certain periods in time where 00:26:54.480 --> 00:26:55.750 align:start position:0% like certain periods in time where there's<00:26:54.640><c> like</c><00:26:54.799><c> a</c><00:26:54.960><c> window</c><00:26:55.200><c> to</c><00:26:55.440><c> do</c><00:26:55.600><c> something</c> 00:26:55.750 --> 00:26:55.760 align:start position:0% there's like a window to do something 00:26:55.760 --> 00:26:57.430 align:start position:0% there's like a window to do something and<00:26:56.000><c> I</c><00:26:56.080><c> think</c><00:26:56.159><c> that</c><00:26:56.400><c> might</c><00:26:56.480><c> be</c><00:26:56.640><c> one</c><00:26:56.799><c> there.</c> 00:26:57.430 --> 00:26:57.440 align:start position:0% and I think that might be one there. 00:26:57.440 --> 00:26:59.190 align:start position:0% and I think that might be one there. >> Yeah,<00:26:57.600><c> it's</c><00:26:57.760><c> a</c><00:26:57.919><c> it's</c><00:26:58.159><c> an</c><00:26:58.320><c> exciting</c><00:26:58.640><c> space</c><00:26:58.960><c> that</c> 00:26:59.190 --> 00:26:59.200 align:start position:0% >> Yeah, it's a it's an exciting space that 00:26:59.200 --> 00:27:00.789 align:start position:0% >> Yeah, it's a it's an exciting space that isn't<00:26:59.360><c> it?</c><00:26:59.600><c> Like</c><00:26:59.760><c> it's</c><00:27:00.080><c> no</c><00:27:00.320><c> one's</c><00:27:00.559><c> really</c> 00:27:00.789 --> 00:27:00.799 align:start position:0% isn't it? Like it's no one's really 00:27:00.799 --> 00:27:02.310 align:start position:0% isn't it? Like it's no one's really quite<00:27:01.120><c> worked</c><00:27:01.360><c> out</c><00:27:01.520><c> what</c><00:27:01.679><c> to</c><00:27:01.840><c> do</c><00:27:01.919><c> with</c><00:27:02.000><c> it</c><00:27:02.159><c> yet</c> 00:27:02.310 --> 00:27:02.320 align:start position:0% quite worked out what to do with it yet 00:27:02.320 --> 00:27:03.909 align:start position:0% quite worked out what to do with it yet either,<00:27:02.559><c> have</c><00:27:02.720><c> they?</c><00:27:02.880><c> So</c><00:27:03.440><c> that's</c><00:27:03.679><c> really</c> 00:27:03.909 --> 00:27:03.919 align:start position:0% either, have they? So that's really 00:27:03.919 --> 00:27:05.430 align:start position:0% either, have they? So that's really exciting.<00:27:04.480><c> I</c><00:27:04.640><c> know</c><00:27:04.799><c> you're</c><00:27:04.960><c> going</c><00:27:05.039><c> to</c><00:27:05.120><c> say</c> 00:27:05.430 --> 00:27:05.440 align:start position:0% exciting. I know you're going to say 00:27:05.440 --> 00:27:06.230 align:start position:0% exciting. I know you're going to say you're<00:27:05.600><c> going</c><00:27:05.679><c> to</c><00:27:05.760><c> build</c><00:27:06.000><c> like</c><00:27:06.080><c> an</c> 00:27:06.230 --> 00:27:06.240 align:start position:0% you're going to build like an 00:27:06.240 --> 00:27:07.830 align:start position:0% you're going to build like an announcement<00:27:06.720><c> bar</c><00:27:06.960><c> app</c><00:27:07.200><c> or</c><00:27:07.360><c> something.</c><00:27:07.679><c> Is</c> 00:27:07.830 --> 00:27:07.840 align:start position:0% announcement bar app or something. Is 00:27:07.840 --> 00:27:08.710 align:start position:0% announcement bar app or something. Is that<00:27:08.000><c> right?</c><00:27:08.240><c> Yeah.</c> 00:27:08.710 --> 00:27:08.720 align:start position:0% that right? Yeah. 00:27:08.720 --> 00:27:11.190 align:start position:0% that right? Yeah. >> Uh<00:27:09.120><c> definitely</c><00:27:09.360><c> not.</c><00:27:09.760><c> Um</c><00:27:10.480><c> I</c><00:27:10.720><c> think</c><00:27:10.880><c> I</c><00:27:11.120><c> think</c> 00:27:11.190 --> 00:27:11.200 align:start position:0% >> Uh definitely not. Um I think I think 00:27:11.200 --> 00:27:13.110 align:start position:0% >> Uh definitely not. Um I think I think B2B<00:27:11.679><c> is</c><00:27:11.840><c> underserved</c><00:27:12.400><c> and</c><00:27:12.640><c> I</c><00:27:12.799><c> think</c><00:27:12.880><c> their</c> 00:27:13.110 --> 00:27:13.120 align:start position:0% B2B is underserved and I think their 00:27:13.120 --> 00:27:14.950 align:start position:0% B2B is underserved and I think their problems<00:27:13.440><c> are</c><00:27:13.679><c> like</c><00:27:13.919><c> the</c><00:27:14.159><c> kinds</c><00:27:14.400><c> of</c><00:27:14.559><c> problems</c> 00:27:14.950 --> 00:27:14.960 align:start position:0% problems are like the kinds of problems 00:27:14.960 --> 00:27:16.310 align:start position:0% problems are like the kinds of problems like<00:27:15.120><c> you</c><00:27:15.279><c> said</c><00:27:15.520><c> you</c><00:27:15.679><c> can</c><00:27:15.840><c> really</c><00:27:16.000><c> fall</c><00:27:16.159><c> in</c> 00:27:16.310 --> 00:27:16.320 align:start position:0% like you said you can really fall in 00:27:16.320 --> 00:27:18.070 align:start position:0% like you said you can really fall in love<00:27:16.480><c> with</c><00:27:16.640><c> and</c><00:27:16.880><c> their</c><00:27:17.120><c> problems</c><00:27:17.440><c> are</c><00:27:17.679><c> very</c> 00:27:18.070 --> 00:27:18.080 align:start position:0% love with and their problems are very 00:27:18.080 --> 00:27:21.190 align:start position:0% love with and their problems are very distinct<00:27:18.559><c> and</c><00:27:18.960><c> very</c><00:27:19.360><c> challenging.</c><00:27:20.159><c> So</c><00:27:20.960><c> um</c> 00:27:21.190 --> 00:27:21.200 align:start position:0% distinct and very challenging. So um 00:27:21.200 --> 00:27:22.710 align:start position:0% distinct and very challenging. So um it's<00:27:21.520><c> there's</c><00:27:21.760><c> a</c><00:27:21.919><c> honeypot</c><00:27:22.320><c> there</c><00:27:22.480><c> of</c> 00:27:22.710 --> 00:27:22.720 align:start position:0% it's there's a honeypot there of 00:27:22.720 --> 00:27:25.029 align:start position:0% it's there's a honeypot there of problems<00:27:22.960><c> to</c><00:27:23.200><c> work</c><00:27:23.360><c> on</c><00:27:23.919><c> and</c><00:27:24.480><c> yeah</c><00:27:24.720><c> I</c><00:27:24.880><c> think</c> 00:27:25.029 --> 00:27:25.039 align:start position:0% problems to work on and yeah I think 00:27:25.039 --> 00:27:26.710 align:start position:0% problems to work on and yeah I think there's<00:27:25.279><c> there's</c><00:27:25.679><c> still</c><00:27:25.840><c> a</c><00:27:26.000><c> lot</c><00:27:26.159><c> on</c><00:27:26.320><c> the</c><00:27:26.480><c> table</c> 00:27:26.710 --> 00:27:26.720 align:start position:0% there's there's still a lot on the table 00:27:26.720 --> 00:27:27.909 align:start position:0% there's there's still a lot on the table we're<00:27:26.960><c> leaving.</c> 00:27:27.909 --> 00:27:27.919 align:start position:0% we're leaving. 00:27:27.919 --> 00:27:30.230 align:start position:0% we're leaving. Yeah,<00:27:28.240><c> absolutely.</c><00:27:29.039><c> I</c><00:27:29.279><c> think</c><00:27:29.360><c> the</c><00:27:29.520><c> the</c><00:27:29.679><c> B2B</c> 00:27:30.230 --> 00:27:30.240 align:start position:0% Yeah, absolutely. I think the the B2B 00:27:30.240 --> 00:27:32.870 align:start position:0% Yeah, absolutely. I think the the B2B space<00:27:30.559><c> just</c><00:27:30.799><c> has</c><00:27:31.360><c> um</c><00:27:31.440><c> I</c><00:27:31.600><c> think</c><00:27:32.159><c> people</c><00:27:32.480><c> get</c><00:27:32.640><c> a</c> 00:27:32.870 --> 00:27:32.880 align:start position:0% space just has um I think people get a 00:27:32.880 --> 00:27:35.430 align:start position:0% space just has um I think people get a little<00:27:33.039><c> bit</c><00:27:34.320><c> find</c><00:27:34.559><c> it</c><00:27:34.640><c> a</c><00:27:34.799><c> little</c><00:27:34.880><c> bit</c><00:27:35.039><c> boring</c> 00:27:35.430 --> 00:27:35.440 align:start position:0% little bit find it a little bit boring 00:27:35.440 --> 00:27:36.630 align:start position:0% little bit find it a little bit boring sometimes,<00:27:35.760><c> but</c><00:27:36.000><c> I've</c><00:27:36.159><c> always</c><00:27:36.320><c> found</c> 00:27:36.630 --> 00:27:36.640 align:start position:0% sometimes, but I've always found 00:27:36.640 --> 00:27:38.470 align:start position:0% sometimes, but I've always found particularly<00:27:36.880><c> in</c><00:27:37.039><c> my</c><00:27:37.200><c> agency</c><00:27:37.600><c> days</c><00:27:38.159><c> most</c> 00:27:38.470 --> 00:27:38.480 align:start position:0% particularly in my agency days most 00:27:38.480 --> 00:27:40.070 align:start position:0% particularly in my agency days most interesting<00:27:38.960><c> problems</c><00:27:39.279><c> to</c><00:27:39.520><c> solve</c><00:27:39.760><c> are</c><00:27:39.919><c> in</c> 00:27:40.070 --> 00:27:40.080 align:start position:0% interesting problems to solve are in 00:27:40.080 --> 00:27:42.710 align:start position:0% interesting problems to solve are in that<00:27:40.240><c> space.</c><00:27:40.640><c> And</c><00:27:41.360><c> yeah,</c><00:27:41.679><c> I</c><00:27:41.919><c> think</c><00:27:42.240><c> the</c><00:27:42.480><c> the</c> 00:27:42.710 --> 00:27:42.720 align:start position:0% that space. And yeah, I think the the 00:27:42.720 --> 00:27:44.310 align:start position:0% that space. And yeah, I think the the people<00:27:42.880><c> who</c><00:27:43.120><c> are</c><00:27:43.440><c> building</c><00:27:43.760><c> stuff</c><00:27:44.000><c> in</c><00:27:44.159><c> that</c> 00:27:44.310 --> 00:27:44.320 align:start position:0% people who are building stuff in that 00:27:44.320 --> 00:27:45.990 align:start position:0% people who are building stuff in that space,<00:27:44.559><c> I've</c><00:27:44.720><c> even</c><00:27:44.960><c> come</c><00:27:45.120><c> across</c><00:27:45.360><c> a</c><00:27:45.520><c> pe</c><00:27:45.840><c> couple</c> 00:27:45.990 --> 00:27:46.000 align:start position:0% space, I've even come across a pe couple 00:27:46.000 --> 00:27:47.590 align:start position:0% space, I've even come across a pe couple of<00:27:46.159><c> people</c><00:27:46.400><c> this</c><00:27:46.559><c> week</c><00:27:46.799><c> who</c><00:27:46.960><c> built</c><00:27:47.279><c> really</c> 00:27:47.590 --> 00:27:47.600 align:start position:0% of people this week who built really 00:27:47.600 --> 00:27:50.789 align:start position:0% of people this week who built really cool<00:27:47.919><c> stuff</c><00:27:48.880><c> for</c><00:27:49.200><c> B2B,</c><00:27:49.840><c> but</c><00:27:50.240><c> they</c><00:27:50.480><c> just</c><00:27:50.640><c> need</c> 00:27:50.789 --> 00:27:50.799 align:start position:0% cool stuff for B2B, but they just need 00:27:50.799 --> 00:27:52.310 align:start position:0% cool stuff for B2B, but they just need to<00:27:50.960><c> find</c><00:27:51.039><c> a</c><00:27:51.200><c> way</c><00:27:51.279><c> to</c><00:27:51.440><c> be</c><00:27:51.600><c> passionate</c><00:27:52.000><c> about</c><00:27:52.159><c> it</c> 00:27:52.310 --> 00:27:52.320 align:start position:0% to find a way to be passionate about it 00:27:52.320 --> 00:27:53.669 align:start position:0% to find a way to be passionate about it and<00:27:52.559><c> get</c><00:27:52.640><c> it</c><00:27:52.799><c> out</c><00:27:52.960><c> there,</c><00:27:53.200><c> don't</c><00:27:53.360><c> they?</c> 00:27:53.669 --> 00:27:53.679 align:start position:0% and get it out there, don't they? 00:27:53.679 --> 00:27:55.590 align:start position:0% and get it out there, don't they? Because<00:27:53.919><c> it's</c><00:27:54.399><c> um</c><00:27:54.720><c> and</c><00:27:54.880><c> and</c><00:27:55.120><c> I</c><00:27:55.360><c> think</c><00:27:55.440><c> that's</c> 00:27:55.590 --> 00:27:55.600 align:start position:0% Because it's um and and I think that's 00:27:55.600 --> 00:27:56.789 align:start position:0% Because it's um and and I think that's the<00:27:55.679><c> case</c><00:27:55.840><c> with</c><00:27:56.000><c> everything.</c><00:27:56.399><c> There's</c><00:27:56.640><c> just</c> 00:27:56.789 --> 00:27:56.799 align:start position:0% the case with everything. There's just 00:27:56.799 --> 00:27:58.950 align:start position:0% the case with everything. There's just so<00:27:56.960><c> many</c><00:27:57.120><c> great</c><00:27:57.360><c> stories</c><00:27:58.159><c> of</c><00:27:58.320><c> of</c><00:27:58.480><c> people</c><00:27:58.720><c> and</c> 00:27:58.950 --> 00:27:58.960 align:start position:0% so many great stories of of people and 00:27:58.960 --> 00:28:00.470 align:start position:0% so many great stories of of people and that's<00:27:59.360><c> that's</c><00:27:59.600><c> the</c><00:27:59.760><c> most</c><00:27:59.919><c> wonderful</c><00:28:00.320><c> thing</c> 00:28:00.470 --> 00:28:00.480 align:start position:0% that's that's the most wonderful thing 00:28:00.480 --> 00:28:01.830 align:start position:0% that's that's the most wonderful thing about<00:28:00.720><c> this</c><00:28:00.960><c> whole</c><00:28:01.120><c> week,</c><00:28:01.360><c> isn't</c><00:28:01.520><c> it?</c><00:28:01.679><c> Like</c> 00:28:01.830 --> 00:28:01.840 align:start position:0% about this whole week, isn't it? Like 00:28:01.840 --> 00:28:03.269 align:start position:0% about this whole week, isn't it? Like you<00:28:02.000><c> must</c><00:28:02.159><c> get</c><00:28:02.320><c> energy</c><00:28:02.559><c> from</c><00:28:02.720><c> that</c><00:28:02.880><c> as</c><00:28:03.039><c> well.</c> 00:28:03.269 --> 00:28:03.279 align:start position:0% you must get energy from that as well. 00:28:03.279 --> 00:28:05.909 align:start position:0% you must get energy from that as well. >> Oh,<00:28:03.520><c> absolutely.</c><00:28:04.159><c> Yeah.</c><00:28:04.559><c> Uh</c><00:28:04.880><c> this</c><00:28:05.120><c> is</c><00:28:05.520><c> super</c> 00:28:05.909 --> 00:28:05.919 align:start position:0% >> Oh, absolutely. Yeah. Uh this is super 00:28:05.919 --> 00:28:07.430 align:start position:0% >> Oh, absolutely. Yeah. Uh this is super this<00:28:06.080><c> is</c><00:28:06.159><c> like</c><00:28:06.399><c> Super</c><00:28:06.640><c> Bowl</c><00:28:06.880><c> time</c><00:28:07.039><c> for</c><00:28:07.200><c> me</c><00:28:07.279><c> and</c> 00:28:07.430 --> 00:28:07.440 align:start position:0% this is like Super Bowl time for me and 00:28:07.440 --> 00:28:09.110 align:start position:0% this is like Super Bowl time for me and I<00:28:07.600><c> love</c><00:28:07.760><c> this</c><00:28:07.919><c> event</c><00:28:08.159><c> and</c><00:28:08.480><c> uh</c><00:28:08.640><c> yeah,</c><00:28:08.799><c> wish</c><00:28:08.960><c> we</c> 00:28:09.110 --> 00:28:09.120 align:start position:0% I love this event and uh yeah, wish we 00:28:09.120 --> 00:28:10.310 align:start position:0% I love this event and uh yeah, wish we did<00:28:09.279><c> it</c><00:28:09.440><c> more</c><00:28:09.520><c> often.</c> 00:28:10.310 --> 00:28:10.320 align:start position:0% did it more often. 00:28:10.320 --> 00:28:11.669 align:start position:0% did it more often. >> Yeah,<00:28:10.559><c> absolutely.</c><00:28:11.039><c> I</c><00:28:11.200><c> don't</c><00:28:11.279><c> think</c><00:28:11.360><c> I</c><00:28:11.520><c> could</c> 00:28:11.669 --> 00:28:11.679 align:start position:0% >> Yeah, absolutely. I don't think I could 00:28:11.679 --> 00:28:13.190 align:start position:0% >> Yeah, absolutely. I don't think I could fly<00:28:11.840><c> from</c><00:28:12.000><c> Melbourne</c><00:28:12.240><c> to</c><00:28:12.399><c> Toronto</c><00:28:12.880><c> too</c><00:28:13.039><c> many</c> 00:28:13.190 --> 00:28:13.200 align:start position:0% fly from Melbourne to Toronto too many 00:28:13.200 --> 00:28:15.669 align:start position:0% fly from Melbourne to Toronto too many more<00:28:13.440><c> times</c><00:28:13.600><c> a</c><00:28:13.840><c> year,</c><00:28:13.919><c> but</c><00:28:14.320><c> um</c><00:28:14.799><c> um</c><00:28:15.360><c> and</c><00:28:15.520><c> it's</c> 00:28:15.669 --> 00:28:15.679 align:start position:0% more times a year, but um um and it's 00:28:15.679 --> 00:28:17.830 align:start position:0% more times a year, but um um and it's it's<00:28:15.919><c> like</c><00:28:16.159><c> an</c><00:28:16.320><c> absolute</c><00:28:16.799><c> Yeah.</c><00:28:17.120><c> honeypot</c><00:28:17.679><c> of</c> 00:28:17.830 --> 00:28:17.840 align:start position:0% it's like an absolute Yeah. honeypot of 00:28:17.840 --> 00:28:19.510 align:start position:0% it's like an absolute Yeah. honeypot of gathering<00:28:18.240><c> information</c><00:28:18.720><c> and</c><00:28:18.960><c> yeah,</c><00:28:19.200><c> I</c><00:28:19.440><c> feel</c> 00:28:19.510 --> 00:28:19.520 align:start position:0% gathering information and yeah, I feel 00:28:19.520 --> 00:28:21.269 align:start position:0% gathering information and yeah, I feel like<00:28:20.000><c> um</c><00:28:20.159><c> to</c><00:28:20.399><c> be</c><00:28:20.480><c> honest,</c><00:28:20.720><c> I</c><00:28:20.880><c> feel</c><00:28:20.960><c> like</c><00:28:21.120><c> just</c> 00:28:21.269 --> 00:28:21.279 align:start position:0% like um to be honest, I feel like just 00:28:21.279 --> 00:28:22.710 align:start position:0% like um to be honest, I feel like just picking<00:28:21.520><c> your</c><00:28:21.679><c> brain</c><00:28:21.919><c> for</c><00:28:22.080><c> half</c><00:28:22.240><c> an</c><00:28:22.399><c> hour</c><00:28:22.559><c> has</c> 00:28:22.710 --> 00:28:22.720 align:start position:0% picking your brain for half an hour has 00:28:22.720 --> 00:28:24.870 align:start position:0% picking your brain for half an hour has been<00:28:22.880><c> an</c><00:28:23.039><c> absolute</c><00:28:23.360><c> privilege</c><00:28:23.760><c> for</c><00:28:24.000><c> me.</c><00:28:24.320><c> Um</c> 00:28:24.870 --> 00:28:24.880 align:start position:0% been an absolute privilege for me. Um 00:28:24.880 --> 00:28:26.310 align:start position:0% been an absolute privilege for me. Um and<00:28:25.200><c> um</c><00:28:25.360><c> yeah,</c><00:28:25.520><c> hopefully</c><00:28:25.760><c> some</c><00:28:26.000><c> other</c><00:28:26.159><c> people</c> 00:28:26.310 --> 00:28:26.320 align:start position:0% and um yeah, hopefully some other people 00:28:26.320 --> 00:28:27.830 align:start position:0% and um yeah, hopefully some other people listen<00:28:26.480><c> to</c><00:28:26.640><c> it</c><00:28:26.720><c> as</c><00:28:26.880><c> well.</c><00:28:27.039><c> Jonathan,</c><00:28:27.440><c> Mike,</c> 00:28:27.830 --> 00:28:27.840 align:start position:0% listen to it as well. Jonathan, Mike, 00:28:27.840 --> 00:28:29.269 align:start position:0% listen to it as well. Jonathan, Mike, thank<00:28:28.000><c> you</c><00:28:28.159><c> so</c><00:28:28.320><c> much</c><00:28:28.480><c> for</c><00:28:28.799><c> joining</c><00:28:29.120><c> the</c> 00:28:29.269 --> 00:28:29.279 align:start position:0% thank you so much for joining the 00:28:29.279 --> 00:28:31.029 align:start position:0% thank you so much for joining the Shopify<00:28:29.679><c> app</c><00:28:29.919><c> show.</c><00:28:30.159><c> It's</c><00:28:30.320><c> been</c><00:28:30.480><c> an</c><00:28:30.640><c> absolute</c> 00:28:31.029 --> 00:28:31.039 align:start position:0% Shopify app show. It's been an absolute 00:28:31.039 --> 00:28:33.350 align:start position:0% Shopify app show. It's been an absolute pleasure<00:28:31.360><c> doing</c><00:28:31.600><c> this</c><00:28:31.919><c> here</c><00:28:32.159><c> in</c><00:28:32.320><c> Toronto.</c><00:28:32.960><c> So</c> 00:28:33.350 --> 00:28:33.360 align:start position:0% pleasure doing this here in Toronto. So 00:28:33.360 --> 00:28:34.470 align:start position:0% pleasure doing this here in Toronto. So um<00:28:33.520><c> yeah,</c><00:28:33.679><c> enjoy</c><00:28:34.000><c> the</c><00:28:34.159><c> rest</c><00:28:34.240><c> of</c><00:28:34.320><c> the</c> 00:28:34.470 --> 00:28:34.480 align:start position:0% um yeah, enjoy the rest of the 00:28:34.480 --> 00:28:35.830 align:start position:0% um yeah, enjoy the rest of the conference.<00:28:34.880><c> Hopefully</c><00:28:35.279><c> have</c><00:28:35.440><c> a</c><00:28:35.600><c> beer</c><00:28:35.760><c> with</c> 00:28:35.830 --> 00:28:35.840 align:start position:0% conference. Hopefully have a beer with 00:28:35.840 --> 00:28:37.029 align:start position:0% conference. Hopefully have a beer with you<00:28:35.919><c> at</c><00:28:36.000><c> the</c><00:28:36.159><c> block</c><00:28:36.320><c> party</c><00:28:36.640><c> later.</c> 00:28:37.029 --> 00:28:37.039 align:start position:0% you at the block party later. 00:28:37.039 --> 00:28:38.149 align:start position:0% you at the block party later. >> Yeah,<00:28:37.279><c> look</c><00:28:37.440><c> forward</c><00:28:37.600><c> to</c><00:28:37.679><c> joining</c><00:28:37.919><c> today.</c> 00:28:38.149 --> 00:28:38.159 align:start position:0% >> Yeah, look forward to joining today. 00:28:38.159 --> 00:28:39.590 align:start position:0% >> Yeah, look forward to joining today. Thanks<00:28:38.320><c> so</c><00:28:38.480><c> much</c><00:28:38.559><c> for</c><00:28:38.720><c> having</c><00:28:38.880><c> us.</c><00:28:39.279><c> Thanks</c><00:28:39.440><c> for</c> 00:28:39.590 --> 00:28:39.600 align:start position:0% Thanks so much for having us. Thanks for 00:28:39.600 --> 00:28:39.990 align:start position:0% Thanks so much for having us. Thanks for having<00:28:39.760><c> us.</c> 00:28:39.990 --> 00:28:40.000 align:start position:0% having us. 00:28:40.000 --> 00:28:45.510 align:start position:0% having us. >> Yeah,<00:28:40.480><c> it's</c><00:28:40.640><c> a</c><00:28:40.799><c> wrap.</c> 00:28:45.510 --> 00:28:45.520 align:start position:0% 00:28:45.520 --> 00:28:49.240 align:start position:0% >> Ready<00:28:45.679><c> for</c><00:28:45.840><c> a</c><00:28:45.919><c> beer</c><00:28:46.240><c> now.</c>