스티브코스
내용
[subtitle-meta] lang=en auto=True
not trying to make a product just for your own satisfaction, are you? After all, it has to be sold
. That's right
. It
seems like the planning stage is crucial for cosmetics to sell. How
would you suggest going about the planning process?
Anyway, as you mentioned, it feels like you aren't
thinking about connecting everything from marketing to sales,
but rather are just scrambling to produce the product first
. I
told you that I'm focusing on that. When I develop,
there are aspects of brand philosophy and story, and the
reason I mentioned that
is the concept of designing a brand. Actually,
making cosmetics is a given, but the
process of designing the brand to do that requires a tremendous amount of intensive effort
. The brand design incorporates the
philosophy and story of the cosmetics, and it involves precisely
designing the sales marketing plans I mentioned earlier—such as
which channels to sell through, at what
price point, how to handle discounts,
how to grow the brand, and
related strategies
. Without going into detail,
CEO, you handle not only the product launch
but also the entire sales design process.
Yes, ultimately, it comes down to sales—so
rather than designing for sales, you are
designing the brand. Uh, when we first
start, we begin by setting up the brand's philosophy and story—which, in
a way, corresponds to the brain of a person. From
there, we derive elements and
precisely
simulate how they will be marketed, what position they will hold in the market, and how sales will be conducted through which channels. And I
also analyzed many cases from other companies, but the
reason I analyzed them is
not to follow them. It is
not to analyze what has been successful and follow suit, but rather to
research how to break away from this path and emerge into something unique
. We don't want our plans to get buried in the market
. So, to
stand out more in the market, we
investigate cases from other companies.
In a way, you could say they are targeting a niche market
. yes
. You definitely have to target niche markets.
Professionally, that is called a USB's unique
selling point. You
need to set up the USB correctly. There has to be a
precise reason why this needs to be sold, you know
. Because if consumers do
n't have a clear reason to buy it, they
won't buy it. hmm.
So, how
should viewers approach this to do a better job
? There must be some people missing out
. Is there anything you would like me to do for you while you come to consult with the CEO
?
That plan is missing.
People coming for consultations say they want to create their own brands and products, but the
planning is missing. They say
there is a plan. They
think they are doing some planning,
but in a way, it doesn't really feel like planning; it's more like a summer event. It is
fortunate for those who bring something organized to that extent, but it isn't the
professional cosmetics brand
planning I mentioned. You're trying to come up with ideas that ordinary people can understand, but
that level doesn't work here
. So, of course, there are
people who come up with very unique ideas, but
unless they bring something truly groundbreaking, most of them are just ordinary
plans. Now, professional cosmetic
brand design and planning need to be accurately incorporated, but since you
naturally
lack experience and expertise in that area, you
cannot do it yourself. If I could bring even those things perfectly prepared when you come, you would
n't need to come to me.
I'm not asking for that, but at least you should have a plan for
what you intend to do
.
Then, how can I get some unit points
?
The best way is to resolve the deficiency.
Consumers' lack. There are likely deficiencies that consumers currently face that are not
actually being resolved
. Or, it resolves a deficiency that is already being addressed to some extent,
providing a more definitive solution. Or, it
is a deficiency that other companies are addressing, but
the price is too high or accessibility is
difficult. They take that and solve it at a very low price
. That is also ultimately a cost
deficit. So, it means
identifying the problems consumers are currently writing about
. You need to figure that out accurately.
Consumers are currently experiencing a problem, and while
there is no service in the world that can perfectly solve it, I
believe I can resolve it using this method
. Once this appears, it
actually feels like it's practically over. It could be various things—it could be
the price, it could
resolve an inconvenience,
or it could add an emotional touch, and so on
. There are many possibilities.
There are various deficiencies. I am
looking for what kind of deficiencies I can solve for consumers.
In my field. In the field I am good at.
But how can I find such a deficiency
? You
can find it if you observe. You can see
all of that market right now just by looking at it on the web
. I thought, "Ah, these kinds of
products must have these kinds of deficiencies."
I can see everything. You can roughly see things like, "If I take this and solve it a bit more,
it will
become marketable."
But actually, there is the functional aspect, you know. Are
n't there already too many products that solve the problem with that? There are
also many products that functionally solve that problem
. But to
functionally solve that in the cosmetics industry, you have to go into a much
more specialized field of research and development
. It’s not that doing it is wrong, but rather that
such things
are much more effective when done by a more professional company. For
example, when major domestic
cosmetics conglomerates or pharmaceutical
companies do something,
consumers trust them, don't they?
Regarding the research and development of such functional things. But for example, if a
complete
individual with no experience suddenly appears saying, "I will solve this," the
credibility
drops significantly. They say they actually made it. I'm
not sure if it can show a complete effect, but that isn't the case. So, rather than that, it is
faster to find solutions to deficiencies based on ideas or in fields outside of research and development. It’s not that it can’t be done, but
the probability is lower. You can actually just
try to find out what kind of deficiencies you might have right now. For example, I'm
not saying that I am like that. I was just giving you an example.
I have to take a shower in the morning and
apply something in three steps. But it would be
great if there was something that combined those into one. hmm.
Oriwonseong. That must have been the
beginning of how Oriwon was made, right?
That resolved my discomfort and lack, did
n't it? I'm telling you to
find things like these. Are you
helping me start by identifying such deficiencies
? What about the CEO?
sure. We take things like that and analyze and
design them together. And shall we look at another
example regarding price? I
really like this toner. It's good, but I'm a student right now
and my allowance isn't that great, so I need to
use this often, but it's
too expensive for me to use. Then that is a
deficiency. Price deficiency. Then, no matter
what, whether I leave a small margin,
switch to a direct deposit system, or do whatever it takes,
I will make this really cheap for you
. That kind of thing
needs to be resolved by the lack. That is why Daiso
cosmetics are so popular these days
.
Daiso cosmetics
captured the consumers' USBs. You know how you make cosmetics for
almost 3,000 to 5,000 won
. At most, the price is no more than
5,000 won.
However, contrary to expectations, the
consumer's
lack of high-quality cosmetics was resolved by producing them within that environment. So, students
buy a lot of cosmetics at Daiso. That's why Daiso cosmetics have
gotten so big. Look. Since it solves this deficiency,
that market grows. It's the
same thing.
If I do not create a product that addresses these consumer deficiencies or my own
needs,
what kind of difficulties might I face
? It's
not competitive. Since it lacks competitiveness, trying to
brand it to make it competitive ends up
costing a fortune in advertising. You
pour money into advertising, get stressed out, and
nothing sells.
Even though you burned through a ton of money on ads, there's hardly any response. As a
result, you end up being
tossed around by distributors, and I guess you could say you
lose your way. Well, they must have had
some confidence at first to
release the product, right? They will
try out the things they have in mind.
But ultimately, there are brands that lack such distinct differentiating points or
brands that fail to appeal to consumers
. This kind of thing can
become a brand that only satisfies the CEO themselves.
Have you actually seen many such cases? It’s not that
there are cases like that; there really are
a lot. So, there are some
people who want to just leave what they have already developed as is and start over
. So, those people
start fresh, and those who come to me wanting to try it for the first time, we
take on those aspects and proceed. However,
most people who aren't like that often proceed without grasping those points
.
Should I say we're going off on a tangent? And there is something like that.
The language of developers and the language of consumers are a bit
different. For
example.
The brand owner is the representative. I have various ideas swirling in my head about what I
imagine, want to develop, and express—
that is, what I want to give to consumers—and I
develop those things. However,
rather than looking at this from a consumer's perspective, if you
look at sales pages for example, you see claims like it
contains hundreds of thousands of ppm and boasts
about its benefits, accompanied by clinical
results that have been expensively funded and
clearly presented. People are too obsessed with these stimulator products
. Honestly, I do
n't think most consumers will look at that that way. It is
not attractive. So ah, this is so
good. Wow, so I do
n't think there are that many people who would buy that
. That's actually true. What that is is that I
keep talking in the language of a developer
. I
made it this good, so you guys have to use it. They're just
talking like that, and consumers are asking, "
So what are we supposed to do?" that's
right.
Since it ends up like this,
research what language consumers want.
The language consumers truly need is
not verbose; instead, it must express the precise brand
message and exactly what the product represents
very strongly and clearly,
and it must
accurately satisfy consumers' needs.
It means that we need to resolve the deficiency. That is
when the connection is made, leading to a purchase
. Well, everyone has
different styles and brands vary, but you know, I personally
like those really long-winded detail pages. If only I could, I would
write that detail page in one or two or three lines so that everything is expressed.
I want to express this product exactly as it is, in just two or three lines, without wasting a single word.
When creating a brand, you must be able to express your brand in a single sentence
. That's what you
always say, Pyo. yes
. If it cannot be expressed in a single sentence, it is just
as difficult to make consumers understand
.
So,
what brand is it that makes you so flustered like this, CEO, since I couldn't go around explaining a detail page this size every time?
Then how should I express it? A
brand with a lot of clinical trials. Anything that seems difficult to express—the same goes for the
pharmaceutical business and
everything in life—
must be simple. I told you that it should be simple and
straightforward so that it is easier for both parties to understand and the
content is conveyed much more
intuitively, and that the styles are all
different.
There are some brands that really need to be described in that much detail.
I'm
not saying that goes that far, but most brands
need to become a bit simpler. And there is a
need to cut down on what one wants to say
. It's exactly the same as that. MG
detergents call older people '
꼰대' (a derogatory term for an old-fashioned, bossy person) and say they talk too much;
they're basically a '꼰대' brand. It's a talkative
brand. Oh, I don't like that
. It is important to speak briefly so that they
understand quickly. They
say things like this.
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WEBVTT Kind: captions Language: en 00:00:01.829 --> 00:00:01.839 align:start position:0% 00:00:01.839 --> 00:00:03.230 align:start position:0% not <00:00:01.893><c>trying </c><00:00:01.947><c>to </c><00:00:02.001><c>make </c><00:00:02.055><c>a </c><00:00:02.109><c>product </c><00:00:02.163><c>just </c><00:00:02.217><c>for </c><00:00:02.271><c>your </c><00:00:02.325><c>own </c><00:00:02.379><c>satisfaction, </c><00:00:02.433><c>are </c><00:00:02.487><c>you? </c><00:00:02.541><c>After </c><00:00:02.595><c>all, </c><00:00:02.649><c>it </c><00:00:02.703><c>has </c><00:00:02.757><c>to </c><00:00:02.811><c>be </c><00:00:02.865><c>sold</c> 00:00:03.230 --> 00:00:03.240 align:start position:0% not trying to make a product just for your own satisfaction, are you? After all, it has to be sold 00:00:03.240 --> 00:00:03.990 align:start position:0% not trying to make a product just for your own satisfaction, are you? After all, it has to be sold . <00:00:03.319><c>That's </c><00:00:03.398><c>right</c> 00:00:03.990 --> 00:00:04.000 align:start position:0% . That's right 00:00:04.000 --> 00:00:04.590 align:start position:0% . That's right . It 00:00:04.590 --> 00:00:06.789 align:start position:0% . It 00:00:06.789 --> 00:00:06.799 align:start position:0% 00:00:06.799 --> 00:00:08.669 align:start position:0% seems <00:00:06.933><c>like </c><00:00:07.067><c>the </c><00:00:07.201><c>planning </c><00:00:07.335><c>stage </c><00:00:07.469><c>is </c><00:00:07.603><c>crucial </c><00:00:07.737><c>for </c><00:00:07.871><c>cosmetics </c><00:00:08.005><c>to </c><00:00:08.139><c>sell. </c><00:00:08.273><c>How</c> 00:00:08.669 --> 00:00:08.679 align:start position:0% seems like the planning stage is crucial for cosmetics to sell. How 00:00:08.679 --> 00:00:10.030 align:start position:0% seems like the planning stage is crucial for cosmetics to sell. How would <00:00:08.776><c>you </c><00:00:08.873><c>suggest </c><00:00:08.970><c>going </c><00:00:09.067><c>about </c><00:00:09.164><c>the </c><00:00:09.261><c>planning </c><00:00:09.358><c>process?</c> 00:00:10.030 --> 00:00:10.040 align:start position:0% would you suggest going about the planning process? 00:00:10.040 --> 00:00:12.230 align:start position:0% would you suggest going about the planning process? Anyway, <00:00:10.224><c>as </c><00:00:10.408><c>you </c><00:00:10.592><c>mentioned, </c><00:00:10.776><c>it </c><00:00:10.960><c>feels </c><00:00:11.144><c>like </c><00:00:11.328><c>you </c><00:00:11.512><c>aren't</c> 00:00:12.230 --> 00:00:12.240 align:start position:0% Anyway, as you mentioned, it feels like you aren't 00:00:12.240 --> 00:00:14.910 align:start position:0% Anyway, as you mentioned, it feels like you aren't thinking <00:00:12.560><c>about </c><00:00:12.880><c>connecting </c><00:00:13.200><c>everything </c><00:00:13.520><c>from </c><00:00:13.840><c>marketing </c><00:00:14.160><c>to </c><00:00:14.480><c>sales,</c> 00:00:14.910 --> 00:00:14.920 align:start position:0% thinking about connecting everything from marketing to sales, 00:00:14.920 --> 00:00:16.710 align:start position:0% thinking about connecting everything from marketing to sales, but <00:00:15.084><c>rather </c><00:00:15.248><c>are </c><00:00:15.412><c>just </c><00:00:15.576><c>scrambling </c><00:00:15.740><c>to </c><00:00:15.904><c>produce </c><00:00:16.068><c>the </c><00:00:16.232><c>product </c><00:00:16.396><c>first</c> 00:00:16.710 --> 00:00:16.720 align:start position:0% but rather are just scrambling to produce the product first 00:00:16.720 --> 00:00:18.550 align:start position:0% but rather are just scrambling to produce the product first . <00:00:18.240><c>I</c> 00:00:18.550 --> 00:00:20.070 align:start position:0% . I 00:00:20.070 --> 00:00:20.080 align:start position:0% 00:00:20.080 --> 00:00:21.470 align:start position:0% told <00:00:20.208><c>you </c><00:00:20.336><c>that </c><00:00:20.464><c>I'm </c><00:00:20.592><c>focusing </c><00:00:20.720><c>on </c><00:00:20.848><c>that. </c><00:00:20.976><c>When </c><00:00:21.104><c>I </c><00:00:21.232><c>develop,</c> 00:00:21.470 --> 00:00:21.480 align:start position:0% told you that I'm focusing on that. When I develop, 00:00:21.480 --> 00:00:23.310 align:start position:0% told you that I'm focusing on that. When I develop, there <00:00:21.640><c>are </c><00:00:21.800><c>aspects </c><00:00:21.960><c>of </c><00:00:22.120><c>brand </c><00:00:22.280><c>philosophy </c><00:00:22.440><c>and </c><00:00:22.600><c>story, </c><00:00:22.760><c>and </c><00:00:22.920><c>the</c> 00:00:23.310 --> 00:00:23.320 align:start position:0% there are aspects of brand philosophy and story, and the 00:00:23.320 --> 00:00:25.150 align:start position:0% there are aspects of brand philosophy and story, and the reason <00:00:23.800><c>I </c><00:00:24.280><c>mentioned </c><00:00:24.760><c>that</c> 00:00:25.150 --> 00:00:25.160 align:start position:0% reason I mentioned that 00:00:25.160 --> 00:00:26.950 align:start position:0% reason I mentioned that is <00:00:25.371><c>the </c><00:00:25.582><c>concept </c><00:00:25.793><c>of </c><00:00:26.004><c>designing </c><00:00:26.215><c>a </c><00:00:26.426><c>brand. </c><00:00:26.637><c>Actually,</c> 00:00:26.950 --> 00:00:26.960 align:start position:0% is the concept of designing a brand. Actually, 00:00:26.960 --> 00:00:29.029 align:start position:0% is the concept of designing a brand. Actually, making <00:00:27.226><c>cosmetics </c><00:00:27.492><c>is </c><00:00:27.758><c>a </c><00:00:28.024><c>given, </c><00:00:28.290><c>but </c><00:00:28.556><c>the</c> 00:00:29.029 --> 00:00:31.150 align:start position:0% making cosmetics is a given, but the 00:00:31.150 --> 00:00:31.160 align:start position:0% 00:00:31.160 --> 00:00:32.709 align:start position:0% process <00:00:31.257><c>of </c><00:00:31.354><c>designing </c><00:00:31.451><c>the </c><00:00:31.548><c>brand </c><00:00:31.645><c>to </c><00:00:31.742><c>do </c><00:00:31.839><c>that </c><00:00:31.936><c>requires </c><00:00:32.033><c>a </c><00:00:32.130><c>tremendous </c><00:00:32.227><c>amount </c><00:00:32.324><c>of </c><00:00:32.421><c>intensive </c><00:00:32.518><c>effort</c> 00:00:32.709 --> 00:00:32.719 align:start position:0% process of designing the brand to do that requires a tremendous amount of intensive effort 00:00:32.719 --> 00:00:34.590 align:start position:0% process of designing the brand to do that requires a tremendous amount of intensive effort . <00:00:33.031><c>The </c><00:00:33.343><c>brand </c><00:00:33.655><c>design </c><00:00:33.967><c>incorporates </c><00:00:34.279><c>the</c> 00:00:34.590 --> 00:00:34.600 align:start position:0% . The brand design incorporates the 00:00:34.600 --> 00:00:36.270 align:start position:0% . The brand design incorporates the philosophy <00:00:34.768><c>and </c><00:00:34.936><c>story </c><00:00:35.104><c>of </c><00:00:35.272><c>the </c><00:00:35.440><c>cosmetics, </c><00:00:35.608><c>and </c><00:00:35.776><c>it </c><00:00:35.944><c>involves </c><00:00:36.112><c>precisely</c> 00:00:36.270 --> 00:00:38.310 align:start position:0% philosophy and story of the cosmetics, and it involves precisely 00:00:38.310 --> 00:00:38.320 align:start position:0% 00:00:38.320 --> 00:00:40.869 align:start position:0% designing <00:00:38.559><c>the </c><00:00:38.798><c>sales </c><00:00:39.037><c>marketing </c><00:00:39.276><c>plans </c><00:00:39.515><c>I </c><00:00:39.754><c>mentioned </c><00:00:39.993><c>earlier—such </c><00:00:40.232><c>as</c> 00:00:40.869 --> 00:00:40.879 align:start position:0% designing the sales marketing plans I mentioned earlier—such as 00:00:40.879 --> 00:00:42.510 align:start position:0% designing the sales marketing plans I mentioned earlier—such as which <00:00:41.105><c>channels </c><00:00:41.331><c>to </c><00:00:41.557><c>sell </c><00:00:41.783><c>through, </c><00:00:42.009><c>at </c><00:00:42.235><c>what</c> 00:00:42.510 --> 00:00:42.520 align:start position:0% which channels to sell through, at what 00:00:42.520 --> 00:00:45.190 align:start position:0% which channels to sell through, at what price <00:00:43.023><c>point, </c><00:00:43.526><c>how </c><00:00:44.029><c>to </c><00:00:44.532><c>handle </c><00:00:45.035><c>discounts,</c> 00:00:45.190 --> 00:00:45.200 align:start position:0% price point, how to handle discounts, 00:00:45.200 --> 00:00:46.830 align:start position:0% price point, how to handle discounts, how <00:00:45.471><c>to </c><00:00:45.742><c>grow </c><00:00:46.013><c>the </c><00:00:46.284><c>brand, </c><00:00:46.555><c>and</c> 00:00:46.830 --> 00:00:46.840 align:start position:0% how to grow the brand, and 00:00:46.840 --> 00:00:49.029 align:start position:0% how to grow the brand, and related <00:00:48.800><c>strategies</c> 00:00:49.029 --> 00:00:51.189 align:start position:0% related strategies 00:00:51.189 --> 00:00:51.199 align:start position:0% 00:00:51.199 --> 00:00:52.549 align:start position:0% . <00:00:51.439><c>Without </c><00:00:51.679><c>going </c><00:00:51.919><c>into </c><00:00:52.159><c>detail,</c> 00:00:52.549 --> 00:00:52.559 align:start position:0% . Without going into detail, 00:00:52.559 --> 00:00:54.229 align:start position:0% . Without going into detail, CEO, <00:00:52.759><c>you </c><00:00:52.959><c>handle </c><00:00:53.159><c>not </c><00:00:53.359><c>only </c><00:00:53.559><c>the </c><00:00:53.759><c>product </c><00:00:53.959><c>launch</c> 00:00:54.229 --> 00:00:54.239 align:start position:0% CEO, you handle not only the product launch 00:00:54.239 --> 00:00:56.549 align:start position:0% CEO, you handle not only the product launch but <00:00:54.565><c>also </c><00:00:54.891><c>the </c><00:00:55.217><c>entire </c><00:00:55.543><c>sales </c><00:00:55.869><c>design </c><00:00:56.195><c>process.</c> 00:00:56.549 --> 00:00:56.559 align:start position:0% but also the entire sales design process. 00:00:56.559 --> 00:00:58.590 align:start position:0% but also the entire sales design process. Yes, <00:00:56.825><c>ultimately, </c><00:00:57.091><c>it </c><00:00:57.357><c>comes </c><00:00:57.623><c>down </c><00:00:57.889><c>to </c><00:00:58.155><c>sales—so</c> 00:00:58.590 --> 00:00:58.600 align:start position:0% Yes, ultimately, it comes down to sales—so 00:00:58.600 --> 00:01:00.110 align:start position:0% Yes, ultimately, it comes down to sales—so rather <00:00:58.806><c>than </c><00:00:59.012><c>designing </c><00:00:59.218><c>for </c><00:00:59.424><c>sales, </c><00:00:59.630><c>you </c><00:00:59.836><c>are</c> 00:01:00.110 --> 00:01:00.120 align:start position:0% rather than designing for sales, you are 00:01:00.120 --> 00:01:01.470 align:start position:0% rather than designing for sales, you are designing <00:01:00.306><c>the </c><00:01:00.492><c>brand. </c><00:01:00.678><c>Uh, </c><00:01:00.864><c>when </c><00:01:01.050><c>we </c><00:01:01.236><c>first</c> 00:01:01.470 --> 00:01:01.480 align:start position:0% designing the brand. Uh, when we first 00:01:01.480 --> 00:01:03.189 align:start position:0% designing the brand. Uh, when we first start, <00:01:01.600><c>we </c><00:01:01.720><c>begin </c><00:01:01.840><c>by </c><00:01:01.960><c>setting </c><00:01:02.080><c>up </c><00:01:02.200><c>the </c><00:01:02.320><c>brand's </c><00:01:02.440><c>philosophy </c><00:01:02.560><c>and </c><00:01:02.680><c>story—which, </c><00:01:02.800><c>in</c> 00:01:03.189 --> 00:01:03.199 align:start position:0% start, we begin by setting up the brand's philosophy and story—which, in 00:01:03.199 --> 00:01:04.590 align:start position:0% start, we begin by setting up the brand's philosophy and story—which, in a <00:01:03.323><c>way, </c><00:01:03.447><c>corresponds </c><00:01:03.571><c>to </c><00:01:03.695><c>the </c><00:01:03.819><c>brain </c><00:01:03.943><c>of </c><00:01:04.067><c>a </c><00:01:04.191><c>person. </c><00:01:04.315><c>From</c> 00:01:04.590 --> 00:01:06.109 align:start position:0% a way, corresponds to the brain of a person. From 00:01:06.109 --> 00:01:06.119 align:start position:0% 00:01:06.119 --> 00:01:08.190 align:start position:0% there, <00:01:06.549><c>we </c><00:01:06.979><c>derive </c><00:01:07.409><c>elements </c><00:01:07.839><c>and</c> 00:01:08.190 --> 00:01:10.429 align:start position:0% there, we derive elements and 00:01:10.429 --> 00:01:12.550 align:start position:0% 00:01:12.550 --> 00:01:14.390 align:start position:0% 00:01:14.390 --> 00:01:14.400 align:start position:0% 00:01:14.400 --> 00:01:16.149 align:start position:0% precisely 00:01:16.149 --> 00:01:16.159 align:start position:0% precisely 00:01:16.159 --> 00:01:17.910 align:start position:0% precisely simulate <00:01:16.220><c>how </c><00:01:16.281><c>they </c><00:01:16.342><c>will </c><00:01:16.403><c>be </c><00:01:16.464><c>marketed, </c><00:01:16.525><c>what </c><00:01:16.586><c>position </c><00:01:16.647><c>they </c><00:01:16.708><c>will </c><00:01:16.769><c>hold </c><00:01:16.830><c>in </c><00:01:16.891><c>the </c><00:01:16.952><c>market, </c><00:01:17.013><c>and </c><00:01:17.074><c>how </c><00:01:17.135><c>sales </c><00:01:17.196><c>will </c><00:01:17.257><c>be </c><00:01:17.318><c>conducted </c><00:01:17.379><c>through </c><00:01:17.440><c>which </c><00:01:17.501><c>channels. </c><00:01:17.562><c>And </c><00:01:17.623><c>I</c> 00:01:17.910 --> 00:01:17.920 align:start position:0% simulate how they will be marketed, what position they will hold in the market, and how sales will be conducted through which channels. And I 00:01:17.920 --> 00:01:20.149 align:start position:0% simulate how they will be marketed, what position they will hold in the market, and how sales will be conducted through which channels. And I also <00:01:18.154><c>analyzed </c><00:01:18.388><c>many </c><00:01:18.622><c>cases </c><00:01:18.856><c>from </c><00:01:19.090><c>other </c><00:01:19.324><c>companies, </c><00:01:19.558><c>but </c><00:01:19.792><c>the</c> 00:01:20.149 --> 00:01:20.159 align:start position:0% also analyzed many cases from other companies, but the 00:01:20.159 --> 00:01:21.670 align:start position:0% also analyzed many cases from other companies, but the reason <00:01:20.449><c>I </c><00:01:20.739><c>analyzed </c><00:01:21.029><c>them </c><00:01:21.319><c>is</c> 00:01:21.670 --> 00:01:21.680 align:start position:0% reason I analyzed them is 00:01:21.680 --> 00:01:23.190 align:start position:0% reason I analyzed them is not <00:01:21.936><c>to </c><00:01:22.192><c>follow </c><00:01:22.448><c>them. </c><00:01:22.704><c>It </c><00:01:22.960><c>is</c> 00:01:23.190 --> 00:01:23.200 align:start position:0% not to follow them. It is 00:01:23.200 --> 00:01:24.630 align:start position:0% not to follow them. It is not <00:01:23.290><c>to </c><00:01:23.380><c>analyze </c><00:01:23.470><c>what </c><00:01:23.560><c>has </c><00:01:23.650><c>been </c><00:01:23.740><c>successful </c><00:01:23.830><c>and </c><00:01:23.920><c>follow </c><00:01:24.010><c>suit, </c><00:01:24.100><c>but </c><00:01:24.190><c>rather </c><00:01:24.280><c>to</c> 00:01:24.630 --> 00:01:26.230 align:start position:0% not to analyze what has been successful and follow suit, but rather to 00:01:26.230 --> 00:01:26.240 align:start position:0% 00:01:26.240 --> 00:01:27.910 align:start position:0% research <00:01:26.336><c>how </c><00:01:26.432><c>to </c><00:01:26.528><c>break </c><00:01:26.624><c>away </c><00:01:26.720><c>from </c><00:01:26.816><c>this </c><00:01:26.912><c>path </c><00:01:27.008><c>and </c><00:01:27.104><c>emerge </c><00:01:27.200><c>into </c><00:01:27.296><c>something </c><00:01:27.392><c>unique</c> 00:01:27.910 --> 00:01:27.920 align:start position:0% research how to break away from this path and emerge into something unique 00:01:27.920 --> 00:01:29.630 align:start position:0% research how to break away from this path and emerge into something unique . <00:01:28.050><c>We </c><00:01:28.180><c>don't </c><00:01:28.310><c>want </c><00:01:28.440><c>our </c><00:01:28.570><c>plans </c><00:01:28.700><c>to </c><00:01:28.830><c>get </c><00:01:28.960><c>buried </c><00:01:29.090><c>in </c><00:01:29.220><c>the </c><00:01:29.350><c>market</c> 00:01:29.630 --> 00:01:29.640 align:start position:0% . We don't want our plans to get buried in the market 00:01:29.640 --> 00:01:31.069 align:start position:0% . We don't want our plans to get buried in the market . <00:01:30.240><c>So, </c><00:01:30.840><c>to</c> 00:01:31.069 --> 00:01:31.079 align:start position:0% . So, to 00:01:31.079 --> 00:01:33.510 align:start position:0% . So, to stand <00:01:31.432><c>out </c><00:01:31.785><c>more </c><00:01:32.138><c>in </c><00:01:32.491><c>the </c><00:01:32.844><c>market, </c><00:01:33.197><c>we</c> 00:01:33.510 --> 00:01:33.520 align:start position:0% stand out more in the market, we 00:01:33.520 --> 00:01:34.590 align:start position:0% stand out more in the market, we investigate <00:01:33.700><c>cases </c><00:01:33.880><c>from </c><00:01:34.060><c>other </c><00:01:34.240><c>companies.</c> 00:01:34.590 --> 00:01:34.600 align:start position:0% investigate cases from other companies. 00:01:34.600 --> 00:01:36.550 align:start position:0% investigate cases from other companies. In <00:01:34.763><c>a </c><00:01:34.926><c>way, </c><00:01:35.089><c>you </c><00:01:35.252><c>could </c><00:01:35.415><c>say </c><00:01:35.578><c>they </c><00:01:35.741><c>are </c><00:01:35.904><c>targeting </c><00:01:36.067><c>a </c><00:01:36.230><c>niche </c><00:01:36.393><c>market</c> 00:01:36.550 --> 00:01:36.560 align:start position:0% In a way, you could say they are targeting a niche market 00:01:36.560 --> 00:01:36.990 align:start position:0% In a way, you could say they are targeting a niche market . <00:01:36.720><c>yes</c> 00:01:36.990 --> 00:01:37.000 align:start position:0% . yes 00:01:37.000 --> 00:01:38.429 align:start position:0% . yes . <00:01:37.102><c>You </c><00:01:37.204><c>definitely </c><00:01:37.306><c>have </c><00:01:37.408><c>to </c><00:01:37.510><c>target </c><00:01:37.612><c>niche </c><00:01:37.714><c>markets.</c> 00:01:38.429 --> 00:01:38.439 align:start position:0% . You definitely have to target niche markets. 00:01:38.439 --> 00:01:40.590 align:start position:0% . You definitely have to target niche markets. Professionally, <00:01:38.739><c>that </c><00:01:39.039><c>is </c><00:01:39.339><c>called </c><00:01:39.639><c>a </c><00:01:39.939><c>USB's </c><00:01:40.239><c>unique</c> 00:01:40.590 --> 00:01:40.600 align:start position:0% Professionally, that is called a USB's unique 00:01:40.600 --> 00:01:42.069 align:start position:0% Professionally, that is called a USB's unique selling <00:01:41.140><c>point. </c><00:01:41.680><c>You</c> 00:01:42.069 --> 00:01:42.079 align:start position:0% selling point. You 00:01:42.079 --> 00:01:43.469 align:start position:0% selling point. You need <00:01:42.184><c>to </c><00:01:42.289><c>set </c><00:01:42.394><c>up </c><00:01:42.499><c>the </c><00:01:42.604><c>USB </c><00:01:42.709><c>correctly. </c><00:01:42.814><c>There </c><00:01:42.919><c>has </c><00:01:43.024><c>to </c><00:01:43.129><c>be </c><00:01:43.234><c>a</c> 00:01:43.469 --> 00:01:43.479 align:start position:0% need to set up the USB correctly. There has to be a 00:01:43.479 --> 00:01:44.830 align:start position:0% need to set up the USB correctly. There has to be a precise <00:01:43.590><c>reason </c><00:01:43.701><c>why </c><00:01:43.812><c>this </c><00:01:43.923><c>needs </c><00:01:44.034><c>to </c><00:01:44.145><c>be </c><00:01:44.256><c>sold, </c><00:01:44.367><c>you </c><00:01:44.478><c>know</c> 00:01:44.830 --> 00:01:44.840 align:start position:0% precise reason why this needs to be sold, you know 00:01:44.840 --> 00:01:46.469 align:start position:0% precise reason why this needs to be sold, you know . <00:01:45.090><c>Because </c><00:01:45.340><c>if </c><00:01:45.590><c>consumers </c><00:01:45.840><c>do</c> 00:01:46.469 --> 00:01:46.479 align:start position:0% . Because if consumers do 00:01:46.479 --> 00:01:48.429 align:start position:0% . Because if consumers do n't <00:01:46.659><c>have </c><00:01:46.839><c>a </c><00:01:47.019><c>clear </c><00:01:47.199><c>reason </c><00:01:47.379><c>to </c><00:01:47.559><c>buy </c><00:01:47.739><c>it, </c><00:01:47.919><c>they</c> 00:01:48.429 --> 00:01:48.439 align:start position:0% n't have a clear reason to buy it, they 00:01:48.439 --> 00:01:49.469 align:start position:0% n't have a clear reason to buy it, they won't <00:01:48.732><c>buy </c><00:01:49.025><c>it. </c><00:01:49.318><c>hmm.</c> 00:01:49.469 --> 00:01:49.479 align:start position:0% won't buy it. hmm. 00:01:49.479 --> 00:01:51.910 align:start position:0% won't buy it. hmm. So, <00:01:51.640><c>how</c> 00:01:51.910 --> 00:01:51.920 align:start position:0% So, how 00:01:51.920 --> 00:01:53.630 align:start position:0% So, how should <00:01:52.120><c>viewers </c><00:01:52.320><c>approach </c><00:01:52.520><c>this </c><00:01:52.720><c>to </c><00:01:52.920><c>do </c><00:01:53.120><c>a </c><00:01:53.320><c>better </c><00:01:53.520><c>job</c> 00:01:53.630 --> 00:01:53.640 align:start position:0% should viewers approach this to do a better job 00:01:53.640 --> 00:01:55.389 align:start position:0% should viewers approach this to do a better job ? <00:01:53.862><c>There </c><00:01:54.084><c>must </c><00:01:54.306><c>be </c><00:01:54.528><c>some </c><00:01:54.750><c>people </c><00:01:54.972><c>missing </c><00:01:55.194><c>out</c> 00:01:55.389 --> 00:01:55.399 align:start position:0% ? There must be some people missing out 00:01:55.399 --> 00:01:56.670 align:start position:0% ? There must be some people missing out . <00:01:55.447><c>Is </c><00:01:55.495><c>there </c><00:01:55.543><c>anything </c><00:01:55.591><c>you </c><00:01:55.639><c>would </c><00:01:55.687><c>like </c><00:01:55.735><c>me </c><00:01:55.783><c>to </c><00:01:55.831><c>do </c><00:01:55.879><c>for </c><00:01:55.927><c>you </c><00:01:55.975><c>while </c><00:01:56.023><c>you </c><00:01:56.071><c>come </c><00:01:56.119><c>to </c><00:01:56.167><c>consult </c><00:01:56.215><c>with </c><00:01:56.263><c>the </c><00:01:56.311><c>CEO</c> 00:01:56.670 --> 00:01:58.149 align:start position:0% . Is there anything you would like me to do for you while you come to consult with the CEO 00:01:58.149 --> 00:01:58.159 align:start position:0% 00:01:58.159 --> 00:01:58.630 align:start position:0% ? 00:01:58.630 --> 00:01:58.640 align:start position:0% ? 00:01:58.640 --> 00:02:00.310 align:start position:0% ? That <00:01:59.026><c>plan </c><00:01:59.412><c>is </c><00:01:59.798><c>missing.</c> 00:02:00.310 --> 00:02:00.320 align:start position:0% That plan is missing. 00:02:00.320 --> 00:02:02.310 align:start position:0% That plan is missing. People <00:02:00.432><c>coming </c><00:02:00.544><c>for </c><00:02:00.656><c>consultations </c><00:02:00.768><c>say </c><00:02:00.880><c>they </c><00:02:00.992><c>want </c><00:02:01.104><c>to </c><00:02:01.216><c>create </c><00:02:01.328><c>their </c><00:02:01.440><c>own </c><00:02:01.552><c>brands </c><00:02:01.664><c>and </c><00:02:01.776><c>products, </c><00:02:01.888><c>but </c><00:02:02.000><c>the</c> 00:02:02.310 --> 00:02:02.320 align:start position:0% People coming for consultations say they want to create their own brands and products, but the 00:02:02.320 --> 00:02:04.230 align:start position:0% People coming for consultations say they want to create their own brands and products, but the planning <00:02:02.730><c>is </c><00:02:03.140><c>missing. </c><00:02:03.550><c>They </c><00:02:03.960><c>say</c> 00:02:04.230 --> 00:02:04.240 align:start position:0% planning is missing. They say 00:02:04.240 --> 00:02:05.630 align:start position:0% planning is missing. They say there <00:02:04.549><c>is </c><00:02:04.858><c>a </c><00:02:05.167><c>plan. </c><00:02:05.476><c>They</c> 00:02:05.630 --> 00:02:05.640 align:start position:0% there is a plan. They 00:02:05.640 --> 00:02:07.469 align:start position:0% there is a plan. They think <00:02:05.935><c>they </c><00:02:06.230><c>are </c><00:02:06.525><c>doing </c><00:02:06.820><c>some </c><00:02:07.115><c>planning,</c> 00:02:07.469 --> 00:02:07.479 align:start position:0% think they are doing some planning, 00:02:07.479 --> 00:02:09.830 align:start position:0% think they are doing some planning, but <00:02:07.599><c>in </c><00:02:07.719><c>a </c><00:02:07.839><c>way, </c><00:02:07.959><c>it </c><00:02:08.079><c>doesn't </c><00:02:08.199><c>really </c><00:02:08.319><c>feel </c><00:02:08.439><c>like </c><00:02:08.559><c>planning; </c><00:02:08.679><c>it's </c><00:02:08.799><c>more </c><00:02:08.919><c>like </c><00:02:09.039><c>a </c><00:02:09.159><c>summer </c><00:02:09.279><c>event. </c><00:02:09.399><c>It </c><00:02:09.519><c>is</c> 00:02:09.830 --> 00:02:11.270 align:start position:0% but in a way, it doesn't really feel like planning; it's more like a summer event. It is 00:02:11.270 --> 00:02:11.280 align:start position:0% 00:02:11.280 --> 00:02:12.990 align:start position:0% fortunate <00:02:11.393><c>for </c><00:02:11.506><c>those </c><00:02:11.619><c>who </c><00:02:11.732><c>bring </c><00:02:11.845><c>something </c><00:02:11.958><c>organized </c><00:02:12.071><c>to </c><00:02:12.184><c>that </c><00:02:12.297><c>extent, </c><00:02:12.410><c>but </c><00:02:12.523><c>it </c><00:02:12.636><c>isn't </c><00:02:12.749><c>the</c> 00:02:12.990 --> 00:02:13.000 align:start position:0% fortunate for those who bring something organized to that extent, but it isn't the 00:02:13.000 --> 00:02:15.030 align:start position:0% fortunate for those who bring something organized to that extent, but it isn't the professional <00:02:13.860><c>cosmetics </c><00:02:14.720><c>brand</c> 00:02:15.030 --> 00:02:15.040 align:start position:0% professional cosmetics brand 00:02:15.040 --> 00:02:17.150 align:start position:0% professional cosmetics brand planning <00:02:15.170><c>I </c><00:02:15.300><c>mentioned. </c><00:02:15.430><c>You're </c><00:02:15.560><c>trying </c><00:02:15.690><c>to </c><00:02:15.820><c>come </c><00:02:15.950><c>up </c><00:02:16.080><c>with </c><00:02:16.210><c>ideas </c><00:02:16.340><c>that </c><00:02:16.470><c>ordinary </c><00:02:16.600><c>people </c><00:02:16.730><c>can </c><00:02:16.860><c>understand, </c><00:02:16.990><c>but</c> 00:02:17.150 --> 00:02:19.190 align:start position:0% planning I mentioned. You're trying to come up with ideas that ordinary people can understand, but 00:02:19.190 --> 00:02:19.200 align:start position:0% 00:02:19.200 --> 00:02:21.030 align:start position:0% that <00:02:19.619><c>level </c><00:02:20.038><c>doesn't </c><00:02:20.457><c>work </c><00:02:20.876><c>here</c> 00:02:21.030 --> 00:02:21.040 align:start position:0% that level doesn't work here 00:02:21.040 --> 00:02:22.710 align:start position:0% that level doesn't work here . <00:02:21.304><c>So, </c><00:02:21.568><c>of </c><00:02:21.832><c>course, </c><00:02:22.096><c>there </c><00:02:22.360><c>are</c> 00:02:22.710 --> 00:02:22.720 align:start position:0% . So, of course, there are 00:02:22.720 --> 00:02:24.390 align:start position:0% . So, of course, there are people <00:02:22.890><c>who </c><00:02:23.060><c>come </c><00:02:23.230><c>up </c><00:02:23.400><c>with </c><00:02:23.570><c>very </c><00:02:23.740><c>unique </c><00:02:23.910><c>ideas, </c><00:02:24.080><c>but</c> 00:02:24.390 --> 00:02:26.270 align:start position:0% people who come up with very unique ideas, but 00:02:26.270 --> 00:02:26.280 align:start position:0% 00:02:26.280 --> 00:02:28.830 align:start position:0% unless <00:02:26.487><c>they </c><00:02:26.694><c>bring </c><00:02:26.901><c>something </c><00:02:27.108><c>truly </c><00:02:27.315><c>groundbreaking, </c><00:02:27.522><c>most </c><00:02:27.729><c>of </c><00:02:27.936><c>them </c><00:02:28.143><c>are </c><00:02:28.350><c>just </c><00:02:28.557><c>ordinary</c> 00:02:28.830 --> 00:02:28.840 align:start position:0% unless they bring something truly groundbreaking, most of them are just ordinary 00:02:28.840 --> 00:02:31.150 align:start position:0% unless they bring something truly groundbreaking, most of them are just ordinary plans. <00:02:29.386><c>Now, </c><00:02:29.932><c>professional </c><00:02:30.478><c>cosmetic</c> 00:02:31.150 --> 00:02:31.160 align:start position:0% plans. Now, professional cosmetic 00:02:31.160 --> 00:02:32.990 align:start position:0% plans. Now, professional cosmetic brand <00:02:31.290><c>design </c><00:02:31.420><c>and </c><00:02:31.550><c>planning </c><00:02:31.680><c>need </c><00:02:31.810><c>to </c><00:02:31.940><c>be </c><00:02:32.070><c>accurately </c><00:02:32.200><c>incorporated, </c><00:02:32.330><c>but </c><00:02:32.460><c>since </c><00:02:32.590><c>you</c> 00:02:32.990 --> 00:02:33.000 align:start position:0% brand design and planning need to be accurately incorporated, but since you 00:02:33.000 --> 00:02:35.309 align:start position:0% brand design and planning need to be accurately incorporated, but since you naturally 00:02:35.309 --> 00:02:35.319 align:start position:0% naturally 00:02:35.319 --> 00:02:37.830 align:start position:0% naturally lack <00:02:35.622><c>experience </c><00:02:35.925><c>and </c><00:02:36.228><c>expertise </c><00:02:36.531><c>in </c><00:02:36.834><c>that </c><00:02:37.137><c>area, </c><00:02:37.440><c>you</c> 00:02:37.830 --> 00:02:37.840 align:start position:0% lack experience and expertise in that area, you 00:02:37.840 --> 00:02:39.750 align:start position:0% lack experience and expertise in that area, you cannot <00:02:37.936><c>do </c><00:02:38.032><c>it </c><00:02:38.128><c>yourself. </c><00:02:38.224><c>If </c><00:02:38.320><c>I </c><00:02:38.416><c>could </c><00:02:38.512><c>bring </c><00:02:38.608><c>even </c><00:02:38.704><c>those </c><00:02:38.800><c>things </c><00:02:38.896><c>perfectly </c><00:02:38.992><c>prepared </c><00:02:39.088><c>when </c><00:02:39.184><c>you </c><00:02:39.280><c>come, </c><00:02:39.376><c>you </c><00:02:39.472><c>would</c> 00:02:39.750 --> 00:02:41.309 align:start position:0% cannot do it yourself. If I could bring even those things perfectly prepared when you come, you would 00:02:41.309 --> 00:02:41.319 align:start position:0% 00:02:41.319 --> 00:02:42.630 align:start position:0% n't <00:02:41.519><c>need </c><00:02:41.719><c>to </c><00:02:41.919><c>come </c><00:02:42.119><c>to </c><00:02:42.319><c>me.</c> 00:02:42.630 --> 00:02:42.640 align:start position:0% n't need to come to me. 00:02:42.640 --> 00:02:44.190 align:start position:0% n't need to come to me. I'm <00:02:42.713><c>not </c><00:02:42.786><c>asking </c><00:02:42.859><c>for </c><00:02:42.932><c>that, </c><00:02:43.005><c>but </c><00:02:43.078><c>at </c><00:02:43.151><c>least </c><00:02:43.224><c>you </c><00:02:43.297><c>should </c><00:02:43.370><c>have </c><00:02:43.443><c>a </c><00:02:43.516><c>plan </c><00:02:43.589><c>for</c> 00:02:44.190 --> 00:02:44.200 align:start position:0% I'm not asking for that, but at least you should have a plan for 00:02:44.200 --> 00:02:45.710 align:start position:0% I'm not asking for that, but at least you should have a plan for what <00:02:44.490><c>you </c><00:02:44.780><c>intend </c><00:02:45.070><c>to </c><00:02:45.360><c>do</c> 00:02:45.710 --> 00:02:45.720 align:start position:0% what you intend to do 00:02:45.720 --> 00:02:46.110 align:start position:0% what you intend to do . 00:02:46.110 --> 00:02:46.120 align:start position:0% . 00:02:46.120 --> 00:02:48.430 align:start position:0% . Then, <00:02:46.411><c>how </c><00:02:46.702><c>can </c><00:02:46.993><c>I </c><00:02:47.284><c>get </c><00:02:47.575><c>some </c><00:02:47.866><c>unit </c><00:02:48.157><c>points</c> 00:02:48.430 --> 00:02:48.440 align:start position:0% Then, how can I get some unit points 00:02:48.440 --> 00:02:49.110 align:start position:0% Then, how can I get some unit points ? 00:02:49.110 --> 00:02:49.120 align:start position:0% ? 00:02:49.120 --> 00:02:52.110 align:start position:0% ? The <00:02:49.468><c>best </c><00:02:49.816><c>way </c><00:02:50.164><c>is </c><00:02:50.512><c>to </c><00:02:50.860><c>resolve </c><00:02:51.208><c>the </c><00:02:51.556><c>deficiency.</c> 00:02:52.110 --> 00:02:52.120 align:start position:0% The best way is to resolve the deficiency. 00:02:52.120 --> 00:02:54.030 align:start position:0% The best way is to resolve the deficiency. Consumers' <00:02:52.223><c>lack. </c><00:02:52.326><c>There </c><00:02:52.429><c>are </c><00:02:52.532><c>likely </c><00:02:52.635><c>deficiencies </c><00:02:52.738><c>that </c><00:02:52.841><c>consumers </c><00:02:52.944><c>currently </c><00:02:53.047><c>face </c><00:02:53.150><c>that </c><00:02:53.253><c>are </c><00:02:53.356><c>not</c> 00:02:54.030 --> 00:02:54.040 align:start position:0% Consumers' lack. There are likely deficiencies that consumers currently face that are not 00:02:54.040 --> 00:02:56.190 align:start position:0% Consumers' lack. There are likely deficiencies that consumers currently face that are not actually <00:02:54.779><c>being </c><00:02:55.518><c>resolved</c> 00:02:56.190 --> 00:02:56.200 align:start position:0% actually being resolved 00:02:56.200 --> 00:02:57.589 align:start position:0% actually being resolved . <00:02:56.295><c>Or, </c><00:02:56.390><c>it </c><00:02:56.485><c>resolves </c><00:02:56.580><c>a </c><00:02:56.675><c>deficiency </c><00:02:56.770><c>that </c><00:02:56.865><c>is </c><00:02:56.960><c>already </c><00:02:57.055><c>being </c><00:02:57.150><c>addressed </c><00:02:57.245><c>to </c><00:02:57.340><c>some </c><00:02:57.435><c>extent,</c> 00:02:57.589 --> 00:02:59.030 align:start position:0% . Or, it resolves a deficiency that is already being addressed to some extent, 00:02:59.030 --> 00:02:59.040 align:start position:0% 00:02:59.040 --> 00:03:01.030 align:start position:0% providing <00:02:59.320><c>a </c><00:02:59.600><c>more </c><00:02:59.880><c>definitive </c><00:03:00.160><c>solution. </c><00:03:00.440><c>Or, </c><00:03:00.720><c>it</c> 00:03:01.030 --> 00:03:01.040 align:start position:0% providing a more definitive solution. Or, it 00:03:01.040 --> 00:03:03.070 align:start position:0% providing a more definitive solution. Or, it is <00:03:01.230><c>a </c><00:03:01.420><c>deficiency </c><00:03:01.610><c>that </c><00:03:01.800><c>other </c><00:03:01.990><c>companies </c><00:03:02.180><c>are </c><00:03:02.370><c>addressing, </c><00:03:02.560><c>but</c> 00:03:03.070 --> 00:03:03.080 align:start position:0% is a deficiency that other companies are addressing, but 00:03:03.080 --> 00:03:04.949 align:start position:0% is a deficiency that other companies are addressing, but the <00:03:03.285><c>price </c><00:03:03.490><c>is </c><00:03:03.695><c>too </c><00:03:03.900><c>high </c><00:03:04.105><c>or </c><00:03:04.310><c>accessibility </c><00:03:04.515><c>is</c> 00:03:04.949 --> 00:03:04.959 align:start position:0% the price is too high or accessibility is 00:03:04.959 --> 00:03:06.750 align:start position:0% the price is too high or accessibility is difficult. <00:03:05.090><c>They </c><00:03:05.221><c>take </c><00:03:05.352><c>that </c><00:03:05.483><c>and </c><00:03:05.614><c>solve </c><00:03:05.745><c>it </c><00:03:05.876><c>at </c><00:03:06.007><c>a </c><00:03:06.138><c>very </c><00:03:06.269><c>low </c><00:03:06.400><c>price</c> 00:03:06.750 --> 00:03:06.760 align:start position:0% difficult. They take that and solve it at a very low price 00:03:06.760 --> 00:03:08.949 align:start position:0% difficult. They take that and solve it at a very low price . <00:03:07.046><c>That </c><00:03:07.332><c>is </c><00:03:07.618><c>also </c><00:03:07.904><c>ultimately </c><00:03:08.190><c>a </c><00:03:08.476><c>cost</c> 00:03:08.949 --> 00:03:08.959 align:start position:0% . That is also ultimately a cost 00:03:08.959 --> 00:03:10.550 align:start position:0% . That is also ultimately a cost deficit. <00:03:09.265><c>So, </c><00:03:09.571><c>it </c><00:03:09.877><c>means</c> 00:03:10.550 --> 00:03:10.560 align:start position:0% deficit. So, it means 00:03:10.560 --> 00:03:12.550 align:start position:0% deficit. So, it means identifying <00:03:10.748><c>the </c><00:03:10.936><c>problems </c><00:03:11.124><c>consumers </c><00:03:11.312><c>are </c><00:03:11.500><c>currently </c><00:03:11.688><c>writing </c><00:03:11.876><c>about</c> 00:03:12.550 --> 00:03:12.560 align:start position:0% identifying the problems consumers are currently writing about 00:03:12.560 --> 00:03:13.910 align:start position:0% identifying the problems consumers are currently writing about . <00:03:12.737><c>You </c><00:03:12.914><c>need </c><00:03:13.091><c>to </c><00:03:13.268><c>figure </c><00:03:13.445><c>that </c><00:03:13.622><c>out </c><00:03:13.799><c>accurately.</c> 00:03:13.910 --> 00:03:13.920 align:start position:0% . You need to figure that out accurately. 00:03:13.920 --> 00:03:15.509 align:start position:0% . You need to figure that out accurately. Consumers <00:03:14.102><c>are </c><00:03:14.284><c>currently </c><00:03:14.466><c>experiencing </c><00:03:14.648><c>a </c><00:03:14.830><c>problem, </c><00:03:15.012><c>and </c><00:03:15.194><c>while</c> 00:03:15.509 --> 00:03:17.910 align:start position:0% Consumers are currently experiencing a problem, and while 00:03:17.910 --> 00:03:17.920 align:start position:0% 00:03:17.920 --> 00:03:20.229 align:start position:0% there <00:03:18.063><c>is </c><00:03:18.206><c>no </c><00:03:18.349><c>service </c><00:03:18.492><c>in </c><00:03:18.635><c>the </c><00:03:18.778><c>world </c><00:03:18.921><c>that </c><00:03:19.064><c>can </c><00:03:19.207><c>perfectly </c><00:03:19.350><c>solve </c><00:03:19.493><c>it, </c><00:03:19.636><c>I</c> 00:03:20.229 --> 00:03:20.239 align:start position:0% there is no service in the world that can perfectly solve it, I 00:03:20.239 --> 00:03:21.869 align:start position:0% there is no service in the world that can perfectly solve it, I believe <00:03:20.444><c>I </c><00:03:20.649><c>can </c><00:03:20.854><c>resolve </c><00:03:21.059><c>it </c><00:03:21.264><c>using </c><00:03:21.469><c>this </c><00:03:21.674><c>method</c> 00:03:21.869 --> 00:03:21.879 align:start position:0% believe I can resolve it using this method 00:03:21.879 --> 00:03:23.670 align:start position:0% believe I can resolve it using this method . <00:03:22.209><c>Once </c><00:03:22.539><c>this </c><00:03:22.869><c>appears, </c><00:03:23.199><c>it</c> 00:03:23.670 --> 00:03:23.680 align:start position:0% . Once this appears, it 00:03:23.680 --> 00:03:25.589 align:start position:0% . Once this appears, it actually <00:03:23.820><c>feels </c><00:03:23.960><c>like </c><00:03:24.100><c>it's </c><00:03:24.240><c>practically </c><00:03:24.380><c>over. </c><00:03:24.520><c>It </c><00:03:24.660><c>could </c><00:03:24.800><c>be </c><00:03:24.940><c>various </c><00:03:25.080><c>things—it </c><00:03:25.220><c>could </c><00:03:25.360><c>be</c> 00:03:25.589 --> 00:03:25.599 align:start position:0% actually feels like it's practically over. It could be various things—it could be 00:03:25.599 --> 00:03:27.070 align:start position:0% actually feels like it's practically over. It could be various things—it could be the <00:03:25.932><c>price, </c><00:03:26.265><c>it </c><00:03:26.598><c>could</c> 00:03:27.070 --> 00:03:27.080 align:start position:0% the price, it could 00:03:27.080 --> 00:03:29.110 align:start position:0% the price, it could resolve <00:03:27.880><c>an </c><00:03:28.680><c>inconvenience,</c> 00:03:29.110 --> 00:03:29.120 align:start position:0% resolve an inconvenience, 00:03:29.120 --> 00:03:31.470 align:start position:0% resolve an inconvenience, or <00:03:29.360><c>it </c><00:03:29.600><c>could </c><00:03:29.840><c>add </c><00:03:30.080><c>an </c><00:03:30.320><c>emotional </c><00:03:30.560><c>touch, </c><00:03:30.800><c>and </c><00:03:31.040><c>so </c><00:03:31.280><c>on</c> 00:03:31.470 --> 00:03:31.480 align:start position:0% or it could add an emotional touch, and so on 00:03:31.480 --> 00:03:33.270 align:start position:0% or it could add an emotional touch, and so on . <00:03:31.800><c>There </c><00:03:32.120><c>are </c><00:03:32.440><c>many </c><00:03:32.760><c>possibilities.</c> 00:03:33.270 --> 00:03:33.280 align:start position:0% . There are many possibilities. 00:03:33.280 --> 00:03:35.070 align:start position:0% . There are many possibilities. There <00:03:33.543><c>are </c><00:03:33.806><c>various </c><00:03:34.069><c>deficiencies. </c><00:03:34.332><c>I </c><00:03:34.595><c>am</c> 00:03:35.070 --> 00:03:37.350 align:start position:0% There are various deficiencies. I am 00:03:37.350 --> 00:03:37.360 align:start position:0% 00:03:37.360 --> 00:03:38.750 align:start position:0% looking <00:03:37.480><c>for </c><00:03:37.600><c>what </c><00:03:37.720><c>kind </c><00:03:37.840><c>of </c><00:03:37.960><c>deficiencies </c><00:03:38.080><c>I </c><00:03:38.200><c>can </c><00:03:38.320><c>solve </c><00:03:38.440><c>for </c><00:03:38.560><c>consumers.</c> 00:03:38.750 --> 00:03:38.760 align:start position:0% looking for what kind of deficiencies I can solve for consumers. 00:03:38.760 --> 00:03:40.509 align:start position:0% looking for what kind of deficiencies I can solve for consumers. In <00:03:38.888><c>my </c><00:03:39.016><c>field. </c><00:03:39.144><c>In </c><00:03:39.272><c>the </c><00:03:39.400><c>field </c><00:03:39.528><c>I </c><00:03:39.656><c>am </c><00:03:39.784><c>good </c><00:03:39.912><c>at.</c> 00:03:40.509 --> 00:03:40.519 align:start position:0% In my field. In the field I am good at. 00:03:40.519 --> 00:03:42.509 align:start position:0% In my field. In the field I am good at. But <00:03:40.770><c>how </c><00:03:41.021><c>can </c><00:03:41.272><c>I </c><00:03:41.523><c>find </c><00:03:41.774><c>such </c><00:03:42.025><c>a </c><00:03:42.276><c>deficiency</c> 00:03:42.509 --> 00:03:42.519 align:start position:0% But how can I find such a deficiency 00:03:42.519 --> 00:03:43.030 align:start position:0% But how can I find such a deficiency ? <00:03:42.640><c>You</c> 00:03:43.030 --> 00:03:43.040 align:start position:0% ? You 00:03:43.040 --> 00:03:44.710 align:start position:0% ? You can <00:03:43.220><c>find </c><00:03:43.400><c>it </c><00:03:43.580><c>if </c><00:03:43.760><c>you </c><00:03:43.940><c>observe. </c><00:03:44.120><c>You </c><00:03:44.300><c>can </c><00:03:44.480><c>see</c> 00:03:44.710 --> 00:03:47.110 align:start position:0% can find it if you observe. You can see 00:03:47.110 --> 00:03:47.120 align:start position:0% 00:03:47.120 --> 00:03:48.390 align:start position:0% all <00:03:47.212><c>of </c><00:03:47.304><c>that </c><00:03:47.396><c>market </c><00:03:47.488><c>right </c><00:03:47.580><c>now </c><00:03:47.672><c>just </c><00:03:47.764><c>by </c><00:03:47.856><c>looking </c><00:03:47.948><c>at </c><00:03:48.040><c>it </c><00:03:48.132><c>on </c><00:03:48.224><c>the </c><00:03:48.316><c>web</c> 00:03:48.390 --> 00:03:48.400 align:start position:0% all of that market right now just by looking at it on the web 00:03:48.400 --> 00:03:50.190 align:start position:0% all of that market right now just by looking at it on the web . <00:03:48.659><c>I </c><00:03:48.918><c>thought, </c><00:03:49.177><c>"Ah, </c><00:03:49.436><c>these </c><00:03:49.695><c>kinds </c><00:03:49.954><c>of</c> 00:03:50.190 --> 00:03:50.200 align:start position:0% . I thought, "Ah, these kinds of 00:03:50.200 --> 00:03:51.949 align:start position:0% . I thought, "Ah, these kinds of products <00:03:50.460><c>must </c><00:03:50.720><c>have </c><00:03:50.980><c>these </c><00:03:51.240><c>kinds </c><00:03:51.500><c>of </c><00:03:51.760><c>deficiencies."</c> 00:03:51.949 --> 00:03:51.959 align:start position:0% products must have these kinds of deficiencies." 00:03:51.959 --> 00:03:53.589 align:start position:0% products must have these kinds of deficiencies." I <00:03:52.039><c>can </c><00:03:52.119><c>see </c><00:03:52.199><c>everything. </c><00:03:52.279><c>You </c><00:03:52.359><c>can </c><00:03:52.439><c>roughly </c><00:03:52.519><c>see </c><00:03:52.599><c>things </c><00:03:52.679><c>like, </c><00:03:52.759><c>"If </c><00:03:52.839><c>I </c><00:03:52.919><c>take </c><00:03:52.999><c>this </c><00:03:53.079><c>and </c><00:03:53.159><c>solve </c><00:03:53.239><c>it </c><00:03:53.319><c>a </c><00:03:53.399><c>bit </c><00:03:53.479><c>more,</c> 00:03:53.589 --> 00:03:53.599 align:start position:0% I can see everything. You can roughly see things like, "If I take this and solve it a bit more, 00:03:53.599 --> 00:03:55.069 align:start position:0% I can see everything. You can roughly see things like, "If I take this and solve it a bit more, it <00:03:54.640><c>will</c> 00:03:55.069 --> 00:03:55.079 align:start position:0% it will 00:03:55.079 --> 00:03:56.589 align:start position:0% it will become <00:03:56.120><c>marketable."</c> 00:03:56.589 --> 00:03:56.599 align:start position:0% become marketable." 00:03:56.599 --> 00:03:59.350 align:start position:0% become marketable." But <00:03:56.830><c>actually, </c><00:03:57.061><c>there </c><00:03:57.292><c>is </c><00:03:57.523><c>the </c><00:03:57.754><c>functional </c><00:03:57.985><c>aspect, </c><00:03:58.216><c>you </c><00:03:58.447><c>know. </c><00:03:58.678><c>Are</c> 00:03:59.350 --> 00:04:01.470 align:start position:0% But actually, there is the functional aspect, you know. Are 00:04:01.470 --> 00:04:01.480 align:start position:0% 00:04:01.480 --> 00:04:02.470 align:start position:0% n't <00:04:01.523><c>there </c><00:04:01.566><c>already </c><00:04:01.609><c>too </c><00:04:01.652><c>many </c><00:04:01.695><c>products </c><00:04:01.738><c>that </c><00:04:01.781><c>solve </c><00:04:01.824><c>the </c><00:04:01.867><c>problem </c><00:04:01.910><c>with </c><00:04:01.953><c>that? </c><00:04:01.996><c>There </c><00:04:02.039><c>are</c> 00:04:02.470 --> 00:04:02.480 align:start position:0% n't there already too many products that solve the problem with that? There are 00:04:02.480 --> 00:04:04.190 align:start position:0% n't there already too many products that solve the problem with that? There are also <00:04:02.657><c>many </c><00:04:02.834><c>products </c><00:04:03.011><c>that </c><00:04:03.188><c>functionally </c><00:04:03.365><c>solve </c><00:04:03.542><c>that </c><00:04:03.719><c>problem</c> 00:04:04.190 --> 00:04:04.200 align:start position:0% also many products that functionally solve that problem 00:04:04.200 --> 00:04:05.589 align:start position:0% also many products that functionally solve that problem . <00:04:04.759><c>But </c><00:04:05.318><c>to</c> 00:04:05.589 --> 00:04:05.599 align:start position:0% . But to 00:04:05.599 --> 00:04:07.830 align:start position:0% . But to functionally <00:04:05.762><c>solve </c><00:04:05.925><c>that </c><00:04:06.088><c>in </c><00:04:06.251><c>the </c><00:04:06.414><c>cosmetics </c><00:04:06.577><c>industry, </c><00:04:06.740><c>you </c><00:04:06.903><c>have </c><00:04:07.066><c>to </c><00:04:07.229><c>go </c><00:04:07.392><c>into </c><00:04:07.555><c>a </c><00:04:07.718><c>much</c> 00:04:07.830 --> 00:04:07.840 align:start position:0% functionally solve that in the cosmetics industry, you have to go into a much 00:04:07.840 --> 00:04:10.270 align:start position:0% functionally solve that in the cosmetics industry, you have to go into a much more <00:04:08.193><c>specialized </c><00:04:08.546><c>field </c><00:04:08.899><c>of </c><00:04:09.252><c>research </c><00:04:09.605><c>and </c><00:04:09.958><c>development</c> 00:04:10.270 --> 00:04:10.280 align:start position:0% more specialized field of research and development 00:04:10.280 --> 00:04:13.149 align:start position:0% more specialized field of research and development . <00:04:10.520><c>It’s </c><00:04:10.760><c>not </c><00:04:11.000><c>that </c><00:04:11.240><c>doing </c><00:04:11.480><c>it </c><00:04:11.720><c>is </c><00:04:11.960><c>wrong, </c><00:04:12.200><c>but </c><00:04:12.440><c>rather </c><00:04:12.680><c>that</c> 00:04:13.149 --> 00:04:14.990 align:start position:0% . It’s not that doing it is wrong, but rather that 00:04:14.990 --> 00:04:15.000 align:start position:0% 00:04:15.000 --> 00:04:16.749 align:start position:0% such <00:04:16.199><c>things</c> 00:04:16.749 --> 00:04:16.759 align:start position:0% such things 00:04:16.759 --> 00:04:18.870 align:start position:0% such things are <00:04:16.889><c>much </c><00:04:17.019><c>more </c><00:04:17.149><c>effective </c><00:04:17.279><c>when </c><00:04:17.409><c>done </c><00:04:17.539><c>by </c><00:04:17.669><c>a </c><00:04:17.799><c>more </c><00:04:17.929><c>professional </c><00:04:18.059><c>company. </c><00:04:18.189><c>For</c> 00:04:18.870 --> 00:04:18.880 align:start position:0% are much more effective when done by a more professional company. For 00:04:18.880 --> 00:04:20.189 align:start position:0% are much more effective when done by a more professional company. For example, <00:04:19.200><c>when </c><00:04:19.520><c>major </c><00:04:19.840><c>domestic</c> 00:04:20.189 --> 00:04:20.199 align:start position:0% example, when major domestic 00:04:20.199 --> 00:04:22.510 align:start position:0% example, when major domestic cosmetics <00:04:20.865><c>conglomerates </c><00:04:21.531><c>or </c><00:04:22.197><c>pharmaceutical</c> 00:04:22.510 --> 00:04:22.520 align:start position:0% cosmetics conglomerates or pharmaceutical 00:04:22.520 --> 00:04:24.469 align:start position:0% cosmetics conglomerates or pharmaceutical companies <00:04:23.219><c>do </c><00:04:23.918><c>something,</c> 00:04:24.469 --> 00:04:24.479 align:start position:0% companies do something, 00:04:24.479 --> 00:04:25.830 align:start position:0% companies do something, consumers <00:04:24.719><c>trust </c><00:04:24.959><c>them, </c><00:04:25.199><c>don't </c><00:04:25.439><c>they?</c> 00:04:25.830 --> 00:04:28.110 align:start position:0% consumers trust them, don't they? 00:04:28.110 --> 00:04:28.120 align:start position:0% 00:04:28.120 --> 00:04:29.629 align:start position:0% Regarding <00:04:28.209><c>the </c><00:04:28.298><c>research </c><00:04:28.387><c>and </c><00:04:28.476><c>development </c><00:04:28.565><c>of </c><00:04:28.654><c>such </c><00:04:28.743><c>functional </c><00:04:28.832><c>things. </c><00:04:28.921><c>But </c><00:04:29.010><c>for </c><00:04:29.099><c>example, </c><00:04:29.188><c>if </c><00:04:29.277><c>a</c> 00:04:29.629 --> 00:04:29.639 align:start position:0% Regarding the research and development of such functional things. But for example, if a 00:04:29.639 --> 00:04:31.909 align:start position:0% Regarding the research and development of such functional things. But for example, if a complete 00:04:31.909 --> 00:04:31.919 align:start position:0% complete 00:04:31.919 --> 00:04:33.629 align:start position:0% complete individual <00:04:32.053><c>with </c><00:04:32.187><c>no </c><00:04:32.321><c>experience </c><00:04:32.455><c>suddenly </c><00:04:32.589><c>appears </c><00:04:32.723><c>saying, </c><00:04:32.857><c>"I </c><00:04:32.991><c>will </c><00:04:33.125><c>solve </c><00:04:33.259><c>this," </c><00:04:33.393><c>the</c> 00:04:33.629 --> 00:04:33.639 align:start position:0% individual with no experience suddenly appears saying, "I will solve this," the 00:04:33.639 --> 00:04:35.110 align:start position:0% individual with no experience suddenly appears saying, "I will solve this," the credibility 00:04:35.110 --> 00:04:35.120 align:start position:0% credibility 00:04:35.120 --> 00:04:37.029 align:start position:0% credibility drops <00:04:35.305><c>significantly. </c><00:04:35.490><c>They </c><00:04:35.675><c>say </c><00:04:35.860><c>they </c><00:04:36.045><c>actually </c><00:04:36.230><c>made </c><00:04:36.415><c>it. </c><00:04:36.600><c>I'm</c> 00:04:37.029 --> 00:04:38.350 align:start position:0% drops significantly. They say they actually made it. I'm 00:04:38.350 --> 00:04:38.360 align:start position:0% 00:04:38.360 --> 00:04:40.189 align:start position:0% not <00:04:38.440><c>sure </c><00:04:38.520><c>if </c><00:04:38.600><c>it </c><00:04:38.680><c>can </c><00:04:38.760><c>show </c><00:04:38.840><c>a </c><00:04:38.920><c>complete </c><00:04:39.000><c>effect, </c><00:04:39.080><c>but </c><00:04:39.160><c>that </c><00:04:39.240><c>isn't </c><00:04:39.320><c>the </c><00:04:39.400><c>case. </c><00:04:39.480><c>So, </c><00:04:39.560><c>rather </c><00:04:39.640><c>than </c><00:04:39.720><c>that, </c><00:04:39.800><c>it </c><00:04:39.880><c>is</c> 00:04:40.189 --> 00:04:42.270 align:start position:0% not sure if it can show a complete effect, but that isn't the case. So, rather than that, it is 00:04:42.270 --> 00:04:44.070 align:start position:0% 00:04:44.070 --> 00:04:46.469 align:start position:0% 00:04:46.469 --> 00:04:46.479 align:start position:0% 00:04:46.479 --> 00:04:48.029 align:start position:0% faster <00:04:46.525><c>to </c><00:04:46.571><c>find </c><00:04:46.617><c>solutions </c><00:04:46.663><c>to </c><00:04:46.709><c>deficiencies </c><00:04:46.755><c>based </c><00:04:46.801><c>on </c><00:04:46.847><c>ideas </c><00:04:46.893><c>or </c><00:04:46.939><c>in </c><00:04:46.985><c>fields </c><00:04:47.031><c>outside </c><00:04:47.077><c>of </c><00:04:47.123><c>research </c><00:04:47.169><c>and </c><00:04:47.215><c>development. </c><00:04:47.261><c>It’s </c><00:04:47.307><c>not </c><00:04:47.353><c>that </c><00:04:47.399><c>it </c><00:04:47.445><c>can’t </c><00:04:47.491><c>be </c><00:04:47.537><c>done, </c><00:04:47.583><c>but</c> 00:04:48.029 --> 00:04:48.039 align:start position:0% faster to find solutions to deficiencies based on ideas or in fields outside of research and development. It’s not that it can’t be done, but 00:04:48.039 --> 00:04:50.510 align:start position:0% faster to find solutions to deficiencies based on ideas or in fields outside of research and development. It’s not that it can’t be done, but the <00:04:48.256><c>probability </c><00:04:48.473><c>is </c><00:04:48.690><c>lower. </c><00:04:48.907><c>You </c><00:04:49.124><c>can </c><00:04:49.341><c>actually </c><00:04:49.558><c>just</c> 00:04:50.510 --> 00:04:52.950 align:start position:0% the probability is lower. You can actually just 00:04:52.950 --> 00:04:52.960 align:start position:0% 00:04:52.960 --> 00:04:54.510 align:start position:0% try <00:04:53.050><c>to </c><00:04:53.140><c>find </c><00:04:53.230><c>out </c><00:04:53.320><c>what </c><00:04:53.410><c>kind </c><00:04:53.500><c>of </c><00:04:53.590><c>deficiencies </c><00:04:53.680><c>you </c><00:04:53.770><c>might </c><00:04:53.860><c>have </c><00:04:53.950><c>right </c><00:04:54.040><c>now. </c><00:04:54.130><c>For </c><00:04:54.220><c>example, </c><00:04:54.310><c>I'm</c> 00:04:54.510 --> 00:04:57.070 align:start position:0% try to find out what kind of deficiencies you might have right now. For example, I'm 00:04:57.070 --> 00:04:57.080 align:start position:0% 00:04:57.080 --> 00:04:58.310 align:start position:0% not <00:04:57.166><c>saying </c><00:04:57.252><c>that </c><00:04:57.338><c>I </c><00:04:57.424><c>am </c><00:04:57.510><c>like </c><00:04:57.596><c>that. </c><00:04:57.682><c>I </c><00:04:57.768><c>was </c><00:04:57.854><c>just </c><00:04:57.940><c>giving </c><00:04:58.026><c>you </c><00:04:58.112><c>an </c><00:04:58.198><c>example.</c> 00:04:58.310 --> 00:04:58.320 align:start position:0% not saying that I am like that. I was just giving you an example. 00:04:58.320 --> 00:05:00.350 align:start position:0% not saying that I am like that. I was just giving you an example. I <00:04:58.493><c>have </c><00:04:58.666><c>to </c><00:04:58.839><c>take </c><00:04:59.012><c>a </c><00:04:59.185><c>shower </c><00:04:59.358><c>in </c><00:04:59.531><c>the </c><00:04:59.704><c>morning </c><00:04:59.877><c>and</c> 00:05:00.350 --> 00:05:00.360 align:start position:0% I have to take a shower in the morning and 00:05:00.360 --> 00:05:02.270 align:start position:0% I have to take a shower in the morning and apply <00:05:00.569><c>something </c><00:05:00.778><c>in </c><00:05:00.987><c>three </c><00:05:01.196><c>steps. </c><00:05:01.405><c>But </c><00:05:01.614><c>it </c><00:05:01.823><c>would </c><00:05:02.032><c>be</c> 00:05:02.270 --> 00:05:04.469 align:start position:0% apply something in three steps. But it would be 00:05:04.469 --> 00:05:04.479 align:start position:0% 00:05:04.479 --> 00:05:05.469 align:start position:0% great <00:05:04.535><c>if </c><00:05:04.591><c>there </c><00:05:04.647><c>was </c><00:05:04.703><c>something </c><00:05:04.759><c>that </c><00:05:04.815><c>combined </c><00:05:04.871><c>those </c><00:05:04.927><c>into </c><00:05:04.983><c>one. </c><00:05:05.039><c>hmm.</c> 00:05:05.469 --> 00:05:05.479 align:start position:0% great if there was something that combined those into one. hmm. 00:05:05.479 --> 00:05:07.550 align:start position:0% great if there was something that combined those into one. hmm. Oriwonseong. <00:05:05.775><c>That </c><00:05:06.071><c>must </c><00:05:06.367><c>have </c><00:05:06.663><c>been </c><00:05:06.959><c>the</c> 00:05:07.550 --> 00:05:07.560 align:start position:0% Oriwonseong. That must have been the 00:05:07.560 --> 00:05:09.230 align:start position:0% Oriwonseong. That must have been the beginning <00:05:07.726><c>of </c><00:05:07.892><c>how </c><00:05:08.058><c>Oriwon </c><00:05:08.224><c>was </c><00:05:08.390><c>made, </c><00:05:08.556><c>right?</c> 00:05:09.230 --> 00:05:09.240 align:start position:0% beginning of how Oriwon was made, right? 00:05:09.240 --> 00:05:11.990 align:start position:0% beginning of how Oriwon was made, right? That <00:05:09.580><c>resolved </c><00:05:09.920><c>my </c><00:05:10.260><c>discomfort </c><00:05:10.600><c>and </c><00:05:10.940><c>lack, </c><00:05:11.280><c>did</c> 00:05:11.990 --> 00:05:12.000 align:start position:0% That resolved my discomfort and lack, did 00:05:12.000 --> 00:05:14.070 align:start position:0% That resolved my discomfort and lack, did n't <00:05:12.351><c>it? </c><00:05:12.702><c>I'm </c><00:05:13.053><c>telling </c><00:05:13.404><c>you </c><00:05:13.755><c>to</c> 00:05:14.070 --> 00:05:14.080 align:start position:0% n't it? I'm telling you to 00:05:14.080 --> 00:05:14.870 align:start position:0% n't it? I'm telling you to find <00:05:14.159><c>things </c><00:05:14.238><c>like </c><00:05:14.317><c>these. </c><00:05:14.396><c>Are </c><00:05:14.475><c>you</c> 00:05:14.870 --> 00:05:14.880 align:start position:0% find things like these. Are you 00:05:14.880 --> 00:05:17.270 align:start position:0% find things like these. Are you helping <00:05:15.186><c>me </c><00:05:15.492><c>start </c><00:05:15.798><c>by </c><00:05:16.104><c>identifying </c><00:05:16.410><c>such </c><00:05:16.716><c>deficiencies</c> 00:05:17.270 --> 00:05:17.280 align:start position:0% helping me start by identifying such deficiencies 00:05:17.280 --> 00:05:18.110 align:start position:0% helping me start by identifying such deficiencies ? <00:05:17.350><c>What </c><00:05:17.420><c>about </c><00:05:17.490><c>the </c><00:05:17.560><c>CEO?</c> 00:05:18.110 --> 00:05:18.120 align:start position:0% ? What about the CEO? 00:05:18.120 --> 00:05:20.749 align:start position:0% ? What about the CEO? sure. <00:05:18.375><c>We </c><00:05:18.630><c>take </c><00:05:18.885><c>things </c><00:05:19.140><c>like </c><00:05:19.395><c>that </c><00:05:19.650><c>and </c><00:05:19.905><c>analyze </c><00:05:20.160><c>and</c> 00:05:20.749 --> 00:05:20.759 align:start position:0% sure. We take things like that and analyze and 00:05:20.759 --> 00:05:22.909 align:start position:0% sure. We take things like that and analyze and design <00:05:20.984><c>them </c><00:05:21.209><c>together. </c><00:05:21.434><c>And </c><00:05:21.659><c>shall </c><00:05:21.884><c>we </c><00:05:22.109><c>look </c><00:05:22.334><c>at </c><00:05:22.559><c>another</c> 00:05:22.909 --> 00:05:22.919 align:start position:0% design them together. And shall we look at another 00:05:22.919 --> 00:05:25.390 align:start position:0% design them together. And shall we look at another example <00:05:23.439><c>regarding </c><00:05:23.959><c>price? </c><00:05:24.479><c>I</c> 00:05:25.390 --> 00:05:25.400 align:start position:0% example regarding price? I 00:05:25.400 --> 00:05:27.590 align:start position:0% example regarding price? I really <00:05:25.552><c>like </c><00:05:25.704><c>this </c><00:05:25.856><c>toner. </c><00:05:26.008><c>It's </c><00:05:26.160><c>good, </c><00:05:26.312><c>but </c><00:05:26.464><c>I'm </c><00:05:26.616><c>a </c><00:05:26.768><c>student </c><00:05:26.920><c>right </c><00:05:27.072><c>now</c> 00:05:27.590 --> 00:05:27.600 align:start position:0% really like this toner. It's good, but I'm a student right now 00:05:27.600 --> 00:05:29.430 align:start position:0% really like this toner. It's good, but I'm a student right now and <00:05:27.755><c>my </c><00:05:27.910><c>allowance </c><00:05:28.065><c>isn't </c><00:05:28.220><c>that </c><00:05:28.375><c>great, </c><00:05:28.530><c>so </c><00:05:28.685><c>I </c><00:05:28.840><c>need </c><00:05:28.995><c>to</c> 00:05:29.430 --> 00:05:29.440 align:start position:0% and my allowance isn't that great, so I need to 00:05:29.440 --> 00:05:31.309 align:start position:0% and my allowance isn't that great, so I need to use <00:05:29.830><c>this </c><00:05:30.220><c>often, </c><00:05:30.610><c>but </c><00:05:31.000><c>it's</c> 00:05:31.309 --> 00:05:31.319 align:start position:0% use this often, but it's 00:05:31.319 --> 00:05:33.350 align:start position:0% use this often, but it's too <00:05:31.479><c>expensive </c><00:05:31.639><c>for </c><00:05:31.799><c>me </c><00:05:31.959><c>to </c><00:05:32.119><c>use. </c><00:05:32.279><c>Then </c><00:05:32.439><c>that </c><00:05:32.599><c>is </c><00:05:32.759><c>a</c> 00:05:33.350 --> 00:05:33.360 align:start position:0% too expensive for me to use. Then that is a 00:05:33.360 --> 00:05:35.150 align:start position:0% too expensive for me to use. Then that is a deficiency. <00:05:33.671><c>Price </c><00:05:33.982><c>deficiency. </c><00:05:34.293><c>Then, </c><00:05:34.604><c>no </c><00:05:34.915><c>matter</c> 00:05:35.150 --> 00:05:35.160 align:start position:0% deficiency. Price deficiency. Then, no matter 00:05:35.160 --> 00:05:37.070 align:start position:0% deficiency. Price deficiency. Then, no matter what, <00:05:35.440><c>whether </c><00:05:35.720><c>I </c><00:05:36.000><c>leave </c><00:05:36.280><c>a </c><00:05:36.560><c>small </c><00:05:36.840><c>margin,</c> 00:05:37.070 --> 00:05:37.080 align:start position:0% what, whether I leave a small margin, 00:05:37.080 --> 00:05:38.830 align:start position:0% what, whether I leave a small margin, switch <00:05:37.228><c>to </c><00:05:37.376><c>a </c><00:05:37.524><c>direct </c><00:05:37.672><c>deposit </c><00:05:37.820><c>system, </c><00:05:37.968><c>or </c><00:05:38.116><c>do </c><00:05:38.264><c>whatever </c><00:05:38.412><c>it </c><00:05:38.560><c>takes,</c> 00:05:38.830 --> 00:05:38.840 align:start position:0% switch to a direct deposit system, or do whatever it takes, 00:05:38.840 --> 00:05:40.670 align:start position:0% switch to a direct deposit system, or do whatever it takes, I <00:05:39.062><c>will </c><00:05:39.284><c>make </c><00:05:39.506><c>this </c><00:05:39.728><c>really </c><00:05:39.950><c>cheap </c><00:05:40.172><c>for </c><00:05:40.394><c>you</c> 00:05:40.670 --> 00:05:40.680 align:start position:0% I will make this really cheap for you 00:05:40.680 --> 00:05:41.990 align:start position:0% I will make this really cheap for you . <00:05:40.919><c>That </c><00:05:41.158><c>kind </c><00:05:41.397><c>of </c><00:05:41.636><c>thing</c> 00:05:41.990 --> 00:05:42.000 align:start position:0% . That kind of thing 00:05:42.000 --> 00:05:43.550 align:start position:0% . That kind of thing needs <00:05:42.096><c>to </c><00:05:42.192><c>be </c><00:05:42.288><c>resolved </c><00:05:42.384><c>by </c><00:05:42.480><c>the </c><00:05:42.576><c>lack. </c><00:05:42.672><c>That </c><00:05:42.768><c>is </c><00:05:42.864><c>why </c><00:05:42.960><c>Daiso</c> 00:05:43.550 --> 00:05:43.560 align:start position:0% needs to be resolved by the lack. That is why Daiso 00:05:43.560 --> 00:05:45.390 align:start position:0% needs to be resolved by the lack. That is why Daiso cosmetics <00:05:43.887><c>are </c><00:05:44.214><c>so </c><00:05:44.541><c>popular </c><00:05:44.868><c>these </c><00:05:45.195><c>days</c> 00:05:45.390 --> 00:05:45.400 align:start position:0% cosmetics are so popular these days 00:05:45.400 --> 00:05:45.830 align:start position:0% cosmetics are so popular these days . 00:05:45.830 --> 00:05:45.840 align:start position:0% . 00:05:45.840 --> 00:05:48.070 align:start position:0% . Daiso <00:05:47.639><c>cosmetics</c> 00:05:48.070 --> 00:05:48.080 align:start position:0% Daiso cosmetics 00:05:48.080 --> 00:05:49.790 align:start position:0% Daiso cosmetics captured <00:05:48.203><c>the </c><00:05:48.326><c>consumers' </c><00:05:48.449><c>USBs. </c><00:05:48.572><c>You </c><00:05:48.695><c>know </c><00:05:48.818><c>how </c><00:05:48.941><c>you </c><00:05:49.064><c>make </c><00:05:49.187><c>cosmetics </c><00:05:49.310><c>for</c> 00:05:49.790 --> 00:05:49.800 align:start position:0% captured the consumers' USBs. You know how you make cosmetics for 00:05:49.800 --> 00:05:51.029 align:start position:0% captured the consumers' USBs. You know how you make cosmetics for almost <00:05:49.969><c>3,000 </c><00:05:50.138><c>to </c><00:05:50.307><c>5,000 </c><00:05:50.476><c>won</c> 00:05:51.029 --> 00:05:51.039 align:start position:0% almost 3,000 to 5,000 won 00:05:51.039 --> 00:05:52.430 align:start position:0% almost 3,000 to 5,000 won . <00:05:51.154><c>At </c><00:05:51.269><c>most, </c><00:05:51.384><c>the </c><00:05:51.499><c>price </c><00:05:51.614><c>is </c><00:05:51.729><c>no </c><00:05:51.844><c>more </c><00:05:51.959><c>than</c> 00:05:52.430 --> 00:05:52.440 align:start position:0% . At most, the price is no more than 00:05:52.440 --> 00:05:54.430 align:start position:0% . At most, the price is no more than 5,000 <00:05:54.039><c>won.</c> 00:05:54.430 --> 00:05:54.440 align:start position:0% 5,000 won. 00:05:54.440 --> 00:05:56.309 align:start position:0% 5,000 won. However, <00:05:54.860><c>contrary </c><00:05:55.280><c>to </c><00:05:55.700><c>expectations, </c><00:05:56.120><c>the</c> 00:05:56.309 --> 00:05:57.790 align:start position:0% However, contrary to expectations, the 00:05:57.790 --> 00:05:57.800 align:start position:0% 00:05:57.800 --> 00:05:59.350 align:start position:0% consumer's 00:05:59.350 --> 00:05:59.360 align:start position:0% consumer's 00:05:59.360 --> 00:06:01.150 align:start position:0% consumer's lack <00:05:59.458><c>of </c><00:05:59.556><c>high-quality </c><00:05:59.654><c>cosmetics </c><00:05:59.752><c>was </c><00:05:59.850><c>resolved </c><00:05:59.948><c>by </c><00:06:00.046><c>producing </c><00:06:00.144><c>them </c><00:06:00.242><c>within </c><00:06:00.340><c>that </c><00:06:00.438><c>environment. </c><00:06:00.536><c>So, </c><00:06:00.634><c>students</c> 00:06:01.150 --> 00:06:02.590 align:start position:0% lack of high-quality cosmetics was resolved by producing them within that environment. So, students 00:06:02.590 --> 00:06:02.600 align:start position:0% 00:06:02.600 --> 00:06:04.070 align:start position:0% buy <00:06:02.687><c>a </c><00:06:02.774><c>lot </c><00:06:02.861><c>of </c><00:06:02.948><c>cosmetics </c><00:06:03.035><c>at </c><00:06:03.122><c>Daiso. </c><00:06:03.209><c>That's </c><00:06:03.296><c>why </c><00:06:03.383><c>Daiso </c><00:06:03.470><c>cosmetics </c><00:06:03.557><c>have</c> 00:06:04.070 --> 00:06:04.080 align:start position:0% buy a lot of cosmetics at Daiso. That's why Daiso cosmetics have 00:06:04.080 --> 00:06:05.870 align:start position:0% buy a lot of cosmetics at Daiso. That's why Daiso cosmetics have gotten <00:06:04.250><c>so </c><00:06:04.420><c>big. </c><00:06:04.590><c>Look. </c><00:06:04.760><c>Since </c><00:06:04.930><c>it </c><00:06:05.100><c>solves </c><00:06:05.270><c>this </c><00:06:05.440><c>deficiency,</c> 00:06:05.870 --> 00:06:05.880 align:start position:0% gotten so big. Look. Since it solves this deficiency, 00:06:05.880 --> 00:06:07.749 align:start position:0% gotten so big. Look. Since it solves this deficiency, that <00:06:06.160><c>market </c><00:06:06.440><c>grows. </c><00:06:06.720><c>It's </c><00:06:07.000><c>the</c> 00:06:07.749 --> 00:06:07.759 align:start position:0% that market grows. It's the 00:06:07.759 --> 00:06:08.629 align:start position:0% that market grows. It's the same <00:06:08.080><c>thing.</c> 00:06:08.629 --> 00:06:08.639 align:start position:0% same thing. 00:06:08.639 --> 00:06:11.230 align:start position:0% same thing. If <00:06:08.807><c>I </c><00:06:08.975><c>do </c><00:06:09.143><c>not </c><00:06:09.311><c>create </c><00:06:09.479><c>a </c><00:06:09.647><c>product </c><00:06:09.815><c>that </c><00:06:09.983><c>addresses </c><00:06:10.151><c>these </c><00:06:10.319><c>consumer </c><00:06:10.487><c>deficiencies </c><00:06:10.655><c>or </c><00:06:10.823><c>my </c><00:06:10.991><c>own</c> 00:06:11.230 --> 00:06:11.240 align:start position:0% If I do not create a product that addresses these consumer deficiencies or my own 00:06:11.240 --> 00:06:14.110 align:start position:0% If I do not create a product that addresses these consumer deficiencies or my own needs, 00:06:14.110 --> 00:06:14.120 align:start position:0% needs, 00:06:14.120 --> 00:06:15.990 align:start position:0% needs, what <00:06:14.400><c>kind </c><00:06:14.680><c>of </c><00:06:14.960><c>difficulties </c><00:06:15.240><c>might </c><00:06:15.520><c>I </c><00:06:15.800><c>face</c> 00:06:15.990 --> 00:06:16.000 align:start position:0% what kind of difficulties might I face 00:06:16.000 --> 00:06:16.390 align:start position:0% what kind of difficulties might I face ? It's 00:06:16.390 --> 00:06:16.400 align:start position:0% ? It's 00:06:16.400 --> 00:06:18.270 align:start position:0% ? It's not <00:06:16.628><c>competitive. </c><00:06:16.856><c>Since </c><00:06:17.084><c>it </c><00:06:17.312><c>lacks </c><00:06:17.540><c>competitiveness, </c><00:06:17.768><c>trying </c><00:06:17.996><c>to</c> 00:06:18.270 --> 00:06:18.280 align:start position:0% not competitive. Since it lacks competitiveness, trying to 00:06:18.280 --> 00:06:20.189 align:start position:0% not competitive. Since it lacks competitiveness, trying to brand <00:06:18.474><c>it </c><00:06:18.668><c>to </c><00:06:18.862><c>make </c><00:06:19.056><c>it </c><00:06:19.250><c>competitive </c><00:06:19.444><c>ends </c><00:06:19.638><c>up</c> 00:06:20.189 --> 00:06:20.199 align:start position:0% brand it to make it competitive ends up 00:06:20.199 --> 00:06:21.870 align:start position:0% brand it to make it competitive ends up costing <00:06:20.415><c>a </c><00:06:20.631><c>fortune </c><00:06:20.847><c>in </c><00:06:21.063><c>advertising. </c><00:06:21.279><c>You</c> 00:06:21.870 --> 00:06:21.880 align:start position:0% costing a fortune in advertising. You 00:06:21.880 --> 00:06:24.270 align:start position:0% costing a fortune in advertising. You pour <00:06:22.171><c>money </c><00:06:22.462><c>into </c><00:06:22.753><c>advertising, </c><00:06:23.044><c>get </c><00:06:23.335><c>stressed </c><00:06:23.626><c>out, </c><00:06:23.917><c>and</c> 00:06:24.270 --> 00:06:24.280 align:start position:0% pour money into advertising, get stressed out, and 00:06:24.280 --> 00:06:26.309 align:start position:0% pour money into advertising, get stressed out, and nothing <00:06:26.080><c>sells.</c> 00:06:26.309 --> 00:06:26.319 align:start position:0% nothing sells. 00:06:26.319 --> 00:06:28.430 align:start position:0% nothing sells. Even <00:06:26.431><c>though </c><00:06:26.543><c>you </c><00:06:26.655><c>burned </c><00:06:26.767><c>through </c><00:06:26.879><c>a </c><00:06:26.991><c>ton </c><00:06:27.103><c>of </c><00:06:27.215><c>money </c><00:06:27.327><c>on </c><00:06:27.439><c>ads, </c><00:06:27.551><c>there's </c><00:06:27.663><c>hardly </c><00:06:27.775><c>any </c><00:06:27.887><c>response. </c><00:06:27.999><c>As </c><00:06:28.111><c>a</c> 00:06:28.430 --> 00:06:28.440 align:start position:0% Even though you burned through a ton of money on ads, there's hardly any response. As a 00:06:28.440 --> 00:06:29.550 align:start position:0% Even though you burned through a ton of money on ads, there's hardly any response. As a result, <00:06:28.650><c>you </c><00:06:28.860><c>end </c><00:06:29.070><c>up </c><00:06:29.280><c>being</c> 00:06:29.550 --> 00:06:29.560 align:start position:0% result, you end up being 00:06:29.560 --> 00:06:32.629 align:start position:0% result, you end up being tossed <00:06:29.779><c>around </c><00:06:29.998><c>by </c><00:06:30.217><c>distributors, </c><00:06:30.436><c>and </c><00:06:30.655><c>I </c><00:06:30.874><c>guess </c><00:06:31.093><c>you </c><00:06:31.312><c>could </c><00:06:31.531><c>say </c><00:06:31.750><c>you</c> 00:06:32.629 --> 00:06:32.639 align:start position:0% tossed around by distributors, and I guess you could say you 00:06:32.639 --> 00:06:34.390 align:start position:0% tossed around by distributors, and I guess you could say you lose <00:06:32.856><c>your </c><00:06:33.073><c>way. </c><00:06:33.290><c>Well, </c><00:06:33.507><c>they </c><00:06:33.724><c>must </c><00:06:33.941><c>have </c><00:06:34.158><c>had</c> 00:06:34.390 --> 00:06:34.400 align:start position:0% lose your way. Well, they must have had 00:06:34.400 --> 00:06:36.309 align:start position:0% lose your way. Well, they must have had some <00:06:34.790><c>confidence </c><00:06:35.180><c>at </c><00:06:35.570><c>first </c><00:06:35.960><c>to</c> 00:06:36.309 --> 00:06:36.319 align:start position:0% some confidence at first to 00:06:36.319 --> 00:06:38.029 align:start position:0% some confidence at first to release <00:06:36.583><c>the </c><00:06:36.847><c>product, </c><00:06:37.111><c>right? </c><00:06:37.375><c>They </c><00:06:37.639><c>will</c> 00:06:38.029 --> 00:06:38.039 align:start position:0% release the product, right? They will 00:06:38.039 --> 00:06:39.430 align:start position:0% release the product, right? They will try <00:06:38.193><c>out </c><00:06:38.347><c>the </c><00:06:38.501><c>things </c><00:06:38.655><c>they </c><00:06:38.809><c>have </c><00:06:38.963><c>in </c><00:06:39.117><c>mind.</c> 00:06:39.430 --> 00:06:39.440 align:start position:0% try out the things they have in mind. 00:06:39.440 --> 00:06:40.990 align:start position:0% try out the things they have in mind. But <00:06:39.552><c>ultimately, </c><00:06:39.664><c>there </c><00:06:39.776><c>are </c><00:06:39.888><c>brands </c><00:06:40.000><c>that </c><00:06:40.112><c>lack </c><00:06:40.224><c>such </c><00:06:40.336><c>distinct </c><00:06:40.448><c>differentiating </c><00:06:40.560><c>points </c><00:06:40.672><c>or</c> 00:06:40.990 --> 00:06:43.790 align:start position:0% But ultimately, there are brands that lack such distinct differentiating points or 00:06:43.790 --> 00:06:43.800 align:start position:0% 00:06:43.800 --> 00:06:45.070 align:start position:0% brands <00:06:43.946><c>that </c><00:06:44.092><c>fail </c><00:06:44.238><c>to </c><00:06:44.384><c>appeal </c><00:06:44.530><c>to </c><00:06:44.676><c>consumers</c> 00:06:45.070 --> 00:06:45.080 align:start position:0% brands that fail to appeal to consumers 00:06:45.080 --> 00:06:46.790 align:start position:0% brands that fail to appeal to consumers . <00:06:45.336><c>This </c><00:06:45.592><c>kind </c><00:06:45.848><c>of </c><00:06:46.104><c>thing </c><00:06:46.360><c>can</c> 00:06:46.790 --> 00:06:46.800 align:start position:0% . This kind of thing can 00:06:46.800 --> 00:06:48.510 align:start position:0% . This kind of thing can become <00:06:46.989><c>a </c><00:06:47.178><c>brand </c><00:06:47.367><c>that </c><00:06:47.556><c>only </c><00:06:47.745><c>satisfies </c><00:06:47.934><c>the </c><00:06:48.123><c>CEO </c><00:06:48.312><c>themselves.</c> 00:06:48.510 --> 00:06:48.520 align:start position:0% become a brand that only satisfies the CEO themselves. 00:06:48.520 --> 00:06:48.990 align:start position:0% become a brand that only satisfies the CEO themselves. 00:06:48.990 --> 00:06:50.710 align:start position:0% 00:06:50.710 --> 00:06:50.720 align:start position:0% 00:06:50.720 --> 00:06:50.990 align:start position:0% Have you actually seen many such cases? It’s not that 00:06:50.990 --> 00:06:51.000 align:start position:0% Have you actually seen many such cases? It’s not that 00:06:51.000 --> 00:06:52.390 align:start position:0% Have you actually seen many such cases? It’s not that there <00:06:51.171><c>are </c><00:06:51.342><c>cases </c><00:06:51.513><c>like </c><00:06:51.684><c>that; </c><00:06:51.855><c>there </c><00:06:52.026><c>really </c><00:06:52.197><c>are</c> 00:06:52.390 --> 00:06:52.400 align:start position:0% there are cases like that; there really are 00:06:52.400 --> 00:06:54.350 align:start position:0% there are cases like that; there really are a <00:06:52.759><c>lot. </c><00:06:53.118><c>So, </c><00:06:53.477><c>there </c><00:06:53.836><c>are </c><00:06:54.195><c>some</c> 00:06:54.350 --> 00:06:54.360 align:start position:0% a lot. So, there are some 00:06:54.360 --> 00:06:56.950 align:start position:0% a lot. So, there are some people <00:06:54.504><c>who </c><00:06:54.648><c>want </c><00:06:54.792><c>to </c><00:06:54.936><c>just </c><00:06:55.080><c>leave </c><00:06:55.224><c>what </c><00:06:55.368><c>they </c><00:06:55.512><c>have </c><00:06:55.656><c>already </c><00:06:55.800><c>developed </c><00:06:55.944><c>as </c><00:06:56.088><c>is </c><00:06:56.232><c>and </c><00:06:56.376><c>start </c><00:06:56.520><c>over</c> 00:06:56.950 --> 00:06:56.960 align:start position:0% people who want to just leave what they have already developed as is and start over 00:06:56.960 --> 00:06:58.189 align:start position:0% people who want to just leave what they have already developed as is and start over . <00:06:57.319><c>So, </c><00:06:57.678><c>those </c><00:06:58.037><c>people</c> 00:06:58.189 --> 00:06:58.199 align:start position:0% . So, those people 00:06:58.199 --> 00:07:00.029 align:start position:0% . So, those people start <00:06:58.284><c>fresh, </c><00:06:58.369><c>and </c><00:06:58.454><c>those </c><00:06:58.539><c>who </c><00:06:58.624><c>come </c><00:06:58.709><c>to </c><00:06:58.794><c>me </c><00:06:58.879><c>wanting </c><00:06:58.964><c>to </c><00:06:59.049><c>try </c><00:06:59.134><c>it </c><00:06:59.219><c>for </c><00:06:59.304><c>the </c><00:06:59.389><c>first </c><00:06:59.474><c>time, </c><00:06:59.559><c>we</c> 00:07:00.029 --> 00:07:01.749 align:start position:0% start fresh, and those who come to me wanting to try it for the first time, we 00:07:01.749 --> 00:07:01.759 align:start position:0% 00:07:01.759 --> 00:07:03.469 align:start position:0% take <00:07:01.999><c>on </c><00:07:02.239><c>those </c><00:07:02.479><c>aspects </c><00:07:02.719><c>and </c><00:07:02.959><c>proceed. </c><00:07:03.199><c>However,</c> 00:07:03.469 --> 00:07:03.479 align:start position:0% take on those aspects and proceed. However, 00:07:03.479 --> 00:07:05.550 align:start position:0% take on those aspects and proceed. However, most <00:07:03.642><c>people </c><00:07:03.805><c>who </c><00:07:03.968><c>aren't </c><00:07:04.131><c>like </c><00:07:04.294><c>that </c><00:07:04.457><c>often </c><00:07:04.620><c>proceed </c><00:07:04.783><c>without </c><00:07:04.946><c>grasping </c><00:07:05.109><c>those </c><00:07:05.272><c>points</c> 00:07:05.550 --> 00:07:05.560 align:start position:0% most people who aren't like that often proceed without grasping those points 00:07:05.560 --> 00:07:07.790 align:start position:0% most people who aren't like that often proceed without grasping those points . 00:07:07.790 --> 00:07:07.800 align:start position:0% . 00:07:07.800 --> 00:07:10.150 align:start position:0% . Should <00:07:07.931><c>I </c><00:07:08.062><c>say </c><00:07:08.193><c>we're </c><00:07:08.324><c>going </c><00:07:08.455><c>off </c><00:07:08.586><c>on </c><00:07:08.717><c>a </c><00:07:08.848><c>tangent? </c><00:07:08.979><c>And </c><00:07:09.110><c>there </c><00:07:09.241><c>is </c><00:07:09.372><c>something </c><00:07:09.503><c>like </c><00:07:09.634><c>that.</c> 00:07:10.150 --> 00:07:10.160 align:start position:0% Should I say we're going off on a tangent? And there is something like that. 00:07:10.160 --> 00:07:12.029 align:start position:0% Should I say we're going off on a tangent? And there is something like that. The <00:07:10.319><c>language </c><00:07:10.478><c>of </c><00:07:10.637><c>developers </c><00:07:10.796><c>and </c><00:07:10.955><c>the </c><00:07:11.114><c>language </c><00:07:11.273><c>of </c><00:07:11.432><c>consumers </c><00:07:11.591><c>are </c><00:07:11.750><c>a </c><00:07:11.909><c>bit</c> 00:07:12.029 --> 00:07:12.039 align:start position:0% The language of developers and the language of consumers are a bit 00:07:12.039 --> 00:07:12.469 align:start position:0% The language of developers and the language of consumers are a bit different. For 00:07:12.469 --> 00:07:12.479 align:start position:0% different. For 00:07:12.479 --> 00:07:13.189 align:start position:0% different. For example. 00:07:13.189 --> 00:07:13.199 align:start position:0% example. 00:07:13.199 --> 00:07:15.029 align:start position:0% example. The <00:07:13.289><c>brand </c><00:07:13.379><c>owner </c><00:07:13.469><c>is </c><00:07:13.559><c>the </c><00:07:13.649><c>representative. </c><00:07:13.739><c>I </c><00:07:13.829><c>have </c><00:07:13.919><c>various </c><00:07:14.009><c>ideas </c><00:07:14.099><c>swirling </c><00:07:14.189><c>in </c><00:07:14.279><c>my </c><00:07:14.369><c>head </c><00:07:14.459><c>about </c><00:07:14.549><c>what </c><00:07:14.639><c>I</c> 00:07:15.029 --> 00:07:15.039 align:start position:0% The brand owner is the representative. I have various ideas swirling in my head about what I 00:07:15.039 --> 00:07:17.350 align:start position:0% The brand owner is the representative. I have various ideas swirling in my head about what I imagine, <00:07:15.407><c>want </c><00:07:15.775><c>to </c><00:07:16.143><c>develop, </c><00:07:16.511><c>and </c><00:07:16.879><c>express—</c> 00:07:17.350 --> 00:07:17.360 align:start position:0% imagine, want to develop, and express— 00:07:17.360 --> 00:07:19.070 align:start position:0% imagine, want to develop, and express— that <00:07:17.506><c>is, </c><00:07:17.652><c>what </c><00:07:17.798><c>I </c><00:07:17.944><c>want </c><00:07:18.090><c>to </c><00:07:18.236><c>give </c><00:07:18.382><c>to </c><00:07:18.528><c>consumers—and </c><00:07:18.674><c>I</c> 00:07:19.070 --> 00:07:21.150 align:start position:0% that is, what I want to give to consumers—and I 00:07:21.150 --> 00:07:21.160 align:start position:0% 00:07:21.160 --> 00:07:23.350 align:start position:0% develop <00:07:21.733><c>those </c><00:07:22.306><c>things. </c><00:07:22.879><c>However,</c> 00:07:23.350 --> 00:07:23.360 align:start position:0% develop those things. However, 00:07:23.360 --> 00:07:25.749 align:start position:0% develop those things. However, rather <00:07:23.564><c>than </c><00:07:23.768><c>looking </c><00:07:23.972><c>at </c><00:07:24.176><c>this </c><00:07:24.380><c>from </c><00:07:24.584><c>a </c><00:07:24.788><c>consumer's </c><00:07:24.992><c>perspective, </c><00:07:25.196><c>if </c><00:07:25.400><c>you</c> 00:07:25.749 --> 00:07:27.430 align:start position:0% rather than looking at this from a consumer's perspective, if you 00:07:27.430 --> 00:07:27.440 align:start position:0% 00:07:27.440 --> 00:07:29.150 align:start position:0% look <00:07:27.552><c>at </c><00:07:27.664><c>sales </c><00:07:27.776><c>pages </c><00:07:27.888><c>for </c><00:07:28.000><c>example, </c><00:07:28.112><c>you </c><00:07:28.224><c>see </c><00:07:28.336><c>claims </c><00:07:28.448><c>like </c><00:07:28.560><c>it</c> 00:07:29.150 --> 00:07:29.160 align:start position:0% look at sales pages for example, you see claims like it 00:07:29.160 --> 00:07:30.990 align:start position:0% look at sales pages for example, you see claims like it contains <00:07:29.394><c>hundreds </c><00:07:29.628><c>of </c><00:07:29.862><c>thousands </c><00:07:30.096><c>of </c><00:07:30.330><c>ppm </c><00:07:30.564><c>and </c><00:07:30.798><c>boasts</c> 00:07:30.990 --> 00:07:31.000 align:start position:0% contains hundreds of thousands of ppm and boasts 00:07:31.000 --> 00:07:32.950 align:start position:0% contains hundreds of thousands of ppm and boasts about <00:07:31.336><c>its </c><00:07:31.672><c>benefits, </c><00:07:32.008><c>accompanied </c><00:07:32.344><c>by </c><00:07:32.680><c>clinical</c> 00:07:32.950 --> 00:07:32.960 align:start position:0% about its benefits, accompanied by clinical 00:07:32.960 --> 00:07:34.790 align:start position:0% about its benefits, accompanied by clinical results <00:07:33.220><c>that </c><00:07:33.480><c>have </c><00:07:33.740><c>been </c><00:07:34.000><c>expensively </c><00:07:34.260><c>funded </c><00:07:34.520><c>and</c> 00:07:34.790 --> 00:07:34.800 align:start position:0% results that have been expensively funded and 00:07:34.800 --> 00:07:37.189 align:start position:0% results that have been expensively funded and clearly <00:07:35.044><c>presented. </c><00:07:35.288><c>People </c><00:07:35.532><c>are </c><00:07:35.776><c>too </c><00:07:36.020><c>obsessed </c><00:07:36.264><c>with </c><00:07:36.508><c>these </c><00:07:36.752><c>stimulator </c><00:07:36.996><c>products</c> 00:07:37.189 --> 00:07:37.199 align:start position:0% clearly presented. People are too obsessed with these stimulator products 00:07:37.199 --> 00:07:39.070 align:start position:0% clearly presented. People are too obsessed with these stimulator products . <00:07:37.612><c>Honestly, </c><00:07:38.025><c>I </c><00:07:38.438><c>do</c> 00:07:39.070 --> 00:07:40.950 align:start position:0% . Honestly, I do 00:07:40.950 --> 00:07:40.960 align:start position:0% 00:07:40.960 --> 00:07:42.430 align:start position:0% n't <00:07:41.072><c>think </c><00:07:41.184><c>most </c><00:07:41.296><c>consumers </c><00:07:41.408><c>will </c><00:07:41.520><c>look </c><00:07:41.632><c>at </c><00:07:41.744><c>that </c><00:07:41.856><c>that </c><00:07:41.968><c>way. </c><00:07:42.080><c>It </c><00:07:42.192><c>is</c> 00:07:42.430 --> 00:07:42.440 align:start position:0% n't think most consumers will look at that that way. It is 00:07:42.440 --> 00:07:44.110 align:start position:0% n't think most consumers will look at that that way. It is not <00:07:42.679><c>attractive. </c><00:07:42.918><c>So </c><00:07:43.157><c>ah, </c><00:07:43.396><c>this </c><00:07:43.635><c>is </c><00:07:43.874><c>so</c> 00:07:44.110 --> 00:07:44.120 align:start position:0% not attractive. So ah, this is so 00:07:44.120 --> 00:07:46.710 align:start position:0% not attractive. So ah, this is so good. <00:07:44.690><c>Wow, </c><00:07:45.260><c>so </c><00:07:45.830><c>I </c><00:07:46.400><c>do</c> 00:07:46.710 --> 00:07:46.720 align:start position:0% good. Wow, so I do 00:07:46.720 --> 00:07:48.270 align:start position:0% good. Wow, so I do n't <00:07:46.867><c>think </c><00:07:47.014><c>there </c><00:07:47.161><c>are </c><00:07:47.308><c>that </c><00:07:47.455><c>many </c><00:07:47.602><c>people </c><00:07:47.749><c>who </c><00:07:47.896><c>would </c><00:07:48.043><c>buy </c><00:07:48.190><c>that</c> 00:07:48.270 --> 00:07:48.280 align:start position:0% n't think there are that many people who would buy that 00:07:48.280 --> 00:07:50.469 align:start position:0% n't think there are that many people who would buy that . <00:07:48.453><c>That's </c><00:07:48.626><c>actually </c><00:07:48.799><c>true. </c><00:07:48.972><c>What </c><00:07:49.145><c>that </c><00:07:49.318><c>is </c><00:07:49.491><c>is </c><00:07:49.664><c>that </c><00:07:49.837><c>I</c> 00:07:50.469 --> 00:07:50.479 align:start position:0% . That's actually true. What that is is that I 00:07:50.479 --> 00:07:51.710 align:start position:0% . That's actually true. What that is is that I keep <00:07:50.627><c>talking </c><00:07:50.775><c>in </c><00:07:50.923><c>the </c><00:07:51.071><c>language </c><00:07:51.219><c>of </c><00:07:51.367><c>a </c><00:07:51.515><c>developer</c> 00:07:51.710 --> 00:07:51.720 align:start position:0% keep talking in the language of a developer 00:07:51.720 --> 00:07:52.830 align:start position:0% keep talking in the language of a developer . <00:07:52.639><c>I</c> 00:07:52.830 --> 00:07:52.840 align:start position:0% . I 00:07:52.840 --> 00:07:54.589 align:start position:0% . I made <00:07:52.980><c>it </c><00:07:53.120><c>this </c><00:07:53.260><c>good, </c><00:07:53.400><c>so </c><00:07:53.540><c>you </c><00:07:53.680><c>guys </c><00:07:53.820><c>have </c><00:07:53.960><c>to </c><00:07:54.100><c>use </c><00:07:54.240><c>it. </c><00:07:54.380><c>They're </c><00:07:54.520><c>just</c> 00:07:54.589 --> 00:07:54.599 align:start position:0% made it this good, so you guys have to use it. They're just 00:07:54.599 --> 00:07:56.309 align:start position:0% made it this good, so you guys have to use it. They're just talking <00:07:54.741><c>like </c><00:07:54.883><c>that, </c><00:07:55.025><c>and </c><00:07:55.167><c>consumers </c><00:07:55.309><c>are </c><00:07:55.451><c>asking, </c><00:07:55.593><c>"</c> 00:07:56.309 --> 00:07:56.319 align:start position:0% talking like that, and consumers are asking, " 00:07:56.319 --> 00:07:57.469 align:start position:0% talking like that, and consumers are asking, " So <00:07:56.416><c>what </c><00:07:56.513><c>are </c><00:07:56.610><c>we </c><00:07:56.707><c>supposed </c><00:07:56.804><c>to </c><00:07:56.901><c>do?" </c><00:07:56.998><c>that's</c> 00:07:57.469 --> 00:07:57.479 align:start position:0% So what are we supposed to do?" that's 00:07:57.479 --> 00:07:57.869 align:start position:0% So what are we supposed to do?" that's right. 00:07:57.869 --> 00:07:57.879 align:start position:0% right. 00:07:57.879 --> 00:07:59.790 align:start position:0% right. Since <00:07:58.135><c>it </c><00:07:58.391><c>ends </c><00:07:58.647><c>up </c><00:07:58.903><c>like </c><00:07:59.159><c>this,</c> 00:07:59.790 --> 00:07:59.800 align:start position:0% Since it ends up like this, 00:07:59.800 --> 00:08:01.790 align:start position:0% Since it ends up like this, research <00:08:00.230><c>what </c><00:08:00.660><c>language </c><00:08:01.090><c>consumers </c><00:08:01.520><c>want.</c> 00:08:01.790 --> 00:08:01.800 align:start position:0% research what language consumers want. 00:08:01.800 --> 00:08:03.510 align:start position:0% research what language consumers want. The <00:08:02.071><c>language </c><00:08:02.342><c>consumers </c><00:08:02.613><c>truly </c><00:08:02.884><c>need </c><00:08:03.155><c>is</c> 00:08:03.510 --> 00:08:03.520 align:start position:0% The language consumers truly need is 00:08:03.520 --> 00:08:05.589 align:start position:0% The language consumers truly need is not <00:08:03.724><c>verbose; </c><00:08:03.928><c>instead, </c><00:08:04.132><c>it </c><00:08:04.336><c>must </c><00:08:04.540><c>express </c><00:08:04.744><c>the </c><00:08:04.948><c>precise </c><00:08:05.152><c>brand</c> 00:08:05.589 --> 00:08:05.599 align:start position:0% not verbose; instead, it must express the precise brand 00:08:05.599 --> 00:08:07.909 align:start position:0% not verbose; instead, it must express the precise brand message <00:08:05.892><c>and </c><00:08:06.185><c>exactly </c><00:08:06.478><c>what </c><00:08:06.771><c>the </c><00:08:07.064><c>product </c><00:08:07.357><c>represents</c> 00:08:07.909 --> 00:08:07.919 align:start position:0% message and exactly what the product represents 00:08:07.919 --> 00:08:10.230 align:start position:0% message and exactly what the product represents very <00:08:08.559><c>strongly </c><00:08:09.199><c>and </c><00:08:09.839><c>clearly,</c> 00:08:10.230 --> 00:08:10.240 align:start position:0% very strongly and clearly, 00:08:10.240 --> 00:08:12.550 align:start position:0% very strongly and clearly, and <00:08:11.180><c>it </c><00:08:12.120><c>must</c> 00:08:12.550 --> 00:08:12.560 align:start position:0% and it must 00:08:12.560 --> 00:08:14.270 align:start position:0% and it must accurately <00:08:12.973><c>satisfy </c><00:08:13.386><c>consumers' </c><00:08:13.799><c>needs.</c> 00:08:14.270 --> 00:08:14.280 align:start position:0% accurately satisfy consumers' needs. 00:08:14.280 --> 00:08:15.990 align:start position:0% accurately satisfy consumers' needs. It <00:08:14.420><c>means </c><00:08:14.560><c>that </c><00:08:14.700><c>we </c><00:08:14.840><c>need </c><00:08:14.980><c>to </c><00:08:15.120><c>resolve </c><00:08:15.260><c>the </c><00:08:15.400><c>deficiency. </c><00:08:15.540><c>That </c><00:08:15.680><c>is</c> 00:08:15.990 --> 00:08:16.000 align:start position:0% It means that we need to resolve the deficiency. That is 00:08:16.000 --> 00:08:18.029 align:start position:0% It means that we need to resolve the deficiency. That is when <00:08:16.190><c>the </c><00:08:16.380><c>connection </c><00:08:16.570><c>is </c><00:08:16.760><c>made, </c><00:08:16.950><c>leading </c><00:08:17.140><c>to </c><00:08:17.330><c>a </c><00:08:17.520><c>purchase</c> 00:08:18.029 --> 00:08:18.039 align:start position:0% when the connection is made, leading to a purchase 00:08:18.039 --> 00:08:19.790 align:start position:0% when the connection is made, leading to a purchase . <00:08:18.519><c>Well, </c><00:08:18.999><c>everyone </c><00:08:19.479><c>has</c> 00:08:19.790 --> 00:08:19.800 align:start position:0% . Well, everyone has 00:08:19.800 --> 00:08:21.670 align:start position:0% . Well, everyone has different <00:08:19.991><c>styles </c><00:08:20.182><c>and </c><00:08:20.373><c>brands </c><00:08:20.564><c>vary, </c><00:08:20.755><c>but </c><00:08:20.946><c>you </c><00:08:21.137><c>know, </c><00:08:21.328><c>I </c><00:08:21.519><c>personally</c> 00:08:21.670 --> 00:08:23.070 align:start position:0% different styles and brands vary, but you know, I personally 00:08:23.070 --> 00:08:23.080 align:start position:0% 00:08:23.080 --> 00:08:25.350 align:start position:0% like <00:08:23.207><c>those </c><00:08:23.334><c>really </c><00:08:23.461><c>long-winded </c><00:08:23.588><c>detail </c><00:08:23.715><c>pages. </c><00:08:23.842><c>If </c><00:08:23.969><c>only </c><00:08:24.096><c>I </c><00:08:24.223><c>could, </c><00:08:24.350><c>I </c><00:08:24.477><c>would</c> 00:08:25.350 --> 00:08:27.029 align:start position:0% like those really long-winded detail pages. If only I could, I would 00:08:27.029 --> 00:08:27.039 align:start position:0% 00:08:27.039 --> 00:08:29.830 align:start position:0% write <00:08:27.169><c>that </c><00:08:27.299><c>detail </c><00:08:27.429><c>page </c><00:08:27.559><c>in </c><00:08:27.689><c>one </c><00:08:27.819><c>or </c><00:08:27.949><c>two </c><00:08:28.079><c>or </c><00:08:28.209><c>three </c><00:08:28.339><c>lines </c><00:08:28.469><c>so </c><00:08:28.599><c>that </c><00:08:28.729><c>everything </c><00:08:28.859><c>is </c><00:08:28.989><c>expressed.</c> 00:08:29.830 --> 00:08:31.990 align:start position:0% write that detail page in one or two or three lines so that everything is expressed. 00:08:31.990 --> 00:08:34.230 align:start position:0% 00:08:34.230 --> 00:08:34.240 align:start position:0% 00:08:34.240 --> 00:08:35.750 align:start position:0% I <00:08:34.296><c>want </c><00:08:34.352><c>to </c><00:08:34.408><c>express </c><00:08:34.464><c>this </c><00:08:34.520><c>product </c><00:08:34.576><c>exactly </c><00:08:34.632><c>as </c><00:08:34.688><c>it </c><00:08:34.744><c>is, </c><00:08:34.800><c>in </c><00:08:34.856><c>just </c><00:08:34.912><c>two </c><00:08:34.968><c>or </c><00:08:35.024><c>three </c><00:08:35.080><c>lines, </c><00:08:35.136><c>without </c><00:08:35.192><c>wasting </c><00:08:35.248><c>a </c><00:08:35.304><c>single </c><00:08:35.360><c>word.</c> 00:08:35.750 --> 00:08:35.760 align:start position:0% I want to express this product exactly as it is, in just two or three lines, without wasting a single word. 00:08:35.760 --> 00:08:37.829 align:start position:0% I want to express this product exactly as it is, in just two or three lines, without wasting a single word. When <00:08:35.864><c>creating </c><00:08:35.968><c>a </c><00:08:36.072><c>brand, </c><00:08:36.176><c>you </c><00:08:36.280><c>must </c><00:08:36.384><c>be </c><00:08:36.488><c>able </c><00:08:36.592><c>to </c><00:08:36.696><c>express </c><00:08:36.800><c>your </c><00:08:36.904><c>brand </c><00:08:37.008><c>in </c><00:08:37.112><c>a </c><00:08:37.216><c>single </c><00:08:37.320><c>sentence</c> 00:08:37.829 --> 00:08:37.839 align:start position:0% When creating a brand, you must be able to express your brand in a single sentence 00:08:37.839 --> 00:08:38.709 align:start position:0% When creating a brand, you must be able to express your brand in a single sentence . <00:08:38.079><c>That's </c><00:08:38.319><c>what </c><00:08:38.559><c>you</c> 00:08:38.709 --> 00:08:38.719 align:start position:0% . That's what you 00:08:38.719 --> 00:08:40.070 align:start position:0% . That's what you always <00:08:39.012><c>say, </c><00:08:39.305><c>Pyo. </c><00:08:39.598><c>yes</c> 00:08:40.070 --> 00:08:40.080 align:start position:0% always say, Pyo. yes 00:08:40.080 --> 00:08:41.709 align:start position:0% always say, Pyo. yes . <00:08:40.159><c>If </c><00:08:40.238><c>it </c><00:08:40.317><c>cannot </c><00:08:40.396><c>be </c><00:08:40.475><c>expressed </c><00:08:40.554><c>in </c><00:08:40.633><c>a </c><00:08:40.712><c>single </c><00:08:40.791><c>sentence, </c><00:08:40.870><c>it </c><00:08:40.949><c>is </c><00:08:41.028><c>just</c> 00:08:41.709 --> 00:08:41.719 align:start position:0% . If it cannot be expressed in a single sentence, it is just 00:08:41.719 --> 00:08:43.469 align:start position:0% . If it cannot be expressed in a single sentence, it is just as <00:08:41.927><c>difficult </c><00:08:42.135><c>to </c><00:08:42.343><c>make </c><00:08:42.551><c>consumers </c><00:08:42.759><c>understand</c> 00:08:43.469 --> 00:08:43.479 align:start position:0% as difficult to make consumers understand 00:08:43.479 --> 00:08:45.389 align:start position:0% as difficult to make consumers understand . 00:08:45.389 --> 00:08:47.110 align:start position:0% . 00:08:47.110 --> 00:08:47.120 align:start position:0% 00:08:47.120 --> 00:08:48.990 align:start position:0% So, 00:08:48.990 --> 00:08:49.000 align:start position:0% So, 00:08:49.000 --> 00:08:50.550 align:start position:0% So, what <00:08:49.046><c>brand </c><00:08:49.092><c>is </c><00:08:49.138><c>it </c><00:08:49.184><c>that </c><00:08:49.230><c>makes </c><00:08:49.276><c>you </c><00:08:49.322><c>so </c><00:08:49.368><c>flustered </c><00:08:49.414><c>like </c><00:08:49.460><c>this, </c><00:08:49.506><c>CEO, </c><00:08:49.552><c>since </c><00:08:49.598><c>I </c><00:08:49.644><c>couldn't </c><00:08:49.690><c>go </c><00:08:49.736><c>around </c><00:08:49.782><c>explaining </c><00:08:49.828><c>a </c><00:08:49.874><c>detail </c><00:08:49.920><c>page </c><00:08:49.966><c>this </c><00:08:50.012><c>size </c><00:08:50.058><c>every </c><00:08:50.104><c>time?</c> 00:08:50.550 --> 00:08:50.560 align:start position:0% what brand is it that makes you so flustered like this, CEO, since I couldn't go around explaining a detail page this size every time? 00:08:50.560 --> 00:08:52.110 align:start position:0% what brand is it that makes you so flustered like this, CEO, since I couldn't go around explaining a detail page this size every time? Then <00:08:50.780><c>how </c><00:08:51.000><c>should </c><00:08:51.220><c>I </c><00:08:51.440><c>express </c><00:08:51.660><c>it? </c><00:08:51.880><c>A</c> 00:08:52.110 --> 00:08:52.120 align:start position:0% Then how should I express it? A 00:08:52.120 --> 00:08:53.670 align:start position:0% Then how should I express it? A brand <00:08:52.210><c>with </c><00:08:52.300><c>a </c><00:08:52.390><c>lot </c><00:08:52.480><c>of </c><00:08:52.570><c>clinical </c><00:08:52.660><c>trials. </c><00:08:52.750><c>Anything </c><00:08:52.840><c>that </c><00:08:52.930><c>seems </c><00:08:53.020><c>difficult </c><00:08:53.110><c>to </c><00:08:53.200><c>express—the </c><00:08:53.290><c>same </c><00:08:53.380><c>goes </c><00:08:53.470><c>for </c><00:08:53.560><c>the</c> 00:08:53.670 --> 00:08:53.680 align:start position:0% brand with a lot of clinical trials. Anything that seems difficult to express—the same goes for the 00:08:53.680 --> 00:08:55.389 align:start position:0% brand with a lot of clinical trials. Anything that seems difficult to express—the same goes for the pharmaceutical <00:08:54.400><c>business </c><00:08:55.120><c>and</c> 00:08:55.389 --> 00:08:55.399 align:start position:0% pharmaceutical business and 00:08:55.399 --> 00:08:57.070 align:start position:0% pharmaceutical business and everything <00:08:56.039><c>in </c><00:08:56.679><c>life—</c> 00:08:57.070 --> 00:08:57.080 align:start position:0% everything in life— 00:08:57.080 --> 00:08:59.470 align:start position:0% everything in life— must <00:08:57.232><c>be </c><00:08:57.384><c>simple. </c><00:08:57.536><c>I </c><00:08:57.688><c>told </c><00:08:57.840><c>you </c><00:08:57.992><c>that </c><00:08:58.144><c>it </c><00:08:58.296><c>should </c><00:08:58.448><c>be </c><00:08:58.600><c>simple </c><00:08:58.752><c>and</c> 00:08:59.470 --> 00:08:59.480 align:start position:0% must be simple. I told you that it should be simple and 00:08:59.480 --> 00:09:01.590 align:start position:0% must be simple. I told you that it should be simple and straightforward <00:08:59.613><c>so </c><00:08:59.746><c>that </c><00:08:59.879><c>it </c><00:09:00.012><c>is </c><00:09:00.145><c>easier </c><00:09:00.278><c>for </c><00:09:00.411><c>both </c><00:09:00.544><c>parties </c><00:09:00.677><c>to </c><00:09:00.810><c>understand </c><00:09:00.943><c>and </c><00:09:01.076><c>the</c> 00:09:01.590 --> 00:09:01.600 align:start position:0% straightforward so that it is easier for both parties to understand and the 00:09:01.600 --> 00:09:03.509 align:start position:0% straightforward so that it is easier for both parties to understand and the content <00:09:02.030><c>is </c><00:09:02.460><c>conveyed </c><00:09:02.890><c>much </c><00:09:03.320><c>more</c> 00:09:03.509 --> 00:09:03.519 align:start position:0% content is conveyed much more 00:09:03.519 --> 00:09:05.430 align:start position:0% content is conveyed much more intuitively, <00:09:03.792><c>and </c><00:09:04.065><c>that </c><00:09:04.338><c>the </c><00:09:04.611><c>styles </c><00:09:04.884><c>are </c><00:09:05.157><c>all</c> 00:09:05.430 --> 00:09:05.440 align:start position:0% intuitively, and that the styles are all 00:09:05.440 --> 00:09:06.630 align:start position:0% intuitively, and that the styles are all different. 00:09:06.630 --> 00:09:08.190 align:start position:0% different. 00:09:08.190 --> 00:09:08.200 align:start position:0% 00:09:08.200 --> 00:09:10.030 align:start position:0% There <00:09:08.295><c>are </c><00:09:08.390><c>some </c><00:09:08.485><c>brands </c><00:09:08.580><c>that </c><00:09:08.675><c>really </c><00:09:08.770><c>need </c><00:09:08.865><c>to </c><00:09:08.960><c>be </c><00:09:09.055><c>described </c><00:09:09.150><c>in </c><00:09:09.245><c>that </c><00:09:09.340><c>much </c><00:09:09.435><c>detail.</c> 00:09:10.030 --> 00:09:10.040 align:start position:0% There are some brands that really need to be described in that much detail. 00:09:10.040 --> 00:09:11.310 align:start position:0% There are some brands that really need to be described in that much detail. I'm 00:09:11.310 --> 00:09:11.320 align:start position:0% I'm 00:09:11.320 --> 00:09:13.310 align:start position:0% I'm not <00:09:11.539><c>saying </c><00:09:11.758><c>that </c><00:09:11.977><c>goes </c><00:09:12.196><c>that </c><00:09:12.415><c>far, </c><00:09:12.634><c>but </c><00:09:12.853><c>most </c><00:09:13.072><c>brands</c> 00:09:13.310 --> 00:09:13.320 align:start position:0% not saying that goes that far, but most brands 00:09:13.320 --> 00:09:15.069 align:start position:0% not saying that goes that far, but most brands need <00:09:13.480><c>to </c><00:09:13.640><c>become </c><00:09:13.800><c>a </c><00:09:13.960><c>bit </c><00:09:14.120><c>simpler. </c><00:09:14.280><c>And </c><00:09:14.440><c>there </c><00:09:14.600><c>is </c><00:09:14.760><c>a</c> 00:09:15.069 --> 00:09:15.079 align:start position:0% need to become a bit simpler. And there is a 00:09:15.079 --> 00:09:16.990 align:start position:0% need to become a bit simpler. And there is a need <00:09:15.256><c>to </c><00:09:15.433><c>cut </c><00:09:15.610><c>down </c><00:09:15.787><c>on </c><00:09:15.964><c>what </c><00:09:16.141><c>one </c><00:09:16.318><c>wants </c><00:09:16.495><c>to </c><00:09:16.672><c>say</c> 00:09:16.990 --> 00:09:17.000 align:start position:0% need to cut down on what one wants to say 00:09:17.000 --> 00:09:19.230 align:start position:0% need to cut down on what one wants to say . <00:09:17.285><c>It's </c><00:09:17.570><c>exactly </c><00:09:17.855><c>the </c><00:09:18.140><c>same </c><00:09:18.425><c>as </c><00:09:18.710><c>that. </c><00:09:18.995><c>MG</c> 00:09:19.230 --> 00:09:19.240 align:start position:0% . It's exactly the same as that. MG 00:09:19.240 --> 00:09:21.750 align:start position:0% . It's exactly the same as that. MG detergents <00:09:19.830><c>call </c><00:09:20.420><c>older </c><00:09:21.010><c>people </c><00:09:21.600><c>'</c> 00:09:21.750 --> 00:09:21.760 align:start position:0% detergents call older people ' 00:09:21.760 --> 00:09:23.430 align:start position:0% detergents call older people ' 꼰대<00:09:21.850><c>' </c><00:09:21.940><c>(a </c><00:09:22.030><c>derogatory </c><00:09:22.120><c>term </c><00:09:22.210><c>for </c><00:09:22.300><c>an </c><00:09:22.390><c>old-fashioned, </c><00:09:22.480><c>bossy </c><00:09:22.570><c>person) </c><00:09:22.660><c>and </c><00:09:22.750><c>say </c><00:09:22.840><c>they </c><00:09:22.930><c>talk </c><00:09:23.020><c>too </c><00:09:23.110><c>much;</c> 00:09:23.430 --> 00:09:23.440 align:start position:0% 꼰대' (a derogatory term for an old-fashioned, bossy person) and say they talk too much; 00:09:23.440 --> 00:09:26.350 align:start position:0% 꼰대' (a derogatory term for an old-fashioned, bossy person) and say they talk too much; they're <00:09:23.737><c>basically </c><00:09:24.034><c>a </c><00:09:24.331><c>'</c><00:09:24.628><c>꼰대</c><00:09:24.925><c>' </c><00:09:25.222><c>brand. </c><00:09:25.519><c>It's </c><00:09:25.816><c>a </c><00:09:26.113><c>talkative</c> 00:09:26.350 --> 00:09:26.360 align:start position:0% they're basically a '꼰대' brand. It's a talkative 00:09:26.360 --> 00:09:27.509 align:start position:0% they're basically a '꼰대' brand. It's a talkative brand. <00:09:26.567><c>Oh, </c><00:09:26.774><c>I </c><00:09:26.981><c>don't </c><00:09:27.188><c>like </c><00:09:27.395><c>that</c> 00:09:27.509 --> 00:09:27.519 align:start position:0% brand. Oh, I don't like that 00:09:27.519 --> 00:09:29.829 align:start position:0% brand. Oh, I don't like that . <00:09:27.727><c>It </c><00:09:27.935><c>is </c><00:09:28.143><c>important </c><00:09:28.351><c>to </c><00:09:28.559><c>speak </c><00:09:28.767><c>briefly </c><00:09:28.975><c>so </c><00:09:29.183><c>that </c><00:09:29.391><c>they</c> 00:09:29.829 --> 00:09:29.839 align:start position:0% . It is important to speak briefly so that they 00:09:29.839 --> 00:09:31.829 align:start position:0% . It is important to speak briefly so that they understand <00:09:30.619><c>quickly. </c><00:09:31.399><c>They</c> 00:09:31.829 --> 00:09:31.839 align:start position:0% understand quickly. They 00:09:31.839 --> 00:09:34.480 align:start position:0% understand quickly. They say <00:09:31.959><c>things </c><00:09:32.079><c>like </c><00:09:32.199><c>this.</c>