Shopify 리서치 허브 · 문서/위키형 둘러보기 분류 관리 자동 조사

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웹 수집: 2026-08-09
https://hhpdesign.substack.com/p/shopify

내용

Shopify 해외판매, 어디서부터 시작해야 할까요? 해외 진출에 필요한 20단계, 설계부터 자동화까지. 스레드로는 못다한 내용을 모두 담고 있습니다. 안녕하세요, 쇼피파이 파트너 Daniel입니다. 요즘 일이 많아져서 스레드 업로드/뉴스레도 조금 뜸했는데요, 그만큼 콘텐츠 퀄리티를 끌어올리기 위해 더 깊이 있는 자료를 준비하고 있었습니다. 오늘은 그 중 하나인 “글로벌 D2C 비즈니스 로드맵 (실무 기준 20단계)” 가이드를 새롭게 정리해서 공유드리려 합니다. ✈️ 해외로 나가는 브랜드를 위한, 단 하나의 가이드 이 가이드는 단순한 “사이트 만드는 법”이 아닙니다. 해외 진출을 처음부터 끝까지, 현실적으로 실행하는 순서를 정리했습니다. 총 20개의 단계로 나눠서, 브랜드 설계 → 제품 소싱 → Shopify 구축 → 운영 자동화 → 마케팅 확장까지 실제로 부딪히게 되는 문제들과 해결 방법을 하나하나 짚어드립니다. 다음 뉴스레터에서는 본편 1~5단계가 발송됩니다. (시장 조사, 제품 설계, 브랜드 포지셔닝, 국가 선정, 결제 세팅 등) 메일함 잘 확인해 주세요! 놓치면 다시 찾기 힘들 수도 있습니다 🙌 감사합니다. – Daniel 드림
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stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg><div class="label">4</div></button><button tabindex="0" type="button" id="radix-P0-27" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-button no-label with-border"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button></div><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft post-ufi-button style-button has-label with-border"><div class="label">Share</div></button></div></div></div></div><div class="visibility-check"></div><div><div><div class="available-content"><div dir="auto" class="body markup"><p><span>안녕하세요,</span><br/><span>쇼피파이 파트너 Daniel입니다.</span></p><p><span>요즘 일이 많아져서 스레드 업로드/뉴스레도 조금 뜸했는데요,</span><br/><span>그만큼 콘텐츠 퀄리티를 끌어올리기 위해</span><br/><span>더 깊이 있는 자료를 준비하고 있었습니다.</span></p><p><span>오늘은 그 중 하나인</span><br/><strong>“글로벌 D2C 비즈니스 로드맵 (실무 기준 20단계)”</strong><span> 가이드를</span><br/><span>새롭게 정리해서 공유드리려 합니다.</span></p><h3 class="header-anchor-post">✈️ 해외로 나가는 브랜드를 위한, 단 하나의 가이드<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§해외로-나가는-브랜드를-위한-단-하나의-가이드" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" aria-label="Link" data-href="https://hhpdesign.substack.com/i/169347012/해외로-나가는-브랜드를-위한-단-하나의-가이드" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p><span>이 가이드는 단순한 “사이트 만드는 법”이 아닙니다.</span><br/><strong>해외 진출을 처음부터 끝까지, 현실적으로 실행하는 순서</strong><span>를 정리했습니다.</span></p><p><span>총 20개의 단계로 나눠서,</span><br/><strong>브랜드 설계 → 제품 소싱 → Shopify 구축 → 운영 자동화 → 마케팅 확장</strong><span>까지</span><br/><span>실제로 부딪히게 되는 문제들과 해결 방법을 하나하나 짚어드립니다.</span></p><div class="captioned-image-container"><figure><a target="_blank" href="https://substackcdn.com/image/fetch/$s_!Y61g!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png" data-component-name="Image2ToDOM" class="image-link image2 is-viewable-img can-restack"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Y61g!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png 424w, https://substackcdn.com/image/fetch/$s_!Y61g!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png 848w, https://substackcdn.com/image/fetch/$s_!Y61g!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png 1272w, https://substackcdn.com/image/fetch/$s_!Y61g!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/$s_!Y61g!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png" width="1227" height="1192" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1192,&quot;width&quot;:1227,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:110197,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://hhpdesign.substack.com/i/169347012?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt srcset="https://substackcdn.com/image/fetch/$s_!Y61g!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png 424w, https://substackcdn.com/image/fetch/$s_!Y61g!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png 848w, https://substackcdn.com/image/fetch/$s_!Y61g!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png 1272w, https://substackcdn.com/image/fetch/$s_!Y61g!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cb41700-82ce-4783-b41c-45ddb532f564_1227x1192.png 1456w" sizes="100vw" fetchpriority="high" class="sizing-normal"/></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>다음 뉴스레터에서는 본편 1~5단계가 발송됩니다.</strong><br/><span>(시장 조사, 제품 설계, 브랜드 포지셔닝, 국가 선정, 결제 세팅 등)</span></p><p><span>메일함 잘 확인해 주세요!</span><br/><span>놓치면 다시 찾기 힘들 수도 있습니다 🙌</span></p><p><span>감사합니다.</span><br/><span>– Daniel 드림</span></p></div></div><div class="visibility-check"></div></div><div class="post-footer"><div class="pencraft pc-display-flex pc-gap-16 pc-paddingTop-16 pc-paddingBottom-16 pc-justifyContent-space-between pc-alignItems-center pc-reset flex-grow-rzmknG border-top-detail-themed-k9TZAY border-bottom-detail-themed-Ua9186 post-ufi"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><div 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4.50635C11.6843 4.16618 12.2707 3.99609 12.9465 3.99609C13.4836 3.99609 13.9894 4.09904 14.4639 4.30493C14.9428 4.50635 15.3613 4.79728 15.7194 5.17773C16.0774 5.55819 16.3572 6.01025 16.5586 6.53394C16.7645 7.05762 16.8674 7.63725 16.8674 8.27283C16.8674 9.23067 16.6145 10.1818 16.1088 11.1262C15.603 12.0662 14.8891 12.9815 13.967 13.8722C13.0495 14.7584 11.9708 15.6044 10.731 16.41C10.6056 16.4906 10.4758 16.5622 10.3416 16.6249C10.2118 16.692 10.0976 16.7256 9.99915 16.7256Z"></path></g></svg></div>Liked by HHP Design | 쇼피파이 파트너</button></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset flex-grow-rzmknG"></div><div class="pencraft pc-display-flex pc-reset comment-menu-trigger-container triggerContainer-eX588u"><button tabindex="0" type="button" aria-label="Ellipsis" id="radix-P0-83" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft trigger-j08Uop iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M 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13.9894 4.09904 14.4639 4.30493C14.9428 4.50635 15.3613 4.79728 15.7194 5.17773C16.0774 5.55819 16.3572 6.01025 16.5586 6.53394C16.7645 7.05762 16.8674 7.63725 16.8674 8.27283C16.8674 9.23067 16.6145 10.1818 16.1088 11.1262C15.603 12.0662 14.8891 12.9815 13.967 13.8722C13.0495 14.7584 11.9708 15.6044 10.731 16.41C10.6056 16.4906 10.4758 16.5622 10.3416 16.6249C10.2118 16.692 10.0976 16.7256 9.99915 16.7256Z"></path></g></svg></div>Liked by HHP Design | 쇼피파이 파트너</button></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset flex-grow-rzmknG"></div><div class="pencraft pc-display-flex pc-reset comment-menu-trigger-container triggerContainer-eX588u"><button tabindex="0" type="button" aria-label="Ellipsis" id="radix-P0-86" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft trigger-j08Uop iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_quaternary-kpMibu"><svg 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